Southwest Airlines Essays & Research Papers

Best Southwest Airlines Essays

  • Southwest airlines - 1811 Words
    TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston, where he was to have a kidney transplant operation, was flown there...
    1,811 Words | 5 Pages
  • Southwest Airlines - 1376 Words
    SOUTHWEST AIRLINES Group 7: Curti Leda; Javadinia Azari Morteza; Maatz Bettina‐Sophie; Sandrone Claudia; Vestrucci Margherita; Bandini Arianna; Cominelli Marta Agenda I. Brief Summary of the case I. Brief summary of the case II. Discussion of theoretical concepts a) Culture b) Leadership and values c) Recruiting, training, workforce III. Questions & Answers Q1. The organizational culture and the cultural values Q2. The creation of value for employees Q3. Capturing value in the marketplace...
    1,376 Words | 25 Pages
  • Southwest Airlines - 2045 Words
    Southwest Airline’s origin can be traced back to Texas where it was founded by a group of investors in 1966. Rollin King, M. Lamar Muse, and Herbert D Kelleher pooled $560,000 to form the Air Southwest Company. Initially setting out to serve Dallas, Houston, and San Antonio, Air Southwest Company three competing airlines filed suit to prevent the airline from ever leaving the ground. Herbert D Kelleher, one of the original investors was an attorney who took the proceedings all the way to the...
    2,045 Words | 6 Pages
  • Southwest Airlines - 398 Words
    Jeff Bradford MBA 634 Southwest Airlines 1.) Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent...
    398 Words | 2 Pages
  • All Southwest Airlines Essays

  • Southwest Airlines - 3048 Words
    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in...
    3,048 Words | 7 Pages
  • Southwest Airlines - 1025 Words
    The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US, and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type, its famous...
    1,025 Words | 3 Pages
  • Southwest Airlines - 5266 Words
    Southwest Airlines in 2008 - 2009: Analysis and Recommendations Analysis Performed By: American Consulting Group, LLC CEO: Michael A. Evans Table of Contents Letter of Appreciation to Gary Kelly, CEO ……………………………...3 Executive Summary ……………………………………………..........4 Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11 Appendix 3 ……………………………………………………………….12 Appendix 4 ……………………………………………………………….13 Appendix 5 ……………………………………………………………….15...
    5,266 Words | 29 Pages
  • Airline and Southwest - 542 Words
    Question 1) Why was Southwest successful? The case stated that “since its first regular flight in June 1971, Southwest had compiled the most consistently profitable record in the world’s airline industry.” As I read through the case, I realized that Southwest had great business-level strategy by knowing who, what, why, and how questions. For example, Southwest knew that they are going to deal with a lot of business people who need to on-time for their business and also knew that by satisfying...
    542 Words | 2 Pages
  • Southwest Airline - 698 Words
    Southwest in Baltimore case questions: Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. 1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?...
    698 Words | 3 Pages
  • SouthWest Airlines - 384 Words
    Professor: Elena Vidal (EV) Moustafa Elkholy November 4th, 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change, the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest...
    384 Words | 2 Pages
  • Southwest Airlines - 465 Words
    Southwest Airline in Baltimore Assignment Questions 1. How does Southwest Airline (SWA) compete? What are its advantages relative to other airlines? Draw an influence, i.e., cause-and-effect, diagram to explain the company’s competitive advantage. 2. The plane turnaround process requires coordination among twelve functional groups at SWA to service, in a brief period of time, an incoming plane and match it up with its new passengers and baggage for a prompt departure. Please evaluate the...
    465 Words | 2 Pages
  • Southwest Airline - 3996 Words
     Southwest Airlines: SWOT Analysis Mollika Thaing, Khoa Tran, Tonielia Thomas, Hiwot Tesfaye, Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18, 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston, Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes...
    3,996 Words | 10 Pages
  • Southwest Airlines - 684 Words
    Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age, gender, location, buying behavior, and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers....
