Lingerie Essays & Research Papers

Best Lingerie Essays

  • Lingerie brands in India - 717 Words
    Lingerie brands in India The lingerie market in India is still in its infant stage and, until in recent times, the accessibility of high quality intimate apparel was limited to irregular or grey imports sold under the counter. Because of the limited products and lack of enough specialized and organized retail atmosphere, the fashion realization and quality awareness of the Indian consumer for intimate apparel is yet to be realized. India is also one of the most scattered retail markets in...
    717 Words | 3 Pages
  • Online Lingerie Market in US
    Online Lingerie Market in US 2015-2019 Lingerie is a term used for women's underwear. It originates from the French word 'linge' for linen. In French, the term is used for both male and female undergarments, whereas in English it is solely used for women’s underwear. The fabrics used in the manufacturing of lingerie are nylon, satin, silk, polyester, and lace. The term lingerie is predominantly used for undergarments that are fashionable and alluring. Covered in this Report This report...
    305 Words | 2 Pages
  • The Thing About Thongs - 370 Words
    The Thing About Thongs The generation gap between mother and daughter has grown tremendously. Claudia Wallis’s writing, The Thing About Thongs, demonstrates this perspective when discussing the views of something as simple as underwear. The mother rants about her inability to understand while her daughter wants to conform to peer-pressure and “fit in”. The lingerie department within Lord and Taylor begins this confliction because the daughter wants to purchase a thong. The daughter’s...
    370 Words | 2 Pages
  • Characters in Romeo and Juliet and Lady Montague
     Lady Montague would wear this dress in Act 1, Scene 1. It is a kind of dress that any upper class woman would wear on a normal day for going on a casual walk in the city. Since Lady Montague was at a nobility rank, most of the fabrics and designs she wears would make her clothing seem similar to royalty fashion. Obviously, the expensive fabrics included in this outfit were not available to lower class citizens. Her dress includes a magenta velvet petticoat and...
    918 Words | 3 Pages
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  • Victoria Secret : Keeping the Brand Hot
    Company Case Victoria's Secret Pink: Keeping the brand Hot I) Analyze the buyer decision process of a typical Pink customer The buyer decision process of a typical Pink customer can be split into five different stages, which can be found in the text studied. The first stage is for the buyer or to recognize the need for the product for instance in this case « lingerie ». Teens and tweens are the main targets for Pink's products ; they are in a hurry to change over to maturity in terms of...
    1,338 Words | 4 Pages
  • Victorias Secret Marketing Analysis
    Victoria's Secret is a womens brand that sells lingerie, sleepwear and beauty products. Victoria's secret is a brand that has fantastic marketing campaigns, the best known form is the annual fashion show Their marketing strategy is interesting. For example although the target users are women in New Year fashion show mostly man watched it because of the beautiful top models. And Victoria’s Secrets strategy is they encourage man to buy presents to their wife or to their girlfriend. Ethos of this...
    283 Words | 1 Page
  • Competition Assignment - 1008 Words
    By Anastasia Bondarenko April 23,2013 Competition Assignment :) Vaughan Mills Mall La Senza Products: La Senza's products are for women. They are high quality products. The sell bras (regular bras, push up, double push up),panties (thongs, bikini) , lingerie, sleepwear(robes, pyjamas pants and shirts), the body lotions, creams and sprays, they also have accessories as ( nail polishes,...
    1,008 Words | 3 Pages
  • Victoria Secret: the Pink Line
    Victoria Secret: The Pink Line BUS 330 17 January 2011 1. According to Victoria Secret’s marketing department, their sub store, The Victoria Secret PINK Line, is for the casual college student and is used ideally as sleepwear. The clothes are very comfortable and relaxed. A non fashionable teen to young adult is Victoria Secret’s supposed target market. However, with tweens and teens becoming more mature at a younger age, they too are finding the brand to be a suitable replacement for kiddy...
    1,479 Words | 4 Pages
  • Victoria Seecret Case Study
    Victoria Secret 1. The typical Pink customer begins the buying decision process at a young age when shopping with family members. They will probably compare Pink products with other brands such as American Eagle’s Aerie or Abercrombie & Fitch. They are very visually literate are leaving their childhoods earlier for more mature things. Pink is being marketed as spirited and collegiate, therefore bringing in a younger more hip crowd. What differentiates Pink is that it is a sub-brand of the...
