2. Croteau, D & Hoynes, W (2003). Media Society: Industries, Images and Audiences ((third edition) ed.). Thousand Oaks: Pine Forge Press. pp. 305–307.…
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.…
The holdings of the Big 6 Giants clearly prove that the media industry is dominated by a few firms in oligopoly. I am sure that most people are unaware of the fact that only a few conglomerates dominate mainstream media. Nonetheless, it is clearly true—the nine current media conglomerates together own more than 90% of the media market. In determining how oligopoly in the media industry affects the messages that people receive, its necessary not only to look at the market share controlled by conglomerates in aggregate, but rather by each conglomerate. I contend that if a single conglomerate controls a substantial portion of the media market, it carries huge control over peoples perceptions and values as a whole.…
There is no doubt that the mass media is omnipresent, mediating every aspect of our lives. How one relates to and interprets the world is largely colored by how the media informs us. In the world today, media has become as necessary as food and clothing. It is considered as the “mirror” of the modern society. It informs people about current affairs and entertains through the latest gossip and fashion. The role of media has become one way of trading and marketing of products and prejudice. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboard and magazines, to name a few. These messages promote not only products but moods, attitudes and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, music and news media to reach across thousands of miles, people could not become famous. (Chandler 2000) emphasizes the role of mass media in the reproduction of status quo.…
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.…
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.…
America’s system of capitalism ensures that trade and industry are controlled by private owners for profit. Because major profits depend greatly on media for their exposure in advertising, it is not surprising that American media companies are some of the most profitable and powerful in the world. As introduced in this project, the four media giants that own most of America’s media are Viacom, Comcast, Time Warner, and Disney. From these four companies comes a sort of illusion of separation throughout all familiar brands of media. This is an unfortunate reality that can be recognized in all of our nation’s trade and industry. When we investigate an array of products on any Walmart shelf, we will find that many of the different brands are produced by the same major brand. One interesting example of this in media is Viacom owning B.E.T. and C.M.T., two extremely different television networks. Each of these networks are designed to appeal to audiences that want a very culturally authentic form of entertainment and yet they are both owned by the same company. I found this particular example to be very entertaining because, the idea of authentic culture in our current time and place is almost comical in my opinion. Comical like DC Comics vs Marvel Studios or even more so like Democrats…
1.Which of the following terms is the cloaet synonym to the term computer networking? Protocol…
According to David Croteau and William Hoynes, “ the business of media is unique”(Croteau and Hoynes 1). The best way to navigate this complex, unique business of media is to identify to two major models in which it presents itself. The first model, Public Interest Model, concentrates on “promoting active citizenship via information, education, and social integration”. Whereas the second model, Market Model, focuses on generating profits for owners and stockholders (Market Model). The best way to understand the two models is by applying them to a major media conglomerate, for instance Viacom. Although Viacom can identify with both models of media, through the nature of their programming and advertisements, the cultural aspects of the company, and their…
Bibliography: Gray, Herman (1995). The Politics of Representation in Network Television. In H. Newcomb (Ed.), Television: The Critical View, 6th Edition. (pp. 282-285). New York: Oxford University Press.…
The way of how electronic media has reshaped society around the world is been analyzed in Jeffrey Sachs’ essay appeared in the Project Syndicate Magazine as cited in The McGraw-Hill Reader (2011). The media, in general, is used for a specific purpose from printed media like newspapers or magazines through radio, television, and Internet. However, the audience selects the way and the contents according to their needs, there are those who prefer to be informed and others who used them for fun and entertainment. In the United States people watch television and use Internet media a great deal and, yes, have become a nation of “vidiots”. However, television and similar video streaming devices provide valuable information if used…
In today’s society, it has become clear that the general public has become obsessed with obtaining every bit of information that becomes available, despite whether or not it is associated with yourself. A good means of obtaining information is through the public media, which in itself has several branches such as celebrity media, sports media and so on. One can argue that media serves an extremely important role by informing the public on a large scale, but in contrast, it is also easily argued that media can act as bacteria, infecting viewers with un-needed information which could be considered dangerous in some cases. Natural Born Killers is the most effective film at exposing the ironic relationship between media and it’s attentive viewers.…
However the overall message became pretty clear to me once I read the following sentence, or at least I believe it did; “The more strongly the culture industry enhances itself, the more it can do as it chooses with the needs of consumers-producing, controlling, disciplining them..the original affinity between business and entertainment reveals itself...as society’s apologia”. There is an undeniable relationship between entertainment/media and the business world. The authors of this article play a case of Law and Order as they try to compile facts and ideas as to how the relationship is, still, everytime I begin to think I understand those minor points to prove such idea I am distracted by a new analogy. In this quote it is stated that entertainment is society’s apology. I did not understand if the authors meant in the sense of a entertainment being a constant reminder of what is going on in the world, which it must apologize for since it does not let us escape reality, or if it is in a sense that it apologizes for constantly taking our minds out of the world it is in. In terms of media as a capitalistic tool I imagined what exactly could this apologia be an example of. I searched media and power to see if it had anything to do with the fact that media could take us out of…
Four score and nine years ago our fore fathers brought forth upon this continent, a new nation, conceived in reproduced media entertainment dedicated to cultural hegemony, that allows all members-in the ruling class-an equal opportunity to transmit their ideology to the masses. America is known for its carefully crafted proclamations used to influence the masses-and the American television industry is no different. Due to the prevalence of television entertainment in American society, many have thought of the impacts of various programs but few have stopped to think of the question prior to being able understanding the impacts, which Gritlin asks, “What do these programs mean?” By understanding the meaning, only then will we be able to understand…
In this assignment we take a look at things like “does shows like real TV blur our reality”. I will attempt to explain this by applying mass media theories and models to the discussion. We also take a look at media ethics in the world today and censorship and gate keeping. This will be done by use of the case study handed out.…