Nokia Essays & Research Papers

Best Nokia Essays

  • Nokia - 1036 Words
    Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services...
    1,036 Words | 4 Pages
  • Nokia - 800 Words
    Introducing new market offerings NOKIA Nokia, originally a Finnish forestry products company formed is 1865, is now the world's top seller of mobile phones. Over the years, Nokia has made everything from toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused all of the company's resources on telecommunications. Nokia's first digital phones appeared on the market in 1993. At the time, Nokia expected to sell only about 400,000 units. Instead, it sold...
    800 Words | 3 Pages
  • Nokia - 1141 Words
    1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced...
    1,141 Words | 3 Pages
  • Nokia - 826 Words
    Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications, games, music, media, and messaging, and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provide telecommunications network...
    826 Words | 5 Pages
  • All Nokia Essays

  • Nokia - 6070 Words
    A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the...
    6,070 Words | 21 Pages
  • nokia - 2254 Words
    A PRESENTATION ON Submitted To: CONSUMERBy: PREFERENCES Prepared Prof. Bhavika Bhatt Saptarshi Chakraborty ON NOKIA MOBILE MBA-II, SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow  General Information  Nokia’s India Operations  Interesting Facts about Nokia  Nokia Mobile Phone Categories  Objectives Of The Study  Research Methodology  Data Analysis And Interpretation  Findings Of The Survey ...
    2,254 Words | 33 Pages
  • Nokia - 3443 Words
    Innovate Or Die Ask a European about Nokia and a faraway look will come into their eye, a wistful tone creep into their voice. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: the world’s No. 1 mobile maker and the first brand of phone everyone owned. In some emerging markets, so the story goes, the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong. There can be little...
    3,443 Words | 9 Pages
  • Nokia - 825 Words
     Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a...
    825 Words | 3 Pages
  • Nokia - 3742 Words
    Nokia Finnish pronunciation: [ˈnɔkiɑ]) (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion...
    3,742 Words | 13 Pages
  • Nokia - 2841 Words
    [pic] INTRODUCTION Nokia Corporation is a multinational communications corporation, focused on delivering products and services in the wired, wireless telecommunications, and information technology industries. Headquartered in Keilaniemi, Espoo, Finland, Nokia is one of the fastest growing companies in the world. Presently, they have more than 120,000 employees across the world with annual revenue of €50 billion as of 2008. Nokia currently produces a wide variety of mobile phones and...
    2,841 Words | 12 Pages
  • Nokia - 4567 Words
    Table of Contents Table of Contents 1 A.Acknowledgement 2 B.Project Outline 3 C.Executive Summary 5 D.Introduction 6 E.PESTEL Analysis 7 F.Porter’s Five Forces Industry Analysis 10 G.Key Success Factors 12 H.Appraisal of Nokia’s Resources 13 I.Assessment of Nokia’s Financial Resources 15 J.Review of Options and Recommendations for Future Strategic Direction 16 K.Recommendations for Successful Implementation of Strategies 18 L.Conclusion 19 M.List of References 20...
    4,567 Words | 17 Pages
  • Nokia - 24438 Words
    Nokia’s Reputation and the SOMO Report Annemarie de Weijer Supervisor Ms Kahar May 14th 2008 “The Hague School of European Studies” Haagse Hogeschool, The Hague, May 2008 Executive Summary In November 2006, SOMO published a report that criticised labour conditions in Nokia’s factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime, have insecure employment contracts and work in unsafe factories, where no or inadequate...
    24,438 Words | 65 Pages
  • nokia - 3055 Words
    1. What Nokia should do next http://web.ebscohost.com/ehost/detail?vid=2&sid=a1606512-2fe5-4502-b82f-c6387f85f619%40sessionmgr10&hid=21&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=90188081 In the end, I decommissioned my £10 Nokia 1100 out of vanity three years ago. It had survived countless mishaps, including one memorable death-defying dive into a cup of hot tea. Unlike my iPhone, its battery could trundle along for at least a week and no app could be more useful than its built-in...