    347 Words | 1 Page
  • Victoria's Secret - 1354 Words
    Victoria’s Secret Speaking of Lingerie, it is usually labeled as women’s business. However, Roy Raymond, founder of Victoria’s Secret, claimed that their store objective was to provide convenient and comfortable shopping experiences for male customers. In 2011, Victoria’s Secret had opened their first retail store in Canada. Will America’s largest and most successful lingerie retailer (Blakeslee) be reaching its new height through the Canadian Market? Let’s find out. History and Founders...
    1,354 Words | 4 Pages
  • Bright Young Things - 1381 Words
    Amanda Joy Celestino April 17, 2013 Writ 101 Classy & Sassy with just a Hint of Trashy Imagine walking into a store. Suddenly you feel the warmth of the bright lights hit you, and an overwhelming scent of flowers and strawberries rushes through your nose. You take a deep breath in. Then your attention shifts. The bright colors. You look toward your right, glitter. Then to the left, you see hearts. A couple more steps into the store, then you turn your attention to the huge...
    1,381 Words | 4 Pages
  • Wearing the Right Bra on Your Wedding Day
    What About the Bra? This is usually the second question from brides-to-be when discussing their gown needs. So I’m inspired to get all the information for clients to consider. Most women have a love / hate relation ship with their bra. The reason is that “85% of women are wearing the wrong bra” according to Elle Magazine Canada. An ill fitting bra dramatically under minds your efforts to look your best. NOT what you want on your wedding day! The truth is even the most beautiful gown...
    647 Words | 3 Pages
  • Intimate Wear Market in China
    Intimate Wear Market in China 2015-2019 Intimate wear, as the name suggests, is a term used for lingerie ranging from a bra to a night robe. The fabrics used in manufacturing intimate wear are primarily nylon, satin, silk, polyester, and lace. In past years, the Intimate Wear market was looked upon only as a necessity apparel market. This category of apparel was never looked upon so seriously as until recently, with women now considering intimate apparel to be a pricy asset in their closet...
    310 Words | 2 Pages
  • Marketing - 475 Words
    Client background: Victoria's Secret is the largest American retailer of lingerie1, selling bra, panty, swimwear, accessories, sunglasses, fragrances and beauty product. “The chain's youth-oriented PINK brand targets teens and younger women with less-racy bras and panties. The youth-oriented PINK brand (launched 2004) has established itself as a successful feeder brand for Victoria's Secret. Its aim is to capture teen and college-age female customers in the hope that when they mature they'll...
    475 Words | 2 Pages
  • Victoria Secret - 1008 Words
    Victoria Secret is Sexy, Young, and Confident What is a secret? Is it that mysterious vibe you get when you meet a person, leaving you wanting to know more? Or is it the fact that what you see from the outside isn’t necessarily who they are on the inside? Secrets which we all wish to discover. Victoria Secret’s clever branding strategy states that even the most sophisticated women are likely to wear sexy lingerie. But that’s the clever thing about it…do we really know that? Victoria Secret...
    1,008 Words | 3 Pages
  • Victoria s Secret Internet Project
    Victoria’s Secret I chose to research Victoria’s Secret for my internet project because it was my very first job in retail close to two years ago. I became a Sales Associate for Victoria’s Secret in the summer 2011 and became a Category Manager by September of 2012. I was employed there for nearly two years and they are a wonderful company to work for that treats their employees well, has great values, and really focuses on customer experience and great service above all. Throughout this paper...
    1,845 Words | 5 Pages
  • the idol of the cave - 665 Words
    The idol of the Cave In Francis Bacon, The Four Idols are described as the causes of the human error in the pursuit of knowledge. The four idols are, the idol of tribe, the idol of cave, the idol of the marketplace and the idol of the theater. The idol of the cave is defined as those which arise with in the mind of the individual. This idol is common to all human beings. Francis Bacon stated that “The lofty and discursive puts together the finest and most general resemblances” (2)....
