Brand Personality - 992 Words
Brand as a Person:
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." - David Ogilvy
A brand can very well be compared to a person. Just like people a brand has a personality. Starbucks’ is sociable, youthful, outgoing, and friendly. A refreshing freshness, warmth, and comfort is demonstrated through their service interactions, their packaging, their décor,...
992 Words | 4 Pages