Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world computer from its original name in order to show a future growth in different electronic products. The first product manufactured by this company was Apple I. “Apple used TV as the display medium, which was revolutionizing in its own self. Before that, no personal computers offered any sort of display. It worked much faster than other machines and provided an easy start up RAM and bootstrap code.” (Apple Inc., 2012) Building these machines was a problem because of the financial status of the company and because the location wasn’t appropriate. They managed to get a loan for US$250,000 through Mike Markkula who co-signed the bank loan. With money and new hope, the Apple II was created and it was specifically directed to households. ”Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.” (Apple inc., 2012).
From 1976 to 1990s Apple Inc. main focus was the manufacturing of personal computers. In the early 1990’s, Apple faced serious competition from Amiga and Atari ST, but its greatest fear was IBM PC, which at the time was most popular than all of them together. In 1991, Apple partnered