Apple Inc. Essays & Research Papers

Best Apple Inc. Essays

  • Apple Inc. - 15322 Words
    ------------------------------------------------- Apple Inc. From Wikipedia, the free encyclopedia This article is about the technology company. For other companies named "Apple", see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W Apple Inc. | | Type | Public | Traded as | * NASDAQ: AAPL * NASDAQ-100 component * S&P 500 component | Industry | * Computer hardware * Computer software * Consumer electronics * Digital distribution | Founded | April...
    15,322 Words | 44 Pages
  • Apple Inc - 1728 Words
    How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business? The IBM PC was leading the way in the 80s positioning itself as the first mover with Apple Macintosh being the follower. Apple relied heavily on segmentation to strengthen its position. The segmentation they followed was consumer based namely education and Macintosh loyalists. The main differentiation Apple relied on heavily was their “plug and play” setup which their customers valued as...
    1,728 Words | 5 Pages
  • Apple Inc. - 919 Words
    Proposal | Shanaya Sanger | Marketing 116-001Patrick Bell | | | Introduction The company I will be researching is Apple Inc. Apple is a company that has evolved our electronic world and made it into something that people never thought could be possible. This company is involved with designing and producing different types of electronics from computers, phones, music playing devices, and software. Apples mission statement states “Apple designs Macs, the best personal...
    919 Words | 3 Pages
  • Apple Inc - 833 Words
    Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Apple was established on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook. As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest...
    833 Words | 4 Pages
  • All Apple Inc. Essays

  • Apple Inc. - 1184 Words
    Apple Computer Inc. Strayer University Bus 499 January 29, 2012 Professor Erica Atkins Abstract This paper describes the key strategic challenges facing Apple Computer. This paper will also describe the dimensions along which company success can be measured. We will also describe the critical external and internal environmental factors that have strategic implications for Apple’s future. This paper will further explain how Apple’s strategy stands up against industry rivalry. In closing we...
    1,184 Words | 4 Pages
  • Apple Inc. - 1814 Words
    1976–80: Founding and incorporation The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case. Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne[1] to sell the Apple I personal computer kit, a computer single handedly designed by Wozniak. The kits were hand-built by Wozniak[24][25] and first shown to the...
    1,814 Words | 6 Pages
  • apple inc - 583 Words
    Segmenting and Targeting Markets The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn't target markets in the same way many of their competitors (if any) do, because it targets people and focuses on users, more so then the target markets alone, who then decide how and where they will use Apple's products. This doesn't mean Apple are exempt or ignorant of the "laws"...
    583 Words | 2 Pages
  • Apple Inc. - 3372 Words
    Apple Inc. To Buy or Not to Buy Scott Fitzpatrick MGT/521 November 5, 2012 Stephanie Edens Apple Inc. To Buy or Not to Buy Introduction to Company Strategies and Human Resources Every company on Earth uses strategies to achieve goals and overcome obstacles. With these strategies in place the company can weather any storm. With those strategies, there are tactics involved to make the strategies happen. These strategies are ever changing because of economic and market changes. The...
    3,372 Words | 10 Pages
  • Apple Inc - 613 Words
    Drew Galloway October 8th 2014 BMGT 1101 Apple Inc. Apple is an extraordinary company. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1st 1976. The whole purpose of Apple was, to develop and sell personal computers. It has come a long way from a small owned business into a multinational corporation. After the death of Steve Jobs the company had to hire a new CEO, Tim Cook. Tim Cook was the complete opposite of Steve Jobs. Steve Jobs was very loud and...
    613 Words | 2 Pages
  • Apple Inc. - 5748 Words
    Contents Abstract 3 Introduction 3 Apple’s Methodology (Steve Jobs’ Methodology): 3 Vision of the future 3 Objectives of study: 4 Data Analysis: 4 Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country...
    5,748 Words | 18 Pages
  • Apple Inc - 2419 Words
    Rotten Apple, Wormy Apple, or Red Delicious Apple Inc., is a California based company that builds iPhones, iPads, iPods, MacBook computers and much more. Steve Jobs was the CEO for 14 years, and this was probably the most important 14 years of Apple Inc.’s rise. He didn’t design the products but what he did was just as important. The principles Steve Job’s held have benefited the company and are currently shared by Apple Inc. employees. These products mentioned might not have come to pass...