    3,055 Words | 9 Pages
  • Nokia - 535 Words
    Problems at Nokia Nokia, considered to be the pioneer in smartphones and a global leader in the mobile phones market, started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple's...
    535 Words | 2 Pages
  • nokia - 649 Words
    In 2007, Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure, with a focus on offering innovative mobile broadband technology and services. In 2011, Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their...
    649 Words | 2 Pages
  • Nokia Study - 7061 Words
    Table of contents 1. Introduction 2. Company Background 3. Strategic Analysis 4. Nokia Target Market Strategy 5. Marketing Mix Strategy 6. Key Strategy Issues Face Nokia 7. Environment Analysis: S.O.W.T Analysis 8. Competitive Analysis: Porter’s Five Forces Model 9. Financial Ratio Analysis 10. Other Issues to be considered in pursuit of a Potential Investor 11. Five year Stock Chart for Nokia Corporation-US(NOK) As on 22-04-2011 12. Industry Analysis- Year to date (As on 22-04-2011)...
    7,061 Words | 22 Pages
  • Nokia Segmentation - 453 Words
    Small Business » Advertising & Marketing » Marketing » How Nokia Segments Its Markets How Nokia Segments Its Markets by David Sarokin, Demand Media inShare Share RSS Email Nokia is one of the world's leading providers of cell phones. Related Articles What Are the Characteristics of Market Segments & Target Markets? What Is the Role of Market Segments in Marketing Strategies? How Can a Company's Website Reflect Its Market Segments & Target Markets? List of Market Segments for...
    453 Words | 2 Pages
  • Nokia Swot - 314 Words
    Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image, Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position, Nokia has been a hignly...
    314 Words | 2 Pages
  • Nokia Analysis - 6417 Words
    Introduction: "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68,041 people in 120 countries. Currently every third mobile phone sold in the world is from Nokia. The Nokia Company is today one of the world's leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading...
    6,417 Words | 19 Pages
  • Nokia India - 2021 Words
    Marketing Economics- Nokia India Case Table of Content Place the mobile- and smartphones on the PLC curve for the Indian market and assess the attractivity of the market. (10 %) The Indian mobile and smartphone industry is one of the fastest growing markets in the world.1 The market for mobile handsets, which include feature-phones and smartphones, are expected to grow at a CAGR (compounded annual growth rate) of 15.8% over the years from 2010-14. The...
    2,021 Words | 7 Pages
  • the problem of Nokia - 666 Words
    Prepared by Elshan Imanli The Problem Of Nokia Company Introduction Nokia has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning with one paper mill, the company has participated in many sectors over time: cables, paper products, tires, rubber boots, consumer and industrial electronics, plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best known for its...
    666 Words | 2 Pages
  • History Of Nokia - 564 Words
    History of Nokia Nokia has a long history of successful change and innovation. In 1865, Nokia was originally founded by Fredrik Idestam, a mining engineer. Fredrik Idestam opened his first wood pulp mill in South-Western Finland, Tammerkoski Rapids. In 1867, Fredrik Idestam’s wood pulp invention was awarded a Bronze Medal in the Paris World Exposition (Kolvuniemi 1998, p.17). Three years later, Fredrik Idestam constructed a second mill by the Nokiavirta river, which inspired him to name his...
    564 Words | 2 Pages
  • introduction nokia - 397 Words
    Introduction The company that we choose from the list is Nokia. Over the past 150 years, Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time, they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo,...
    397 Words | 2 Pages
  • Marketing of Nokia - 7546 Words
    Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). The corporation also produces...
    7,546 Words | 24 Pages
  • Nokia Company - 2221 Words
    SYNOPOSIS Nowadays, with the fast technological development of the phones, consumer’s attitudes towards mobile phones have changed. People no longer carry the same phone year in year out, but they change their phone every year, some even twice a year. Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists. This...
    2,221 Words | 9 Pages
  • The History of Nokia - 2446 Words
    | History 1865 to 1967 | | | Fredrik Idestam, co-founder of Nokia. | | Statesman Leo Mechelin, co-founder of Nokia. | The predecessors of the modern Nokia were the Nokia Company (Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy).[13] Nokia's history started in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern...
