Cruise line Essays & Research Papers

Best Cruise line Essays

  • Carnival Cruise Line - 820 Words
    MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd, 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested, I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT...
    820 Words | 3 Pages
  • Carnival Cruise Lines - 1796 Words
    Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time, Carnival forged the concept of less costly cruises with shorter trips, making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami, Florida but has spread globally since...
    1,796 Words | 5 Pages
  • Carnival Cruise Lines - 2727 Words
    Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the...
    2,727 Words | 7 Pages
  • Carnival Cruise Lines - 1302 Words
    Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an...
    1,302 Words | 4 Pages
  • All Cruise line Essays

  • Carnival: Cruise Lines - 594 Words
    Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to...
    594 Words | 2 Pages
  • Marvel Cruise Lines - 506 Words
    September 14th, 2014 Mr. Matthew Kramer 4590 Ontario Pkwy Ontario, CA 91764 Dear Mr. Kramer, Having trouble deciding what to do this summer vacation with the kids? Are you looking for an exotic adventure for the family and some quality time with your partner as well? If so, consider cruising Marvel Cruise Line Bahamian and Caribbean Cruise. Castaway Bay is Marvel’s private paradise, on this island you will enjoy the options of several leisurely activities that include: snorkeling,...
    506 Words | 2 Pages
  • Royal Caribbean Cruise Lines
    Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders...
    938 Words | 3 Pages
  • Carnival Cruise Lines Case
    Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service, shipping lines were forced to respond to...
    1,069 Words | 3 Pages
  • Cruise Line Case - 1664 Words
    Case Study: Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are, Carnival, P&O Princess (P&OP), RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006, with P&O Princess now part of Carnival, the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence...
    1,664 Words | 5 Pages
  • Hospitality in Cruise Line - 39787 Words
    A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience, fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people, who are willing to work hard and who strive for perfection. Compared to other industries, cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers, change ships or cruise companies, go on holiday, or simply return to a job...
    39,787 Words | 130 Pages
  • Carnival Cruise Line Case
    Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover, Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours, theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number...
    492 Words | 2 Pages
  • Disney Cruise Line Competitive Advantage
    The Disney’s cruise line has many strength and most of those strengths are attributed to the brand name and image that Disney has created over the years. Walt Disney was ranked 7th in the top 50 Global Brand ranking of the “Weekly Business Magazine.” The Disney Company has entered many different market niches over the years. These market segments are utilized very well in the Disney cruise. The company is the second largest entertainment and media corporation around the globe. The...
    838 Words | 3 Pages
  • Carnival Cruise Lines Q2&3
    2. What specific steps has Carnival Cruise Lines taken to benefit from global social changes? The cruise industry had undergone numbers of changes due to global social changes. Carnival Cruise Lines realized the facts and further offers cruises to every continent on the globe. Carnival at the right timing, marketed sea travel as the idea of “fun ship” vacation, which is a little less formal and luxurious than the traditional ocean liner. Having customer from all around the world brings...
    318 Words | 1 Page
  • Costa Cruise Lines Imc Plan
    * * * * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds....
    4,281 Words | 13 Pages
  • Royal Caribbean Cruise Line Ltd
    Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current...
    1,028 Words | 4 Pages
  • Carnival Cruise Lines Case Analysis
    Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge...
    1,259 Words | 4 Pages
  • Swot Analysis of Carnival Cruise Lines
    Swot analysis of Carnival Cruise Corporation Table of Contents Introduction SWOT Analysis 3 Strengths 3 Weaknesses 5 Opportunities 6 Threats 7 Mission Statement of Carnival Corporation 8 References 9 SWOT Analysis Strengths * Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival, revenues and passenger interests and participation has increased exceedingly....
    1,311 Words | 5 Pages
  • Issues Effecting Carnival Cruise Line
    Carnival Cruise Corporation * Carnival Cruise faces issues with entry barriers as the cruising industry requires a large sum of investment, waiting period for the ship to be constructed, and challenges related to international law, financing, foreign currency fuel hedging and contracts, marketing, promotions, and staffing. Expanding into foreign countries, especially in regions such as the United Kingdom where the cruising industry is at an early stage of development and has far lower...
    513 Words | 2 Pages
  • Cruise - 3063 Words
    PRCTUCYM NNBNNSREPORT On Costa Victoria Cruise In partial fulfillment of the requirements for the course BS International Hospitality Management-Hotel and Restaurant Administration Lyceum of the Philippines University College of International Tourism and Hospitality Management General Trias, Cavite SUBMITTED TO: Ms. Larina Miranda SUBMITTED BY: NIckey Ray B. Ruan Blk 22 lot 2 vista verde south executive village mambog bacoor cavite SUBMITTED ON:...
