teChniCAL
ReLeVAnt to ALL ACCA stUdents
This provides a general guideline; more specifically, markers will be looking for evidence of understanding of concepts, theories models etc. Understanding implies that you can define concepts, explain interpret and critique theories selected, and draw appropriate inferences from them. Thus a clear definition of ‘motivation’, and explanations of ‘factors of motivation’ (what motivates employees?) and ‘indicators of motivation’ (evidence that employees are motivated) must be provided. A range of relevant theories must be reviewed, and their implications considered. Explanations must demonstrate understanding, and be linked appropriately to the organisation studied. Similarities and differences between theories should be explained, for example between ‘content’ theories – which focus on what motivates employees – and ‘process’ theories, which focus on how employees are motivated. Where there is little evidence of understanding of concepts/theories of motivation, incorrect interpretation of theories, and no discussion of factors or indicators of motivation, then the project will fail. Application of accountancy/ business models The generic A descriptor is: ‘insightful and critical application of models to the project topic’. Application implies that the theories chosen can, and must be, related to the organisation studied. Markers expect to see theories used to design appropriate research tools about motivation in the organisational context (eg in a questionnaire or suitable questions for interviews) which enable conclusions to be established.
Why do students fail the OBU Research and Analysis Project (RAP)? One significant cause of failure is that they either have inadequate knowledge and understanding of the relevant guidelines, or they do not follow the guidelines in their submitted projects. The current guidelines (2008) are on the ACCA website, and should be regarded as a template for achieving a good pass. The