IPod Essays & Research Papers

Best IPod Essays

  • Ipod - 20080 Words
    iPod Features Guide 2 Contents Chapter 1 Chapter 2 14 14 15 19 20 25 30 31 31 Music Features About iTunes Importing Music Into Your Computer Organizing Your Music Downloading Music and Podcasts to iPod Playing Music Listening to Podcasts Listening to Audiobooks Listening to FM Radio Chapter 3 32 32 33 34 36 Video Features Purchasing Videos and Downloading Video Podcasts Converting Your Own Videos to Work With iPod Downloading Videos to iPod...
    20,080 Words | 94 Pages
  • Ipod - 2157 Words
    iPod Product Background The name iPod refers to a category of portable digital audio players designed and marketed by Apple Computer. It is an exceptionally popular, portable digital music player that stores up to 10,000 songs on its 40GB hard disk. The earlier versions of iPod were only able to function as music players. Currently, it also includes features such as storing addresses, games and calendar. The iPod was originally developed for Mac computers but software was introduced in 2002 to...
    2,157 Words | 7 Pages
  • Impact of the Ipod - 1066 Words
    Kris Sahadeo Professor Brito Enc 1101 T/R 8 November 2012 The Impact of the iPod “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something” (Jobs). The iPod is the most well designed mp3 player in the market today. One of the main things consumers like so much about it is originality. The creators of the iPod did not do so by studying others, they used their own ideas, own...
    1,066 Words | 3 Pages
  • Ipod History - 1393 Words
    Apple Computers Inc. is an American corporation that designs and constructs computer hardware, software and other consumer electronics. The company was established in April 1st, 1976, created by Steve Jobs, Steve Wozniak and Ronald Wayne (Andrea Major). The company is best recognized for their Macintosh personal computer line, Mac OS X, iTunes media application, and especially the iPod personal MP3 player. The IPod started off as a simple device that held approximately 1000 songs. Throughout the...
    1,393 Words | 4 Pages
  • All IPod Essays

  • assignmnent IPod - 2231 Words
    The iPod, Apple Computer’s new breakthrough music player that can store and play up to 2,000 songs from a handheld computer no bigger than a cigarette pack (Technology), provides a striking illustration of what global marketing is all about. When Steve Jobs, CEO of Apple Computer, first introduced the iPod in October 2001, it was received with scepticism. The digital music player was considered only marketable to a small, tech-savvy group of individuals, and the high price (starting at...
    2,231 Words | 6 Pages
  • THE MAGIC OF IPOD - 286 Words
    THE MAGIC OF IPOD Case Study This case study describes the iPod brand personality comparing it with Nokia brand personality, the unique lifestyle of the iPod users, and how it changed the music listening lifestyle. First, when the iPod was launched in 2001 it was not the first MP3 player but over the years it developed a distinct personality: The iPod personality is simple and consistent because of its simple and consistent design and user interface. Innovative because it introduced many...
    286 Words | 2 Pages
  • The iPod Touch - 301 Words
     The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. It is the first iPod with wireless access to the iTunes Store, and also has access to Apple's App Store, enabling content to be purchased and downloaded directly on the device. It is ultrathin and colorful, plays music and video, rules games and apps, makes video calls, takes amazing photos, and shoots HD video. When we have to talk about...
    301 Words | 1 Page
  • Apple IPODS - 754 Words
     Apple IPods are very popular in today’s society. Many individuals enjoy listening to music on the way to work, school, or even to the gym. CD’s, cassettes, tape players and MP3 player’s sales have decease since Apple IPods have been created. IPods provides so much more to customers than the other devices. Everyone enjoy playing games, taking pictures, texting and calling friends, and using face time. What device allows you to enjoy all your hobbies at one time? Apple IPods. Apple IPods...
    754 Words | 2 Pages
  • iPod Analysis - 3107 Words
     APPLE’S IPOD: MARTKETING MIX The iPod is a well-known product line of Apple, which target the market of portable digital music. Everybody knows how success the iPod was, and how it became the golden egg for Apple. The iPod has revolutionized the music industry and the way we enjoy our favorite music. In addition, Steve Jobs’ iPod saved the entire Apple Computer from collapsing and helped Apple (after the name changed in...
