Analyzing and Planning on Expanding Overseas Cosmetics Market
Analyzing and Planning on
Expanding Overseas Cosmetics Market
Prepared by: Tuo Du
CONTENTS
ABSTRACT…………………………………………………….3
INTRODUCTION………………………………………………4 Australian situation……………………………………4 Others situation………………………………………..5
MARKETING STRATEGY……………………………………9 Market Positioning……………………………………..9 Product Strategy………………………………………..9 Price Strategy………………………………………….10 Product Distribution…………………………………...10 Market Promotion……………………………………...11
COSMETICS FOR MAN………………………………………12
COSMETICS TREND………………………………………….13
CONCLUSION………………………………………………….13
REFERENCES…………………………………………………..14
ABSTRACT
Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.
INTRODUCTION
Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to
Expanding Overseas Cosmetics Market
Prepared by: Tuo Du
CONTENTS
ABSTRACT…………………………………………………….3
INTRODUCTION………………………………………………4 Australian situation……………………………………4 Others situation………………………………………..5
MARKETING STRATEGY……………………………………9 Market Positioning……………………………………..9 Product Strategy………………………………………..9 Price Strategy………………………………………….10 Product Distribution…………………………………...10 Market Promotion……………………………………...11
COSMETICS FOR MAN………………………………………12
COSMETICS TREND………………………………………….13
CONCLUSION………………………………………………….13
REFERENCES…………………………………………………..14
ABSTRACT
Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.
INTRODUCTION
Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to