    2,446 Words | 7 Pages
  • Nokia analysis - 1063 Words
    Nokia I have been given the opportunity to work with Nokia and perform a SWOT analysis according to the information given and information collected by myself. If we start off by making an internal marketing audit of Nokia, we could start by looking at the 4 P’s. The 4 P’s is the four most important components of the product strategy. This is where the company can differentiate and gain ground on their product in comparison to their competitors. Product Nokia’s has a lot of different...
    1,063 Words | 4 Pages
  • Nokia Imc - 6406 Words
    Integrated Marketing Communications Plan E71 1 Executive Summary Within the following document you will find information outlining a strategic marketing plan to launch the Nokia E71, increase top-of-mind awareness of the product and overall revenue for Nokia through purchase of the Nokia E71. The following data was extracted to ensure maximum effectiveness through a marketing communications plan crafted exclusively for the Nokia E71. With the contents of this marketing...
    6,406 Words | 28 Pages
  • NOKIA ENTREPRENEURSHIP - 294 Words
    COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia, Finland YEAR OF BIRTH  Company started in 1865 as wood pulp mill.  After 1963 Nokia started producing radio telephone COMPANY PRODUCT   Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone, Smart Phone, Mobile Computers, etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share...
    294 Words | 4 Pages
  • swot of Nokia - 1072 Words
    Introduction Nokia was founded in 1865, is headquartered in Finland, mainly engaged in the production of mobile communication products multinational, is the world's third largest mobile phone manufacturer. February 2011, Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years, Nokia shares have gradually from London, Frankfurt, Paris and Stockholm stock market delisting. February 9, 2012, due to poor management, Nokia announced layoffs in...
    1,072 Words | 4 Pages
  • Nokia in trinidad - 5186 Words
    Contents 1. Executive Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation, Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the...
    5,186 Words | 20 Pages
  • Emerging Nokia - 10111 Words
    For the exclusive use of J. Luo, 2015. 9-710-429 REV: MAY 2, 2011 JUAN ALCÁCER TARUN KHANNA MARY FUREY RAKEEN MABUD Emerging Nokia? It was December of 2009 and D. Shivakumar, the Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles...
    10,111 Words | 78 Pages
  • Microsoft And Nokia - 452 Words
    Denitsa Anastasova BUS 353 CASE STUDY ANALYSIS MICROSOFT'S STRATEGIC ALLIANCE WITH NOKIA Microsoft and Nokia has joined forces in 2011 to put the Symbian Operation systems in Windows smartphones. Earlier this year Microsoft and Nokia had entered into a strategic alliances. This was good for both of the companies, as both had great experience in different fields and could combine strenghts. What they wanted to build was a new mobile-eco system. Microsoft is world wide famous company created...
    452 Words | 2 Pages
  • Nokia in 2010 - 4865 Words
    Table of Contents Question 1. Describe Nokia’s vision and mission for its organization and how was it implemented? What suggestions can you provide (if any) that would or would have strategically positioned them in a competitive market? 2 Question 2. Using the competitive forces model, what alarms should Nokia have identified in their strategic pursuits? 3 Question 3. In Nokia current situation what strategy and techniques do you suggest to better position them for future growth? 6...
    4,865 Words | 13 Pages
  • Nokia Corporation - 4186 Words
    The history of Nokia History of Nokia - one of the most incredible sagas of business 90-x of the last century. As written magazine BusinessWeek, in the early 90's Finnish conglomerate bothered far removed from cellular problem: then began to decline sharply sales standing at the threshold of collapse of the Soviet Union ... toilet paper. And by the end of the millennium the same Finns shifted toward cell phones, surpassed by new market and Ericsson and Motorola. Nokia quickly enough became one...
    4,186 Words | 13 Pages
  • Nokia Case - 523 Words
    NOKIA CASE STUDY - Irfan Mohammed -@02775411 There was a huge demand for Nokia phones in the year 1996, due to these the company could not handled their supply chain due to the rapid growth as they had lot of back orders piling up. During these period to tackle the problems, Nokia started a supply chain transformation process in which they created an integrated supply chain which linked suppliers, manufacturing plants, contract manufacturers, sales, logistics service providers, and the...
