Mattel in China - 2315 Words
1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China?
Internet Research on China
1,349,585,838 (July 2013 est.)
0-14 years: 17.2% (male 124,773,577/female 107,286,198)
15-24 years: 15.4% (male 109,922,192/female 98,325,568)...
2,315 Words | 12 Pages