    665 Words | 2 Pages
  • Victoria Secret's Pink line of Clothing
    Business 330 Principles of Marketing Victoria Secret Pink I’m your typical Pink customer and I mostly buy sweaters, pajamas, sweatshirts, and blankets. In my closet you will find pretty much all UCLA items from the Pink line. I buy them because they’re comfortable and fun to wear. Especially when it has your favorite teams name on it. Each time I think of Victoria Secret I think of UCLA to be honest. When I walk into the store I head straight to the Pink items. The Pink dog and the bright...
    1,065 Words | 3 Pages
  • Company Case: “Victoria’s Secret Pink: Keeping the Brand Hip”
    1. Analyze the buyer decision process of a typical Pink customer. A typical Pink customer goes through several stages. It starts with the customer’s recognition that she needs a specific product, whether it is lingerie or even sweatpants or a t-shirt. The next stage will be the information search among several places that offer fashionable and cool products in order to find out which is the right place to buy. Pink will be easily spotted by possible customers...
    764 Words | 5 Pages
  • Victoria Secret - 2213 Words
    Principles of Marketing, 13th Edition 1. Explain how each of the four sets of factors affecting consumer behavior affects the consumer purchase process as it relates to toys from Wild Planet. 2. What demographic segment of consumers is Wild Planet targeting? 3. Visit the Wild Planet Web site at www.wildplanet.com to learn more about the company. How does the Web site help consumers through the buyer decision process? COMPANY Case Victoria’s Secret Pink: Keeping the Brand Hip When most...
    2,213 Words | 7 Pages
  • Victoria’s Secret Pink: Keeping the Brand Hip
    VICTORIA’S SECRET PINK: KEEPING THE BRAND HIP When most people think of Victoria’s Secret, they think of lingerie. Indeed, the Limited Brands division has done a very good job of developing this association by placing images of super-models donning its signature bras, panties, and “sleepwear” in everything from standard broadcast and print advertising to the controversial prime-time television fashion shows that the company airs each year. Such promotional tactics have paid off for Victoria’s...
    1,902 Words | 5 Pages
  • Victoria's Secret Pink Case Study
    cto Megan Jenkins 330-04 VICTORIA’S SECRET CASE QUESTIONS (Read Chapter 5) 10 POINTS · Analyze the buyer decision process of a typical Pink customer (5 points) -The buyer decision process consists of five different steps. These steps include: recognition, information search, evaluation of awareness, purchase decision, and post purchase behavior. The first step refers to the consumer being able to recognize the need of the product, in this case it would be the 'pink' brand of Victoria's...
    792 Words | 2 Pages
  • Victoria Secret - 410 Words
    Victoria’s Secret is all about keeping the brand hip. Victoria Secret does offer lingerie, but also has a lot of signature clothes, such lounge pants, t shirts, hoodies, and sleepwear that targets young shoppers. Pink is a big brand in the market, it’s very fashionable and satisfying to customers. A typical Pink customer is young and fashionable, and they make their buying choices from their personal influences. Pink offers sexy, comfortable, playful, lounge wear for usually anyone eighteen...
    410 Words | 1 Page
  • LAPERLA - 438 Words
    In the Middle East & Africa region, one of the most prospective markets, Saudi Arabia, expects its underwear sales to be boosted by the change in women’s employment rules. Women there are expected to be more willing to spend on underwear as they are served by female staff in lingerie stores. The expected growth lured such global player as Marks & Spencer to choose Saudi Arabia as the first market for its specialized underwear and beauty store. Asia, the underwear market in China is one of the...
    438 Words | 2 Pages
  • Victoria Secret - 2911 Words
    Retail Term Project A) History of the Company “Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart” (Victoria’s Secret Facebook page). Victoria’s Secret was originally founded in 1977 by Roy Raymond; the store was opened in San Francisco. The reason he opened the store was because he always felt...
    2,911 Words | 8 Pages
  • swot - 3262 Words
    SWOT Analysis of Victoria’s Secret Posted on Aug 20 2011 by adam| 2,079 views Tags : SWOT Analysis of Victoria’s Secret, Victoria’s Secret Opportunities, Victoria’s Secret Strengths, Victoria’s Secret SWOT Analysis, Victoria’s Secret Threats, Victoria’s Secret Weaknesses Categories : Apparel 1 Introduction: Victoria’s Secret Company starts working in San Francisco in the year 1977. The company was establish by Roy Ramond, who was a graduate student and want to buy buying lingerie for his...
