Enchanted Kingdom: the Magic Is Here
I. POINT OF VIEW
The point of view of the Top Management is assumed. The group believes that because the management is majorly concerned with the company’s performance, and likewise, are the most knowledgeable in the field.
II. MARKET SITUATION
1. Opportunities – Threats Analysis
Opportunities
• Increasing population in the Philippines
• Relatively young population
Threats
• Precarious economic conditions prevailing
• Economic downturn that lead people to cut leisure expenses (change in lifestyle)
• Seasonality faced by the industry (irregular demand)
• Burgeoning competition from other recreational establishments
• Currency crisis in their land
2. Strengths- Weaknesses Analysis
Strengths
• Pioneer theme park in the country
• Spacious and quite accessible land
• Difference to other carnival offerings (seven fantastic theme zones, wide variety of food outlets, especially shops, and video game centers, musical entertainments, and fireworks display every weekend)
• Imported image (accreditation with International Theme Park, Inc. and “service” training from Disney USA of all crew members)
Weaknesses
• No major rides and attractions were added to the park within the last four years
• Plunging park attendance
3. Product Life Cycle
The Company is in the Growth stage of its PLC. New product features and service were offered. It was accredited with the International Theme Park, Inc., and acquired service training from Disney USA, as well. The company has introduced new rides after its launch. It continuously builds its awareness and interest in the mass market.
The company had fast progress in terms of product ideas since EK has greater comparative advantage over its competitors, Star City and Fiesta Carnival. With its offering better than the other carnivals’, the faster its sales increased. The company emphasized to provide attraction with great consideration on the costumers’ safety and protection, compatible with what
The point of view of the Top Management is assumed. The group believes that because the management is majorly concerned with the company’s performance, and likewise, are the most knowledgeable in the field.
II. MARKET SITUATION
1. Opportunities – Threats Analysis
Opportunities
• Increasing population in the Philippines
• Relatively young population
Threats
• Precarious economic conditions prevailing
• Economic downturn that lead people to cut leisure expenses (change in lifestyle)
• Seasonality faced by the industry (irregular demand)
• Burgeoning competition from other recreational establishments
• Currency crisis in their land
2. Strengths- Weaknesses Analysis
Strengths
• Pioneer theme park in the country
• Spacious and quite accessible land
• Difference to other carnival offerings (seven fantastic theme zones, wide variety of food outlets, especially shops, and video game centers, musical entertainments, and fireworks display every weekend)
• Imported image (accreditation with International Theme Park, Inc. and “service” training from Disney USA of all crew members)
Weaknesses
• No major rides and attractions were added to the park within the last four years
• Plunging park attendance
3. Product Life Cycle
The Company is in the Growth stage of its PLC. New product features and service were offered. It was accredited with the International Theme Park, Inc., and acquired service training from Disney USA, as well. The company has introduced new rides after its launch. It continuously builds its awareness and interest in the mass market.
The company had fast progress in terms of product ideas since EK has greater comparative advantage over its competitors, Star City and Fiesta Carnival. With its offering better than the other carnivals’, the faster its sales increased. The company emphasized to provide attraction with great consideration on the costumers’ safety and protection, compatible with what