Mary's Maids Cleaning Services
Running Head: MARY’S MAIDS
Mary’s Maids Cleaning Services
Prepared for Vicki Long
Keller
Submitted by
Shunta Dorrough
On
March 21, 2010
Table of Contents
Executive Summary ……………………………………………………………………3 Mission Objectives
Product/ Services Description Situation Analysis ……………………………………..4
Target Market …………………………………………………………………………...6
Competitor & Substitutes ……………………………………………………………….7
Pricing …………………………………………………………………………………... 8
Channels of Distribution …………………………………………………………………
Promotion …………………………………………………………………………………
Promotion Budget ………………………………………………………………………...
Executive Summary
Mary Maids Cleaning Services (MMCS) is a residential house cleaning service serving upper-class families in Plano, TX. Through generous human capital investments, MMCS will exceed our customer 's expectations. We will be servicing the wealthy single-income households and affluent two-income households. These targeted families will be willing to pay a premium for our service because of the high level of professionalism and trustworthiness that we offer, not replicated by any of our competition. MMCS projected growth rate is very high each year with respectable profit margins as a percentage of sales. MHCS will be a home-based business. By the end of year one, MHCS will have five additional employees. There are many options for maid services, but there is only one that stands out as the best Mary Maids that is. Mary Maids Cleaning Service 's mission “Is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Mary Maids Cleaning Service 's objectives for the first four years of operation include: • To create a service based company whose #1 goal is exceeding customer 's
Mary’s Maids Cleaning Services
Prepared for Vicki Long
Keller
Submitted by
Shunta Dorrough
On
March 21, 2010
Table of Contents
Executive Summary ……………………………………………………………………3 Mission Objectives
Product/ Services Description Situation Analysis ……………………………………..4
Target Market …………………………………………………………………………...6
Competitor & Substitutes ……………………………………………………………….7
Pricing …………………………………………………………………………………... 8
Channels of Distribution …………………………………………………………………
Promotion …………………………………………………………………………………
Promotion Budget ………………………………………………………………………...
Executive Summary
Mary Maids Cleaning Services (MMCS) is a residential house cleaning service serving upper-class families in Plano, TX. Through generous human capital investments, MMCS will exceed our customer 's expectations. We will be servicing the wealthy single-income households and affluent two-income households. These targeted families will be willing to pay a premium for our service because of the high level of professionalism and trustworthiness that we offer, not replicated by any of our competition. MMCS projected growth rate is very high each year with respectable profit margins as a percentage of sales. MHCS will be a home-based business. By the end of year one, MHCS will have five additional employees. There are many options for maid services, but there is only one that stands out as the best Mary Maids that is. Mary Maids Cleaning Service 's mission “Is to provide the customer with all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Mary Maids Cleaning Service 's objectives for the first four years of operation include: • To create a service based company whose #1 goal is exceeding customer 's
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