    3,107 Words | 9 Pages
  • Ipod Touch - 1976 Words
    The IPod Touch is a portable media player designed and markeyed by Apple Inc. The product was unvieled to the general public September 5, 2007 as part of an event dubbed "The Beat Goes On", featuring the introduction of Cover Flow and Multi Touch to the Ipod line. The IPod Touch can be purchased with 8 or 16 GB of flash memory. It also has a WI-FI and includes safari, Apple's web browser. The IPod touch is the first generation of the IPod line to include wireless access to the itunes store....
    1,976 Words | 5 Pages
  • A World of Ipods - 1034 Words
    In Andrew Sullivan’s essay, “Society is Dead: We Have Retreated into the iWorld,” he explains how people have began to live life in their own little bubble. This bubble is being created by the distraction of the iPod. He backs up his claims with a first hand experience when he went to New York. He describes seeing people and how “each were in his or her own musical world, walking to their own soundtrack…almost oblivious to the world around them (Sullivan 424).” However, Sullivan fails to show...
    1,034 Words | 3 Pages
  • Ipods Antisocial - 939 Words
    Nourhan Elbatran 900120593 ELBatran1 Dr.Mark Rhet 102 Debate1 1/7/2013 “Ipods are Antisocial” In an era when technology is the main key to success for any developed or developing country some people believe that means of technology are creating an antisocial society. Antisocial person is a person who possesses personal manners which lack adherence for other members in society (“What is Antisocial Behavior.”) Researchers proved that being...
    939 Words | 3 Pages
  • Apple Ipods Marketing Strategy
    INTRODUCTION An MP3 player is a piece of portable hardware which can store and play MP3 files and other audio file formats. MP3 players are rapidly replacing portable CD players as the choice of consumers, as they are very compact in size, and have large capacities which enable people to store a large quantity of music files to use whenever they wish. There are two main types of MP3 player; those that use flash memory technology, and those which use hard disk drives (also known as ‘Digital...
    2,473 Words | 9 Pages
  • Apple Ipod Case - 2359 Words
    Marketing Management 2007 Apple iPod Case Study Table of contents 1 ANSWER TO QUESTION 1 1 1.1 HOW WOULD YOU DEFINE THE MARKET FOR THE APPLE IPOD? WHICH ARE THE RELEVANT EXISTING AND FUTURE COMPETITORS? 1 2 ANSWER TO QUESTION 2 1 2.1 HOW WOULD YOU DEFINE APPLE’S COMPETITIVE ADVANTAGE? 1 3 ANSWER TO QUESTION 3 2 3.1 HOW IMPORTANT IS CUSTOMER LOYALTY FOR APPLE? 2 3.2 WOULD YOU RECOMMEND A STRICT EXIT STRATEGY FOR ITUNES, IF THE PROFIT PER TRACK OF 10 CENTS WILL GO DOWN TO...
    2,359 Words | 8 Pages
  • Ipod product development - 2791 Words
     NEW PRODUCT DEVELOPMENT PROCESS Deepa .M Roll no : 8 INDEX INTRODUCTION TO NEW PRODUCT DEVELOPMENT……….3...
    2,791 Words | 10 Pages
  • Market Analysis of the Apple Ipod
    Market Analysis of the Apple iPod The market studied here is that of the iPod: ‘a brand of portable digital media player de-signed and marketed by Apple Computer.’ Apple have cleverly created a mp3 player that has outsold all competition by using the advantage of brand loyalty. The iPod family has evolved since the original launch in October 2001 when the 5GB iPod was released, fol-lowed in 2002 with the launch of the 10GB and 20GB versions. By 2004 Apple had re-leased the iPod mini, iPod...
    2,184 Words | 7 Pages
  • Hell Is Other Ipods.
    Bill – Huy Tien Minh Nguyen 02/10/2011 “Hell Is Other iPods: The Aural Loneliness of the Long Distance Shuffler” In “Hell Is Other iPods: The Aural Loneliness of the Long Distance Shuffler,” author Caspar Melville rises an issue about the domination of iPods in the society nowadays. The product of Apple urges the desire inside each person when he or she sees others get one. But the iPod itself has to have attractive points so as to induce people, and they are the gorgeous in...
