AMUL after 10 years
TABLE OF CONTENTS
SR.NO
TOPIC
PG. NO
1.
Introduction
2.
Brand Personality,
3.
Amul – 10 years later
4.
Brand Building Blocks
5.
Branding Process
6.
3 D Model
7.
Web Page
8.
Print Ads
9.
Branding Strategies
10.
Conclusion
11.
Reference
INTRODUCTION
Company History
Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) which is a cooperative organization. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
Amul is located in the town Anand which is in the state of Gujarat and it has set up itself as a model for development in the rural areas. The Amul Brand has started the White Revolution in India which has helped to make the country the biggest manufacturer of milk and its by-products in the whole world. Amul has around 2.9 million producer members covering 15,322 village societies and the total capacity for handling milk is around 13.07 million liters every day. The brand's capacity for milk drying is around 647 Mts. each day and its capacity for cattle feed manufacturing is about 3740 Mts. each day
Achievements
Amul has always been the trend setter in bringing and adapting the most modern technology to door steps to rural farmers.
1. GCMMF bags Agricultural and Processed Food Exports Development Authority (APEDA) AWARD for 11th year in a row in 2006-07
2. Amul Pro-Biotic Ice-cream receives No. 1 Award At World Dairy Summit in GCMMF emerged as the top scorer in the service category of the prestigious IMC Ramkrishna Bajaj
SR.NO
TOPIC
PG. NO
1.
Introduction
2.
Brand Personality,
3.
Amul – 10 years later
4.
Brand Building Blocks
5.
Branding Process
6.
3 D Model
7.
Web Page
8.
Print Ads
9.
Branding Strategies
10.
Conclusion
11.
Reference
INTRODUCTION
Company History
Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) which is a cooperative organization. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
Amul is located in the town Anand which is in the state of Gujarat and it has set up itself as a model for development in the rural areas. The Amul Brand has started the White Revolution in India which has helped to make the country the biggest manufacturer of milk and its by-products in the whole world. Amul has around 2.9 million producer members covering 15,322 village societies and the total capacity for handling milk is around 13.07 million liters every day. The brand's capacity for milk drying is around 647 Mts. each day and its capacity for cattle feed manufacturing is about 3740 Mts. each day
Achievements
Amul has always been the trend setter in bringing and adapting the most modern technology to door steps to rural farmers.
1. GCMMF bags Agricultural and Processed Food Exports Development Authority (APEDA) AWARD for 11th year in a row in 2006-07
2. Amul Pro-Biotic Ice-cream receives No. 1 Award At World Dairy Summit in GCMMF emerged as the top scorer in the service category of the prestigious IMC Ramkrishna Bajaj