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Macro case
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Case Study on Brunt Hotels, PLC

A
Case Study on Brunt Hotels, PLC

Course Name: Macroeconomics
Course Code: MGT-3125

Submitted To: Fahmida Akter Nipa Lecturer, Department of Management Studies Jagannath University, Dhaka.

Submitted By: Group Name: Adroit Section: B 3rd year 1st semester Session: 2010-2011 Department of Management Studies Jagannath University, Dhaka.

Date of Submission: September 04, 2013.
Group Details

Serial No.

Name

Roll

Remarks

01

Md. Saidur Rahman

114822

02

Md. Moshiur Rahman Rubel

114824

03

Muhammad Maksudur Rahman

114828

04

Golam Mohiuddin Rubal

114834

05

Usuf Nawaj Zohan

114838

06

Shuvojit Saha

114840

07

Hasan Ahmed Sultan

114864

08

Mehran Karim

114866

09

Md. Sajib Hasan

114884

10

Ummah Tamima Yasmin Tama

104902

Case Title
Business Plan of Brunt Hotels to start a new hotel business in France.

Overview of Brunt Hotels, PLC
Brunt Hotels, PLC is a well known hotels in United Kingdom. Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. Brunt’s hotels are considered budget accommodations; they are functional, clean and reasonably priced. Most guests stay for one to three nights and are a combination of business and leisure travelers. The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor
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