Airline Essays & Research Papers

Best Airline Essays

  • Airline - 4110 Words
    UNITED INTERNATIONAL UNIVERSITY ASSIGNMENT ON Airline Industry (International Busuness-606) Submitted To Dr. Enamul Haque School of Business & Economics Submission Date 26th Dec. 2012 Table of Content |Topics |Page No. | |1.Globalization of Airline Industry |3 | |Industry...
    4,110 Words | 16 Pages
  • airline - 391 Words
    In 2010, Northern Airlines merged with Southeast Airlines to create the fourth largest U.S. carrier. The new North-South Airline inherited both an aging fleet of Boeing 737—200 aircraft and Stephen Ruth. Ruth was a tough former secretary of the navy who stepped in as new president and chairman of the board. Ruth’s first concern in creating a financially solid company was maintenance costs. It was commonly believed in the airline industry that maintenance costs rose with the age of the...
    391 Words | 1 Page
  • airline - 751 Words
     Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However, while air travel is familiar to them, most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also...
    751 Words | 5 Pages
  • Airline and Southwest Airlines Company
    At Southwest Airlines, "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas, Texas. Based on domestic passengers carried, Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3,400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an...
    761 Words | 2 Pages
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  • Airlines: Airline and Aviation Industry
    INTRODUCTION: Aviation industry plays a key role in economic development, growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years, the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently, the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a...
    867 Words | 4 Pages
  • Passenger Airline Industry – Southwest Airlines, American Airlines
    Index Industry Overview…………………………….1 Southwest Airlines…………………………….1 4Cs marketing mix…………………….2 American Airlines……………………………..3 4Cs marketing mix…………………….4 Primary data collection and analysis.......……..4 Consumer perception of the brands…………...7 Southwest Airlines.................................7 American Airlines..................................9 Effective brand in terms of communication….11 Recommendations to American Airlines..…....12 References……….…………………………....13...
    3,737 Words | 11 Pages
  • Airline and Indigo - 8651 Words
    Paper MBAEX-8104: Accounting for Managerial Decision Management Case Study Assignment CASE STUDY INDIGO AIRLINES “The right thing to do is also the smart thing to do” Prepared By: Group 25 Under the guidance of: S-26 - Firoz Akhtar Monica Singhania S-62 - Raj Singh Associate Professor Faculty of Management Studies University of Delhi, Delhi Company : INDIGO AIRLINES Manuscript : Case Study Keywords :...
    8,651 Words | 28 Pages
  • Airline Changes - 2409 Words
    ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao, St. John’s University, Jamaica, NY, USA Robert J. Mockler, St. John’s University, Jamaica, NY, USA Dorothy G. Dologite, Baruch College, New York, NY, USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the past years, airlines are benefiting from cost reduction due to the rapid increase in paperless e-ticket sales and restrictive use of traditional travel agencies. However,...
    2,409 Words | 7 Pages
  • Southwest Airlines - 398 Words
    Jeff Bradford MBA 634 Southwest Airlines 1.) Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent...
    398 Words | 2 Pages
  • Airline Industry - 309 Words
    I was surprised to know that the guy, who booked his flight at the last minutes, was happy to pay higher price in coach than in business or first class. But that is how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It's also the sign that major carriers like AA, Delta, and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far, the price-cutting is still happening only in certain cities, and...
    309 Words | 1 Page
  • European Airlines - 582 Words
    Corporate Strategy---European Airlines 1993-1997 ⇨ Back ground and PEST analysis For many years, European Airlines are considered to be feed by the government. Before 1990s, the introduction of deregulation, this market was highly controlled by the government. Automatically, the result is high price as well as poor management and service. Consumers, of course, complained about the bad perform of them. Like most of the state-owned businesses, although some of the airlines intended to lower...
    582 Words | 2 Pages
  • Southwest Airlines - 1376 Words
    SOUTHWEST AIRLINES Group 7: Curti Leda; Javadinia Azari Morteza; Maatz Bettina‐Sophie; Sandrone Claudia; Vestrucci Margherita; Bandini Arianna; Cominelli Marta Agenda I. Brief Summary of the case I. Brief summary of the case II. Discussion of theoretical concepts a) Culture b) Leadership and values c) Recruiting, training, workforce III. Questions & Answers Q1. The organizational culture and the cultural values Q2. The creation of value for employees Q3. Capturing value in the marketplace...
    1,376 Words | 25 Pages
  • Southwest airlines - 1811 Words
    TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston, where he was to have a kidney transplant operation, was flown there...
    1,811 Words | 5 Pages
  • Airline and Lufthansa - 1510 Words
    LUFTHANSA Being one of the largest airlines in Europe, Lufthansa had gone through tough times before resurfacing to be one of the most profitable airlines in the world. Industry Outlook Globalisation is the main driver of the changes in the airline industry. The increasing need for international travelling has formed high market convergence where customers demand for quality service. Applying the PESTLE framework for political/legal and economic environment, the worldwide deregulation...
    1,510 Words | 5 Pages
  • Delta Airlines - 1881 Words
    A Marketing Practice for Delta Airways Timothy Duffy BUS 330 Principles of Marketing Benjanette Matthews JUNE 17, 2012 Delta Airways (DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers, cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting...
    1,881 Words | 5 Pages
  • Airline benchmarking - 2684 Words
    SID: 313019886 TPTM6160 Aviation Management and Logistics Assessment 2: Airline benchmarking Annotation This assignment deals with benchmarking of four different airlines. Each airline is compared to others in multiple different criteria and ranking is assessed. At the conclusion there is overall comparison and final ranking is presented. Table of contents Annotation...