    684 Words | 2 Pages
  • Southwest Airline - 1110 Words
    2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling, operations, maintenance, and training more simplified. - Outfit the fleet with fuel-saving, performance-enhancing blended winglet that extend flight range, save fuel, and reduce engine maintenance costs and takeoff noise. - Fuel cost...
    1,110 Words | 4 Pages
  • Southwest Airlines - 455 Words
    Kelleher at Southwest Airlines “You shouldn’t get too heady about anything, because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage...
    455 Words | 2 Pages
  • southwest airlines - 419 Words
    1) How does this company make money even when other airlines don't? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it's very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent, cost saving strategy and meet customer expectation(on-time) at low...
    419 Words | 2 Pages
  • Southwest Airlines - 1554 Words
    Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern,...
    1,554 Words | 4 Pages
  • southwest airlines - 489 Words
    Southwest Airlines: In a Different World”, Analyzing Southwest Airlines’ organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy, structure, and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values, skills, style, and staff. These are elements that can be...
    489 Words | 2 Pages
  • Southwest Airlines - 1410 Words
    Introduction: Southwest Airlines is based in Dallas, Texas and is the fourth largest airliner in the United States. The company was co-founded by Rollin King and Herb Kelleher on March 15, 1967, initially named Air Southwest until changing the name to Southwest Airlines in early 1971. King and Kelleher wanted a low-cost/low-fare airline that would shuttle passengers between Dallas, Houston, and San Antonio, Texas. The company now operates 537 Boeing 737 aircrafts and provides service to 64...
    1,410 Words | 4 Pages
  • Southwest Airlines - 2732 Words
    This paper evaluates the key financial challenges facing organizations in Risk Management, Managing International Acquisitions, and Managing Working Capital simulations. Secondly, an evaluation of Southwest Airlines (SWA) management of working capital and the optimal financial strategies employed is presented. Also evaluated are the potential improvements in financial performance along with long-term and short-term strategies. Lastly, considered in this paper is whether a merger or...
    2,732 Words | 9 Pages
  • Southwest Airlines - 451 Words
    October 4, 2013  Southwest Airlines Every business has a CEO who deals with the everyday lifestyle of being the boss. Have you ever wondered how many people who work as the CEO of a company because it was always something they wanted to do? For those of you who said yes, think again. The CEO of Southwest Airlines, Gary Kelly, never had aspirations of being a CEO to a company as large as Southwest Airlines. There are a few founding principles: keep costs down through fast turn-around time...
    451 Words | 2 Pages
  • Southwest Airline - 3533 Words
    |西南航空公司的案例研究:歷史與分析 | | |Uploaded by avalon on Aug 4, 2005 上傳阿瓦朗上2005年8月4日 | | |[pic] | |SouthWest Airlines Case Study 西南航空公司為例 | |Executive Summary...
    3,533 Words | 14 Pages
  • Southwest Airlines - 11565 Words
    9-803-133 REV: MARCH 11, 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals, Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service, Mulls Expansion In Risky Bid for Traffic — Front Page Headline, The Wall Street Journal, October 11, 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline, The Wall Street...
    11,565 Words | 41 Pages
  • Southwest Airlines - 391 Words
    (1) What is the Southwest¡¦s position along the four dimensions? a) Geographic scope Southwest airline provides point-to-point service between midsize cities and secondary airports in large cities. This can help avoiding congestion in large airports and hence save an average 20% of average flight time. b) Choice of business (corporate portfolio) SWA focuses on only airlines services, especially the short-haul flights. c) Vertical Integration decision Southwest airline does all of its own...
    391 Words | 2 Pages
  • Southwest Airlines - 6862 Words
    I. Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which,...
    6,862 Words | 24 Pages
  • Southwest Airlines - 474 Words
    Proposal to avoid managerial derailment and failure Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit is a key factor to the company’s success (About Southwest Airlines Co, 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on...
