How Do Sexually Exploit Women's Bodies In Advertising?
Magazine Advertisement Essay
Everywhere we turn; there are ads that sexually exploit women’s bodies to sell products. The use of women 's bodies in ads is a cheap trick that marketers use instead of making more thoughtful arguments on their products. The secret used in these ads is quite simple: Attractive bodies are employed to grab attention and stimulate desire, which advertisers hope will then be transferred to the product. Burger king has a new sandwich called the “Super Seven Incher”. This juicy, flame- grilled sandwich is filled with cheese, onions, and a beef patty topped with a “hearty” steak sauce. Sounds a lot like something a man would love. This ad helps create an atmosphere that devalues women as people and makes them seem more like objects in order to gain customers. There is an image of a woman in the ad; the way she is positioned and the features in her face aim at putting a specific sexual idea into men’s heads. The bright red lips, the blue eye shadow, …show more content…
The language used in this ad such as ‘yearn for more after you taste’, ‘juicy’ and ‘fill your desire’ all demonstrate how advertisers use sexual desire to get people to buy their products. Sex is a universal feel good so in relating sex to food the advertising company wants us to relate eating their foods with feeling good.
The word ‘blow’ in the heading is a word the audience can interpret as sexual and inappropriate, and because it’s part of the heading, it’s the first thing the audience is going to read. Although the slogan stands out in contrast with the dark background and manages to draw attention, it fails to attain its ultimate objectives. “It’ll blow your mind away” does not have a problem when being used on its own, but when it is combined with the woman with bright red lips and the seven inch burger, the whole thing is wrong. The image seems to simulate oral sex, while the slogan reinforces that
Everywhere we turn; there are ads that sexually exploit women’s bodies to sell products. The use of women 's bodies in ads is a cheap trick that marketers use instead of making more thoughtful arguments on their products. The secret used in these ads is quite simple: Attractive bodies are employed to grab attention and stimulate desire, which advertisers hope will then be transferred to the product. Burger king has a new sandwich called the “Super Seven Incher”. This juicy, flame- grilled sandwich is filled with cheese, onions, and a beef patty topped with a “hearty” steak sauce. Sounds a lot like something a man would love. This ad helps create an atmosphere that devalues women as people and makes them seem more like objects in order to gain customers. There is an image of a woman in the ad; the way she is positioned and the features in her face aim at putting a specific sexual idea into men’s heads. The bright red lips, the blue eye shadow, …show more content…
The language used in this ad such as ‘yearn for more after you taste’, ‘juicy’ and ‘fill your desire’ all demonstrate how advertisers use sexual desire to get people to buy their products. Sex is a universal feel good so in relating sex to food the advertising company wants us to relate eating their foods with feeling good.
The word ‘blow’ in the heading is a word the audience can interpret as sexual and inappropriate, and because it’s part of the heading, it’s the first thing the audience is going to read. Although the slogan stands out in contrast with the dark background and manages to draw attention, it fails to attain its ultimate objectives. “It’ll blow your mind away” does not have a problem when being used on its own, but when it is combined with the woman with bright red lips and the seven inch burger, the whole thing is wrong. The image seems to simulate oral sex, while the slogan reinforces that