    3,262 Words | 8 Pages
  • La Perla - 902 Words
    1.La Perla introduction La Perla positions its production on the high-end market and aims to a diversification of proposals through the variety of brands. Particularly, LA PERLA, the high-end brand that is known all over the world, caters a variety of lines that range from underwear to night lingerie, from beachwear to apparel and accessory products, for which the production has been licensed to specialised suppliers. At international level, La Perla has a commercial structure based on...
    902 Words | 3 Pages
  • Gap Tees & Camis - 613 Words
    7/16/13 Women's Ts & Camis: long-sleeve T's, short-sleeve t-shirts, tanks, camisoles | Gap Your account | Sign in Orders and returns | Shipping to: 0 items in your bag Search T's & Tops 28 items Tanks & Camis T's & Tops 28 items Style Short­Sleeved Long­Sleeved Tanks & Camis Essential Favorite Graphics Sweatshirts & More Pure Body Sale Graphic racer tank $24.95 Striped henley racer tank $22.95 see additional colors Colorblock henley racer tank $22.95...
    613 Words | 5 Pages
  • Captive of a G-String: Analysis of Literary Techniques in Nicola Barker's Short Story ''G-String''
    Captive of a G-string: An Analysis of literary techniques in Nicola Barker’s short story “G-String” Nicola Barker’s short story “G-string” relates the troubles of a middle-aged woman with her self-confidence, how she fails to achieve the respect and admiration she seeks from her boyfriend Mr. Kip, as well as how she struggles to attain a certain idea of herself as a modern woman by wearing a G-string. With a humorous tone and use of the G-string as a symbol, Barker allows us to follow her...
    1,844 Words | 5 Pages
  • Victoria Secret's Under Macro Environment
    Victoria’s Secret I, Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear, lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European...
    1,554 Words | 5 Pages
  • Victoria S Secret Vs Frderick S Of Hollywood
    Introduction Frederick’s of Hollywood is a distinguished store that has been specializing in glamorous lingerie since 1947. The specialty store although well known has not been able to reach the same level of success as its competitor Victoria’s Secret. Victoria’s Secret is also an American lingerie specialty store. Victoria’s Secret was founded in 1977, 30 years after Frederick’s of Hollywood was founded. The two stores sell comparable products and yet the stores differ in both...
    1,471 Words | 5 Pages
  • Victoria's Secret - 737 Words
    It is not a secret that Victoria's Secret is one of the most popular lingerie brands in the world. In these past years, the rapid growth of Victoria Secret company in its catalogs and website sales in different countries has seen obviously. According to the bloomberg Businessweek, Victoria’s Secret spends about $220 million a year on the catalogs sent to customers’ homes each year, including postage, creative, printing, paper and circulation, the biggest expense of its direct business. The...
    737 Words | 2 Pages
  • Environmental Scan - 345 Words
    Environmental Scan Economic Consumers Experts have predicted consumer spending rate to drop from 3.2% to 2.8%. This is highly to due with rising gas and food prices. Business Will have to spend more money on promotions. Increase sales and deals. Competition ] Victoria Secret sold off their business apparel and is concentrating on their main selling point, PINK which focus on young girls and their lingerie for women. More and more stores have begun to promote more lingerie....
    345 Words | 2 Pages
  • Bravissimo: A Brand - 2725 Words
    BRIEF: Develop a marketing strategy to launch Bravissimo into the US market, including a seasonal range plan. WHO ARE BRAVISSIMO? Company Overview UK locations: National UK sites: 22 Sector: Retail Definition: Multi Channel Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning £35,000+: 6% AWARDS Cosmopolitan's Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A...