    523 Words | 2 Pages
  • Nokia Cultures - 1697 Words
    Nokia Cultural Changes Brenda Boakye Westwood College May 13, 2013 Nokia began 150 years ago in Finland. Before they for were known as a telecommunications company, they were known for a lot more. Nokia was founded by Fredrick Idestam and began as a paper mill. Nokianvirtra River was the location of the second paper mill plant which opened in 1871 and later the name of the company. Nokia has made everything from galoshes to tires. In 1898 Eduardo Polon...
    1,697 Words | 5 Pages
  • Research on Nokia - 2142 Words
    EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty...
    2,142 Words | 8 Pages
  • Nokia Customers - 1696 Words
    4.1 AGE Satisfaction of each customer changes according to the age . Age is the very important factor .Table 4.1 shows the age wise classification of respondents. TABLE 4.1 (Age wise classification) | AGE INTERVAL | NO.OF RESPONDENT | PERCENTAGE | | Below 25 |...
    1,696 Words | 13 Pages
  • Finland and Nokia - 609 Words
    Michael Porter in his article “The-competitive-advantage-of-nations-(1990)” discusses how a firm or a region can build competitive advantage and strategy. Porter argues that Competitive advantage is often not an outcome of favorable factor and macro-economic conditions as classical economists insists. A nation’s competitiveness depends on the ability of its industries to innovate. Porter introduces the concept of “the diamond of national advantage” - a system that some nations establish for its...
    609 Words | 2 Pages
  • Nokia 12 - 3262 Words
     CASE: “How Philips exploits its technology edge” Declaration “I hereby declare that this assignment is entirely my own work, and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by me, this has also been indicated.” Signed...................................... Declaration...
    3,262 Words | 12 Pages
  • acquisition of Nokia - 1929 Words
    1. Motives why Microsoft acquires Nokia. Economic motive Window Phone is gaining a growth in market share. Microsoft is the Window Phone operating system provider in the market which licenses it to Window Phone hardware maker like Samsung, HTC and Huawei. By acquisition of Nokia by Microsoft, vertical integration between software and hardware companies will take place to assure of dependable source of supply of each other. Microsoft which owns Window Phone operating system would need a...
    1,929 Words | 6 Pages
  • Nokia Case - 1449 Words
    First case: The Nokia case Strategic Management class Group H2 Team 7 Team members (5): (Family name ) (First name ) BALITEAU NATHAN LAHLOU ZAKARIA THOMAS HUESCA CHRISTELLE VANNIER LÉO ZHONG YANNI Q1 : The story of the Nokia company starts at the end of the 18th century near the town of Nokia, Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over...
    1,449 Words | 9 Pages
  • Nokia Strategy - 465 Words
    How does Nokia segment the market for cell phones. Nokia’s vision is a world where everyone can be connected. The company applies differentiated market segmentation. Nokia distinguishes the market according to the different variables. The first selection is based on the demands of individuals and business firms . That explains the development of mobile devices applications which fulfill the needs of individual clients and those that provides business application and software. Second...
    465 Words | 2 Pages
  • Samsung Nokia - 4239 Words
    MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however, the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell...
    4,239 Words | 12 Pages
  • Nokia Case - 10267 Words
    BM3399 Strategic Management Strategic Plan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7...
    10,267 Words | 32 Pages
  • Nokia Analysis - 921 Words
    Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19, 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent...
    921 Words | 4 Pages
  • Nokia Analysis - 5580 Words
    Nokia will empower everyone to share and make the most of their life by offering irresistible personal experiences. March 2010 The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created. Our vision of the future "Connecting people" is now connecting people to what matters -...
    5,580 Words | 14 Pages
  • Nokia and Finland - 999 Words
    Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden, depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average, following the models of its Nordic neighbors to invest highly in social welfare...
