MKTG3114 Lecture 1

MKTG3114 New Products Marketing

lecture 1: intro. & course overview Presented by
Dr. Jeffrey Lim
Discipline of Marketing

The University of Sydney

Page 1

Agenda
– Introduction and housekeeping
– What this unit is about – key topics
– Learning and application opportunities
• Assessment tasks
– Teaching team
– Lecture 1
– Setting the scene
– Concluding comments and wrapping up
The University of Sydney

Page 2

What this unit is about – key topics

Strategy

Idea/concept generation (creative vs. analytical) Development

The University of Sydney

Evaluation

Launch

Page 3

Learning and application opportunities
Assessment
task

Approach

Due date

Weig ht Participation

Project feeding activities & tutorial discussions, and research component

As required

10%

Mid-semester exam Multiple-choice

2nd Sept., week
6

20%

Presentation

Group presentation

Week 12 & 13

10%

Project

Group report

30th Oct., Week
13

30%

Final exam

Multiple-choice & shortanswer

University’s formal exam period Page 4

30%

The University of Sydney

Assessment tasks
– Participation (10%)
Unit-related activities (8%)
– On-going.
– Class participation.
– Project-related activities that feed into project.
Non-unit-related activity
(2%)
– By week 12.
– Research component.
The University of Sydney

– Mid-semester exam (20%)
– Multiple-choice.
– Covering topics from week 1-5.
– 90 minutes during lecture time.
– Final exam (30%)
– May include multiplechoice and short-answer questions. 5
– During thePagefinal exam Key tutorial activities
Form groups & topic consideration
WEEK 2
Mid-sem exam
WEEK 6 no tutorials

Confirm topic
& Draft
Product
Innovation
Charter
WEEK 3
Concept
statements &
Gap Maps
WEEK 7

Scoring Model
(overall
evaluation)
WEEK 10
The University of Sydney

Develop Final
PIC
WEEK 4

Focus Groups
WEEK 5

Concept
Testing
WEEK 8

Financial
Forecast
WEEK 9

Finalise
Presentation &
Project
WEEK 11

Group
Presentations
WEEK 12 & 13
Page 6

Assessment tasks
– Presentation