    474 Words | 2 Pages
  • Southwest Airlines - 1804 Words
    Case Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903, air travel had become one of the most popular means of long distance travel. From 1937 to 1978, air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares, routes, schedules, and number of airlines,...
    1,804 Words | 6 Pages
  • Southwest Airlines - 2060 Words
    Distribution Strategy: Southwest Airlines Introduction Southwest Airlines (SWA) is a “passenger airline company, principally focused on offering scheduled air transportation in the U.S.” (Logistics Business Review, 2010). SWA also offers a supply chain of travel services to its passengers such as air, car, hotel, cruise and vacation packages and other services including selling credits to various business partners that include credit card companies, hotels, telecommunication companies and...
    2,060 Words | 6 Pages
  • Southwest Airlines - 4119 Words
    Southwest Airlines Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United...
    4,119 Words | 11 Pages
  • Southwest Airlines - 1264 Words
    Diego Rodriguez, Deema Alomar, Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading, writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35,499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare...
    1,264 Words | 5 Pages
  • Southwest Airlines - 602 Words
    Southwest Airlines Abby S. Boeltram BCOM/230 June-Monday, 2013 Jeff Gofter Southwest Airlines Organizational culture is the collective behavior of people, who comprise an organization, and this behavior affects the way people and groups within the organization interact with others, internally and externally. Founder of Southwest Airlines, Herb Kelleher is credited with creating an organizational culture that unique in America today and which has propelled Southwest to the number one spot...
    602 Words | 2 Pages
  • Southwest Airlines - 4766 Words
    Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama, Mobile, AL, USA. Abstract In an era in which adapting to change means survival, it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines, one small company has been able to satisfy its customers...
    4,766 Words | 22 Pages
  • Southwest Airlines - 1785 Words
    SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price,...
    1,785 Words | 5 Pages
  • Southwest Airlines - 3682 Words
    Strategy Content Issue 1: SWA’s decision to acquire AirTran poses many obstacles for SWA’s sales strategy. The acquisition will threaten the pricing structure of SWA. It will give them the opportunity to raise its fair, as there is less competition in the Northeast (where AirTran serves) and major airlines have paired off leaving only five major players (Huffington post, 2010). Further promoting a fare increase is SWA’s refusal to charge for baggage. Although, this is a great sales tactic,...
    3,682 Words | 8 Pages
  • Southwest Airlines - 805 Words
    Sin Ho Man 20052982 MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other...
    805 Words | 3 Pages
  • Southwest Airlines - 541 Words
     Contents Page 1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture...
    541 Words | 3 Pages
  • Southwest Airline - 788 Words
    Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using...
    788 Words | 3 Pages
  • Southwest Airline - 1993 Words
    Southwest Airlines in 2010: Culture, Values, and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to...
    1,993 Words | 5 Pages
  • Southwest Airlines - 724 Words
    Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure, enabling it to record superior profitability even in bad years such as 2002, when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed, from 2001 to 2005, quite possibly the worst 4 years in...
    724 Words | 3 Pages
  • Southwest Airline - 1123 Words
    Southwest Airlines in 2010 : Culture, Values, and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents:  The Journey of Southwest Airlines  Business Strategic Analysis  Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules,...
    1,123 Words | 8 Pages
  • Southwest Airlines - 844 Words
    Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when...
    844 Words | 3 Pages
  • Southwest Airlines - 2395 Words
    Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972, court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless, Dallas-based SWA achieved 40 consecutive years of profitability and...
    2,395 Words | 8 Pages
  • Southwest Airlines - 2715 Words
    SOUTHWESTERN AIRLINES EXECUTIVE SUMMARY Southwest Airlines is a company engaged in the operation of low cost. Since 1971 this has been the main competitive advantage of this company mainly because of its large efficiency processes and adaptability, allowing it to stay for many years as a pioneer in the low cost operation. This company has developed an incredible environment where employees feel in their second home and family. This is such a great competition that employees are willing...