    999 Words | 3 Pages
  • emerging nokia - 1419 Words
     1. What strategy would you recommend for Nokia going forward? Please develop a complete strategy that addresses the following issues: Choice of scope: does it make sense for Nokia to be in both emerging and developed markets, or should they choose not to play in certain markets? How integrated should it be into manufacturing, services (apps), software development, sales, etc? Answer1: Choice of scope: With dwindling sales in developed countries like USA, UK, Germany, Russia and...
    1,419 Words | 6 Pages
  • samsung and nokia - 730 Words
    Microsoft and Nokia. This ‘transformation’, turning Microsoft into a ‘devices and services’ company, is key to the company's continuing survival, and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows...
    730 Words | 2 Pages
  • Nokia Strategy - 1130 Words
    Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper, the most influential communication technology in history, in Finland in 1865. By the 1960’s Nokia is a booming business with large production of...
    1,130 Words | 3 Pages
  • change of NOKIA - 1932 Words
     1.1 Defining change management Organizational change management is to manage the impact of the work of the new business processes, changes in organizational structure or changes in the company's culture. In short, it is to handle the people side of the change management. (Margaret Rouse,2009) Organizational change is a structured approach of an organization to make sure that the changes seamless and successfully implemented to reach a prolonged benefits. With the business environment...
    1,932 Words | 7 Pages
  • Nokia Swot - 778 Words
    Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10,000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances...
    778 Words | 4 Pages
  • Marketing Strategy of Nokia - 9136 Words
     PROJECT REPORT ON MARKETING STRATEGY OF NOKIA SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2011-14 INTRODUCTION The company I have chosen to analyze in my project is the Finnish mobile phone giant NOKIA. This project tells us briefly what Nokia actually is, it’s company structure and overall view on the size and sales of the...
    9,136 Words | 31 Pages
  • Nokia vs Sony - 1874 Words
    Table of Contents Executive Summary: ................................................................................................................................ 2 Introduction: ........................................................................................................................................... 2 Objective of the Study: ............................................................................................................................ 4 Scope of the...
    1,874 Words | 8 Pages
  • Nokia Mobile Phones - 819 Words
    NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth...
    819 Words | 3 Pages
  • Nokia Brand Audit - 2847 Words
    Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales, Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014, Microsoft...
    2,847 Words | 11 Pages
  • Nokia Case Study - 1454 Words
    Running Head: CASE STUDY Case Study Assignment in MKTG 311 Case Study Assignment in MKTG 311 Fredrik Idestam founded Nokia in 1865 on the southern side of Finland. The company began as a wood pulp mill on the banks of the Tammerkoski rapids. Later Idestam founded another mill on the Nokianvirta River (Nokia, 2007). In 1871 he named the company Nokia Ab. In 1982, Nokia designed its first digital telephone switch system, the Nokia DX200, and launches it into operation. From 1984 to...
    1,454 Words | 5 Pages
  • Nokia Company Background - 448 Words
    NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia also provides equipment, solutions and services for communications networks through Nokia Siemens Networks. From January 1, 2004 through March 31, 2007, Nokia had four business groups: Mobile Phones,...
    448 Words | 2 Pages
  • Mobile Phone and Nokia - 3096 Words
    Introduction The aim of this assignment is to introduce and analyze the basic features of a well-known Nokia Corporation, which mainly deals with mobile and network communication systems. To begin with, the company’s historical background will be presented followed by the examination of certain details about the company, including its mission, business strategy, and its goals. Also, the PEST framework of the company and its SWOT will be examined and analyzed. Their Performance objectives...
    3,096 Words | 11 Pages
  • Reasons Nokia Success - 1006 Words
    In spite of the presence of big names in consumer electronics like Samsung, LG, Sony-Ericsson and Motorola, Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when it comes to brand value, service and experience. The Finnish mobile giant is clearly No. 1 choice in South East Asia including India and China. How they could reach the top position? Let’s find out. 1. Call Quality Nokia is...
    1,006 Words | 3 Pages
  • Marketing Strategy for Nokia - 648 Words
    Communication plays a very important role in our life. Nowadays, cellphone is one of the “must-haves” in our day to day living. With its large target market, different mobile telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies, Nokia has been able to use strategies and approaches to meet the needs and demands of their...