    373 Words | 1 Page
  • Sony v IPod 102314
    Sony Versus IPod Case Preparation and Discussion for MKTG505 2015 NIU MBA FastTrak Ronald Kollman and Wang Weixun October 27th, 2014 1. What are the advantages of proprietary products like Sony and Apple employ versus open source products like IBM or Dell advocate? The advantages of proprietary products is that they have a captive market with regard to accessories and deliverable content. For example, music for the iPod is mostly deliverable ...
    1,217 Words | 3 Pages
  • Mp3 Players and Apple Ipods
    MP3s and iPods Are you tired of holding on to all those discs? Mp3 players are devices which hold a large amount of your music. Being that they are portable mp3 players they allow you to have a great selection of your music at your fingertips. They come with software that can help you create your music to take anywhere. Using portable mp3 players to download a large amount of your favorite music and without taking up alot of pocket space is what you are looking for. There is a lot of...
    3,368 Words | 8 Pages
  • Ipod Marketing Plan - 2370 Words
    Executive Summary The focus of this report is on marketing plan for Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favorite’s music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of...
    2,370 Words | 9 Pages
  • Situational Analysis Apple Ipod
    A. Company Analysis Company Information (source – Apple's latest annual report on their web site) • Apple Computer, Inc. was incorporated in 1977. • Products include personal computers and related software, services, peripherals, and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products. • Products sold worldwide through online stores, retail stores,...
    889 Words | 4 Pages
  • Ipod vs. Zune - 1306 Words
    Joseph R.Pierce BUS 350: CONSUMER BEHAVIOR “iPod vs. Zune” Instructor: Sam Batarseh 10/26/2009 Introduction In 2006 Microsoft came up with an answer to the Apple iTunes/ iPod MP3 player and product line, and called it the Zune. Zune is the product-line brand name for the Zune portable media players, Zune software, and Zune marketplace services sold by Microsoft, which provides music, video, and podcast downloads. Although the Apple computer company was the first to offer the product...
    1,306 Words | 4 Pages
  • Ipod vs Cellphone - 1076 Words
    iPod vs. Cell Phone: A Mobile Music Revolution? 1. Has the digital music market irreversibly tipped in Apple's favor? With the invention of the mp3 file format in the early 1990s the music revolution begun. After a long time of illegal downloading, a turning point in the history of the digital music market was the shutdown of Napster in 2001. It symbolized the aggressive legal actions against free file sharing. In contrast to that, Apple, as one of the early movers, could offer the frightened...
    1,076 Words | 3 Pages
  • Apple: About The New iPod
    ABOUT THE NEW IPOD * IPod classic packaging consumes 35% less weight and 82% less volume than the first generation iPod. ------------------------------------------------- Marketing plan for Apple iPod * Jun 08, 2011 ------------------------------------------------- Product and Product life cycle Apple iPad is an innovative product that enables the users to brows the internet with ease. It is table computer that is mainly designed to use in browsing, media consumption, gaming, light...
    5,743 Words | 17 Pages
  • Ipod Campaign Analysis - 5593 Words
    Critical/contextual analysis of an advertising campaign Apple iPod ‘Silhouettes’ (2003) The twenty-first century is a world saturated with media and images and also advertisements constitute a great part of our (visual) everyday life. The great (omni-) presence of advertisements – as Naomi Klein has explained in her book No Logo (2000), advertisements have invaded almost every conceivable space of public and private life from adverts in toilets and urinals to billboards on the motorway –...
    5,593 Words | 19 Pages
  • Marketing Strategy for Apple Ipod
    Executive Summary The focus of this report is on the Apple iPod that has created increasing demands in various outlets. The iPod allows consumers to download their favourite music but also books, movies and now even allows one to surf the internet. In this reports you find an extensive analysis on how Apple has became such a huge company within its market and will show us how the popularity of the iPod has seemingly helped Apple to be become one of the most well known brands worldwide....
    3,876 Words | 14 Pages
  • Ipod Case Study - 1313 Words
    When Apple first entered the mobile music market in September 2005 with their partnership announcement between Motorola and Cingular Wireless to produce the ROKR, Apple’s strategy was to tap into the potentially huge market for mobile music devices and services. Apple’s contribution to the partnership was to offer access to their highly successful iTunes music service, allowing Motorola to design and develop the physical handheld mobile device and Cingular to provide the wireless data services....
