Trademark Essays & Research Papers

Best Trademark Essays

  • Trademark - 516 Words
    GHS LAW PARTNERS Trademarks and Commercial Identifiers Trademarks—also known as commercial identifiers or marks—can be words, phrases, logos, symbols, or images. Sometimes a trademark is made up of two or more of these. You can look at just about any product and see one or more trademarks. A trademark is used to identify a product as being unique to the company that owns it, so therefore trademarks are extremely valuable to their owners. A trademark ...
    516 Words | 1 Page
  • Trademark, Copyright - 631 Words
    *Q1.What is a trade *mark ? A Trade Mark is a visual symbol in the form of a word , a device ,or a label applied to articles of commerce with a view to indicate to the purchasing public that is a good manufactured or otherwise dealt in by a particular person as distinguished from similar goods dealt or manufacture by other persons. Object of Trade Mark IS to deal with the precise nature of the rights which a person can a cquire in respect of a TM-The mode of acquisition of such rights...
    631 Words | 2 Pages
  • Trademarks Notes - 1251 Words
    Trademark Background A trademark is a slogan, word, design, or combination identifies the source of your goods and services distinguishes them from the goods and services Trademark- brand for goods and services Patent- protects invention Copyright- protects original artistic and literary work Trademark- business name to distinguish name and sources legal presumption that owner of mark legal presumption of exclusive right to use mark Puts public at note of ownership (R) You can...
    1,251 Words | 5 Pages
  • Trademark Infringement - 382 Words
    One of the important issues to look at from a managerial standpoint is to ensure that the company is constantly aware of what is occurring in the market with regard to other companies or individuals that may be attempting to infringe or dilute the use of the companies’ trademark. By remaining aware of what is occurring in the markets and keeping aware of those that may be attempting to benefit from the use of similar trademark a manager can alert the legal division of the company early on in...
    382 Words | 1 Page
  • All Trademark Essays

  • Unconventional Trademarks - 570 Words
    |Symbiosis Law School, Pune | |Care | Courage | Competence | |(A constituent of Symbiosis International University) | |(Established...
    570 Words | 3 Pages
  • Trademark Infringement - 354 Words
     Rule Marks are trade names, symbols, word, logos, designs, or devices used to identify goods of a manufacturer. Submission of theses marks to the U.S. Patent and Trademark Office (PTO) registers trademarks. Intel is a registered trademark for an entire line of products and services. The company, Intel Corporation owns many marks incorporating its INTEL mark. Trademark infringement laws are in violation if an unauthorized use of the mark. Cheeseman (2013)...
    354 Words | 2 Pages
  • Trademark and Product - 828 Words
    cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc- ccccccccc fdgfgff gfgff gfdhfgs hhhhhhhhhhhghf Johnson and Johnson – www.jnj.com In Word, create a table to organize the information: Describe product mix () under the corporate brand by identifying the product width (categories of products) and depth (products within the categories) Pick 2 specific brands or product items. Describe the target market for each of the 2 brands. Explain your reasoning Johnson and Johnson –...
    828 Words | 3 Pages
  • What is a Trademark? - 1323 Words
    TRADEMARKS What is a Trademark A TRADEMARK is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs is used in the course of trade which identifies and distinguishes the source of the goods or services of one enterprise from those of others. A trademark is different from a copyright or a patent or geographical indication. A copyright protects an original artistic or literary work; a patent protects an invention whereas a geographical indication is used to...
    1,323 Words | 4 Pages
  • trademark cases - 1942 Words
     Cadila Healthcare Limited Vs. Dabur India Limited(2008 (38) PTC 617. (Del.)(DB)) Course-LL.M Subject-Trademark Background (brief facts) The plaintiff in the present case is the owner of Cathilda Healthcare ltd,and is known in the trading market to be the owner of the mark “SUGAR FREE”.Many of his goods are seen to have the mark which are named as "SUGAR FREE NATURA", "SUGAR FREE GOLD" and "SUGAR FREE D'LITE"."SUGAR FREE" was actually coined and...