    648 Words | 2 Pages
  • Nokia and Microsoft Cooperation - 1657 Words
    Definition of innovation. The term "innovation" comes from the Latin «novatio» -"renewal" or "change", and «in» - "in line, into". If translated literally, «Innovatio» means «in the direction of change". The concept of innovation has a lot of classical definitions. One of them is – innovation is a process of intentional change made to create value by meeting opportunity and seeking advantage (Dr. Bruton A. (2012). Creativity, Innovation and Entrepreneurship. Retrieved October 7, 2012 from...
    1,657 Words | 5 Pages
  • Nokia Market Survey - 324 Words
    After years of strong growth and overwhelming domination of the mobile handset market, Nokia Corp. is entering unknown territory as its core product segment matures, leaving it to reorganize and transform operations in the midst of a sweeping recession. Although the company remains a strong competitor in all of its business segments—including the wireless infrastructure market, where it has a joint venture with Siemens AG—the reorganization plans announced in recent months indicate Nokia is...
    324 Words | 1 Page
  • Nokia Rollercoaster Experience - 11205 Words
    The Dynamics of Strategic Agility: NOKIA’S ROLLERCOASTER EXPERIENCE Yves Doz Mikko Kosonen o CEOs, strategic agility is a conundrum. Being strategic evokes peering far into the future, making strong choices and holding firm commitments, unwaveringly deploying resources to implement them, and having every senior executive single-mindedly and individually dedicated to achieving them. In contrast, being agile evokes staying nimble and flexible, open to new evidence, always ready to reassess...
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  • Mission Statement Of Nokia - 629 Words
     Nazeer Hussain University Operations Management Assignment No: 1 Topic: Mission Statement Faculty: BBA Semester: 3rd Submitted To: Ms. Qanita Submitted By: Rabia Siddiqui Date: 23rd Mar 2015 Mission Statement of Nokia: Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; “Our strategic intent is to build great mobile products our job is to enable billions of people...
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  • Nokia Strategy Analysis - 11064 Words
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  • Strategy Formation and Planning of Nokia
    Table content I. Introduction II. Context of Nokia business strategy and the significance of stakeholder 1. Vision 2. Mission 3. Objectives 4. Stakeholders a. Internal (Employees) b. Connected (Customers and suppliers) c. External (Government) III. External environment and organizational audit 1. PESTEL (located in Finland) 2. Five force 3. Organizational audit IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia 1. Value chain...
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  • Marketing Research on Nokia - 12916 Words
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  • The rise and fall of nokia - 5934 Words
     A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined...
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  • Nokia Case Study - 547 Words
    Case Study Of NOKIA NOKIA one of the leading brand in Mobile phone industry. From Rubber Boots to mobile phones. NOKIA made tremendous growth in its early stages. Nokia became the world's largest cell phone maker in 1998 when it overtook Motorola - at a time when Samsung had just entered the industry - and it controlled around 40 per cent of the market for years before Apple Inc's iPhone was unveiled in 2007. In 2003-04 NOKIA was capturing 55.1% of total market share and the net revenue...
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  • Marketing Project on Nokia - 917 Words
    Introduction: Nokia is a world leader in mobile phone industry, but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and, the mobile phones were not only for the communication but also for varied purposes like torch light, radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to...
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  • Mobile Phone and Nokia - 3052 Words
    The Nokia Phones Company Statement of the Vision, Mission and Objectives of The Company I . Mission: ♦ A sustainable energy supply for everyone II. Vision: ♦ A world where everyone can be connected. ♦ In 2015, 5 billion people always connected, and 100 fold more network traffic. ♦ It’s a world of experiences, shared experiences. Objectives of our Company Customers Responsibility ♦ Grow the number of people using Nokia devices....
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  • Pest Analysis for Nokia - 942 Words
    Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India, and because of this it is important that Nokia follow the rules and regulations that are set in India, so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage, the maximum hours a...