    3,063 Words | 12 Pages
  • 5 Forces of Carnival Cruise Line
    INTRODUCTION Carnival has enjoyed an extended run as Big Kahuna of the cruise world. The assets of its parent company, Carnival Corporation, are enormous and growing: In addition to its own fleet of 20 ships, Carnival Corp. holds full ownership of Cunard, Seabourn, Costa, Windstar, and Holland America Line -- all told, more than 50% of the North American cruise industry. And, in April 2003, Carnival beat out Royal Caribbean to acquire P&O Princess, adding yet another major cruise brand to its...
    1,290 Words | 4 Pages
  • Cruise - 12552 Words
    HOLLAND AMERICA LINES A Cruise Line Company (Marketing and Promotions Strategy) Analysis Paper for HRM 131: Cruise, Leisure and Recreational Management submitted to INST. JAME MONREN T. MERCADO School of Nutrition and Hospitality Management Centro Escolar University 9 Mendiola Street San Miguel City of Manila In Partial Fulfilment of the Requirements for the Degree of Bachelor of Science in Hotel and Restaurant Management Submitted By: AMORES, APRIL MAE RULLAN DE LEON,...
    12,552 Words | 50 Pages
  • Cruise - 2355 Words
    U.S. Department of Transportation Maritime Administration North American Cruise Statistical Snapshot, 2011 Office of Policy and Plans For additional information about the Office of Policy and Plans and its products and services, contact: Information Service Phone: 202-366-2278 Fax: 202-366-7403 Email: data.marad@dot.gov Mail: Office of Policy and Plans Maritime Administration U.S. Department of Transportation 1200 New Jersey Ave. S.E. Washington, D.C. 20590 March...
    2,355 Words | 23 Pages
  • Cruise Marketing Strategies of Carnival Cruise Lines and Thomas Tui
    209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review...
    2,365 Words | 7 Pages
  • Carnival Cruise Lines: Long and Short Term Strategies
    Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16...
    8,249 Words | 23 Pages
  • Norwegian Cruise Line Holdings LtdCompany analysisExam
     Norwegian Cruise Line Holdings Ltd. Company analysis Exam report in Introduction to Management Studies Bsc SeM Group 3 XB A Rikke Michelle Maibirk – 200792-2070 Josefine Elizabeth Bergenstof Laub – 310893-2200 Supervisor: Kasper Teilmann October 10th, 2014 Copenhagen Business School, 2014 The report consist of 36.298 characters on 16 pages Index 1. Introduction 3 1.1. Report structure 3 1.2. Delimitations 3 1.3. Empirical sources 3 2. Foundation of NCLH...
    6,236 Words | 18 Pages
  • Carnival cruises - 816 Words
    News Clipping #1 Arun Kuruvilla A Carnival guarantee for the nervous cruiser By Katia Hetter, CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend, Carnival Dream, Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival...
    816 Words | 3 Pages
  • Cruise Industry - 7672 Words
    MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market...
    7,672 Words | 23 Pages
  • How Carnival Cruise Lines Can Become More Like Royal Caribbean
     Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project, we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say, every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry, as we discovered through our research and...
    3,468 Words | 9 Pages
  • cruise industry - 1243 Words
    Cruise Industry Table of Contents Page 3 Executive Summary Page 4 - 6 Topic Paper Page 7 Work Cited Page Executive Summary Cruise Industry gives people the opportunity to get away on a ship that will take them away from many of their daily activities like work, and stress. There are many different reasons people decide to take a cruise such as value, convenience, choice, see new places, comfort, and even family get together....
    1,243 Words | 4 Pages
  • The Cruise Industry - 2059 Words
    THE CRUISE INDUSTRY The cruise industry is a highly profitable international activity, and the fastest growing sector of the travel, tourism and leisure industry. The cruise industry has gone through significant changes from the days of transoceanic transportation and tropical vacations only available to the domain of society’s elite, to the modern multimillion tourism and leisure industry that offers an affordable vacation option and a level of comfort difficult to match for the average...
    2,059 Words | 6 Pages
  • Carnival Cruise - 3075 Words
    Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480, Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and...