    1,942 Words | 6 Pages
  • Trademarks Protection Under Trademarks Act with Passing Off
    INTRODUCTION A. History of Trademarks: Trademarks commonly referred to as ‘identifying marks’ or ‘distinctive marks’[1] have been recognised in some form or the other since times immemorial. They were one of the foremost forms of intellectual property protection witnessed by the world and have undergone a steady evolution since then. The first legislation on trademarks can be traced to England where the Bakers Marking Law, 1266 was enacted, which governed the use of stamps or...
    5,378 Words | 16 Pages
  • Trademark Act in India - 5214 Words
    UNIT 8 TRADE MARK LAW IN INDIA Structure 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 Introduction Objectives Trade Mark Law in India What is a Trade Mark? A good Trade Mark Functions of Trade Mark Registration of Trade Mark What kind of Trade Marks can be Registered? Trade Marks not Registerable Exploiting Trade Mark Infringement Offences and Penalties Indian Trade Mark Act, 1999: Salient Features Summary Answers and Hints to SAQs 8.1 INTRODUCTION A trade mark is a...
    5,214 Words | 15 Pages
  • Benefits Of Trademark And Copyrights - 598 Words
    Benefits of Trademark registration: A trademark includes any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name. 1. A trade mark is one of the most important business assets you’ll ever own. It is your name or your logo that distinguishes your company services or...
    598 Words | 2 Pages
  • Business Law(Trademark Act)
    PREFACE The draft Trade Marks Work Manual herein set out describes the various procedures and practice in the administration of the Trade Marks Act, 1999 which will serve as a useful guide to the officers of the Trade Marks Registry (particularly new incumbents) and also users of the system and in ensuring uniformity of practice. Indeed section 98 of the Trade Marks Act gives statutory recognition to “practice of the Trade Marks Registry” as an important aspect in determination of legal...
    66,053 Words | 247 Pages
  • Counterfeits of Trademark Goods - 828 Words
    Counterfeiting of trademarked goods is a crime and an international problem of enormous scale. The value of the international fakes trade is estimated to be $512 Billion annually. • Sales of counterfeits may be funding the activities of terrorists and violent gangs. Profits are high and risk is low, making this underworld industry very attractive to criminals. There is some links between counterfeiting and terrorism. Terrorists need untraceable funds, and trafficking counterfeits...
    828 Words | 3 Pages
  • Trademark and Similar Brands - 752 Words
    1. What is the purpose of a trademark? To distinguish the goods and servicesx of one trader to another. Once the trademark is registered, it provides legal protection for your brand which is protected in the whole of Australia. 2. Compare and contrat a trademark and business name Many people are confused with the difference between a trademark and a business name. A trade mark is what identifies the product or service. It also helps from distinguishing similar products from copy cat...
    752 Words | 3 Pages
  • Distinctiveness as It Relates to Trademarks
    “A trademark acquires distinctive character following the use which has been made of it where the mark has come to identify the product in respect of which registration is applied for as originating from a particular undertaking and thus to distinguish that product from goods of other undertakings.” Critically discuss. The Trademark Act of Jamaica 1993, section 2 (1), defines a trademark as, “any sign that is capable of being graphically represented and capable of distinguishing the goods or...
    2,257 Words | 6 Pages
  • Protection of Trademark and Domain Names
    Project Report: Draft Protection of Trademark and Domain Names Indian Institute of Management, Lucknow July 2013 Submitted to Prof. D. S. Sengar By GROUP 4 Vishwajeet Sinha (PGP29062) Minerva Basumatary (PGP29063) Ankita Baheti (PGP29064) Ankit Singhania (PGP29065) Thulasi Chandra Pamujula (PGP29066) Table of Contents 1. Introduction 3 1.1. Trademark 3 1.2. Domain Names 4 2. Methodology 5 2.1. Textbook Reference 5 2.2. Trademark Law articles analysis...