    2,419 Words | 6 Pages
  • Apple Inc. - 6577 Words
    Executive Summary ................................................................................................................................ 2 The strategies, corporate structure & culture of the firm ......................................................................... 3 Analysis of the industry in which the firm operates ................................................................................. 4 Computers...
    6,577 Words | 22 Pages
  • Apple Inc - 2953 Words
    Criticism of Apple Inc. Apple Inc. has received criticism for the use of sweatshop labor, environmental destruction, and unethical business practices. Additionally, it has been criticized for its litigious legal policy of suing before first gathering all the facts necessary to pursue a legitimate lawsuit. Accusations of anti-competitive behavior iPhone There has been criticism of the iPhone and the iPod being locked into iTunes and creating an iTunes Store monopoly for these...
    2,953 Words | 11 Pages
  • Apple Inc - 806 Words
    Assignment #1: Company Background 1. FIRM NAME: Apple Inc. 2. HEADQUARTER LOCATION: 1 Infinite Loop CUPERTINO, CA 95014 United States Phone: +1-408-996-1010 Fax: +1-408-996-0275 Website: http://www.apple.com KEY EXECUTIVES Name | Since | Current Position | Arthur Levinson | 2011 | Independent Chairman of the Board | Timothy Cook | 2011 | Chief Executive Officer, Director | Peter Oppenheimer | 2012 | Chief Financial Officer, Principal Financial Officer, Senior Vice...
    806 Words | 4 Pages
  • Apple Inc - 1937 Words
    Group Assignment APPLE COMPUTER Strategic Management (MRC2213) Prepared by Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007) Nor Fadillah Md Ali (MR 11150) For Dato’ Dr. Mohd Padzil Bin Hashim International Business School UniversitiTeknologi Malaysia Introduction Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer, it has no keyboard and no power supply but it...
    1,937 Words | 8 Pages
  • Apple Inc - 6082 Words
    GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH, GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE, INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3, 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY...
    6,082 Words | 19 Pages
  • Apple Inc - 1308 Words
    Student Code: 1852 Apple Inc. 2010 The HBS case study A Brief Introduction to the case: Apple Inc. is an American Multinational corporation that designs and manufactures consumer electronics and computer software products. The company’s best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple was established on April 1st 1976 by Steve Jobs and Steve Woznaik. Their first release was Apple I. Job’s mission was to bring an easy-to-use computer to market and this led...
    1,308 Words | 4 Pages
  • Apple Inc - 2170 Words
    Apple Inc. Company Overview REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: Nov 2014 WWW.MARKETLINEINFO.COM © MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Apple Inc. 5B0A0C20-9BB6-4284-A575-AC0F2261F45C © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Company Overview Apple Inc. (Apple or "the company") designs, manufactures, and markets mobile communication and media devices, personal computers (PCs), and...
    2,170 Words | 13 Pages
  • apple inc - 3566 Words
    Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker. As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy...
    3,566 Words | 11 Pages
  • Apple Inc. - 2043 Words
    Heather Hawkins. August 13, 2012 Professor Barnhill Apple’s Success Heather Hawkins Ottawa University Introduction Apple has evolved since the start of their company in the early 70’s. The company has successfully been able to develop a strong hold to being a competitor and innovator. Apple Inc. has been able to gain widespread success due to their ability to create innovative products. Apple stands out in the market because they know what the consumers...
    2,043 Words | 6 Pages
  • Apple Inc. - 1456 Words
    PEST Analysis:- The company is able to gain an understanding of Apples business potential market situation and ways of directed operation through PEST analysis. The political, economic social and technological factors are four main components that will be discussed. These factors are considered to be beyond the direct influence of an individual company. Political factors War, terrorism geopolitical uncertainties, public health issues are all beyond Apples ability to control, the likelihood...
    1,456 Words | 5 Pages
  • Apple Inc - 540 Words
    CASE: Accounting for the iPhone at Apple Inc. The non-GAAP numbers of Apple Inc. reflect its economics better. Because, in the existing method of accounting, revenue and cost of goods sold are spread over the lifetime of the product (expected 24-months), while the costs incurred for engineering, sales, marketing and warranty are recorded immediately. This accurate recording of expenses while recognizing only a part of the cost of goods sold thus showed reduced margins. While this did not...
    540 Words | 2 Pages
  • Apple Inc. - 3302 Words
    APPLE INC. June 13, 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads...
    3,302 Words | 9 Pages
  • apple inc - 267 Words
    Apple Inc. is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. It was established in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne,[1] and incorporated on January 3, 1977.[2] The company's hardware products include the Macintosh line of personal computers, the iPod line of portable media players,the iPad line of tablets, and the iPhone line of mobile phones. Apple's software...