    2,725 Words | 8 Pages
  • Innerwear Market - 3029 Words
    INNERWEAR MARKET IN INDIA- MARKETERS’ AND CONSUMERS’ PERSPECTIVE Jyoti Aggarwa (lecturer)l and Dr. Charu Gupta(Reader) Department of Textiles and Clothing Institute of Home Economics, University of Delhi, India E-mail- jyotiagg123@hotmail.com ABSTRACT The innerwear market in India is currently valued at Rs. 5160 crore in value terms and 80.16 crore units in volume terms The Indian lingerie industry is poised for a great leap ahead due to the growing domestic demand coupled with huge...
    3,029 Words | 10 Pages
  • Victoria Secret Marketing - 2073 Words
    Victoria’s Secret Situation Analysis Victoria’s Secret is one of the biggest brands in the U.S. lingerie market. There primary business is to sell intimate apparel business focus on comfort and fit with an emphasis on glamor. As of now, Victoria’s Secret specializes in lingerie, swimwear, beauty products, sleepwear, hosiery, etc. This has helped the brand in developing a unique image for its product. Victoria’s Secret parent company is the Limited Brands Company. It is based out of...
    2,073 Words | 6 Pages
  • Victoria Secret to Asia - 6812 Words
    Global Marketing Plan Global Marketing Plan Victoria’s Secret to Asia May 22, 2009 JCU 600 Upper Thomson Global Marketing Plan Table of Content Company Profile History Mission Products Situational Analysis Current Position Current STP Current Marketing Mix Internal Environment External environment SWOT Strength Weaknesses Opportunities Threats Victoria’s Secret go Global Country Attractiveness Analysis Competitive intensity Singapore Japan...
    6,812 Words | 27 Pages
  • Victoria’s Secret Pink: Keeping the Brand Hot Case Study
    Victoria’s Secret Pink: Keeping the Brand Hot 1. Analyze the buyer decision process of a typical Pink customer. Tween and Teen girls are the major target customers for Pink. Victoria’s Secret needed to expand sales. Introducing the Pink brand was a great way to target new customers for growth. Younger girls aspire to be like older girls and are becoming more mature at a younger age. They want to wear clothes that fashionable, trendy, and hip so they are drawn in to the Pink brand because it...
    621 Words | 2 Pages
  • ad analysis - 1618 Words
     Brainwashed Barbies Believe it or not, shopping and going online are considered favorite hobbies for many young teenage girls. A teenage girl will shop at any day or time of the week, so whenever a new cool product is out on the market, they’re probably already in line for it. Whether a new product is out, or some new celebrity gossip, technology has nearly all teenagers caught up with social media and constantly on social networking...
    1,618 Words | 4 Pages
  • Brand Foundation - 513 Words
    Allison State Fundamentals of Marketing April 30, 2013 Company: Victoria’s Secret The Emotional relationships Victoria’s Secret has with consumers is a huge asset to their success. Women today are more and more self-conscious about their bodies, struggling to look and feel the way society wants them to look. VS advertising connects with women, telling them that if they buy these items they can look this sexy. VS is connecting to the venerable side of women. The Functional relationships...
    513 Words | 2 Pages
  • Victoria Secret - 986 Words
    Creative Brief Victoria Secrets Issued by Company Date Issues Project Name Task Required The task is to design a new campaign/roadshow for Victoria Secrets. It will be held in some Malls around Malaysia with Victoria Secrets stores. It could be Pavilion, KLCC, 1 Utama, or Mid Valley. It would required the following: • • • • • • • • Print Communication Advertising Brochure Invitation Booth Stage Uniform for the promoters Strategy Ideas Background : : : : Rizki Rahmat Ridha Victoria Secret...
    986 Words | 3 Pages
  • American Fashion Fads of the Twentieth Century
    American Fashion Fads of the Twentieth Century A fad, or craze, becomes popular in a culture relatively quickly, but also loses its popularity dramatically. A fad that remains for a significant amount of time typically loses its significance in current popular culture as it evolves and becomes accepted into a society's everyday culture. In the past hundred years, fashion fads have been characterized by politics, popular movies, music and famous celebrities. Most fads just wither and quickly fad...
    1,694 Words | 5 Pages
  • The Beauty Industry and Its Effect on Women
     The Beauty Industry and Its Effect on Women Shawntay McLean DeVry University The Beauty Industry and Its Effect on Women Over the past few decades, there has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from...