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  • Microsoft Acquires Nokia - 948 Words
    INTRODUCTION Microsoft is to acquire Nokia's mobile phone arm in a swansong deal for the software giant's long-serving chief executive, Steve Ballmer, delivering Europe's last big handset maker into American ownership. For €5.44bn (£4.6bn), Nokia is casting off the business that once represented Finland's most important export, in a deal that will result in 32,000 staff transferring to Microsoft. Overtaken in the smartphone arena by Apple and Samsung, Nokia's board agreed to end the company's...
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  • Mobile Phone and Nokia - 2875 Words
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  • Declining Sales of Nokia - 2096 Words
     Preface In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies...
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  • Nokia Strategic Audit - 31425 Words
    EMBA 228 Strategic Analysis for Executives Lindle Hatton Nokia Strategic Audit Presented by Adrian Bogdan Raminder Bola Bill Greydanus Ron Kampling Jason Ross Table of Contents Introduction 6 Current Situation 6 Current Performance 6 Strategic Posture 6 Mission 6 Objectives 7 Strategies 7 Policies 8 Corporate Governance 10 Board of Directors 10 Top Management 14 External...
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  • Supply Chain Analysis Nokia
    Abstract This assignment investigated knowledge of supply chain management in 3 main areas, which include quality management, innovation development and sustainability. The supply chains of mobile phone industry were studied in this assignment. It represents how to apply theories in class to real world business. The result of this assignment will be shown in the process map for proving that supply chains are not only concerned in one organization, but it was also liked to external...
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  • Nokia Marketing Case Study
    The Nokia Corporation I. Summary of Facts Nokia is currently the world's largest manufacturer of mobile phones, with a global device market share of approximately 40% in 2008, and global annual revenue of 51.1 billion euros and operating profit of 8.0 billion as of 2007. Early in 1994, to help Nokia get down the learning curve faster and free up resources needed to build related capabilities, CEO Jorma Ollila initiated a strategy of exiting Nokia's old businesses to focus on...
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  • Nokia Case Analysis - 1217 Words
    Nokia - The SWOT Analysis Strengths: Nokia is known to have the "largest network of distribution and selling” compared to the other mobile phone brands in the market. It is possible to say that this enlarges Nokia’s market share, makes Nokia products “easily available for the target costumers” and creates high brand awareness. Nokia’s attributes such as having a “user-friendly” system, and its accustomed usage are shown as to be the main reasons for the consumers to prefer Nokia. In...
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  • Nokia Marketing Plan - 2960 Words
    Nokia Corporation The Nokia Story Nokia was set up in 1865 by a mining engineer named Fredrik Idestam at the Tammerkoski Rapids in South-Western Finland. The company started as a wood pulp mill, and in 1960, the company started a mobile phone manufacturing business. In 1998, Nokia produced 100 million mobile phones and became the world’s largest phone makers. Now, Nokia is a leading multinational company engaged in producing mobile communication products, and is...
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  • Microsoft Nokia Acquisition Details
    M&A (Refresher) Microsoft - Nokia Deal SML -829 ; Mergers & Acquistion Course DMS , IIT Delhi Group no-1 Pawandeep Singh Maniktala | Mayank Lau Nokia CEO Stephen Elop (left) and Microsoft CEO Steve Balmer shake hands at the announcement of Microsoft’s Acquisition of Nokia for $7.2 billion M&A - Microsoft - Nokia Deal Industry View : ● Nokia was one of many cell phone manufacturers that struggled ● Apple‘s iOS and Google ‘s Android gained dominance of the smartphone market and displaced...
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  • File System and Nokia N8
    We have recently tried XEON Belle Refresh CFW on our Nokia N8 upon user recommendations and its really good and stable. Xeon’s CFW has only English and Italian languages. (Italian as default, you can change it into English later on). Detailed change-logs are available after the break. Before you start following this tutorial, we recommend you to have a look at Cfficial Nokia Belle Refresh Change-logs. THIS CUSTOM FIRMWARE IS ONLY FOR NOKIA N8, DO NOT TRY IT ON ANY OTHER DEVICE OR YOU’LL BRICK...