    267 Words | 1 Page
  • Apple Inc - 1662 Words
    PRICING STRATEGIES Name Tutor Institution Subject code Date of submission Introduction Pricing involves the determination of what the organization will receive in exchange for its products and services. The main determining factors of pricing are market place, quality of the products or services, market condition, competition and manufacturing cost. Pricing is key among the most primary components of the marketing mix because it is one of the four Ps i.e. price, product,...
    1,662 Words | 5 Pages
  • Apple Inc - 5227 Words
    Subject: CSC 2201 Programme: BBADI Group Members: Tham Chee Shen Lee Ping Wei Tan Kitt Voon Lim Soon Yik Table of contents Contents | Page | Chapter 1: Overview of Apple Inc 1.1 History 1.2 Mission and Vision 1.3 Business process 1.4 Organization structure | 1-5 | Chapter 2: Information System 2.1 Training Needs Analysis 2.2 Web-Based Application 2.3 Customer Relationship Management | 6-8 | Chapter 3: Information Requirements 3.1...
    5,227 Words | 16 Pages
  • Apple Inc - 2086 Words
    Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy David F. Coelho Management 3500-001 July 22, 2008 Apple Inc. Beginning in 1976, but really exploding over the last decade, Apple Inc. has become a well-respected, well recognized, and profitable company. By looking at the many facets of the company we are able to see what made this a competitive, successful, and thriving company today. According to Apple’s mission statement,...
    2,086 Words | 6 Pages
  • Apple Inc - 8269 Words
    TABLE OF CONTENT Sr. No | Title of the Chapter | Page no. | 1. | Profile of the Company | 1 | 2. | Mission and Vision of the Company | 12 | 3. | SWOT a. Theory of SWOT b. Importance of SWOT c. SWOT of the company | 141617 | 4. | Business Strategy | 21 | 5. | Conclusion | 30 | | Bibliography | | PROFILE OF THE COMPANY Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation. It is headquartered in Cupertino, California that designs,...
    8,269 Words | 17 Pages
  • Apple Inc - 2648 Words
    Contents Introduction 2 Features of Apple Industry: 2 Evaluation of Steve Jobs as a strategic leader 4 Strategic Innovation 5 Recommendation 7 Conclusion 8 Reflection of our group work 9 References 12 Introduction As the first of the World’s Most Innovative Companies (Business week, 2010) and the 17th of the Best Global Brands (Interbrand, 2010), Apple has succeeded in strategic leadership and innovation, which has drawn attention from the world recently. This essay focuses on...
    2,648 Words | 10 Pages
  • Apple Inc or Apple Computer Inc
    HISTORY:- Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California[2] that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and...
    576 Words | 2 Pages
  • Apple, Inc. - 8887 Words
    I. Introduction. This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces, complementors, and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models, certain items are broken out for special attention below. First, in order to obtain an appreciation of that macroenvironment, an overview of Apple is offered. Apple is really involved in two businesses: the computer...
    8,887 Words | 27 Pages
  • Apple Inc - 1681 Words
     Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976, April 1 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple Inc. is known for it product such as "The iPhone series, The I-Pad series and The MacBook Series". Apple first product was the 'Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users' group in which computer...
    1,681 Words | 7 Pages
  • Apple Inc - 16645 Words
    Executive Summary By this executive summary, we will introduce ideas and details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company, it¡¦s current assortment of products it offers, recent marketing strategies, competitors to the company, and future opportunities and...
    16,645 Words | 43 Pages
  • Apple INC - 2402 Words
    Originality Score 5% Name: Donna Caesar-Roberts Professor: Jon Gettman Subject: MGMT 670 Date: 04/06/2014 Case 14: Apple Computers in 2012 Background Apple computer Inc. is a multinational corporation that creates consumer electronic, personal computer, computer software, commercial...
    2,402 Words | 7 Pages
  • Apple Inc. - 16261 Words
    1. Introduction 6 2. Analysis of the PC segment 7 2.1 Introduction 7 2.2 PESTEL Analysis 8 2.2.1 Political 8 2.2.2 Economic 8 2.2.3 Social 8 2.2.4 Technological 8 2.2.5 Environmental 9 2.2.6 Legal 9 2.2.7 Identification of drivers 9 2.3 5 Porter’s forces 10 2.3.1 Rivalry among competing firms 10 2.3.2 Bargaining power of suppliers 10 2.3.3 Bargaining power of customers 10 2.3.4 Threat of new entrants 10 2.3.5 Threat of Substitutes 10 2.4 Strategic group mapping 12 2.5...
