Banking Strategy - 5534 Words
A bank service helps to distribute resources of a nation from a high concentrated area to a low concentrated area, to facilitate national growth and development. But numerous external forces shape the market of bank service (Zeithaml, Bitner, and Gremler, 2009)). The service is affected by economic, technological, demographic, socio-cultural, political and legal factors.
The level of prosperity, changing levels of disposal income, inflation rates, stock market performance, the...
5,534 Words | 17 Pages