    2,715 Words | 14 Pages
  • Southwest Airline - 1312 Words
    Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees, reservation changes, bags, food, movie and headset to name a few. None of it, however, went to Southwest Airlines two and...
    1,312 Words | 4 Pages
  • Southwest Airlines - 504 Words
    Southwest Airlines Resources Tangible Resources Financial Resources - Southwest has always managed its cash well . In the financial year 2001 , the airline had generated 64 ,446 ,773with an operating income of 821 ,659 and a credit value very good Physical Resources - In all the cities it operates instead of having agents or computerized booking system Southwest has its reservation centre and vending machines at the airports . Previously Southwest only operated in cities near Texas , but...
    504 Words | 2 Pages
  • Southwest Airlines - 6707 Words
    Strategic Business Plan Carlos Olvera Ivan López Wendy Galindo Southwest Airlines I. Introduction: Southwest airlines performance in recent years has been outstanding compared to the rest of the airline industry. The company has maintained a stable increase of income, having year over year profitability since 1973, despite the fact that industry where it competes is characterized by being vulnerable to the recent downward economics and an intense rivalry between competitors....
    6,707 Words | 22 Pages
  • Southwest Airlines - 1277 Words
    Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas, Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3,100 flights in 73 cities, making it the largest U.S. carrier passenger airline. They provide good options, such as early check-in, hotel packages, car rental, and free luggage up to two bags, which are one of their techniques to...
    1,277 Words | 4 Pages
  • Southwest Airlines - 2283 Words
    Southwest Airlines in 2010: Culture, Values, and Operating Practices Summary Southwest Airlines was founded by Herb Kelleher in 1967 to provide low-cost service between Dallas, Houston, and San Antonio. Although the U.S. airline industry had lost money in 15 of the 30 years between 1980 and 2009, Southwest has reported profit every year since 1973. Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000, the number of passengers flying Southwest...
    2,283 Words | 7 Pages
  • Southwest Airlines - 5886 Words
    Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States, and is headquartered in Dallas, Texas. The airline was established in 1967, by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas, Houston, and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly...
    5,886 Words | 18 Pages
  • Southwest Airlines - 1380 Words
    Michele Lynn October 12, 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down, as does basically any type of travel. However, Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling, I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the “A, B, C” boarding groups as opposed...
    1,380 Words | 4 Pages
  • Southwest Airlines - 730 Words
    1. How would you characterize the business model of Southwest Airlines? How does this differ from the business model used at many other airlines, such as United and American Airlines? The business model that Southwest airline uses can be characterize as "keep it simple" that are they don't fly everywhere they employ a point to point route system, no seating class distinctions, no choices on type of aircraft and simplest pricing structure. Southwest Airlines flies point to point which a lot...
    730 Words | 2 Pages
  • Southwest Airlines - 1184 Words
    Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines, Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession, energy crisis, and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of...
    1,184 Words | 5 Pages
  • Southwest Airlines - 1317 Words
    Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan, pg. 115). In doing so, Southwest was able to instill a management control system that relied...
    1,317 Words | 4 Pages
  • Airline and Southwest Airlines Company
    At Southwest Airlines, "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas, Texas. Based on domestic passengers carried, Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3,400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an...
    761 Words | 2 Pages
  • Southwest Airlines (a) - 1331 Words
    This case is just a description of the situation without any details on possible questions or further actions. Southwest Airlines (A) Stanford Graduate School of Business Case Study HR-1A (1995) A Summary This case is about Ann Rhoades, vice president of people for Southwest Airlines (LUV). She is preparing for a meeting with the top executives of the airlines to discuss the airline’s competitive position in the light of United’s and Continental’s recent engagement in the low fare...
    1,331 Words | 4 Pages
  • Southwest Airlines - 1125 Words
     Gate Turnaround at Southwest Airlines Video Case Study Southwest Airlines was started in 1971 by Rollin King and Herb Kelleher. Their idea was simple. If they could take airline passengers where they want to go, on time, at the lowest possible price; all while having fun doing it, then people would love to fly on their airline. As a result of this, no other airline in the industry’s history has enjoyed the customer loyalty and extended...
