GM SWOT Analysis
General Motors SWOT Analysis Founded in 1910, General Motors is one of the largest and highly valued cars, trucks and automobile manufactures in the United States with a vision to design, build, and sell the world’s best vehicles. General Motors is a company that has significant impact on our U.S. economy. As I do a SWOT analysis on General Motors I will evaluate the company’s strengths, weaknesses, opportunities, and threats, to gain perspective on GM and there future as a company.
STRENGTHS:
Product Branding. First and foremost, General Motors has produced and branded a variety of automobiles both international and region specific such as Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling which for some have become household names. From electric and mini-cars to heavy-duty full-size trucks, monocabs, and convertibles, General Motor’s dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world (About GM).
Global Presence. Another strength GM shares, is their global presence, with factories in Brazil, Russia, India, and China (collectively BRIC) along with having assembly, manufacturing, distribution, office, and warehousing operations in 55 other countries. Of those BRIC factories, GM has the strongest presence in China due to their emerging economy that continues to grow gradually. China also has the largest automotive market, Brazil coming in fifth and the second largest market for GM in terms of vehicle units sold. An early entrance into China, well performing partnerships and local Buick brand are the main reasons why GM has a strong position in China’s automotive market (Jurevicius).
WEAKNESSES:
Vehicle recalls. This year alone, General Motors has recalled 3.1 million cars and trucks. That’s more cars and trucks recalled in the U.S. this year than GM has sold in America in the five years since it’s filed for bankruptcy in 2009 (CNN). 2.6 million alone are
STRENGTHS:
Product Branding. First and foremost, General Motors has produced and branded a variety of automobiles both international and region specific such as Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling which for some have become household names. From electric and mini-cars to heavy-duty full-size trucks, monocabs, and convertibles, General Motor’s dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world (About GM).
Global Presence. Another strength GM shares, is their global presence, with factories in Brazil, Russia, India, and China (collectively BRIC) along with having assembly, manufacturing, distribution, office, and warehousing operations in 55 other countries. Of those BRIC factories, GM has the strongest presence in China due to their emerging economy that continues to grow gradually. China also has the largest automotive market, Brazil coming in fifth and the second largest market for GM in terms of vehicle units sold. An early entrance into China, well performing partnerships and local Buick brand are the main reasons why GM has a strong position in China’s automotive market (Jurevicius).
WEAKNESSES:
Vehicle recalls. This year alone, General Motors has recalled 3.1 million cars and trucks. That’s more cars and trucks recalled in the U.S. this year than GM has sold in America in the five years since it’s filed for bankruptcy in 2009 (CNN). 2.6 million alone are