    1,313 Words | 4 Pages
  • Microsoft Zune and Apple Ipod
    Microsoft Zune and Apple iPod I. Introduction: Hook: Portable MP3 players have come a long way since their humble beginnings in the late 1990s. Subjects: Microsoft Zune and ipod Purpose: analyzing differences between two mobile T.S: The world’s first MP3 players, The Eiger Labs MPMan F10 and the Diamond Multimedia Rio PMP300 were shipped with 32 Mbytes of internal memory. MPEG Audio Layer III (MP3) the standard for audio compression that makes any music file smaller with little...
    1,312 Words | 4 Pages
  • Marketing Analysis - Ipod - 1487 Words
    Brian Sina Professor Lewis Intro to Marketing 10/15/11 The iPod Takeover: A Marketing Analysis When Apple introduced the iPod they produced something much more than an MP3 player, they produced a machine that had changed the music industry forever. Any machine that plays back mp3 files is known as an mp3 player, but while there are hundreds of different ones on the market, people refer to all of them as “iPods.” iPod is now a household name just like microwave, vacuum, and television; a...
    1,487 Words | 5 Pages
  • Ipod Decision Making Process
    Describe and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to Apple iPod Introduction ‘Consumer purchases are influenced strongly by cultural, social, personal and psychological characteristics’ (Kotler, Armstrong, Wong & Saunders). This report will investigate the characteristics that affect consumer behaviour and the consumer decision-process as it relates to the purchase of an Apple iPod. This report will be...
    1,631 Words | 4 Pages
  • Apple - an Ipod Imc Plan
    Apple - An iPod IMC Plan The Apple iPod is huge. For the company to continue this success, I wrote an a sample IMC plan in late 2004 for my Direct Marketing class at West Virginia University. All content is © 2004-05 Peter Graber. Executive Summary A major retailing story this holiday shopping season - especially in consumer electronics - is Apple's iPod portable digital music player. News reports released yesterday by Reuters point to expectations that Apple will double sales of the previous...
    5,297 Words | 17 Pages
  • Target Audience for Apple Ipod
    Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age, gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby, particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general, iPod is designed for anyone interested in carrying the...
    491 Words | 2 Pages
  • Nike Plus Ipod User Guide
    Nike + iPod User Guide KK Apple Inc. © 2010 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, iPod, iPod nano, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. Shuffle is a trademark of Apple Inc. iTunes Store is a service mark of Apple Inc., registered in the U.S. and other countries. NIKE and the Swoosh Design are trademarks of NIKE, Inc. and its affiliates, and are used under license. The Nike + iPod Sport Kit is covered by one...
    6,751 Words | 23 Pages
  • Apple Ipod, Technology Lessons Learned
    Executive Summary In the case of Apple Computer Inc., reinventing itself as a digital leader in the world by its innovative and creative products lines; especially the launch of the iPod in 2003. Their quick adoption in the marketplace to emerge into an existing market catapulted them to making multiple impacts to the music industry and changing the mobile digital device age forever. The iPod coupled with the iTunes Music Store is one of the most innovative legal distribution medium for...
    2,373 Words | 7 Pages
  • The Real Competitive Advantage of the Apple Ipod
    Introduction The contemporary press is flooded with articles and commentaries extolling the phenomenal success of Apple's iPod. It seems everyone has an opinion as to how design has contributed to the dominance of Apple in this lucrative, emergent market, targeted—if not lusted after—by savvy high tech giants Sony, Samsung, Dell and Microsoft. But I suspect that something more clever is afoot; that Apple's design strategy is in line with something we call "value transference." And if my...
    2,723 Words | 9 Pages
  • Case Study: the Apple Ipod in China
    Corporate Social Responsibility and Environmental Management Corp. Soc. Responsib. Environ. Mgmt. 14, 103–113 (2007) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/csr.146 Case Study: the Apple iPod in China Stephen Frost1* and Margaret Burnett2* 1 Department of Asian and International Studies, City University of Hong Kong, China 2 Corporate Environmental Governance Programme, University of Hong Kong, China Keywords: Apple; iPod; Foxconn; China;...