    1,938 Words | 7 Pages
  • TRADEMARKS AND INDUSTRIAL DESIGNS - 2465 Words
     BUSINESS LAW IN RELATION WITH INTELLECTUAL PROPERTY Academic School Year 2013/2014 TRADEMARKS AND INDUSTRIAL DESIGNS I. TRADEMARKS history and definition have always existed - many examples in History (craftmen...) distinctive sign which identifies certain goods or services as those produced or provided by a specific person or firm. type of industrial property what does a trademark do? provides protection to the owner of a mark by ensuring the exclusive right to use it to...
    2,465 Words | 8 Pages
  • Harry Potter Trademark - 1204 Words
    Question J.K. Rowling is the author of the famous Harry Potter novels. She owns all trademarks associated with the books since 1997. In 1996, a man named Stouffer started a small publishing company with the intent of publishing one short book about fantasy creatures called "muggles." The company folded and the book was never published. Stouffer did not register a trademark for "muggles." However, Stouffer sued Rowling for trademark infringement because she used the term "muggles" in her...
    1,204 Words | 3 Pages
  • Review Notes for Copyright and Trademark
    Idea Protection • DURATION: forever o Protectable under property or contract theory (mostly contract theory). o Obligation to pay, if the idea was novel or used by the defendant, and the idea is in concrete for and there was an expectation that defendant would pay for use. • Express, implied, quasi contracts • Quasi contract claim: someone has been unjustly enriched/unjust enrichment claim—parties may not even know each other. REQUIRES A HIGH LEVEL OF NOVELTY o E.g. Entertainment...
    1,078 Words | 5 Pages
  • Cultural Factors Effecting Trademark Translation
    By the research, we have known some basic knowledge about the brand name and culture; what’s more we discuss the cultural factors effecting the trademark translation. (1)To conform to the habitual use of the target language,understanding the habit of the target country’s language is necessary.The basis of the translation includes the understanding of the surface meaning of the source text as well as the deep meaning. (2)Translators should pay attention to the cultural and aesthetic psychology...
    363 Words | 1 Page
  • Zainab HAMZAOUI Trademark Essay Nespresso
    SCIENCESPO PARIS ÉCOLE DE LA COMMUNICATION IP, COMMUNICATION AND MEDIA Professor: Zeeger VINK Final Essay: Lack of trademark communication for Nespresso Student: Zainab HAMZAOUI Often, when a brand is successful, competitors try to take advantage by either copying it's product, appearance (design or packaging) or trademark. That way, they hope to be associated with the primary brand, and drive some sales based on its success. Luckily, the legal framework have a series of options to prevent...
    1,279 Words | 4 Pages
  • Trade Name Under Trademark Law
    1. Explain whether or not the fact that Gabby’s surname is Rally gives her the right to use it any way she wishes. The fact that Gabby’s surname is Rally, doesn’t give her the right to use the name any way she wishes, especially in commerce. In this case, the name Rally is registered for Rally Motors and protected under the trademark law. Using the name Rally for Gabby’s pizzeria is an infringement of the trademark law. Trademarks are an intellectual property that grants the exclusive rights...
    954 Words | 3 Pages
  • Copyright, Trademarks , Patents, and Violations Including Piracy
    COPYRIGHT, TRADEMARKS , PATENTS, AND VIOLATIONS INCLUDING PIRACY INTRODUCTION Intellectual property is to understand that all great expressions and products have an origin. A work of music, art, writing, film, or computer software belongs to its creators. Your creative expressions and inventions have a lot of value and must be protected however; your ideas are not considered intellectual property. Anyone who tries to copy or "borrow" your work without permission is profiting from...
