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Boeing Market Analysis

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Boeing Market Analysis
The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom Works, Shared Services Group and Boeing Capital Corp, respectively. As of 2006, these three smaller units contributed only 2% of the revenue for the Boeing Company, but played a valuable role in their various supporting contributions to the main efforts of defense equipment and commercial aircraft production and sales. The Boeing Integrated Defense Systems division, producing weapons, aerospace and space systems, accounted for the majority, 52%, of the revenue for The Boeing Company, and 50% of the corporation’s combined earnings. The Boeing Commercial Airplanes division accounted for 46% of the revenue and 45% of the corporation’s earnings. (Boeing, AR06, 2007) It is on this final division that the remainder of this study will be focused on. The Boeing Commercial Airplanes (BCA) division headquarters is located in Renton, Washington and is the largest revenue producing commercial aircraft manufacturer in the world. It employs more than 54,000 people and traces its origins back to the Pacific Aero Products Co., a company incorporated by William E. Boeing in 1916. (Wikipedia, 2007) Its’ mission statement has evolved over the decades as the market has evolved. In 1950 when it was just one of many commercial airplane manufacturers, its statement was to “become the dominant player in commercial aircraft and bring the world into the jet age. (BRS, 2007). It has certainly accomplished that mission. Through market growth, product development and acquisitions, its varied


Bibliography: Airbus (2007) Aircraft Families. Retrieved from www.airbus.com/en/aircraftfamilies/ Airbus, GMF (2006) Global Market Forecast 2006-2025 Ansoff (2007) Ansoff’s Matrix-Planning for Growth. Retrieved from www.marketingteacher.com/Lessons/lesson_ansoff.htm Baseler, Randy (May 2005) Baseler, Randy (June 2005). Reality Check. Randy’s Journal. Boeing.com Retrieved from http://www.boeing.com/randy/archives/2005/06/index.html Besele, Randy (June 2007) Airshow! Boeing (2007) Commercial Airplanes. Boeing.com Retrieved from: http://www.boeing.com/commercial/index.html Boeing, 747 (2006) Boeing 747 Large Cargo Freighter Arrives in Seattle Boeing, 747_PR (2007) Boeing 747 Dreamlifter: Fact Sheet. Boeing.com April 2007. Retrieved from http://www.boeing.com/news/feature/paris07/assets/bgs-facts/Fact%20Sheets/fct%20Dreamlifter.pdf. Boeing, 787 (2007) 787 Dreamliner. Boeing.com Retrieved from http://www.boeing.com/commercial/787family/background.html Boeing, AR06 (2007) Summary of Business Segment Data Boeing, CMO (2007) Current Market Outlook 2007. Boeing.com Retrieved from http://www.boeing.com/commercial/cmo/index.html Boeing Media (2006) Boeing Unveils 787 Final Assembly Factory Flow Bombardier (2007) CSERIES. Retrieved from www.bombardier.com/ BRS (2007) Mission Statement Embraer (2007) Commercial Jets: E-Jets. Retrieved from www.embraercommercialjets.com/english/content/home_ejets/ Embraer 7-10 (2007) Rule of 70 to 110 Defense News (2007) Defense News Top 100. DefenseNews.com Retrieved from http://www.defensenews.com/index.php?S=07top100 Gates, Dominic (2005) Boeing 787: Parts from around the world will be swiftly integrated Wikipedia_Boeing (2007) Boeing. Wikipedia: The Free Encyclopedia. Retrieved from http://en.wikipedia.org/wiki/boeing Wikipedia_Paris (2007) Paris Air Show Wikipedia_Versus (2007) Competition between Airbus and Boeing. Wikipedia: The Free Encyclopedia. Retrieved from http://en.wikipedia.org/wiki/Competition_between_Airbus_and_Boeing Zoblin, Andrei (Aug 2006) Doomed to Fly Old Planes
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