    1,125 Words | 4 Pages
  • Southwest Airlines - 1025 Words
    Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made their first voyage...
    1,025 Words | 3 Pages
  • Southwest Airlines - 1664 Words
    Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than...
    1,664 Words | 5 Pages
  • Passenger Airline Industry – Southwest Airlines, American Airlines
    Index Industry Overview…………………………….1 Southwest Airlines…………………………….1 4Cs marketing mix…………………….2 American Airlines……………………………..3 4Cs marketing mix…………………….4 Primary data collection and analysis.......……..4 Consumer perception of the brands…………...7 Southwest Airlines.................................7 American Airlines..................................9 Effective brand in terms of communication….11 Recommendations to American Airlines..…....12 References……….…………………………....13...
    3,737 Words | 11 Pages
  • Southwest Airlines: a Cultural Assessment
    Southwest Airlines: A Corporate Cultural Assessment University of X September 17, 2005 Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul, high frequency, point-to-point, and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971, this airline with only four passengers per flight, and airhostesses wearing hot pants and white go-go boots, has evolved into a...
    2,006 Words | 6 Pages
  • Southwest Airlines Case Summary
    Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable airlines in the world posting a profit...
    838 Words | 3 Pages
  • Case 27 Southwest Airlines
    1.0 Summary of Southwest Airlines: Does “LUV” Last?* First time in history, Southwest Airlines had its “LUV” for customers questioned. The Federal Aviation Administration (FAA) levied a record $10.2 million fine on Southwest Airlines. They accuse them after missing mandatory safety checks of flying 117 planes on nearly 60,000 flights between June 18, 2006, and March 14, 2007. Both the FAA and Southwest testified. FAA officials were blamed for being “too close” to the...
    3,159 Words | 12 Pages
  • An Assessment of Southwest Airlines - 1383 Words
    An Assessment of Four Function of Management within Southwest Airlines An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore,...
    1,383 Words | 5 Pages
  • The Southwest Airlines Way - 1408 Words
    The following questions pertain to the Ten Southwest Practices for Building High Performance Relationships. With regard to questions 1 - 4 please explain what they mean to you within a service management focused organization. 1. "Lead with Credibility and Caring"? Many believe that leadership is related to an individual’s level or position within a company; many people refer to the leadership of an organization as embodying the individuals who hold executive positions. However, most...
    1,408 Words | 4 Pages
  • Southwest Airlines: New Challenges
    Southwest Airlines: New Challenges According to the Southwest Airlines Case Study, it can separate the answer into 4 parts as follows: Q 1-1 ⋄ ENTP and ENFP There are many positions in Southwest Airlines such as aircrew, pilot, officer, steward, etc. Each position has own suitable personality types. For example, steward and stewardess should to be extravert person who have sociability because they have to contact other people and can serve customer all the time. Pilot should to be thinker...
    6,047 Words | 16 Pages
  • Southwest Airlines and Microeconomics - 1125 Words
    Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14, 2010, for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas, TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there, on time, at the lowest possible fare. The advantage that...
    1,125 Words | 4 Pages
  • Southwest Airlines - Assignment Report
    Company Overview Task One Introduction No-frills airlines usually focus on low-cost strategies in every aspect of their business. The low-cost strategies can be implemented by applying various factors, such as using one type of airplane, using secondary airports with short flights, point-to-point transit with simplified routes, speedy turnaround times and assigning multiple roles to staff in order to reduce the labor cost. These types of strategies let you play a win-win situation...
    2,953 Words | 11 Pages
  • SWOT Southwest Airlines - 559 Words
    SWOT Analysis of Southwest Airlines Strengths Enjoys the Second Highest Market Share at 16.4% following Delta. [Airline Domestic Market Share, based on Revenue Passenger Miles September September 2013 - August 2014 – Source: Bureau of Transportation Statistics - USA] “Point - to- point strategy” instead of the conventional hub-and-spoke network system which allows for more direct nonstop routing, and thus enables the carrier to control delays and total trip time. Faster turnaround time as...
