Indian Economic Environment - 4450 Words
THE INDIAN ECONOMIC ENVIRONMENT
Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all operate in a macro environment of forces and trends, increasingly global, which shape opportunities and pose threats. These forces represent “non-controllables”, which the company must monitor and to which it must respond.
The beginning of the new century brought a series of new challenges: the steep decline of the stock market, which affected savings,...
4,450 Words | 13 Pages