    904 Words | 3 Pages
  • Man Corset History - 1187 Words
    Man Corset and Gilet Vest History The corset is a garment that more than anything else, over the centuries, has crossed all boundaries of gender and was worn both by women and by men. The term corset is derived from the Old French word corps and the diminutive of body, which itself derives from corpus Latin for body. The Greeks of both sexes wore it, they use to used them as support for your back and hips during sports. It is probable that some sort of corset was used under...
    1,187 Words | 4 Pages
  • history of corsets - 789 Words
    HISTORY OF CORSETS/ BUSTIERS: Renaissance and Baroque: The origins of the corset are unknown. From the early 16th century, corset-shaped cages of iron are preserved*, but it's almost certain that they had nothing to do with normal clothing. Theories run from early fetish accessories to brute attempts at orthopedics. Judging from contemporary depictions, stiffened bodices must have been worn around 1530 because the straight, conical line of the torso seen e.g. in portraits of Venetian...
    789 Words | 2 Pages
  • Victoria's Secret Marketing Plan
    Victoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Žáry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities...
    6,244 Words | 25 Pages
  • be human or victorias secret
    Mirela Vasconselos Kameo Cragoe ENG 105 Composition I 16 January 2015 Be Human or Be Victoria’s Secret? Who ever wanted to be one of the Victoria's Secret Angels? Thin models with shiny hair and a lovely walk is the kind of women that the company Victoria's Secret shows in their campaigns. For a long time I was inspired by this company. To be honest I am still captivated by this company, not just the products created, but also the dreams that come with the products: being sexy, fabulous,...
    1,433 Words | 4 Pages
  • Victoria's Secret Brand Foundation
    Lesley Gallo Instructor Gregg Chalk Fundamentals of Marketing April 4, 2012 Victoria’s Secret Brand Foundation Brand Vision: Victoria’s Secret is a subsidiary company of Limited Brands, Inc. The mission statement of Victoria’s Secret is the same as Limited Brands, and other subsidiaries held by Limited Brands. “Limited Brands is committed to building a family of the world’s best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained...
    2,230 Words | 9 Pages
  • Elizabethan Clothing - 453 Words
    The most alien concepts of the Elizabethan era was that, regardless of their wealth, Elizabethans were not allowed to wear what clothes they liked. Their clothing and items of apparel were dictated by the Elizabethan Sumptuary Laws which governed the style and materials worn. The Elizabethan Sumptuary Clothing Laws were used to control behaviour and to ensure that a specific class structure was maintained. English Sumptuary Laws governing the clothing that Elizabethans wore were well known by...
    453 Words | 2 Pages
  • The Indian Apparel Market - 2312 Words
    The Indian Apparel Market The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. Further, the recent omission of excise duty on branded apparel has provided an impetus to retailers in terms of the overall market sentiment. The Menswear Market...
    2,312 Words | 9 Pages
  • Victoria's Secret Persuasive - 860 Words
    Dear Victoria’s Secret, What do you think should be put in the minds of cute, adorable children? They should learn their A, B, C’s and 1, 2, 3’s. They should know nursery rhymes and children’s songs. They should know how to read and write. They absorb everything they could see; I mean what child shouldn’t want to have a grasp of everything. They are over- achievers. You know, they know what they should not know, the stuff that you put on your posters. Little kids should not be exposed to that...
    860 Words | 3 Pages
  • The Fashion - 1509 Words
    Top Philippines Designers Pitoy Moreno - Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Moreno is internationally recognized as the "Fashion Czar of Asia".[citation needed] A former student at the University of the Philippines, where he joined the Upsilon Sigma Phi fraternity, Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines....
    1,509 Words | 5 Pages
  • History and Effect of Victoria Secret
    The mind of every human is made in a way that every time an aspect of our life, present, past, or imaginary, is mentioned, colorful pictures – associations – are built in it. It the era of technological advance and all-absorbing shopping, the associations we get are usually connected with particular brands, or the names of the stores. It may be said that today we live in the time of brand recognition, being as loyal of costumers as it is possible to be. When talking about promptitude, elegancy...