    3,075 Words | 11 Pages
  • Cruise Industry - 2040 Words
     MID 107 Cohort: Spring 2015 Alec Lekas January 16, 2015 The Industry of Cruise Liners and How They Succeed Introduction Over the course of this paper, the Cruise Line industry will be thoroughly examined and discussed in order to answer some important questions. First, the current state and some brief history of the industry will be looked at. Some topics that will be discussed will be the structure of the industry, trends within it, the treat of substitutions and...
    2,040 Words | 6 Pages
  • Celebrity Cruises - 1371 Words
    The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers, seasonal...
    1,371 Words | 4 Pages
  • Cruise Management - 4951 Words
    Dissertation Cruise Industry Chantal Maas 84298 Mr. A. de Groot Year 2010/2011, module 1 and 2 Declaration of own work 1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma, by me or anyone else. 3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically...
    4,951 Words | 15 Pages
  • Cruise Market - 2405 Words
    In this essay I am going to explain the development of the cruise market. I am going to look for sources on the internet and in travel and tourism books as well as using information given by John Marshall. Socio-economic changes People had more money, industrial revolution, the war, the post war recovery, airplane industry, in the 80’s The industrial revolution made a rise of wealthy people, large passenger ships for the economic and social elite – they were travelling to exotic...
    2,405 Words | 7 Pages
  • Carnaval Cruise - 259 Words
    Case Carnival Cruise Lines Mission statement of Carnival cruises Mission statement is a statement of the purpose of a company, organization or person, its reason for existing. (http://en.wikipedia.org/wiki/Mission_statement) The Mission of Carnaval cruise line: Our mission is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea." Vission...
    259 Words | 2 Pages
  • Cruise Ship - 932 Words
    A cruise is providing customers with an experience of a lifetime. The company seeks to fulfill the following needs of the customers to the extent of delighting them: • Customer Service • Delivering on its Promise  MARKET TRENDS: The tourism industry has been growing at a high rate for the last few years. Due to busy lives, people are willing to spend more on vacations than anything else. Though most vacation packages are costly, but they provide a feeling of satisfaction and serve as a...
    932 Words | 4 Pages
  • Celebrity Cruise Case - 827 Words
    Executive summary – Celebrity cruise line is a company which prides themselves in providing a great customer experience. They try to cover every need and go out of their way to make the customers feel as if they are celebrities. From the way they handle the onboarding to how they try to learn the customer’s needs and wants. The ships currently run like clockwork and every bit is planned and scheduled in order to keep things running smoothly. The company strongly prides themselves in being...
    827 Words | 3 Pages
  • Carnival Cruise Case Study
    Vision Statement: It is our vision to continue to be the world's #1 vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both...
    2,063 Words | 7 Pages
  • Market Analysis Cruise Sector
    Managerial Economics Market Analysis Report – Cruise Sector Blue Group #9 Matteo Tuninetto Frosina Bollo Antonio Marchitelli Anna Rottmayr ME – Market Analysis Report Blue Group # 9 Page 1 of 14 Content 1. Market definition 3 2. Cost structure 3 2.1. Capex vs. Opex 4 2.2. Fixed vs. variable costs 5 2.3. Entry costs 6 3. Demand drivers 7 3.1. Purchase decisions 8 3.2. Trends in demand that affect revenues 8 4. Competitive situation 9 4.1. Market Concentration 10...
    1,893 Words | 20 Pages
  • Pestle Analysis on the Cruise Industry
    Introduction In this assignment I will try to analyze the cruise industry through a PESTLE analysis, which analyses the political, economical, social, technological, legal and environmental external factors that influence this particular industry. Business is considered an economic system in which goods and services are exchanged for money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output...
    1,556 Words | 6 Pages
  • Cruise Ships Accident - 1323 Words
    Rogue wave Rogue waves up to 100 feet tall are a spontaneous natural phenomenon that cannot easily be predicted. In 2005, the Grand Voyager of Iberojet Cruises was smacked by a wave that knocked out propulsion and communications systems and injured 20 passengers. In 2010, the Louis Majesty, operated by Louis Cruise Lines, was struck by 26-foot waves off the coast of France, smashing glass and killing two of the 1,400 passengers and injuring another 14. Preventive measures: Ship windows are...
    1,323 Words | 4 Pages
  • Carnival Cruise Analysis - 7800 Words
    . Management Summary Carnival Cruise Lines (CCL) is the leader of an industry experiencing growth in both capacity and customer base. The company is fiscally sound and positioned to capitalize on the external opportunities. Currently Carnival and two other large cruise lines, Princess and Royal Caribbean, dominate the industry. Royal Caribbean and Princess are in a position to challenge Carnival's industry leadership using many of the tools and strategies developed by Carnival. Because...
