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Blue Ocean
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant

Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun
Group/Presentation Title Agilent Restricted Date ##, 200X

Blue Ocean Strategy (BOS)
   

Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies Conclusion
Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun
All Rights Reserved – KB Yip/YS Lieu
Page : 2

 



Objectives


Develop understanding of Blue Ocean Tool Sets and how to apply them effectively
 

Strategy Canvas ERRC



Perform As-Is Analysis to Compare Current Strategy of XYZ vs Competitors Explore Pathways to Breakaway from Market Boundaries to look for Bigger Playing Field Brainstorm and Agree on the To-Be Strategy for XYZ





All Rights Reserved – KB Yip/YS Lieu

Page : 3

Introduction to Blue Ocean Strategy
 

History & Background Defining Red & Blue Ocean Six Principles of BOS Reach Beyond Existing Demand Value Innovation

 



All Rights Reserved – KB Yip/YS Lieu

Page : 4

History & Background
• Authored by W. Chan Kim and Renee Mauborgne in 2005. • Based on a study of 150 strategic moves spanning more than 100 years and 30 industries. • BOS is the simultaneous pursuit of differentiation and low cost. • The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. • BOS offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms. • BOS frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute through easy
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