    2,684 Words | 21 Pages
  • Porter Airlines - 1107 Words
    Analysis of Issues On the 10th of April 2013 Porter Airlines announced that it plans to buy another 30 CS100 jets from Montréal based-Bombardier with plans to add a dozen new routes in addition to the 19 routes currently served by Porter (CBC, 2013). President and CEO Bob Deluce visions a “service to destinations across North America, from Calgary and Vancouver, to Los Angeles, Miami and Orlando." Furthermore on September the 3rd 2013 Porter Airlines submitted an update to their runway...
    1,107 Words | 4 Pages
  • Singapore Airline - 778 Words
    Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service, and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper, such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level, SIA follows a strategy of...
    778 Words | 3 Pages
  • SW Airline - 550 Words
    1. Estimate Southwest’s expected future cash flows for each Blended Winglet per aircraft, not the total of the Winglet Projects for all Southwest aircrafts or airplanes. Each Blended Winglet has a 20 year life. 2. Calculate the NPV, the IRR, and Payback for each Blend Winglet. 10% discount rate and $0.8 per gallon. 3. Recalculate the NPV, the IRR, and Payback for each Blend Winglet. 15% discount and $2.4 per gallon. 4....
    550 Words | 1 Page
  • Southwest Airline - 698 Words
    Southwest in Baltimore case questions: Issue at Hand: Baltimore is one of the eight mega stations for Southwest Airlines. The airline plans to expand operations there, rapidly. But the operational performance at Baltimore station is lagging behind the system-wide average of the airline. The challenge is to overcome this impediment so that the station can accommodate additional growth as planned. 1. How does Southwest airlines (SWA) compete? What are its advantages to other airlines?...
    698 Words | 3 Pages
  • Airline Uniform - 2918 Words
    AIRLINES UNIFORM A CONCEPTUAL CLOTHING In this age of modern globalisation, each and every part of the world is officious of selling and promoting themselves for a better recognition and pleasant livelihood. The prime objective is now to look well so that one can sell well. Regarding this context, what could be a better example than “airlines uniforms”. People flying across the globe, busy in their world of business got to spend a definite time in their air travel. It is a great opportunity...
    2,918 Words | 8 Pages
  • Indigo Airlines - 670 Words
    INDIGO IndiGo is a private, carrier based in Gurgaon, Haryana, India. The airline started operations in August 2006 and currently holds the largest market share with 24.9 per cent in India. Ranking 11th among the 25 biggest low-cost airlines in the survey done by the CAPA (Centre for Asia Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity increased 34.6 per cent ; IndiGo and Indonesia's Lion Air's capacity growth is the second highest among all low-cost...
    670 Words | 2 Pages
  • Airline industry - 795 Words
    Airline Industry Introduction The global airline industry has always been an integral part of the world economy due to its major economic force for transportation, manufacture, technology and other sectors in modern society (Business Vibes, 2012). Development of worldwide aviation transportation has meant that the industry has been able to cover virtually every country in the world since 1905. The Airline industry now consists of over 2000 airlines operating more than...
    795 Words | 3 Pages
  • SouthWest Airlines - 384 Words
    Professor: Elena Vidal (EV) Moustafa Elkholy November 4th, 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change, the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest...
    384 Words | 2 Pages
  • Airline and Southwest - 542 Words
    Question 1) Why was Southwest successful? The case stated that “since its first regular flight in June 1971, Southwest had compiled the most consistently profitable record in the world’s airline industry.” As I read through the case, I realized that Southwest had great business-level strategy by knowing who, what, why, and how questions. For example, Southwest knew that they are going to deal with a lot of business people who need to on-time for their business and also knew that by satisfying...
    542 Words | 2 Pages
  • Airline Industry - 4742 Words
    Airline Industry Analysis Page 1 of 15 Memorandum Date: Subject: To: From: July 13, 2009 Airline Industry Analysis Dr. Matt Ford Adam Brown, Radmila Gogzheyan, Greg Huwel, Marie Meininger, Josh Riedel, Christina Ryan Introduction The following is an analysis of the airline industry. Using collected information and Porter’s “Five Forces” model, we will provide information about the attractiveness of the airline industry and provide a recommendation based on that information. Industry...
    4,742 Words | 16 Pages
  • Airline Industry - 668 Words
    This paper briefly described what the airline industry included and the environment of the competitive market. Air transport has been a big industry. And the airline industry is consistent developing. After the crisis, although the airline industry has been hit , the industry is also one of the vital industries. The industry is facing the deman problem. When facing a growth in demand, airlines tend to respond more by means of increasing frequencies than by increasing aircraft...
    668 Words | 3 Pages
  • Airline Bankruptcy - 15239 Words
    Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline's Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin, Jason, "Airline Bankruptcy: The Determining Factors Leading to an Airline's Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It...
    15,239 Words | 46 Pages
  • Servqual in Airlines - 14298 Words
    1 RESEARCH PAPER CUSTOMER PERCEPTIONS, EXPECTATIONS AND GAPS IN SERVICE QUALITY: AN EMPIRICAL STUDY OF CIVIL AVIATION INDUSTRY IN INDIA BY DR. MOHAMMED NAVED KHAN Senior Lecturer Department of Business Administration Faculty of Management Studies & Research Aligarh Muslim University Aligarh-202002 (UP) INDIA e-mail: mohdnavedkhan@gmail.com Ph: 0091571 2701184(R) