Toothpaste Essays & Research Papers

Best Toothpaste Essays

  • Toothpaste - 427 Words
    TOOTHPASTE: 1. ZHONGHUA 2. CREST 3. COLGATE 4. YUNNAN BAIYAO 5. DARLIE 6. LIANGMIANZHEN BRAND DESCRIPTIONS ZHONGHUA is a typically Chinese toothpaste brand, and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine. CREST is an international brand that has continually pushed to improve oral health since its inception. Crest...
    427 Words | 4 Pages
  • Toothpaste - 305 Words
    (1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India, oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now, the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years...
    305 Words | 1 Page
  • toothpaste - 463 Words
    Toothpaste has a history that stretches back nearly 4,000 years. Until the mid-nineteenth century, abrasives used to clean teeth did not resemble modern toothpastes. People were primarily concerned with cleaning stains from their teeth and used harsh, sometimes toxic ingredients to meet that goal. Ancient Egyptians used a mixture of green lead, verdigris (the green crust that forms on certain metals like copper or brass when exposed to salt water or air), and incense. Ground fish bones were used...
    463 Words | 2 Pages
  • Toothpaste Modern Toothpaste - 1896 Words
    Toothpaste is a paste or gel dentifrice used to clean and maintain the aesthetics and health of teeth. Toothpaste use can promote good oral hygiene: it can aid in the removal of dental plaque and food from the teeth, it can aid in the elimination and/or masking of halitosis, and it can deliver active ingredients such as fluoride or xylitol to prevent tooth and gum disease (gingivitis). In most or all developed countries, usage after each meal is encouraged. Most toothpaste contains chemicals...
    1,896 Words | 7 Pages
  • All Toothpaste Essays

  • Bacteria and Toothpaste - 1658 Words
     Bacteria and Toothpaste: The Effect of Toothpaste on Bacteria Table of Contents Page 1: Title Page Page 2: Table of Contents Page 3: Introduction Page 4 – 6: Research Page 7 – 10: Lab Report Page 11: Conclusion Page 12: References Bacteria and Toothpaste: The Effect of Toothpaste on Bacteria My project is on Toothpaste and Bacteria, and how bacteria is effected by toothpaste. I found this project very interesting...
    1,658 Words | 8 Pages
  • Toothpaste and Colgate - 4619 Words
    INTRODUCTION From chairman’s point of view It's my pleasure to welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify...
    4,619 Words | 19 Pages
  • Euthymol Toothpaste - 1036 Words
    Abstract: In this marketing report, I will analyse our product which call Euthymol toothpaste. Firstly, I am going to describe the background of Johnson and Johnson, Euthymol toothpaste is distributed by this company. After that, I will talk about how we did the survey about this product. Then I am going to focus on the product and analyse it by using secondary research and survey results, it includes product, price, place and promotion. Finally, I will give some suggestions to this product....
    1,036 Words | 4 Pages
  • Toothpaste and Colgate - 922 Words
    Ian Melendres Popoy Yusingbo Wendell Tiu Parke Tan Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was...
    922 Words | 5 Pages
  • Chemistry of Toothpaste - 505 Words
    The Chemistry of Toothpaste Toothpaste is not a new thing. It has been traced back to Ancient Egypt. They used a powdered rock and vinegar, which created a chemical reaction that dissolves the plaque on teeth. In 1900’s people used hydrogen peroxide and baking soda or chalk, pulverised brisk and salt as a toothpaste. Toothpastes today, are mostly made up of abrasives, surfactants, a detergent, a thickener, a moisturizer, water, flavouring agents, coloring, sweeteners, fluoride and...
    505 Words | 2 Pages
  • Toothpaste and Colgate - 2431 Words
    INDEX S. No. | CONTENTS | PageNo. | 1 | COMPANY PROFILE | 4 | 2 | INTRODUCTION | 5-7 | 3 | COMPANY HISTORY | 9-12 | 4 | MARKETING MIX | 11-16 | 5 | BCG MATRIX | 14-18 | 6 | SWOT ANALYSIS | | 7 | STP ANALYSIS | | 8 | BALACESHEET | | 9 | RECOMMANDATIONS | | 9 | CONCLUSION | | 10 | | | COMPANY PROFILE Company...
    2,431 Words | 14 Pages
  • Toothpaste and Colgate - 1992 Words
    Corporate Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later,...
    1,992 Words | 6 Pages
  • Toothpaste Industry - 1008 Words
    Toothpaste Industry Market in India and Analysis of Consumer Purchasing behavior Submitted By Rohan Kumar Pattnaik-11BM60108 Akash Krishnatry-11BM60106 Sourabh Chaturvedi-11BM60013 Yash Mehta-11BM60116 Abhishek Thampan-11BM60126 TOOTHPASTE INDUSTRY: AN OVERVIEW The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes Oral Hygiene was the domain of local homemade powders and ayurvedh...
    1,008 Words | 3 Pages
  • Toothpaste Study - 1976 Words
    Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush,...
    1,976 Words | 7 Pages
  • Crest Toothpaste - 813 Words
    The Crest brand of toothpaste has a longstanding history of over 50 years. Being the first to develop fluoride effective in preventing cavities and tooth decay, it served as a major scientific breakthrough and has been a trusted product throughout the years. Today, it continues to make advancements towards dental hygiene, and has also developed several other products to assist in complete oral care. The Crest product line includes toothpaste, toothbrushes, dental floss, whitening products,...
    813 Words | 3 Pages
  • The Toothbrush and Toothpaste - 431 Words
    Can anyone think of two things that they cannot live without? Inventions surround us in our everyday life. Everything we do involves some sort of invention that would really be life altering if we didn’t have it in our daily routine. Two things that would be hard to live without out to me would be a toothbrush and toothpaste. The first record of the toothbrush was back in 3000 B.C. The concept of the bristle toothbrush came later on in the 5th century in 1498. The Chinese made this out of boar...
    431 Words | 1 Page
  • Toothpaste critique - 762 Words
    Arif 3 Mouzam Arif Mr. O’Gorman ENG3U0 – A September 16, 2014 Writing a Critique: What’s in This Toothpaste? ​In the essay What’s in This Toothpaste? by David Bodanis. The audience/reader is informed about how toothpaste in made, the ingredients which are used to make just a bottle of tube and other alternatives that can be used if you opinion about toothpaste changes. The author talks about if toothpaste is something you should consider or keep using. ​There are a few examples of...
    762 Words | 3 Pages
  • Chemistry in Striped Toothpaste - 271 Words
    In the Chapter on Acids & Bases, we learned that Magnesium Hydroxide Mg(OH)2, an Basic Oxide is used to make toothpaste. After each meals, there will certainly be a significant amount of food substances that are stuck in-between our teeth. Overnight, bacteria in these food substances will secrete acids that will corrode our teeth and causes tooth decay. Magnesium Hydroxide(an Basic Oxide) has the basic properties and will neutralize the acids between the teeth to form neutral salt and water,...
    271 Words | 1 Page
  • Toothpaste and Stimulus Generalization - 270 Words
    Case One: The Dental Care Aisle of Confusion Page C-15 1. The strategic benefits of stimulus generalization outweigh its disadvantages in strategic marketing. In my opinion, the stimulus generalization comes with the open economy that the US offers. Being that we are not limited to just one brand of merchandise, the only disadvantage I can really see is the frustration that may come from having to choose. If a consumer is for some reason unpleased with their chosen version of a product, more...
    270 Words | 1 Page
  • Effectivity of Toothpastes on Whitening Teeth
    Abstract: A. Purpose This investigatory project aims to prove or see the effectivity of some of the commercial toothpastes in whitening teeth. It also aims to help people choose which toothpaste brand works best in whitening teeth. If we know which brand works best, we could actually save some money. The toothpastes used were namely: Brand A, Brand B, Brand C and Brand D. B. Procedure Shells were used to represent the teeth since it also has calcium carbonate which is found in teeth....
    1,781 Words | 6 Pages
  • Banana Peels as Alternative Toothpaste
    http://www.aquafreshscienceacademy.com/clinical-research/toothpaste-science/tooth-whitening.html Aquafresh Science Academy: TOOTH WHITENING INGREDIENTS Hydrogen peroxide is a bleaching agent with antimicrobial effects [Gaffar, 1997] that has been used historically, at high concentrations, for the treatment of severe gingivitis. It is an effective bleaching agent that can penetrate enamel to bleach intrinsic stains. Papain is a naturally occurring enzyme that dissolves protein. There is some...
    583 Words | 2 Pages
  • Toothpaste Industry in India - 311 Words
    The toothpaste market in India is estimated at 7000 crores with a CAGR of approximately 12% between the 2008-2013 timeframe. The toothpaste (or in general, the oral care) industry is marked by: Low Bargaining Power of Suppliers owing to commoditized raw materials High Bargaining Powers of Customers owing to low switching costs and high number of options. High Rivalry amongst players owing to multi-player nature of the industry with frequent product launches. Medium Threat of New Entrants...
    311 Words | 2 Pages
  • Multi Coloured Toothpaste - 281 Words
    Mechanisms of Multicolored Striped Toothpaste Aree Witoelar Toothpastes often use two or more colors to form stripes. While not providing hygienic benefits, it has interesting appearance for the customer [1]. Here we investigate and discover two different mechanisms to achieve consistency of the color ratios. Two sample tubes of toothpaste are chosen randomly from the market, and labeled as A and P (Figure 1). The samples are cut across the toothpaste compartment (Figure 2). (not shown). The...
    281 Words | 1 Page
  • Ada-approved Fluoride Toothpaste
    Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush, and not by...
    2,283 Words | 8 Pages
  • Toothpaste Market in China - 1988 Words
    (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded...
    1,988 Words | 9 Pages
  • Putting Toothpaste in A Test - 319 Words
    In partial fulfillment of the requirements for science IV Investigatory Project Putting toothpaste in a test Submitted by: Magtoto, Zyrene F. Carolina, Ma. Alysa D. Jacob, Katherine Janice R. Submitted to: Mrs. Barbara Nalus 2013 Introduction Problem This study will answer the question: Which of the two toothpastes, Colgate or Sensodyne can remove different liquids stains better? Hypotheses Null Hypothesis : There is no...
    319 Words | 2 Pages
  • Toothpaste and Colgate- Palmolive - 2002 Words
    1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC)...
    2,002 Words | 9 Pages
  • Baby Gel Toothpaste - 2587 Words
    University of Liberal Arts Bangladesh Assignment topic: Course Code: BUS 206 Course Title: Principle of Marketing Prepared By---- Name ID Mohammad Majharul Islam 112011069 Shamima Easmin Munia 103011142 Asif Ebna Aziz 112011100 Johura Karim 112011006 Prepared To--- Mohammad Sakhawat Hossain Bhuiyan Date: 05.01.2013 Introduction: For everyday dental care we use many types of toothpaste....
    2,587 Words | 11 Pages
  • Toothpaste and Colgate Palmolive - 1232 Words
    Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....
    1,232 Words | 5 Pages
  • Malunggay Extract as an Ingredient in Making Toothpaste
    MALUNGGAY EXTRACT AS AN INGREDIENT FOR TOOTHPASTE An Investigatory Project Presented to The Chemistry Department In Partial Fulfillment Of the Requirements for Chemistry By Abdul Khalid D. Alonto Miguel R. Erfe Stacey Denise A. Guangco Henneylo Socorro I. Ubalde 2013 The Investigatory Project entitled: MALUNGGAY EXTRACT AS AN INGREDIENT FOR TOOTHPASTE Submitted by Abdul Khalid D. Alonto, Miguel...
    2,478 Words | 14 Pages
  • Oral B Pro-Health Toothpaste
    P&G invokes Bollywood in toothpaste battle P&G using actor Madhuri Dixit-Nene to endorse Oral-B toothpaste that it launched in June Bloomberg First Published: Thu, Jul 04 2013. 10 58 AM IST P&G is betting Madhuri Dixit-Nene will help the company replicate the toothbrush market success in the toothpaste market as well. Updated: Fri, Jul 05 2013. 01 00 AM IST Mumbai: Procter and Gamble Co. (P&G) is betting on one of Bollywood’s most popular actors to help it break...
    1,025 Words | 3 Pages
  • The Marketing Mix - Colgate Herbal White Toothpaste
    The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction....
    254 Words | 1 Page
  • Toothpaste Brand - a Study of Consumer Behavior in Dhaka City
    We would like to thank our Professor, Mr. Prantosh Banerjee for providing us constantguidance during our project and providing us with an opportunity to apply the concepts learnt in the course “Marketing Research - I” to a practical and real life situation. We would also like to thank all the respondents who gave their valuable time for filling up thequestionnaires and for giving valuable inputs during the exploratory research. Their unbiasedand valuable input has helped us to administer...
    1,401 Words | 6 Pages
  • Marketing Strategies of Four Leading Brands of Toothpaste
    Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19, 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5...
    2,332 Words | 9 Pages
  • The Consumers’ Toothpaste Purchasing Preference Survey in the Uk
    The consumers’ toothpaste purchasing preference survey in the UK 1. Introduction Toothpaste is one of the daily necessities in our life. Basically, it is used to maintain the tooth health during tooth brushing. Also, it was developed with a lot functions, such as sensitive relief, whitening, help of bad breath, for the requirement of the specific customers. There are various companies producing toothpastes in current UK retail market. So designing a survey for toothpaste can help a company...
    1,848 Words | 8 Pages
  • Toothpaste: Swot Analysis and Colgate- Palmolive Company
    PEST ANALYSIS Political Factors: Political factors play a vital role for the business prevailing in the country. If the government is inactive then the company advances at a standard rate but the other way round, a drastic fall can be seen. Economical Factors: Another imporatant external force that directly affects our decisions is the economic variation. If a country experiences inflation then it will have a negative impact on the businesses running in that country. So our product is...
    634 Words | 3 Pages
  • A Study of Consumer Behaviour in Pune City Special Reference to Toothpaste
    A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206...
    3,193 Words | 20 Pages
  • A Paper to Study Toothpaste Buying Behaviour of Consumer with Specific Reference to Students at Stes Narhe Top Campus
    SINHGAD SCHOOL OF BUSINESS STUDIES Research Paper A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6...
    1,255 Words | 7 Pages
  • Marketing Environment - 457 Words
    Marketing Environment What leads people to buy Crest toothpaste instead of Aquafresh toothpaste or Crest toothpaste instead of Sensodyne toothpaste ? Is it the price, the taste, the advertisement or thehabit of always buying that product? The toothpaste industry is a widespread industry with many different brands. Each brand has many different products. So how do we as the consumers decide which brand we want to use? Three different brands for toothpaste are for example Crest, Sensodyne...
    457 Words | 2 Pages
  • Colgate V/S Sensodyne
    Topic Comparative study on sensitivity toothpaste (COLGATE v/s SENSODYNE) NAME: VISHAL KORI ROLL NO: 25 SUB: RESEARCH METHODOLOGY STD: S.Y.BMS SUBMITTED TO: SUSAN ALEX INDEX NO | TOPIC NAME | PAGE NO | 1. | INTRODUCTION | | 2. | BACKGROUND / SIGNIFICANT | | 3. | QUESTIONNAIRE | | 4. | ANALYSIS OF QUESTIONNAIRE | | 5. | ANALYSIS OF AREA (CHUNABHATTI) | | 6. | CONCLUSION | | 7. | RECOMENDATIONS | | 8. | BIBLIOGRAPHY | | INTRODUCTION Toothpaste is a...
    3,290 Words | 12 Pages
  • Colgate Max Fresh - 1832 Words
    Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton, president of global oral care at Colgate-Palmolive Company (CP), had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global perspective, and he wondered if the benefits of...
    1,832 Words | 6 Pages
  • Abc Analysis in Supply Chain for Maintaining Inventory
    ABC analysis Colgate Palmolive Introduction: For many consumers, the personal products sector is a family member. With recognizable companies such as Procter & Gamble, Avon Products, and Kimberly-Clark, many investors feel satisfaction invests in companies whose products they use daily. Another of these companies, Colgate-Palmolive (CL) is a 34 billion-dollar company with a lot of similarities with those companies. Colgate was founded in 1806 in New York as a soap and candle company....
    1,002 Words | 3 Pages
  • Colgate Max Fresh: Global Brand Roll-Out
    COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate, Palmolive, Speed Stick, Ajax, Hills Science Diet Consistent unit volume, revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected...
    2,018 Words | 8 Pages
  • Competitor Analysis of Dahlie - 613 Words
    Competitor Analysis Main Competitors Although Darlie has gained a large market share in the toothpaste market in Malaysia, it still faced the competition from other toothpaste companies in this industry. The two of the main competitors of Darlie in the market are Sensodyne and Colgate. As the world largest producer and manufacturer of toothpaste, Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long time and has established its influence...
    613 Words | 3 Pages
  • Colgate Palmolive - 717 Words
    CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the...
    717 Words | 4 Pages
  • Colgate Marketing - 2289 Words
    Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars...
    2,289 Words | 8 Pages
  • Segmentation - 769 Words
    segmentation, targeting, positioning, differentiation and branding For many organizations today to be successful they must know what consumers needs are, so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation, so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact, for Colgate to be successful they must...
    769 Words | 3 Pages
  • PEPSODENT - 1434 Words
    Marketing presentation-PEPSODENT Changing face of the Indian consumer More aware and selective Has faster changing needs and habits Increased ability to spend on a wide range of products Availability and willingness to use credit Quality conscious Rural consumers are specially price sensitive. A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the...
    1,434 Words | 10 Pages
  • Project on Colgate - 301 Words
    Introduction Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash, toothpastes, and toothbrushes). The company also makes personal care products (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches laundry products, soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs, Ajax surface cleaners, and...
    301 Words | 1 Page
  • Colgate Marketing - 3159 Words
    Marketing The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion Market Segmentation A marketing term referring to the aggregating of...
    3,159 Words | 12 Pages
  • Bmw Z3 Roadster - 27189 Words
    |Page 1k | Kim Pauszek Kim Pauszek Colgate-Palmolive Case-Marketing Plan Colgate-Palmolive kasus-Rencana Pemasaran I. Executive Summary I. Ringkasan Eksekutif A. Summary of situation analysis A. Ringkasan analisis situasi The Colgate-Palmolive case involves the Precision toothbrush, which was Colgate-Palmolive dalam kasus yang melibatkan Precision sikat gigi, yang...
    27,189 Words | 111 Pages
  • Study on Kolget - 2947 Words
    Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the...
    2,947 Words | 11 Pages
  • Journal 4 - 2378 Words
     Marketing Group Project Paper 1 Robert Lang Mktg 303 December 2, 2013 Group Members Derek Lemon Audrey Thatha Coleman Lay James Petzke Mirza Delic Executive Summary Our groups given product is Binaca brand toothpaste. Binaca is manufactured by Dr. Fresh Inc.. Dr. Fresh was founded in 1998 to provide innovative, high quality ,and affordable personal care products that exceed...
    2,378 Words | 10 Pages
  • White Death - 12699 Words
    CHAPTER 1 The woman stood in front of the prision. The prision was a big, dirty building in the biggest town of a hot country. The woman was very hot, and she did not like the noise from all the cars in the road. She was an Englishwoman and she did not like hot countries or a lot of noise. She was tall, about fifty years old, with blue eyes and a long face. her face was red, and she looked tired and angry. She knocked at the door of the prision. For a long time nothing happened. Then a little...
    12,699 Words | 28 Pages
  • pandan leaves as cockroach repellant
    1/2 cup of baking soda 1/4 cup of hydrogen peroxide 1/4 cup of warm water Optional: 3 teaspoon of glycerin 3 teaspoon of xylitol 1 cup of cold water 1 cup of hot water 1/4 cup of water Steps 1. 1 Pour a half of a cup (110g) of baking soda into a mixing bowl. Baking soda has a natural cleansing ability and can even be found in some commercial toothpastes. It's non-toxic and will help polish your teeth. Some recipes call for table salt, in which case you should mix...
    485 Words | 3 Pages
  • Colgate Hinterland Marketing in India
    Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the...
    976 Words | 4 Pages
  • Colgate Max Fresh - 1051 Words
    Colgate Max Fresh Throughout history, society has evolved with a numerous set of consumer products that have over a period of time become essentials and have morphed into the daily lives of people without even having them notice it. Personal hygiene is a market that is reflective of this trend as generations have evolved by incorporating new trends and behaviors that the previous generation considered a luxury. Colgate-Palmolive symbolizes the personal hygiene industry in the US, and as an...
    1,051 Words | 3 Pages
  • Colgate Pricing Strategy - 1128 Words
    In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the...
    1,128 Words | 4 Pages
  • Colgate Palmolive-Precision Toothbrush Case
    COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with...
    1,377 Words | 5 Pages
  • colgate and pepsodent - 6103 Words
     INTRODUCTION Toothpaste industry has grown immensely in the Indian scenario. There is a lot of competition in the industry mainly between two major players Colgate and HLL .The companies are coming up with new schemes as well as products to lure the customers. The usage of toothpaste has grown because of the lifestyle and the way the individuals are living i.e. more awareness about health. The earliest known reference to toothpaste is in a...
    6,103 Words | 25 Pages
  • Pepsodent - 2100 Words
    JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its...
    2,100 Words | 7 Pages
  • Project on Colgate - 4326 Words
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  • Barriers to Entry and Competitive Force Analysis
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  • Brand Introduction of Colgate Palmolive
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  • Oral Care: Major Players Launch Growth
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  • Intern Report - 4851 Words
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    3,196 Words | 10 Pages
  • Oral Hygiene - China - May 2014-Market Development, Trends, Size, Share and Opportunities
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  • Colgate Porter - 2541 Words
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  • Case Study-the Countrymanager Case 1
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  • Colgate Max Fresh Case
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