    7,800 Words | 30 Pages
  • Cruises: the Ugly Truth
    Cruises: The Ugly Truth When most people think of taking a cruise, they imagine visiting exotic places, lounging by the pool or beach and sipping on exotic drinks. Add to this the promise of all you can eat gourmet food and days of pampering and you have what sounds like the vacation of a lifetime. This is for good reason. The cruise industry spends millions of dollars a year in advertising to ensure that this fantasy image fills the minds of not only potential cruisers but also veteran...
    2,726 Words | 8 Pages
  • carnival cruise case study
    Matthew Alley Professor Moroye HTE-4300 11 September 2013 Case Study: Implementation One of the problem plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary, destination, premium, and luxury, there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise...
    2,790 Words | 7 Pages
  • Carnival Cruise Case - 3148 Words
    Carnival Corporation (2002) I. CASE ABSTRACT In 2002, the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management, the war had lasted for almost a year, Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington, D.C. on September 11, 2001, customers for cruises dropped out of the...
    3,148 Words | 17 Pages
  • The Future of Cruise Industry - 3715 Words
    The Future of Cruise Industry Abstract Cruise industry has rapidly developing since 1990s; it becomes not only as transportation tool, but a modern way of travel and even lifestyle. It is regarded as ‘floating resorts’. This journal article focuses on the future development of cruising industry. It examines cruise industry on five main factors: the structure of the industry: high concentration and enter of Low-Cost cruise lines; the potential customers: whether aging population or young...
    3,715 Words | 12 Pages
  • The Leisure-Cruise Industry Porter Paper
    The Leisure-Cruise Industry February 17, 2011 Business Management Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's...
    1,323 Words | 4 Pages
  • The Economic Contribution of the Cruise Sector to Australia
    The economic contribution of the cruise sector to Australia Carnival Australia 29 February 2012 Deloitte Access Economics Pty Ltd ACN: 149 633 116 Level 1, 9 Sydney Ave Barton ACT 2600 PO Box 6334 Kingston ACT 2604 Tel: +61 2 6175 2000 Fax: +61 2 6175 2001 www.deloitte.com.au Ann Sherry Chief Executive Officer Carnival Australia 15 Mount Street, North Sydney, NSW, 2060 29 February 2012 Dear Ann Economic contribution of the cruise sector to Australia – Update The report outlines the...
    14,939 Words | 55 Pages
  • Case Study Con Carnival Cruise
    Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all. Question 1: What global forces have contributed to the growth of the cruise-line industry? Answer: The global forces which have contributed to the growth of the cruise-line industry...
    762 Words | 3 Pages
  • Carnival Case Study - 509 Words
    Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World, not very specific. Technology – Missing. Concern for survival, growth, and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds...
    509 Words | 2 Pages
  • BYU Portfolio 1 - 408 Words
    Case: Carnival Cruise Lines (from Lesson 1) 1. What global forces have contributed to the growth of the cruise-line industry? Some changes in the global environment were favorable to the cruise-line industry. For example, more ports are available to a mass market thereby increasing cruise-line industry’s destination offers. Safety precautions have also improved globally, adding onto the attractiveness of going on cruises as a vacation for families. As the world becomes more developed,...
    408 Words | 2 Pages
  • Carnival Corporation Case Study
     Carnival Corporation: A Case Study Corinne Walker MSA 603 Dr. Stephen Wolfe 1. Provide a complete organization mission statement. Carnival Corporation’s goal is to provide extraordinary vacation experiences (2) around the world (3) for people of all lifestyles (1). Our commitment to maintain our fun, quality environments (7) is fueled by our acquisition and retention of exceptional employees (9) that embody our guest centered service philosophy...
    2,457 Words | 8 Pages
  • International Business - 1500 Words
    Carnival Cruise Lines Although sea voyages have held an aura of mystique for centuries, only in recent decades have the general masses been able to experience open seas and exotic ports of call as a purely recreational activity. Cruises, i.e., sea voyages for pleasure, offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international, from...
    1,500 Words | 4 Pages
  • MGMT 479 - 2380 Words
     MGMT: 479: Strategic Management Panera Bread. Still Rising Fortunes? Kokou T. Klu Columbia College Recommendation for issues facing the company. Finding of facts, and recommendation. The cruise line industry is, without a doubt, one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management...
