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Marketing Research Paper Mkt/421

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Marketing Research Paper Mkt/421
Select one of the following companies:

1. Ford Motor Company 2. Coca-Cola 3. FedEx 4. Google 5. Southwest Airlines 6. Bank of America 7. CEMEX 8. YUM Brands 9. Yahoo 10. Papa Johns

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page)

Include the following:

• Identify the areas where additional market research is needed. • Analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the chosen organization.

Format your paper consistent with APA guidelines.

JUAN:

Fair effort on YUM BRANDS covering some aspects of the assignment. You have discussed some of their target market characteristics. More depth was required in discussing marketing research and competitive intelligence. Your focus should be on MR and strategy and not on operations. There was no need to include SWOT here. Check industry profile from Plunkett Research.

Some APA errors

GRADE: 7.00 out of 10.00

Marketing Research Paper

Juan Sierra

MKT/421

April 2, 2013
Instructor

Marketing Research Paper

The company I have chosen for this marketing research paper is YUM! Brands, Inc. I will provide a brief history of the company to familiarize the reader with YUM! Brands, Inc. In this marketing research paper I will justify the importance of marketing research in developing a marketing strategy and tactics for YUM! Brands, Inc. by identifying the areas where additional market research is needed, analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the organization. YUM! Brands, Inc. is based in Louisville, Ky., and is the world’s largest restaurant company in terms of system units with more than 39,000 restaurants in more than 125


References: 1. About YUM! Brands. (2013). Retrieved from http://www.yum.com/company/ 2. YUM Brands Inc SWOT Analysis. (2012). Retrieved from http://www.wikiwealth.com/swot-analysis:yum-brands-inc 3.  Forbes.com. (2012). McDonald 's Winning Strategy, At Home and Abroad. Retrieved from http://www.forbes.com/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-and-abroad/ 4. BusinessDictionary.com. (2012). Competitive Intelligence. Retrieved from 5. Top McDonald’s Menu Items Not Available In America Include Croque McDo, BigSpicy Paneer Wrap. (2012). Retrieved from http://www.huffingtonpost.com/2012/10/10/top-delicious-mcdonalds-menu-items-not-available-in-america_n_1955510.html
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