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  • Nokia to Sustain Market Leadership
    Nanyang Technological University School of MAE Academic Year 2010/2011 Semester II MA6535 MANAGEMENT OF GLOBAL MANUFACTURING STRATEGIC INITIATIVE BY NOKIA CORPORATION TO SUSTAIN MARKET LEADERSHIP Team Members: BALAGURUNATHAN BALACHANDER KALAICHELVAN REDDIAR VIGNESH KUMARAVEL MUTHU SELVENDERAN PALANISAMY KAVIYARASU RAMANATHAN SARAVANAN NOKIA 1. Introduction: In the later part of 20th century, the world switched into new Technology called Mobile Communication....
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  • Nokia Nature of Business - 2680 Words
    INTRODUCTION Nokia's history spans more than a hundred years and contains many stories, events and milestones brought about by the many twists and turns of the world history and industrialization. After the 1966-67 mergers, Nokia defined its main businesses to be rubber, cable, forestry industry, electricity generation and electronics. 20 years on, the company had added chemicals, floor coverings and TV sets to the aforementioned businesses. The electronics business started in the 60s when...
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  • The Impact of Declining Nokia Market
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  • Marketing Plan of Nokia - 3497 Words
    EXECUTIVE SUMMARY This report is aimed at proposing the implementation of Cloud Computing Services on Nokia Phones. The Present market demands differentiation for the success of a product and its survival in the market. The world is going mobile, so there is a massive demand for services which are available on-demand, online when needed and at affordable prices. The implementation of this device is mainly concentrated in the Indian and African markets where still there is a huge demand for...
    3,497 Words | 11 Pages
  • Nokia Product Differentiation - 1940 Words
    NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland, next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967, all 3 companies merged-up to form the NOKIA...
    1,940 Words | 6 Pages
  • Marketing Analysis of Nokia Mobile
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  • Recruitment and Selection of Nokia - 3125 Words
    Recruitment and Selection Practice of NOKIA Executive summary: For this project, we have chosen the company NOKIA. Nokia is a mobile telecommunications company, and offers far more than just mobile phones for everyday use. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access...
    3,125 Words | 12 Pages
  • Nokia Term Paper - 8094 Words
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  • Nokia Marketing Resaerch - 3138 Words
    Business Overview Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders, mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871. Nokia started its involvement...
    3,138 Words | 9 Pages
  • Nokia Marketing Plan - 5295 Words
    1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring...
    5,295 Words | 19 Pages
  • Nokia Strategic Review - 4910 Words
    NOKIA Strategic Review NOKIA • • • • • • • • • • • • Current Situation Vision Mission Corporate Organization & Governance Objectives Driving Forces SWOT Strategic Issues Alternatives Recommendations Implementation Key Learning’s from the Case Study Nokia Overview • Multi-national telecommunications and software company • Founded in 1865 and incorporated in 1871 • Headquartered in Espoo, Finland • Publicly Traded LLC on Helsinki and NYSE (SYM:NOK) • Revenue of $16.8B, Market Cap $28B, P/E...
    4,910 Words | 48 Pages
  • Nokia Mobile Phones in India
    SALES MANAGEMENT THE INDIAN MOBILE PHONE INDUSTRY (WHY NOKIA MOBILE PHONES LOST ITS MARKET SHARE?) BY AMIT BOHRA NOKIA: HISTORY: Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia- deployed network. Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Ahmedabad. The...
    7,219 Words | 27 Pages
  • Nokia Market Analysis - 1675 Words
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    1,675 Words | 5 Pages
  • Marketing Case Study of Nokia
    Seeking Marketing Opportunities in the Contemporary Business Environment Summary: In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps, Porter’s 5 Forces, SWOT analyses is carried out by the author. After that, this paper explained the changes of market environment in last decade with competitor analyses. In addition, the author evaluates the market mix of Nokia. Opinions of how...
    4,779 Words | 15 Pages
  • Marketing Strategy for Nokia - 935 Words
    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company, headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example, 3-series phone is more suited for young people....
    935 Words | 3 Pages


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