    2,380 Words | 7 Pages
  • Swot Analysis of Carnival Cruiselines
    Strategic management is important to the success and expansion in most businesses. What is Strategic management? It is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives (slide 1-4, chapter one of The Nature of Strategic management). Why would this information be vital to Carnival Cruise? The annual revenue for just the U.S economy was 37.85 billion dollars and the annual increase for the company...
    2,183 Words | 6 Pages
  • Carnival Corporation Case Study
    Introduction Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity, Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. The expansions of cruise...
    2,234 Words | 7 Pages
  • The Floating Resort - 1419 Words
    The Floating Resort The Floating Resort By: Brittany Contreras SCC Janelle Hoffman HRM 160 April 6, 2011 The Floating Resort A cruise is defined as “to make a trip by sea in a liner for pleasure, usually calling at a number of ports.” It is similar to a mobile resort (Dowling, 2006, p. 1). Why be on land when there is an option to travel on top of the beautiful ocean waters? The cruise industry has grown phenomenally in the last thirty-six...
    1,419 Words | 4 Pages
  • Case Study of Carnival Corporation
    The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990s, Carnival began to diversify into land-based...
    1,593 Words | 6 Pages
  • reem alfhaid - 292 Words
    . What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service, shipping lines were forced to respond to the new market conditions by developing sea...
    292 Words | 1 Page
  • Kirby vs. Carnival - 517 Words
    Mock Trial for HFT 3603 Spring 2013 Catherine Rodriguez 4156924 In the case of Kirby vs. Carnival, I hold Carnival Cruise Lines responsible for her injury. There are several reasons why, first the bartender is responsible for her overall consumptions of alcohol, there is a history of guests that have either fallen or jumped over board and finally there is the fact that carnival never took it upon themselves to call for air lift transportation to the nearest hospital. Bartenders at...
    517 Words | 2 Pages
  • MGMT 4210 Case Write-up #13 (Carnival case)
    Carnival Corporation is the worlds largest cruise ship company, within approximately 50 of the cruising market. The company had focused on it one specific strategy do one thing and do it better than anyone else and bought a very successful result. Carnival had it particular strengths in the market, such as superior experiences, excellent services, good reputation, a variety of diversification, etc. The interesting thing is these strengths did make Carnival to be the first of cruising market, but...
    520 Words | 2 Pages
  • Managing People - 339 Words
    To: Ms. Kiklas (skiklas@allworldtravel.com) From: Eric Rivera (erivera@carnival.com) Subject: Carnival Student Tour Package Inquiry Ms. Kiklas, Your message regarding student package deals has prompted me to send you a response. We, at Carnival cruise lines, would like to thank you for thinking about our cruise line as an option for these students. Carnival cruises has reached the number one spot by appealing to younger customers. Unfortunately, Carnival has made many...
    339 Words | 2 Pages
  • Hotel Personnel - 1223 Words
    PERSONNEL: DUTIES, FUNCTIONS AND RESPONSIBILITIES HOTEL DIRECTOR The Hotel Director is responsible for all hotel departments onboard and supervises all "hotel" department heads to ensure company standards and procedures are being upheld, in an effort to maximize guest service and satisfaction. The Hotel Director oversees crew morale onboard and allocates crew cabins. They are directly involved in the maximization of onboard revenues and will monitor and control expenses and requisitions...
    1,223 Words | 6 Pages
  • Competitive Forces Carnival - 749 Words
    The Five Porter Competitive Forces: 1. Competitive Rivalry: (High) Carnival is the leading company within the cruise line industry, has a large fleet capacity and operates 11 of most recognizable cruise brand names. The cruise line industry is effectively an oligopoly market; in which the market is shared by a small number of producers or sellers. Carnival is constantly engaged in marketing and pricing battles with their competitors, making internal rival central to the industry. They are...
    749 Words | 3 Pages
  • Spring Break Essay - 417 Words
    Kiana Brantley April 8, 2015 Period: 1 Prompt: What did you do over spring break? Where did you go? Write a three paragraph essay describing your week and persuade the reader to do same thing. My spring break was filled with fun. I was surrounded by people that I loved and I couldn’t have asked for anything more. The fun began on Friday when I went to Disney World for my class trip. It wasn’t my first time going to Disney world but it was my first time going with my friends, and I have to...
    417 Words | 2 Pages
  • Problem Solving Analysis - 3955 Words
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