Maybelline Dr. Recue Baby Lips
English 101
Maybe she’s born with it, Maybe it’s Makeup “Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them, are you skinny enough, are you pretty enough, are you wearing the latest trends, are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup, it is owned by L’oreal Paris. (Wayne, 1995) Like most brand out there, Maybelline puts out advertisements in a few differing formats, such as print advertisements, television commercial advertisements and YouTube advertisements. One of their most popular items is the Maybelline Baby Lips; they are lip balms varying in color and varying …show more content…
The entire advertisement is set up like the buyer was the one who wrote it after purchasing Maybelline Dr. Recue Baby Lips, not as a buyer who wants to try these new lip balms. Phrases are used create a negative connotation “No more basic lip balm” gives off the feeling that it is something that is not good enough. Even by definition basic can be defined as of lowest rank. (Basic). A second phrase that was a very specific word choice is “I demand medicated care + 12-Hr hydration” This is the part of the advertisement that really helps the reader feel as if they had this thought since before they had read this advertisement. It is a classic ploy of being an I-statement which is that an “I-Statements consist of a description of how you feel” (I-Statements.") by making the reader feel as if it was their idea that their old lip balm was not only basic and old it is their right for them to need Dr. Recue because I demand it. Because I am important enough to deserve better this format leads the reader to rethink certain
Maybe she’s born with it, Maybe it’s Makeup “Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them, are you skinny enough, are you pretty enough, are you wearing the latest trends, are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup, it is owned by L’oreal Paris. (Wayne, 1995) Like most brand out there, Maybelline puts out advertisements in a few differing formats, such as print advertisements, television commercial advertisements and YouTube advertisements. One of their most popular items is the Maybelline Baby Lips; they are lip balms varying in color and varying …show more content…
The entire advertisement is set up like the buyer was the one who wrote it after purchasing Maybelline Dr. Recue Baby Lips, not as a buyer who wants to try these new lip balms. Phrases are used create a negative connotation “No more basic lip balm” gives off the feeling that it is something that is not good enough. Even by definition basic can be defined as of lowest rank. (Basic). A second phrase that was a very specific word choice is “I demand medicated care + 12-Hr hydration” This is the part of the advertisement that really helps the reader feel as if they had this thought since before they had read this advertisement. It is a classic ploy of being an I-statement which is that an “I-Statements consist of a description of how you feel” (I-Statements.") by making the reader feel as if it was their idea that their old lip balm was not only basic and old it is their right for them to need Dr. Recue because I demand it. Because I am important enough to deserve better this format leads the reader to rethink certain