    5,834 Words | 17 Pages
  • Comparison and Contrast of Cd Player and Ipod
    Compare and Contrast of Musical Technology Technology has had an enormous impact on society throughout history. It has mainly influenced culture, politics, and social issues. One technology that pertains to all these issues is musical technology. Music has been around for ages, but began to evolve during the late 1960’s when many different types of music started forming. The reason music became so popular all of a sudden was because people were starting to realize that no matter what their...
    1,360 Words | 4 Pages
  • New Invention IPod Camera Video
    In today's high-pace society, technology is a way of life, which is why we humans tend to want the next best product out there. However, when it comes to mp3 players there is a vast selection, but the one that really stands out is the Ipod by Apple. This is because it is light weight and it can hold a large amount of songs depending on how big the storage is, and on Apple's latest model there is video capability. So not only does it have music but you could watch videos too. What would be...
    1,243 Words | 3 Pages
  • Apple From The IPod To The IPad Case Study 2012
    Apple from the iPod to the iPad A Case Study in Corporate Strategy Second Edition 2012 Dr John Ashcroft PhD BSc.(Econ) CBIM, FRSA Foreword John Ashcroft Contents Apple from the iPod to the iPad This is the case study of Apple in the digital age. The great era of the iPod, the development of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. 1 Introduction It has many great examples and lessons for enthusiasts of marketing,...
    12,084 Words | 43 Pages
  • Ipod, One of the Greatest Inventions in the 21st Century
    Although the 21st century has just begun, there have been many scientific inventions during the first decade of it, among which iPod is no doubt one of the greatest. iPod is a portable media player designed and marketed by Apple and launched on October 23, 2001. From then on, iPod has been the best digital music player in the world. iPod is one of the greatest inventions in the 21st century for many reason. First and foremost, the birth of iPod marked the beginning of the MP3 era. iPod,...
    341 Words | 1 Page
  • My Hell Is Your Ipod Response Letter
    100 Holly House Park House Lane London SE69 6NU 100 Holly House Park House Lane London SE69 6NU Dear Lucy Mangan, I recently read your article: “My Hell is your iPod”. From your article I learnt that you have a various amount of issues towards iPods and people who use them. You appear to have a lot of hate for these so called “godforsaken” objects, which in fact play a very large part in the lives of many people today and are more useful than you think. In your article...
    655 Words | 2 Pages
  • The Advantages and Disadvantages of Owning an Ipod Touch vs. an Ipad
    THE ADVANTAGES AND DISADVANTAGES OF OWNING AN IPOD TOUCH VS. AN IPAD Prepared for Dr. William Rivers Professor of English 466 Prepared by Eugene Goncharov Student of English 466 Goldey-Beacom College December 1, 2010 Memo of transmittal: To: Dr William Rivers From: Eugene Goncharov Date: Dec. 1, 2010 Subject: The advantages and disadvantages of owning an iPod Touch vs. an iPad Here is the report you requested earlier in the semester. I am a computer science major...
    3,698 Words | 13 Pages
  • How the Ipod Touch Differs from Other Brands
    APPLE INC. IS THE BRAND MANUFACTURER THAT PRODUCES THE IPOD TOUCH. THE IPOD TOUCH IS A BRAND EXTENSION OF THE IPOD. THE BRAND MARK FOR THE IPOD TOUCH, AS WELL AS EVERY OTHER ITEM THAT APPLE INC. PRODUCES, IS A SILHOUETTE OF AN APPLE WITH A BITE TAKEN OUT OF THE RIGHT SIDE. APPLE INC., ACCORDING TO FORTUNE MAGAZINE, IS THE MOST ADMIRED COMPANY IN THE WORLD. APPLE INC. WAS ESTABLISHED IN APRIL OF 1976 SO CONSUMERS DEFINITELY HAVE AWARENESS OF THE BRAND. AS WELL AS APPLE INC. HAVING...
    508 Words | 2 Pages
  • Cultural Marketing Analysis - Why Ipod? (a Case Study)
    2 ABSTRACT The intention of this paper has been to investigate why certain products become cultural icons. The discussion is delimited to consumer products of technical character with a strong relation to contemporary culture. To reach our objective we have conducted a case study in the form of a cultural marketing analysis of Apple’s iPod, by studying its cultural meaning for consumers and the factors behind its immense popularity. Among the success factors identified is Apple’s strong...