    16,261 Words | 58 Pages
  • Apple inc - 5190 Words
     Balochistan University of information techonology engineering and management sciences Implementing Strategic Management APPLE Inc. Rabia Iftikhar 12285 MBA 5th B Jun 24, 2013 Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about...
    5,190 Words | 19 Pages
  • Apple Inc - 931 Words
    Apple Inc. De Andre Washington MGT/230 12/07/2010 Instructor: Maggie Ellison-Lohkemper Apple Inc. Apple has had many successes since its beginning. It has been ranked first place among Fortune...
    931 Words | 3 Pages
  • Apple Inc - 10147 Words
    ------------------------------------------------- Apple Inc. From Wikipedia, the free encyclopedia This article is about the technology company. For other companies named "Apple", see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W Apple Inc. | | Type | Public | Traded as | * NASDAQ: AAPL * NASDAQ-100 component * S&P 500 component | Industry | * Computer hardware * Computer software * Consumer electronics * Digital distribution | Founded | April...
    10,147 Words | 27 Pages
  • Apple. Inc - 3264 Words
    Introduction This report is based on carrying out a strategic logistic analysis of Apple Inc. with a view to developing opportunities to develop logistic capabilities of Apple Inc. in this cognizance to the swot analysis, five forces analysis and Porter’s Generic strategy, Apples frame work. Virtually all these strategic models were done from the logistic perspective. This report addressed the main strategic approaches to logistics that can be done by Apple Inc. This report also look into...
    3,264 Words | 10 Pages
  • Apple Inc - 3599 Words
    | Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing...
    3,599 Words | 10 Pages
  • Apple Inc. - 4050 Words
     Analyse the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed? At the beginning of the 1990s the structure of the personal computer industry changed dramatically after several decades of relative stability. IBM dominance of the PC industry and its role as coordinator of the “IBM-compatible” standard started to erode in the late 1980s. It attempted to regain control of the PC standard by connecting it to...
    4,050 Words | 13 Pages
  • Apple Inc. - 406 Words
    Apple Case 1. What were Apple’s competitive advantages? Apple was a hip alternative to other computer brands. It supported a plug-and-play peripheral, offered a cutting-edge, tightly integrated user experience. The Apple Mac Pro had a sleek metal case and featured high-end graphics capability. Apple had attractive design factors, enabled ease of use, had high security and was high-quality bundled software. 2. Analyze the dynamics of the PC industry. Are these dynamics favorable or...
    406 Words | 1 Page
  • Apple Inc - 5756 Words
    Developing Products And brands APPLE INC. INTRODUCTION TO APPLE Apple Computer Inc was founded by Steve Woznaik and Steve Jobs in April 1976. In 1984, Apple established the position of innovators in industrial design after the introduction of Macintosh line of computers which were renowned for their spontaneous ease of use. It designs, manufactures, markets personal computers, peripherals, software, focusing on lower costs and designing unique computers such as Power Macintosh models and...
    5,756 Words | 15 Pages
  • Apple Inc - 2123 Words
    Participant SIS ID: 1004324 Programme Name: Advance Diploma in Business Administration Subject name: ERCBA 201 Creativity and Innovation Subject Facilitator: Mr. Jude Title of Paper: Apple Inc. Number of Pages: 10 Total Word Count: 1645 Table Of Contents Cover…………………………………………………………..1 Table Of Contents…………………………………………….2 Executive Summary…………………………………………..3 Introduction………………………………………………….....4 Competitive Advantage.…………………………………….5-6 Key Issues &...
    2,123 Words | 6 Pages
  • APPLE INC - 2866 Words
    APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino, California is an American multinational corporation which manufactures designs and sells personal computers, electronics, online services, computer software, cellular phones, portable music players, watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’, Apple TV, its portable music player ‘iPod’, its line of computers...
    2,866 Words | 7 Pages
  • Apple Inc - 7346 Words
    Apple Computers – Strategic Management Strategic Management Report By Jose Alexander Ros Lopera University of Lampeter Page | 1 Apple Computers – Strategic Management Table of Contents Introduction History TOWS Strategy Strategic Moves Licensing The Value Chain Operations THE Supply Chain Innovation(R&D) Marketing Differentiation Recommendations Conclusion References Bibliography Appendices 4 5 5 -6 6–7 7 8 10 10 12 13 14 16 18 18 19 21 24 Page | 2 Apple Computers –...