    4,279 Words | 13 Pages
  • COMPARATIVE ADVERTISEMENT, PRODUCT DISPARAGEMENT AND TRADEMARK INFRINGEMENT : INDIA, USA AND UK
    “COMPARATIVE ADVERTISING, PRODUCT DISPARAGEMENT AND TRADEMARK INFRINGEMENT – INDIA, USA AND UK” SUBMITTED BY: DHARA DOSHI LLM II YEAR NALSAR UNIVERSITY OF LAW, HYDERABAD Table of Contents INTRODUCTION 3-4 WHAT IS COMPARATIVE ADVERTISING 5-8 COMPARATIVE ADVERTISING IN USA AND UK 9-14 PRODUCT DISPARAGEMENT AND COMPARATIVE ADVERTISING 15-18 COMPARATIVE ADVERTISING IN INDIA 19-25 CONCLUSION 26 CHAPTER 1:...
    6,684 Words | 18 Pages
  • Intellectual Property in the World of E-Business: Trademarks, Trade Names and Domain Names
    Intellectual Property in the World of E-Business: Trademarks, Trade Names and Domain Names By; Pamela Baker Due; November 5, 2012 LAW/421 - CONTEMPORARY BUSINESS LAW Instructor: THOMAS WILSON An e-business is to intellectual property as a restaurant is to the land it is occupying. Intellectual property is a collective term that embraces trademarks, trade names, domain names, copyrights and patents. In this paper we will address the basic understanding of intellectual...
    1,000 Words | 3 Pages
  • European Communities — Protection of Trademarks and Geographical Indications for Agricultural Products and Foodstuffs
    Southern Taiwan University of Technology Graduate Institute of Applied English Department European Communities — Protection of Trademarks and Geographical Indications for Agricultural Products and Foodstuffs Complaints by the United States (WT/DS174) and Australia (WT/DS290) A partial fulfillment of the course requirement of WTO dispute settlement Adviser: Dennis Y. H. Lin Student: Doris H. Fang Due Date: June 23, 2009 I. Introduction...
    4,526 Words | 14 Pages
  • European Communities — Protection of Trademarks and Geographical Indications for Agricultural Products and Foodstuffs
    DISPUTE SETTLEMENT: DISPUTE DS290 [European Communities — Protection of Trademarks and Geographical Indications for Agricultural Products and Foodstuffs] Background Complainant: Australia Respondent: European Communities (EC) Third Parties: Argentina; Brazil; Canada; China; Chinese Taipei; Colombia; Guatemala; India; Mexico; New Zealand; Turkey; United States On 17 April 2003, Australia requested consultations with the European Communities pursuant to Article 4 of the Understanding...
    1,065 Words | 4 Pages
  • Psy 322 Week 1 Assignment Essay Example
    Consumer Psychology and Marketing Communications Article Analysis Thomas Scotti PSY/322 September 10, 2012 April M. Ward Consumer Psychology and Marketing Communications Article Analysis This paper will be an analysis of articles and the psychological concepts that the authors of these articles were researching. This paper will also discuss the types of research and studies that the authors used to investigate those concepts. In addition this paper will examine relationships between the...
    1,029 Words | 3 Pages
  • The Nakamura Case Study - 970 Words
    Situation Analysis: In 1948, when Mr. Nakamura took over the business family, observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952, he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura “chrysanthemum” brand has become Japan's best known and bestselling brand in terms of its good quality and middle class users. However, Outside of Japan he was restricted as per...
    970 Words | 4 Pages
  • FIN 324 complete course financial analysis for Managers WK 1-5
    FIN 324 complete course financial analysis for Managers Complete Course WEEK 1-5 Click on The Link Below to Purchase A+ Work http://hwminute.com/downloads/fin-324-complete-course-financial-analysis-managers-complete-course-wk-1-5/ FIN324 Financial Analysis for Managers Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document. Copyright Copyright ©2009 by...
    1,031 Words | 3 Pages
  • Intellectual Property - 269 Words
    Although Intellectual property can be catorigized under many aspects, not every idea the mind can think is included. The legal definition of intellectual property often abbreviated IP is ideas, inventions, artistic works, songs, business processes etc. In general terms is any commercialily viable product created out of a persons mental processes. The Coca Cola company for example has legal ownership of several factories, bottling equipment, trucks for transporting their product and the actual...
    269 Words | 1 Page
  • lexus vs lexus - 7912 Words
     LEXUS VS LEXUS ( TOYOTA MOTOR CORPORATION (TMC) VERSUS SMALL TO MEDIUM COMPANIES IN USING LEXUS TRADEMARK) By: Asana Kusnadi 29112574 Final Examination Paper of Business Ethic and Law (MM 5001) School of Business and Management Institute of Technology Bandung 2013 Table of Content 1. Opening 1.1 Background 1.2 Scope of Discussion 1.3 Objective 1.4 Study Methodology 2. Literature Study 2.1 The Born of Lexus 2.2 Lexus Sales 2.3 Intellectual...
    7,912 Words | 33 Pages
  • Article Review Law 421 Essay Example
    Article Review Law/421 xxNamexx Month xx, 2012 A contract dispute between two businesses is very common. Litigations are handled in state courts or federal courts and during the arbitration. The disputes commonly involve intellectual property, privacy, ethics, and security. Many business to business contract disputes will include construction companies, real estate, Insurance claims, and in some cases they will include television stations. Upon reading an article with the famous TV show...
    833 Words | 3 Pages
  • Trade dress - 315 Words
    "Do a small amount of web searching and find out what “trade dress” protection is, and how it differs from trademark protection." Trade dress refers to the way in which a product is packed, labeled, advertised, wrapped and promoted which may include size, shape, color, design, graphic etc. Trade dress is an intellectual property. The infringement arises when two different business entities have more or less similar product design which creates confusion among the customers. In such instances,...
    315 Words | 1 Page
  • Sylubus - 805 Words
    Course Syllabus HSM 240 Public Policy Development in Human Services Course Start Date: 05/06/2013 Course End Date: 07/07/2013 Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document. Copyright Copyright ©2009 by University of Phoenix. All rights reserved. University of Phoenix© is a registered trademark of Apollo Group, Inc. in the United States and/or other...
    805 Words | 3 Pages
  • Why Should We Protect Intellectual Property
    Why should we protect intellectual property? (By Igor Gorshkov, for Sr. Carlos Rivadulla Oliva – Intellectual property) I’d like to start my answer with a simple example, that comes to my mind: You know “Kalashnikov” automatic gun, right. On of the most popular automatic guns in the whole world, that combines in itself simplicity, reliability and at the same time effectiveness. It was invented in the USSR in 1947 by a very smart Russian scientist Michal Kalashnikov. How ever, not...
    983 Words | 3 Pages
  • Opinion on the Moseley v. V Secret Catalogue Case
    Opinion on the Moseley v. V Secret Catalogue Case As the opinion delivered by Justice Stevens, the U.S. Supreme Court intended to answer the significant question in Moseley v. V Secret Catalogue, Inc. (Mosley case) that “whether objective proof of actual injury to the economic value of a famous mark is a requisite for relief under the 1996 Federal Trademark Dilution Act (FTDA)”. 1 Contrary to lower courts’ holdings, the Supreme Court stated in a unanimous decision that it is not enough to...
    702 Words | 2 Pages
  • Legal and Ethical Leadership - 1136 Words
    What is Intellectual Property? Intellectual property is the area of law that deals with protecting the rights of those who create original works. It covers everything from original plays and novels to inventions and company identification marks. The purpose of intellectual property laws is to encourage new technologies, artistic expressions and inventions while promoting economic growth. When individuals know that their creative work will be protected and that they can benefit from their labor,...
    1,136 Words | 4 Pages
  • AMPD Data Sheet Silicone Rubber VTX 950
    H-5800-0050-01-A Data sheet: silicone rubber VTX 950 Data sheet: silicone rubber VTX 950 Description Low viscosity, extended mould life Features Tough, good release properties Suitable for Vacuum casting / wax casting Cured properties High tear strength Colour Colourless Transparency Transparent Catalyst Shore hardness CAT 950 (dry) At 23 °C At 60 °C At 80 °C Tensile strength Elongation at break Tear strength Coefficient of expansion CAT 951 (oil bleed) CAT 952 (0.2 %)* CAT...
    817 Words | 9 Pages
  • Louis Vuitton Malletier V Dooney & Bourke Inc
    Louis Vuitton Malletier v Dooney & Bourke Inc. In this famous case known as the “Battle of the Handbags” Louis Vuitton (LV) sues Dooney & Burke (D&B) for trademark infringement of its multicolore line. The Plaintiff, Louis Vuitton Malletier ,is a French fashion house founded in 1854 by Louis Vuitton. The famous label is well known for its LV monogram, which is featured on most of its products. Louis Vuitton is considered as one of the world’s most valuable and prestigious brands. The LV...
    2,600 Words | 7 Pages
  • Bus311 - 2336 Words
    Running Head: Intellectual 1 The Origin and Value of American Intellectual Property Law BUS311 Business Law I May 28, 2013 The Origin and Value of Intellectual Property Law Although it is sometimes thought that Intellectual Property Law originates with the invention of the computer and the accompanying software used to operate it, but the origins of Intellectual Property or commonly referred to as (IP) date back many centuries to medieval Europe and much of what was...
    2,336 Words | 6 Pages
  • Ducati Writeup - 379 Words
    Ducati Submission Three growth Options for Ducati are 1. Enter into the new Cruiser Market 2. Increase Distribution Channel through New Dealers in US and outside Europe 3. Introduce sporty bike segment for women Entering into New Cruiser Market Benefits: Globally, the current cruiser market has one majority player and others are small players and within the European market there is no major player. So the threat of competitor response is quite low. Cruiser market is dominated by...
    379 Words | 2 Pages
  • Marketing Communication: Levis - 701 Words
    Levi Jeans Reddog Grantham University Abstract In business it’s important to align yourself strategically and tactically to know what your business is capable of achieving, not limiting the potential of your products to maintain brand integrity. It’s wise to transform your business with the times, because what has been successful in the past may not be successful today therefore, it’s important to know where your business...
    701 Words | 3 Pages
  • Bugusa, Inc. - 754 Words
    BUGusa, Inc. **This is just the legal protections for intellectual property portion*** Intellectual Property Protection The US has laws that can help BUGusa protect its intellectual property rights. Intellectual property is an intangible asset including processes unique to a business, designs, original creations, and products. The laws to protect these assets are patents, copyrights, trademarks, and trade secrets. Different types of intellectual property are protected in different ways,...
    754 Words | 3 Pages
  • Current Events Presentation: Team Quest Lawsuit
    Kris West BA 226 William Bloom 01/26/2012 Current Events Presentation: Team Quest Lawsuit A current event that is of significant interest is the lawsuit between Dan Henderson and Matt Lindland over trademark rights to the famous Team Quest Fight Club. This lawsuit is an interesting battle over trademark rights, copyright infringement, and unfair competition. Who owns a name or a trade mark? Who has rights or ownership of its use? Is it the “senior” user of a name or the person that files...
    611 Words | 2 Pages
  • The Real Competitive Advantage of the Apple Ipod
    Introduction The contemporary press is flooded with articles and commentaries extolling the phenomenal success of Apple's iPod. It seems everyone has an opinion as to how design has contributed to the dominance of Apple in this lucrative, emergent market, targeted—if not lusted after—by savvy high tech giants Sony, Samsung, Dell and Microsoft. But I suspect that something more clever is afoot; that Apple's design strategy is in line with something we call "value transference." And if my...
    2,723 Words | 9 Pages
  • Black & Decker Case Study
    BLACK & DECKER CASE Problem Statement: With Black & Decker being one among the most powerful brand names in the world and establishing its professional tools to be the highest quality in the industry, B&D failed to make an impact in the Professional-tradesmen segment. B&D was known for offering high quality, differentiated products and excellent service in the Professional-Industrial segment whereas its brand recognition, and image helped it attain the #1 position in...
    752 Words | 3 Pages
  • Principles of Industrial Property Rights
    ← INDEX 1. Introduction 02 2. World Trade Organization (WTO) 04 3. World Intellectual Property Organization (WIPO) 05 4. Trade Related Aspects of Intellectual Property Rights (TRIPS) 07 5. Trademarks 10 a. Types of Trademarks 10 b. Section II (TRIPS) 11 c. Trend in Trademark applications 18 d. Country comparison 19 e. Case study: Redbull v/s Unasi Management Inc. 20 6....
    16,095 Words | 53 Pages
  • fdsf - 5090 Words
    By accessing or using the Instagram website, the Instagram service, or any applications (including mobile applications) made available by Instagram (together, the "Service"), however accessed, you agree to be bound by these terms of use ("Terms of Use"). The Service is owned or controlled by Instagram, LLC ("Instagram"). These Terms of Use affect your legal rights and obligations. If you do not agree to be bound by all of these Terms of Use, do not access or use the Service. There may be...
    5,090 Words | 14 Pages
  • World Intellectual Property Organization
    The World Intellectual Property Organisation (WIPO) is a huge organisation, with a vast number of areas that could be discussed in this essay. Though there are numerous definitions of what the World Intellectual Property Organisation is, I will give a description of how I see the organisation. There is an immense history behind the establishment we see today, I will give an enlightenment of how this history took place. I will also discuss the aims and purpose WIPO and how it plays its part in...
    2,511 Words | 7 Pages
  • Ip Audit - 1483 Words
    IP Audit Mrs. C. Arthi Gandhimathi Dr. K. Gopalakrishnan Research Scholar Member, Board of Governors Anna University Coimbatore National Design and Research Forum Coimbatore – 641 047 Bangalore – 560 001 e-mail: arthibala2009@gmail.com Abstract The single most compelling reason for any company, particularly an SME, to conduct an intellectual property (IP) Audit. But what should be measured and how can we begin the process? An IP Audit is defined as a...
    1,483 Words | 5 Pages
  • Moskow Marketing Agreement - 1048 Words
     AGREEMENT THIS AGREEMENT IS MADE AT MUMBAI ON THE 1ST OF MAY, 2013, BETWEEN M/S. PIYO-G FOOD PRODUCTS, HAVING ITS OFFICE AT GAT NO. 271/1, AT VILLAGE YEWATI, TAL SHRIGONDA, DIST AHMEDNAGAR. M.S., HEREINAFTER CALLED AS “PARTY NO.1” (THE TERM INCLUDES THEIR HEIRS AND/OR SUCCESSORS-IN-INTEREST) AND M/S. MOSKOW MARKETING, HAVING ITS OFFICE AT SHOP NO.13, TOLARAM SMRUTI CO-OP. HSG. SOCIETY, CHEMBUR, MUMBAI 400074, HEREINAFTER CALLED “PARTY NO.2” (THE TERM...
    1,048 Words | 5 Pages
  • Rally Around the Trade Name Law Ethics and Corporate Governance
    Rally Around the Trade Name Law Ethics and Corporate Governance By Steven Horn Professor Lynn E. Macbeth, J.D March 13, 2010 1. Explain whether or not the fact that Gabby’s surname is Rally gives her the right to use it any way she wishes. The fact that Gabby’s name is Rally does not give her the right to use Rally in her business. The Lanham Trademark act and the Federal Trademark Dilution Act of 1995 protect a company’s ownership rights to names, logo, or symbols that identify...
    1,070 Words | 4 Pages
  • SA IBL TB8e Ch17
    CHAPTER 17—LICENSING AGREEMENTS AND THE PROTECTION OF INTELLECTUAL PROPERTY RIGHTS TRUE/FALSE 1. The hearing for the Walt Disney v. Beijing Publishing Press was held in the United States. ANS: F PTS: 1 2. It is fairly common for IPR licensors to put geographic and field-of-use limitations on licensees. ANS: T PTS: 1 3. Licensees of IPRs are generally eager to operate under specific marketing quotas requested by the licensor. ANS: F PTS: 1 4. Licensors of IPRs are generally wary of...