    12,615 Words | 40 Pages
  • Product Life Cycle Analysis for the Apple Ipod
    The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past...
    1,805 Words | 5 Pages
  • An Analysis of Segmentation, Targetting and Positioning Strategy of Ipod – Apple
    AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD – APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing...
    2,251 Words | 11 Pages
  • Business Strategy analysis for Creative Technology against Apple iPod
     Business Strategy analysis for Creative Technology against Apple iPod Table of Contents Pages 1. Introduction 1.1. Purpose and Objectives 03 1.2. Method of Investigation 03 1.3. Scope of Report 03 1.4. Assumptions 03 2. Problem Inquiry 2.1. List of Problems 04 2.2. Suggested Solutions 06 2.3. Research and Findings 15 2.4. Risk of Each Solution 18 3. Conclusion 3.1. Summary 19 3.2. Applications...
    6,149 Words | 25 Pages
  • Effects of an I-Pod Generation the Ipod Has Become a Very Popular Musical Device for People to Entertain Themselves When It Seems There Is Not Much to Do. the Ipod Has Fit Itself Into a Time Period in Our Daily Lives
    Effects of an I-Pod Generation The iPod has become a very popular musical device for people to entertain themselves when it seems there is not much to do. The iPod has fit itself into a time period in our daily lives that in the past may have been filled with communicating to people. In his essay, “Society Is Dead: We have retreated into the iWorld,” Andrew Sullivan depicts how people have deafened the interpersonal interactions around them with the presence of an iPod’s music. His desire is...
    700 Words | 2 Pages
  • How Is Apple's Ipod Global Supply Chain Achieving Value Through Utilization of Local Competences?
    How is Apple’s IPod global supply chain achieving value through utilization of local competences? Using theories regarding industrial clusters, flexibility, hierarchy, regional development and globalization helps reveal the value Apple’s IPod supply chain is creating by sourcing high value critical components from countries like Taiwan, Japan and Korea. Those countries are world leaders in manufacturing high tech equipment, and because of the local knowledge and skills in those areas they can...
    839 Words | 2 Pages
  • Critique of the Alpine Dpr-Rds1 Fm Radio Interface for Ipod and Iphone User Manual
    Critique of the Alpine DPR-RDS1 FM Radio Interface for iPod and iPhone User Manual Steven C. Lester ENG/221 August 19, 2013 William Metzger Critique of the Alpine DPR-RDS1 FM Radio Interface for iPod and iPhone User Manual This is a critique of the user manual for the Alpine DPR-RDS1 FM Radio Interface for iPod and iPhone. This product is an FM Radio adapter so that people can listen to the music from their iPod/iPhone through their car’s audio system when the radio is tuned to a certain...
    518 Words | 2 Pages
  • EFAS of Apple Inc - 416 Words
    External Factor Analysis for Apple Inc Apple is an American organization that specializes in the conception and manufacturing of consumer electronics as well as connected software products (Breillatt 45). It operates over 300 stores in the world. The company has an employee base of about 50, 000.In order to understand and analyze the external environment and to know the current state of affairs and what the future holds, the PEST analysis method is used in this paper. Societal Environment...
    416 Words | 2 Pages
  • Consumerism in America - 1942 Words
    Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed....
    1,942 Words | 6 Pages
  • Mp3 Player Industry Analysis
    Table of Contents 1.0 EXECUTIVE SUMMARY 2 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA 2 3.0 PORTER'S FIVE FORCES ANALYSIS 3 COMPETITION IN THE MP3 PLAYER INDUSTRY 3 3.1. Rivalry Among Competing Sellers of MP3 Players 4 3.2 Threat of Potential New Entrants into the Manufacturer of MP3 Players 5 3.3 Firms in Other Industries Offering Substitute Products for MP3 Players 6 3.4 Suppliers of Materials, Parts, Components, or Other Resource Inputs for MP3 Players 7 3.5 Buyers of MP3...
    6,765 Words | 19 Pages
  • How does service innovation influence the performance of a company?