    7,346 Words | 25 Pages
  • Apple Inc. - 301 Words
    Apple Inc. Marginal Product of Labor and Cost Structure In a New York Times article released in June of 2012, stated that of the 43,000 employees employed by Apple Inc., 30,000 of those only make about 25,000 a year. This rate averages out to be about around $13.00 an hour however, after this article was released Apple provided its employees with a 19.5 percent increase which rounded out to $17.30 an hour. Apple employee’s earned the company about $420,000 in profits during the year of 2011...
    301 Words | 1 Page
  • Differentiation: Apple Inc and Dell Inc
    Apple and Dell 1. Explain how each business differentiates itself. 2. Evaluate the benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable, distinguished businesses. They both provide products and services which are associated with consumer electronics, computer software and/or hardware, and general, personal computing devices. This means that both companies produce products which are sold within the same market. However, even...
    1,016 Words | 3 Pages
  • Apple Inc Case Study
    Apple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the...
    844 Words | 4 Pages
  • Management report of apple inc
    Management Report of Apple Inc. Student Name : ]\ Student number: 323 1.0 Introduction Apple Inc. Is an American Multinational Corporation which specialises in the manufacturing, designing and selling of Electronics/Software/ IT services and etc. It is an established company which was founded in 1976. Since then it has grown to be a successful leading company in its industry. 2.0 S.W.O.T Analysis Strengths -One of the current leading innovator in Mobile...
    425 Words | 2 Pages
  • Financial Analysis of Apple, Inc.
    Income Statement Evolution http://investor.apple.com/secfiling.cfm?filingID=1193125-12-444068&CIK=320193 Finances - Leverage Balance Sheet Analysis Fiscal Year 2012 versus 2011 Net sales during 2012 increased $48.3 billion or 45% compared to 2011. Several factors contributed positively to this increase, including the addition of a 14 th week in the first quarter of 2012, as well as the following: | • | | Net sales of iPhone and related products and services were $80.5...
    3,804 Words | 14 Pages
  • Apple Inc. and Determination
    Determination “Take chances, make mistakes, get messy” said Ms. Valerie Frizzle. Her comprehension of determination was made in a generalization of it being to have a set goal, and having a determine to reach that goal. For example Steve Jobs made the first IPod in the world, and then was determined to make a more improved one, and the same went on for years. Along with the Mac books, and the IPhones. He had to have gone through sleepless nights and skipping meals. His determination lead to...
    281 Words | 1 Page
  • Apple Inc Ad Campaign
    Apple Inc Ad Campaign 1.By: Jeffrey Geil, Lizzy Silber, Alyssa Kaplan, Steve Cartoccio, Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17,787 employees full-time • Operating website: apple.com • Industry: Computer Hardware, computer software, consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational...
    2,084 Words | 5 Pages
  • Apple Inc Strategy for iPhone
    Apple’s business strategy particularly for iPhone. Yes, Apple decided to cut off the price of iPhone to be an half of price, $99 in order to boost the sales. In fact, there are three steps of Apple business strategy for 2011. First they fertile platforms, second to introduce derivatives with incremental appeal and third step is to create the next exciting platform. Apple hardware will see only incremental improvements and cost reductions. Apple’s ability to align marketing strategy and...
    313 Words | 1 Page
  • Financial Analysis Apple Inc.
    ------------------------------------------------- To: ------------------------------------------------- ------------------------------------------------- By: ------------------------------------------------- ------------------------------------------------- FINANCIAL REVIEW TABLE OF CONTENTS 1. Company Background 3 2. Stock Price Analysis 6 3. Risk Return Analysis 9 5. References 11 PART I A. Company Background Apple Inc. along with its...
    1,505 Words | 6 Pages
  • Apple Inc. Company Profile
    Contents 1. General information 2 2. The Products 3 3. History 3 1.1. 1976 – 1980 3 1.2. 1981 – 1985 3 1.3. 1986 – 1993 3 1.4. 1994 – 1997 4 1.5. 1998 – 2005 4 1.6. 2005 – present 4 4. My opinion 5 General information Apple Inc. is an American company which designs and produces entertainment electronics, computers, and its softwares. It is based in Cupertino, California, USA. The iPod, the iPhone and the Macintosh computers are the most famous products. Nearly everybody knows them....