    559 Words | 1 Page
  • Southwest Airlines Motivational Profile
    Southwest Airlines Motivational Profile A motivational profile can provide insights into whether a company is doing the right thing or requires improvements. Although nearly every company proclaims its goal is to deliver exceptional service, research confirms that the service quality of many corporations is below consumer expectations. Southwest Airlines has created a competitive advantage through valuing employees’ needs as a strategy that motivates them to provide better customer service...
    3,099 Words | 10 Pages
  • Southwest Airlines and Its Business Strategy
    Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the...
    1,104 Words | 4 Pages
  • Southwest Airlines Internal Analysis
    Executive Summary Southwest Airlines is one of the most profitable airlines in the airline industry. During turbulent economic times Southwest has managed to continue strong revenue growth in a disastrous environment and has operated profitably for 39 consecutive years (Mintzmyer, 2012). Southwest Airlines has capitalized on the company’s strength of being the top low cost carrier by offering a simple and efficient business plan that prides itself on customer service. Southwest utilizes only...
    2,349 Words | 6 Pages
  • Thesis: Southwest Airlines - 459 Words
     Figure 1. Channels of Economic Exposure OPERATIONAL FRAMEWORK HYPOTHESES H1 : Foreign exchange rate fluctuations have significant effects on the financial condition of Micro-Precision Calibration, Inc. H2 : Foreign exchange rate fluctuations have significant effects on the financial performance of Micro-Precision Calibration, Inc. H3 : Foreign exchange rate fluctuations do not have significant effects on the financial condition of...
    459 Words | 3 Pages
  • Southwest Airlines Case Study
     Discussion Questions 1. To what do you attribute the success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly, the new Southwest CEO since 2004, been able to...
    859 Words | 4 Pages
  • Case Study on Southwest Airlines
    1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems, only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the...
    1,280 Words | 5 Pages
  • Discussion Southwest airlines - 473 Words
    Read the Marketing Excellence Case Study on Southwest Airlines at the end of Chapter 14 and respond to these questions. Your post must be 200 words or more. Please research your original responses to these questions and cite your sources according to APA. 1. Southwest has mastered the low-price model and has the financial results to prove it. Why don’t the other airlines copy Southwest’s model? 2. What risks does Southwest face? Can it continue to thrive as a low- cost airline when tough...
    473 Words | 2 Pages
  • Southwest Airlines Case - 3607 Words
    Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost, low-fare, customer-friendly air service shuttling passengers between San Antonio, Dallas and Houston, Texas. Founded by Rollin King and Herb Kelleher, Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline...
    3,607 Words | 14 Pages
  • Southwest Airlines Business Model
    The airlines industry has historically been one of the most unprofitable industries. The reason can be explained when incorporating Michael Porter’s famous Five Forces Model. The threat of competition is Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31,...
    859 Words | 3 Pages
  • Southwest Airlines Strategic Analysis
    Southwest Airlines Culture, Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture, Values and Operating Practices (in Thompson, A. A., Strickland. A. J. and Gamble, J. (2005) Crafting and Executing Strategy (Fourteenth Edition), McGraw-Hill, New York, pages C-636– C-664). Tasks The case study, prepared by Arthur A. Thompson, University of Alabama, and John E. Gamble, University of South Alabama, focuses...
    9,620 Words | 31 Pages
  • Southwest Airlines Case Analysis
    Southwest Airlines Case Analysis 1. How does Southwest Airlines increase the customer's willingness to buy (customer value)? Southwest airline creates customer value by providing an all around pleasant travel experience for its customers. Its ground and flight crew are extremely accommodating and flights are safe and on time. The fares are inexpensive compared to other hub and spoke airlines, which are attractive to business travelers during weak economies as well as to other travelers...