    1,777 Words | 5 Pages
  • Victoria Secret Communication Plan
    4/8/2011 [Type the document subtitle] | Melissa& Brittney | Victoria’s Secret | Strategic Communication Plan | Victoria’s Secret | Strategic Communication Plan | Executive Summary Table of Contents Executive Summary 2 Statement of Corporate Purpose 6 Situation Analysis 6 The issue 6 The Organization 7 Internal environment 7 Public Perception 7 External Environment 7 The Publics 7 Producers 7 Enablers 7 Limiters 8 Customers 8 Key Publics 9 Primary...
    2,234 Words | 10 Pages
  • Victoria Secret Essay - 1292 Words
    Allayah Carr Professor Crystal Shelnutt English 1101 September 20, 2012 Victoria’s Secret Victoria’s Secret embodies the idea of Sex Sells as their main type of advertisement. They use beautiful young women to sell their product. Victoria’s Secret models have a distinct level of curiosity and allure that has a certain magnetizing effect on the consumer. This magnetism goes further than the undergarments itself. A recent advertisement from the lingerie company proves that the lingerie is...
    1,292 Words | 3 Pages
  • Pacific Brands - 7079 Words
    MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar...
    7,079 Words | 23 Pages
  • Fashion History: the New Look (1950s)
    The New Look In February 1947, Christian Dior introduced the first major postwar collection, called the "Corolle Line", which was later renamed the "New Look" by American journalists in Life Magazine (Fashions of the 1950's: The "New Look). Dior was over the harsh utility style clothes and their masculine characteristic. With the "New Look", most recognizable by its curvy shape and line, Dior started the fashion revolution away from the wartime mode (Fashions of the 1950's: The "New Look)....
    1,303 Words | 4 Pages
  • Victoria Secret Case Study
     Product Strategy for Victoria’s Secret: A Case Study on the practices of International Business Entry Abstract Consumers all around the world have been waiting for Victoria's Secret to open its stores in their country. Until the early 2000’s, Victoria's Secret actively decided not to expand outside the United States. Victoria's Secret is one of the most prestigious lingerie brands in the world. In fact, the website and catalog side of Victoria's Secret...
    2,010 Words | 6 Pages
  • pgggt - 2058 Words
    Introduction Company Sister's Apparel engaged in manufacturing and supplying beautiful collection of ladies inner garments. Sister's Apparel offered range comprises , Ladies Undergarments. These products are designed by highly experienced and skilled designers from optimum grade fabric and cutting edge technology in compliance with the quality standards. Moreover, Sister’s Lingerie range is available in different attractive designs, finish and styles as per our clients’ preferences at the most...
    2,058 Words | 7 Pages
  • Computer Assignment - 1917 Words
    Acknowledgement: First of all we would like to thank the Almighty for giving us the time, patience, energy and will power to finish this assignment. Then we would like to thank our course lecturer Kaniz Khadiza (Liza) for making us do this assignment. While doing this assignment and I have gained quite some knowledge in this field. Next I also like to thank who bore the pain of finishing this assignment. Last but not the least I would like to thank I have suffered my late night nuisance...
    1,917 Words | 6 Pages
  • victorias secret - 4705 Words
    I) Executive Summary The history of lingerie can be traced back thousands of years to 3000 B.C., but it was not until 1977 when Roy Rogers founded Victoria’s Secret that lingerie evolved into what we think of now. In this paper, we examine the emergence of Victoria’s Secret as the leading retailer in women’s lingerie, the context for the innovation, and the approaches the firm took to commercialize the innovation. Victoria’s Secret was hardly the first lingerie retailer, but it was able to...
    4,705 Words | 13 Pages
  • Victoria's Secret Pink: Keeping the Brand Hip
    Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance, advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to mind. They do this by using famous super models to market...
    1,365 Words | 4 Pages
  • Why Is It Important To Dress To Impress
     Why is it important to dress to impress? How to Dress for an Interview – Women Your overall look should be sharp but not flashy, and elegant but not overly formal. Suit – navy, black or dark grey. Skirt – should be long enough so you can sit down comfortably, just at or past the knees is appropriate, stay clear of miniskirts (it’s not advised to wear a dress for an interview). Coordinated tailored shirt or blouse, should have a collar. Transparent blouses are absolutely unacceptable. The...
    310 Words | 1 Page