    2,611 Words | 16 Pages
  • Choosing Brand Names - 460 Words
    Choosing Brand Names Introduction How should brand names be chosen? Is the name important? Marketing theory suggests that there are three main types of brand name: (1) Family brand names: A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit. Good examples include brands in the food industry, including Kellogg’s, Heinz and Del Monte. Of course, the use of a family brand can also create problems...
    460 Words | 2 Pages
  • Intellectual property rights - 1873 Words
    ADVANCED PROFESSIONAL PRACTICES INTELLECTUAL PROPERTY RIGHTS CASE STUDIES PRESENTED BY: SUPRIYA FD VI BD/12/1468 CASE 1: Horlicks Limited And Ors. vs Kartick Sadhukan, Delhi High Court 2002 (25) PTC 126 Del THE BACKGROUND This case revolves around the principle of infringement of trademark and copyright laws. H(is a foreign company engaged in manufacturing of a wide range of food products, including foods for infants, children and invalids, malted milk, biscuits, toffees, etc. under the...
    1,873 Words | 8 Pages
  • Ck vs Warnaco - 744 Words
    Alexa Tondi Professor Trachtenberg FM324 Section 75A 17 November 2011 Case Study Assignment: Calvin Klein vs. Warnaco Group Inc. On May 30, 2000 The Calvin Klein family filed a lawsuit against Warnaco Group Inc for eighteen counts of trademark infringement, trademark dilution and intentional misrepresentation. Nearly a month later Warnaco answered with a counter suit, denying the major allegations and justifying the dilution to falling within the scope of the two parities licensing...
    744 Words | 2 Pages
  • Johnson & Johnson Co. - 391 Words
    Johnson & Johnson has a distinctive competency, in that its products are differentiated from those of its competitors and the brand name is one that is widely recognized and trusted. The competence is based on Johnson & Johnson's commitment to customer satisfaction, in its dedication to innovation and advancement in technology, since the company's inception in 1885 (Retrieved September 23, 2007, from http://www.jnj.com/our_company/our_credo/index.htm). The company conducts ongoing...
    391 Words | 2 Pages
  • Marketing - 2402 Words
    * Chapter 10: Advertising Australian Consumer Law (trades practices 1974) - S18: the right conduct= prohibits misleading and deceptive conduct - remedies: injunctions, damages and corrective advertising ELEMENTS of S18 1. who is a ‘person’ 2. must be in trade or commerce ( an employee, private seller, misleading advertisement) 3. misleading and deceptive? (lead into error, usually involves misrepresentation) 4. Threshold * * TEST 1. identify audience...
    2,402 Words | 12 Pages
  • Kira Plastinina Swot - 331 Words
    KP SWOT analysis Strengths: 1. Good public image, and well-known brand name Flexible enough to change its strategy: “handling distribution differently. Rather than opening stores, Plastinina is wholesaling Lublu” Strong capital funded by her father (a fruit and dairy tycoon) strong presence in Russia resulting in over 60 stores -strong marketing efforts such as pink ice-cream truck driving, Dylan's lollipop and invites from free t-shirts Weaknesses:...
    331 Words | 2 Pages
  • Mixed Chicks - 453 Words
    Meryann Hernandez Omar Sepulveda Roger Maurice MAN 4900 CASE 2 MIXED CHICKS 1. Why is securing proper intellectual property protection such as trademarks, patents and copyrights important for entrepreneurs? Securing proper intellectual property protection such as trademarks, patents and copyrights is important for entrepreneurs because they can avoid loss of revenues and stop competitors from selling defective products. It is important to register the trademarks, patents and copyrights for...
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  • ASSIGNMENT 1 HEINEKEN VISSION MISSION
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