    642 Words | 2 Pages
  • Leadership at Southwest Airlines - 988 Words
    Southwest Airlines Leadership at Southwest has grown the company. The leader has a strong personality and led the company to a great position. Herb Kelleher's business decisions and out of the ordinary and have had success beyond belief. Employee empowerment is needed to make any successful company. At Southwest Airlines, the empowerment has led the employees to lead themselves. They take pride in the actions. It allows them to get other involved and makes them more successful in the...
    988 Words | 3 Pages
  • Effective Management of Southwest Airlines
     Southwest Airlines faces new challenges For 32 years, Southwest Airlines has used the same formula to maintain its position as the most profitable airline in the U.S. It offers low fares, high-frequency flights, and good service; it flies only Boeing 737s; it doesn’t offer connecting flights, reserve seating; or free meals; it often relies on less expensive, secondary airports; and it prides itself on having the hardest-working and most productive employees in the industry. The company...
    619 Words | 2 Pages
  • Case Study-Southwest Airlines
    Case Study-Southwest Airlines Leadership is one of the four functions that constitute the management process. And it is also one of the most popular management topics. Leadership is the process of inspiring others to work hard to accomplish important tasks. This essay will discuss the visionary and servant leadership and indicate which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future...
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  • Southwest Airlines Corporation - 478 Words
    Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy, they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple...
    478 Words | 2 Pages
  • Southwest Airlines Corp. Culture
    Introduction In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlines’ corporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the...
    1,740 Words | 6 Pages
  • Southwest Airlines Report - 971 Words
    Introduction: Southwest Airlines path towards earning the right to fly was a long and stressful process for everyone involved. However, the staff's ability to overcome all odds truly began the formation of Southwest's distinct character, which makes the company so successful today. Founders Rollin King and Herb Kelleher who founded the company in 1967, among others were attacked by Texas airlines such as Braniff, and Continental, claiming the market was already saturated. After three years...
    971 Words | 5 Pages
  • Social Southwest Airline - 616 Words
    1/ Charity The southwest airline launched Community Giving Boards that are trained and empowered to evaluate charitable giving requests from their local community. member of Community Giving Boards are local Employees from various groups who evaluate the donation requests which company receive from nonprofit charitable organizations The Boards donate complimentary, roundtrip tickets to approved organizations for fundraising or transportation purposes. They also has a link ……. to request a...
    616 Words | 2 Pages
  • Southwest Airlines Co. – 2007
    Southwest Airlines Co. – 2007 Case Analysis On the brink of airlines’ market share battlefield, many of the companies failed to launch new strategies and price controls because of fuel prices, market requirements and safety issues. Along with the history of low price policy that Southwest Airlines started to implement decades ago, the recent challenges and soaring competitive behaviors made that company pass huge obstacles. Southwest Airlines manifested the new growth in Texas air carrier...
    1,329 Words | 4 Pages
  • Southwest Airlines Case Analysis
    I. Executive Summary A. Problem Statement Southwest Arilines has been facing direct competition in 9 routes of the intra-Califonia market with United Airlines and their "Shuttle By United." Shuttle By United was designed to be a high-frequency, low fare, minimal amenity, short-haul flight operation initially serving destinations in California and adjacent states who's intent wsa to "match Southwest's strategy." In the four months since Shuttle By United's inception competition has been...
    935 Words | 4 Pages
  • Southwest Airlines Case Study
    1. According to me, Southwest Airlines have been much more successful than it’s competitors because of it’s low-prices policy (supported by it’s effective cost-management), it’s focused then expanded strategy, it’s good time management, it’s unique culture, and it’s ability to adapt to changes in the market and the customers’ expectations. About the price policy, Southwest airlines began by offering prices at least 60% of the average coach fare and still offers really low fares now compared...
    659 Words | 2 Pages
  • Fuel Hedging by Southwest Airlines
    Southwest Airlines Fuel Hedging and Relations to Profitability Abstract In order to stay airborne, a passenger airline has to consistently generate profits. Profits come only from paying passengers, hence all stratagems must be customer oriented. In a scenario where there are many airlines competing with each other, one way of attracting passengers is to keep the cost of flying low, while providing value for money. On the other hand, expenses must tightly controlled to reach and stay at...