    How does service innovation influence the performance of a company? Starbucks has not only established itself in the coffee industry but essentially it has become its own entertainment business, by constantly innovating it has added to the customer experience by incorporating music into the stores to create an emotional response for customers and to allow them to feel a certain way when they enter the stores. At a shareholder meeting it was declared that a deal was signed with Paul McCartney...
    561 Words | 2 Pages
  • Brand Image and Reputation - Essay
    Strengths Brand Image and Reputation There are many different factors that have influenced Apple’s brand image and reputation allowing it to be where it is today. Apple is unique in that it not only manufactures computers and electronic devices, but it also creates and engineers the operating system and software the runs on it. Consumers tend to associate Apple with trendy high quality products that are dedicated to innovation, attention to detail, ease of use, and creative thinking. Apple...
    744 Words | 3 Pages
  • Competition in the Mp3 Player Industry
    Competition in the MP3 Player Industry How will Apple fare after its fantastic success with the iPod? Case Analysts Robert Carter Mike D'Attoma Introduction The Apple iPod has changed the face of the portable music player industry over the last few years. It has been so successful that it is thought to be as influential as the Sony Walkman was in the 1980's.1 In fact, over one-hundred ten million iPods (110,000,000) have been sold over the last six years.2 The highly popular...
    6,033 Words | 17 Pages
  • Miss - 2150 Words
     BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty, encouraging more purchases, taking customers from rivals and converting non-users to users. An example of this...
    2,150 Words | 7 Pages
  • SAMSUNG - 6503 Words
     Contents Page Introduction 3 Samsung Products 3 Macro Environmental Analysis 4 Economic Issues 4 Political/Legal Issues 4 Technological Issues 4 Social/Cultural Issues 4 Environmental Issues 5 Industry Analysis 5 Threat of New Entrants 5 Bargaining Power of Suppliers 5 Bargaining Power of Buyers 6 Power of Substitutes 6 Industry Rivalry 6 Internal Analysis 6 Resource Analysis 6 Dynamic Capabilities Analysis 7 Strategic Capabilities Analysis 7 VRIO/ Core Competencies 7 Gap Analysis 8...
    6,503 Words | 34 Pages
  • Cpa Exam Case 2012
    Exam cases:  Patties Foods Ltd (PFL)  The death of the iPod  Australian Beverages Ltd Pre-seen exam information Semester 1 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Patties Foods Ltd (PFL) Patties Foods Ltd (PFL) is a leading manufacturer in Australia’s branded frozen food industry. The company can trace its origins back 50 years to a small cake shop in the Victorian country town of Lakes Entrance. This cake shop was purchased in 1966 by the...
    11,829 Words | 35 Pages
  • International Marketing Plan - Apple
    Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP, discretionary income, debt, credit)...
    5,217 Words | 17 Pages
  • Consumer Behaviour: Product Cultural Biography
    Apple - iPod Cultural Biography – Individual Project Consumer Behaviour May 3, 2011 Table of Contents Executive Summary 3 Introduction 4 Background and Historical Overview 4 Marketing Issues 7 Cultural Significance 9 Personal Research Analysis 11 Conclusion 12 Bibliography 12 Executive Summary This paper is a cultural biography of the Apple iPod. iPods are the new portable music player small enough to fit in just about anyone's front pocket. Apple Inc created...
    3,321 Words | 9 Pages
  • Life as We Make It
    My favorite book is called “The Perks of Being a Wallflower”. It is a short book, barely over 200 pages but I have yet to read a better 200 pages. One of my favorite scenes in the book occurs in Part One where Charlie, the main character and narrator, is driving back from the homecoming dance in a pickup truck with his friends Sam and Patrick. They put in a mix tape, roll down the windows, and speed through a tunnel leading downtown. Inside the tunnel, the sound of the wind is sucked up and...
    1,057 Words | 3 Pages
  • Itunes Marketing Analysis - 2158 Words
    Marketing Management Midterm Paper 1 Introduction It was clearly specified not to include an introduction in this document, however, I feel that adding the following words would strengthen the arguments in this document. I have an IT background, I am not a programmer, but I have been working in IT for the last 10+ years. All my life I have been a PC person and not a MAC person, I have used MAC in some occasions but I always felt that PCs were more user-friendly. It is needless to...
    2,158 Words | 8 Pages
  • Urgency of New Product Development at Creative Technology
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