Halal Cosmetic
Name: Abdullah Al-Shuraim
ID: 0804461
Group: S3G7
Instructor: Brian Thompson
Contents * Executive Summary: 3 * Overview of non-food Halal product: 11 * Overview of Avon Cosmetics Company: 13 * Avon Products: 15 * Some of Avon Products: 16 * Potential Product Summary 20 * Process for Halal Certification 21 * The procedure to make it a Halal Product is: 22 * The procedure of Halal Certificate: 23 * Changes or Improvements for Launching Halal Product 24 * Define three different market segment for Kuwait market place 25 * Mission & Vision and How might be affected by new Halal Product: 28 * Providing the same quality of service to existing customers 30 * Major Promotional Activities & RMOI: 32 * One Year Budget and ROI: 36 * Competitors: 39 * Communicating the changes in the Current Operations with Introduction of Halal Product: 41 * Recommendation: 42 * References: 43
Executive Summary: 1. Avon Overview:
Avon is a very successful and leading global company in the cosmetics industry. It was founded in 1886 by Mr. McConnell. When Mr. McConnell was selling books he used to make his own perfumes and he used to give them to his customers, then he realized that the customers likes his perfume and it was one of the reasons why they are buying his books, so he decided to make his own cosmetics company and now Avon is one of the best cosmetics company in the world. Avon Company was renamed after a river that runs through the English midlands.
Avon CEO is Andrea Jung who committed to make Avon the most wanted company by women and also to satisfy the need of women globally. The main product are beauty products and fashion jewelry and also Avon has many brands that comes under the name of Avon such as Avon color, anew, Advance techniques, skin-so-soft, Avon naturals and Mark. Avon is the faster growing market on
ID: 0804461
Group: S3G7
Instructor: Brian Thompson
Contents * Executive Summary: 3 * Overview of non-food Halal product: 11 * Overview of Avon Cosmetics Company: 13 * Avon Products: 15 * Some of Avon Products: 16 * Potential Product Summary 20 * Process for Halal Certification 21 * The procedure to make it a Halal Product is: 22 * The procedure of Halal Certificate: 23 * Changes or Improvements for Launching Halal Product 24 * Define three different market segment for Kuwait market place 25 * Mission & Vision and How might be affected by new Halal Product: 28 * Providing the same quality of service to existing customers 30 * Major Promotional Activities & RMOI: 32 * One Year Budget and ROI: 36 * Competitors: 39 * Communicating the changes in the Current Operations with Introduction of Halal Product: 41 * Recommendation: 42 * References: 43
Executive Summary: 1. Avon Overview:
Avon is a very successful and leading global company in the cosmetics industry. It was founded in 1886 by Mr. McConnell. When Mr. McConnell was selling books he used to make his own perfumes and he used to give them to his customers, then he realized that the customers likes his perfume and it was one of the reasons why they are buying his books, so he decided to make his own cosmetics company and now Avon is one of the best cosmetics company in the world. Avon Company was renamed after a river that runs through the English midlands.
Avon CEO is Andrea Jung who committed to make Avon the most wanted company by women and also to satisfy the need of women globally. The main product are beauty products and fashion jewelry and also Avon has many brands that comes under the name of Avon such as Avon color, anew, Advance techniques, skin-so-soft, Avon naturals and Mark. Avon is the faster growing market on