    1,264 Words | 4 Pages
  • Organizational Analysis: Apple Inc.
    Organizational Analysis: Apple Inc. Part 1 Apple Inc. History/Background: Apple Inc. is an iconic United States technological company based in Cupertino, California. Apple is engaged in the development of World changing consumer electronic products such a mobile phones, music media devices, tablets, and personal computers. The company also sells and creates operating system software, peripherals and delivery of third-party digital content (iTunes) to consumers. Apple sells its products and...
    5,117 Words | 13 Pages
  • Apple Inc. and Steve Jobs
    Steve Jobs is the co-founder of Apple Computers, the makers of well-designed, well-coordinated, and good-looking personal home computers. Steve Jobs teamed together with Steve Wozniak to invent one of the first ready-made personal home computer. Steve Jobs was also a smart business who became a multimillionaire before the age of thirty. In 1984, Steve Jobs founded NeXT computers. In 1986, he bought the computer graphics division of Lucasfilm Ltd and started Pixar Animation Studios. What...
    840 Words | 4 Pages
  • Apple Inc in 2010 - 273 Words
    Apple, Inc. in 2010 Assignment Questions 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer...
    273 Words | 1 Page
  • Synopsis on Apple Inc. - 476 Words
    Issue identified in the scenario that is also facing the company Apple Inc., also known as Apple Computer Inc. before changed its name in the beginning of 2007, is an American consumer electronics corporation with worldwide annual sales in its fiscal year 2006 of US$19.3 billion (Edgar Online, 2006.) Steve Wozniak and Steve Jobs out of Silicon Valley founded Apple Computer in the 1976 (Ehrenfried, 2004.) From the Apple II microcomputer introduced in 1977 to the Macintosh introduced in 1984,...
    476 Words | 2 Pages
  • Operating System and Apple Inc.
    Case Analysis: Apple, Inc. Krista Geisler-Gnirk Kaplan University GB520-04N: Strategic Human Resource Management Unit 1 April 26, 2011 I. Introduction & Background Apple Inc. has been at the forefront of innovation and creativity in the computer industry. In 2001, they entered into the digital music player industry with the launch of the iPod (Slind & Yoffie, pg. 10). Another product line they created is the iPhone, which is controversial with its high costs and...
    684 Words | 3 Pages
  • Apple Computer Inc - 1425 Words
    Apple Computer Inc Apple Computer, Inc. is a well-known designer and retailer of computer hardware, software and electronic entertainment devices. Apple began as a small personal computer manufacturing firm in 1976 with a vision to build computers that could be purchased by anyone. The company has now grown into one of the most powerful technology companies in existence. The path that led to the creation of a brand like Apple is a true testament to the level of innovation and the cultivation...
    1,425 Words | 4 Pages
  • Apple Inc. – Rational System
    Apple Inc. – Rational System Apple Inc. was formerly known as Apple Computer Inc for about 3 decades, but removed the word "Computer" in 2007, to show the company's ongoing progression into the consumer electronics market, in addition to its traditional focus on personal computers. Apple Inc is a corporation that designs and markets consumer electronics such as the iPod, iPhone, iPad, computer software such as the Mac OS X operating system, and personal computers such as the Mac Book and Mac...
    1,591 Words | 5 Pages
  • Apple Inc., 2008 - 740 Words
    5/14/2009 Apple Inc. Case Study Key Success Factors •Expertise in particular technology/research • Proven ability to improve production processes • Customer-need satisfaction • Continued innovation Recommended Strategy Spread out consumer confidence in Steve Jobs to the Apple team and stakeholders Develop and launch the stakeholders. MacBook Air Mini by 2nd quarter 2010 to encourage said consumer confidence in Apple. 1 5/14/2009 Environmental Analysis Internal...
    740 Words | 15 Pages
  • Apple Inc. in 2012
    Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11, 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding...
    3,525 Words | 13 Pages
  • Apple Inc Strategic Analysis
    Case 10: Apple Computer and Steve P. Jobs CURRENT SITUATION * Performance The current performance at Apple Inc. shows a slightly higher gross margin percentage of 33.9 compared to 32.9 for the previous year. This is based on figures from the quarterly report ending March 29, 2008 and the date for the comparison figure is the previous year ending March 31, 2007. The revenue for that same quarter was $7.51 billion with a net quarterly profit of $1.05 billion. The Macintosh computers unit...
    3,227 Words | 10 Pages
  • Marketing Mix with Apple Inc.
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