    2,731 Words | 10 Pages
  • Southwest Airlines Merger - 1237 Words
    BASIC STRATEGY: In order to make up for increasing expenses Southwest needs to expand. My recommended strategy for Southwest to pursue, is to merge with Air-Tran and expand into areas where Air-Tran has a heavy presence and Southwest has none. With Southwest having a weak presence in the southeastern U.S., a key area to expand would be Atlanta’s Hartsfield-Jackson International, which is the busiest airport in the U.S. There is obviously a need for the low air-fare company at this site....
    1,237 Words | 4 Pages
  • Case Study on Southwest Airlines
    MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money, but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart as its first logo. In the 1970s, flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days, Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads...
    879 Words | 3 Pages
  • Southwest Airlines case study
     Introduction The aim of this report is briefly description of Southwest Airlines, its strategy, including what is company history and how does it developed, what is the issue of Human Resource plays in the airplane industry, and what is main problem should we focus on, how to use the wisely way to solve it, importance of HR manger how to manipulated business strategy to create problem solving skills, as well as how southwest Airlines select individual made judgement on...
    2,560 Words | 8 Pages
  • Leadership of Southwest Airlines - 1162 Words
    Leadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture, utilizing managerial controls, and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve the...
    1,162 Words | 4 Pages
  • Southwest Airlines Corporations - 4346 Words
    7/19/2015 Southwest Airlines Corporations Southwest Airlines Corporations In year of 2006, Southwest Airlines celebrated its 34th consecutive year of profitability. While other airlines' paces of profitability appear to be stagnant; Southwest Airlines was announced as one of the most admired corporations by Fortune 500 Magazine (Southwest 2006). Southwest's success is deeply related to the new strategies that other airlines don't even dare to consider. The corporate culture and strategic...
    4,346 Words | 13 Pages
  • A Summary of Southwest Airlines - 272 Words
    Swot Analysis Southwest Airlines have several different strengths. They are very well known for the friendly staff and excellent customer service. More people choose to fly with southwest because of this they have a high amount of their customers return. Southwest Airline has one of the lowest ticket prices in the industry. Due to the short trips Southwest can cut frill costs. They also have a high capacity of usage; almost all the seats are always filled. They have very flexible...
    272 Words | 1 Page
  • Southwest Airlines External Analysis
    Executive Summary: Southwest Airlines has been making changes over the past few years that helped them become the largest low-cost carrier in the United States. Most other airlines have been struggling to make it through this economy, but Southwest has found a way to thrive. The airline has dropped their prices and eliminated fees for extras that have allowed them to fill up most flights. One cost they continue to struggle with is offsetting the increasing fuel prices. This has caused some...
    1,286 Words | 4 Pages
  • Human Relations on Southwest Airlines
    Southwest Airlines Motivation This article that I found covers motivation at the southwest airlines (SWA). The way’s they motivate their employees could affect the way I handle and pick the jobs in my career path later in life. You know their motivation works well when their absence and tardiness are one of the lowest in the area. Southwest airlines is one of the most highly unionized airlines in the airline industry. With the employers taking charge and taking care of each employers,...
    369 Words | 2 Pages
  • Constraint Management at Southwest Airlines
    Group2 Constraint Management at Southwest Airlines Introduction I think everyone here may has the experience that the plane can not take off on time. The long waiting time make everyone feel anxious. And at this time, this airline company’s customer satisfaction will become lower. Therefore, There are a lot of constraints in the process of operating the airline. How to manage these constraints and generate positive customer experiences are vitally important to the airline company....
    559 Words | 2 Pages
  • Southwest Airline Case Study
    BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider, how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned, the employees are extensively trained so as such...
    1,202 Words | 4 Pages


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