Advertisement Essay

What You Are Seeing Is… An American entertainer, Will Rogers, once said, “Advertising is the art of convincing people to spend money they do not have for something they do not need” (Web). This is the power of the advertisement; it has a power to persuade people even though it might not be on their shopping list. Hundreds of advertisements are put in to our brains every day of our lives, but out of those hundreds of advertisements, how many of them cross your mind when you buy something? There are different types of advertisement out there, such as television commercials and radio commercials that try to catch many minds of audiences; however, the most fascinating type of advertisement has to be the rhetoric advertisement. A rhetoric advertisement is a type of advertisement that only uses image and texts to appeal to consumers. In order to get consumers attention, advertisers have to put all their intended ideas into just one image. The Slim Fast advertisement did an excessive job of making an effective advertisement with only one piece of a visual rhetoric. Image in visual rhetoric advertisement is an essence that plays a key role in advertising. In the advertisement, Slim Fast, the scene is taken in wedding hall, where there is a wedding cake and on top of the wedding cake there are toy figures of groom and bride; however, the bride is falling into the cake and it reads in a small font, “Need to lose a little weight before your wedding?” The woman is falling into the wedding cake because she is being portrayed as an overweight person. It was really humorous to see how the groom is perfectly shaped, and do not even have single dent on his side of the wedding cake. The groom toy tries to help her out by reaching her hands and that is where the product, Slim Fast, is diagonally lined up with the groom’s hands. Another way that an image can be effective is by coloring of a whole picture. In this advertisement, the Slim Fast went with a theme of bright colors.