Gender Socialization
Brandon Adair
Intro to Sociology
After reading chapter 3, I chose to go to the local Wal-Mart. The kinds of toys I found that are marketed to boys are toy cars like Hot Wheels and Matchbox, sports, trucks, and race tracks and tools. These are for the most part packaged in blue or dark colored boxes. A lot of them have pictures of little boys playing with those toys. The toys that were marketed towards girls are dolls, jewelry kits, and kitchen type items like the Easy Bake Ovens, tea sets, and things like that. These toys are packaged in pink or bright colored items with flowers and glittery pictures on the boxes and most of these items have little girls happily playing with the toys. Some of the marketing words they used for the boys were adventure, maximum destruction, and mega bomb. The used words like princess set, glam, and diva collection as some marketing words for the girl toys. Lego was a brand that had a lot of building sets for boys and those were packaged in blue boxes. They had police cars, boats, planes, and other toys that are geared for boys. There were a few sets for girls and those were packaged in pink and these were princess castles.
The boys section looked more outdoorsy and tough, it shows that they like to get muddy and dirty. The girls sections are more brightly colored, dazzling and sparkly, that they like to play indoors, and that they don’t like to get dirty. There was a shelving unit in Wal-Mart, where on the left side were some toys in blue packaging that was marketed for boys and then on the right side were pink and bright colored packaged toys for the girls. The middle section was gender neutral, where the toys were meant for boys or girls, these were packaged in bright green colored boxes. The toys themselves that were in the green colored boxes though were gender specific, so the boy’s versions were blue and the girl’s versions were pink. As an example, there was an alphabet toy that was in the gender neutral
Intro to Sociology
After reading chapter 3, I chose to go to the local Wal-Mart. The kinds of toys I found that are marketed to boys are toy cars like Hot Wheels and Matchbox, sports, trucks, and race tracks and tools. These are for the most part packaged in blue or dark colored boxes. A lot of them have pictures of little boys playing with those toys. The toys that were marketed towards girls are dolls, jewelry kits, and kitchen type items like the Easy Bake Ovens, tea sets, and things like that. These toys are packaged in pink or bright colored items with flowers and glittery pictures on the boxes and most of these items have little girls happily playing with the toys. Some of the marketing words they used for the boys were adventure, maximum destruction, and mega bomb. The used words like princess set, glam, and diva collection as some marketing words for the girl toys. Lego was a brand that had a lot of building sets for boys and those were packaged in blue boxes. They had police cars, boats, planes, and other toys that are geared for boys. There were a few sets for girls and those were packaged in pink and these were princess castles.
The boys section looked more outdoorsy and tough, it shows that they like to get muddy and dirty. The girls sections are more brightly colored, dazzling and sparkly, that they like to play indoors, and that they don’t like to get dirty. There was a shelving unit in Wal-Mart, where on the left side were some toys in blue packaging that was marketed for boys and then on the right side were pink and bright colored packaged toys for the girls. The middle section was gender neutral, where the toys were meant for boys or girls, these were packaged in bright green colored boxes. The toys themselves that were in the green colored boxes though were gender specific, so the boy’s versions were blue and the girl’s versions were pink. As an example, there was an alphabet toy that was in the gender neutral