Advertising and Fashion Retailing Project Report
ADVERTISING AND FASHION RETAILING
PROJECT REPORT
SUBMITTED TO:
SIR. AKBAR ABBAS BANGASH
ACKNOWLEDGMENTS
We wish to acknowledge our regards and benevolent sir Akbar Abbas Bangesh teaching fashion & textile marketing in NATIONAL TEXTILE INSITUTE .whose kind and precious suggestions enriched our thoughts and helped us to accomplish this business plan. We also want to thank our family who supported us. Thanks to Almighty ALLAH for giving us such will and power to complete this business plan on time.
TABLE OF CONTENTS
Section I______________________________ pg 4
I.1 NAME OF BOUTIQUE
I.2 LAUNCHING PLAN
I.3 LAUNCHING DATE
I.4 LOCATION OF BOUTIQUE
I.5 ACTIVITIES
I.6 MARKETING MESSAGE
Section II_____________________________ pg 5-7
II.1 INTRODUCTION
II.2 CONSUMER BUYING HABBITS
II.3 FASHION FORECASTING
Section III______________________________pg 7-16
III.1 INCOME LEVEL
III.2 ADVERTISING/PROMOTION TACTICS
III.3 FASHION PRODUCTS IN ALLURE
III.4 PRICING STRATEGY
III.5 FINANCIAL ANALYSIS
III.6 OUR OBJECTIVES
III.7 MARKETING SEGMENTATION
III.8 TEXTILE POLICY OF 5 YEAR
III.9 PRODUCTION PROCESSFLOW CHART
Section IV_______________________________ pg
IV.1 REFRENCES
IV.2 EXECTIVE SUMMARY
IV.3QUOTIONAIR
NAME OF BOUTIQUE:
LAUNCHING PLAN: We are planning to launch a boutique on 25th December 2009.before this we are organizing an exhibition in Islamabad hotel for three days. As we are targeting women’s wear to we tried to make it sure that every visitor should buy or order for some product. We are mainly targeting girls of age (16-25) and women of age 25-40 We are not only exhibiting our dresses but we are also covering fashion accessories like belts and shoes. LAUNCHING DATE: We will launch our label on 25th December 2009 INSHALLAH. LOCATION OF BOUTIQUE: Opposite to F9 Park, third shop from right side of D-WATSON Islamabad. ACTIVITIES: To make it more profitable and interesting we
PROJECT REPORT
SUBMITTED TO:
SIR. AKBAR ABBAS BANGASH
ACKNOWLEDGMENTS
We wish to acknowledge our regards and benevolent sir Akbar Abbas Bangesh teaching fashion & textile marketing in NATIONAL TEXTILE INSITUTE .whose kind and precious suggestions enriched our thoughts and helped us to accomplish this business plan. We also want to thank our family who supported us. Thanks to Almighty ALLAH for giving us such will and power to complete this business plan on time.
TABLE OF CONTENTS
Section I______________________________ pg 4
I.1 NAME OF BOUTIQUE
I.2 LAUNCHING PLAN
I.3 LAUNCHING DATE
I.4 LOCATION OF BOUTIQUE
I.5 ACTIVITIES
I.6 MARKETING MESSAGE
Section II_____________________________ pg 5-7
II.1 INTRODUCTION
II.2 CONSUMER BUYING HABBITS
II.3 FASHION FORECASTING
Section III______________________________pg 7-16
III.1 INCOME LEVEL
III.2 ADVERTISING/PROMOTION TACTICS
III.3 FASHION PRODUCTS IN ALLURE
III.4 PRICING STRATEGY
III.5 FINANCIAL ANALYSIS
III.6 OUR OBJECTIVES
III.7 MARKETING SEGMENTATION
III.8 TEXTILE POLICY OF 5 YEAR
III.9 PRODUCTION PROCESSFLOW CHART
Section IV_______________________________ pg
IV.1 REFRENCES
IV.2 EXECTIVE SUMMARY
IV.3QUOTIONAIR
NAME OF BOUTIQUE:
LAUNCHING PLAN: We are planning to launch a boutique on 25th December 2009.before this we are organizing an exhibition in Islamabad hotel for three days. As we are targeting women’s wear to we tried to make it sure that every visitor should buy or order for some product. We are mainly targeting girls of age (16-25) and women of age 25-40 We are not only exhibiting our dresses but we are also covering fashion accessories like belts and shoes. LAUNCHING DATE: We will launch our label on 25th December 2009 INSHALLAH. LOCATION OF BOUTIQUE: Opposite to F9 Park, third shop from right side of D-WATSON Islamabad. ACTIVITIES: To make it more profitable and interesting we