FINAL PROJECT
CHAPTER-1
1.1 Purpose of the Study
To find out the marketing strategies of Airtel.
To evaluate the channels and how they are working.
To know whether customer receive the service on time, and is it fullfilling their needs to the desired levels.
This would help to plan for the better channel and improve CRM activities which assure the customer to be satisfied.
1.2 Objective of the study
To study the importance and development of tele–communication industry in today’s scenario.
To understand the various Marketing Strategies which Airtel has adopted to survive in highly competitive cell phone industry?
To make a comparative study of the major players in Indian Service Provider.
1.3 Research Methodology of the study
Research Design: The research design used for this project in exploratory in nature.
Exploratory Research : The objective of this project is to generate new ideas. An exploratory study in generally based on the Primary data and Secondary data that is readily available. It does not have a formal and signed design as the research may have to change his focus or direction, depending on the availability of new ideas and relationship among variables.
1.3.1 Data Collection- Primary& Secondary
Secondary Data : It means data that are already available i.e. they refer to that data which have already been collected and analysed by someone else. Secondary data may either be published data or unpublished data.The sources of secondary data use are books, newspapers, journals, magazines, reports prepared by research scholars, journals etc.
Primary Data : The primary data are those which are collected a fresh and for the first time and thus happen to be original.
Primary data may either be collected personally from person to person or company / organisation.
The sources of primary data to fill the questionnaire, particular type of forms and recorded their views / interview so on.
1.3.4 METHOD OF DATA COLLECTION- Primary & Secondary
1.1 Purpose of the Study
To find out the marketing strategies of Airtel.
To evaluate the channels and how they are working.
To know whether customer receive the service on time, and is it fullfilling their needs to the desired levels.
This would help to plan for the better channel and improve CRM activities which assure the customer to be satisfied.
1.2 Objective of the study
To study the importance and development of tele–communication industry in today’s scenario.
To understand the various Marketing Strategies which Airtel has adopted to survive in highly competitive cell phone industry?
To make a comparative study of the major players in Indian Service Provider.
1.3 Research Methodology of the study
Research Design: The research design used for this project in exploratory in nature.
Exploratory Research : The objective of this project is to generate new ideas. An exploratory study in generally based on the Primary data and Secondary data that is readily available. It does not have a formal and signed design as the research may have to change his focus or direction, depending on the availability of new ideas and relationship among variables.
1.3.1 Data Collection- Primary& Secondary
Secondary Data : It means data that are already available i.e. they refer to that data which have already been collected and analysed by someone else. Secondary data may either be published data or unpublished data.The sources of secondary data use are books, newspapers, journals, magazines, reports prepared by research scholars, journals etc.
Primary Data : The primary data are those which are collected a fresh and for the first time and thus happen to be original.
Primary data may either be collected personally from person to person or company / organisation.
The sources of primary data to fill the questionnaire, particular type of forms and recorded their views / interview so on.
1.3.4 METHOD OF DATA COLLECTION- Primary & Secondary
References: Seshadri Mohan and Ravi Jain. Two User Location Strategies for Personal Communication Services. IEEE PersonalCommunications. 1(1), 1994. Boston, 1993. McGrawHill New York, 1993.