The Michael Porter’s five forces model is something that five competitive forces model about each countries, particularly to the competitive advantages of countries, rather than to microeconomics. Grundy and Tony (1995) demonstrates that Michael Porter’s five forces can be seen as ‘When Michael Porter conceived the five competitive forces model, it propelled strategic management to the very heart of the management agenda.The framework became a centrepiece of texts on business strategy and strategic management, and essential examination material on MBA and similar courses globally. But what has become of his original five competitive forces? It would appear to be the case that not a great deal has occurred to develop this thinking since the early 1980s (except, perhaps, for Hamel and Prahalad, 1994).’ Grundy (2001) siad that ‘Porter appears to have been more interested in taking his concepts to an even more macro level, particularly to the competitive advantage of countries, rather than to micro economics. Porter’s model, whilst it has done extremely well in occupying textbook space, does not seem to have captured the imagination of other theorists. In contrast with the resource-based theory of competitive advantage, which has spawned a considerable literature, it seems to have become, as it were, frozen in time’. This means Michael Porter’s centrepiece of texts on business strategy and strategic management have high value. (Grundy 1995)
A SWOT analysis is something that a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in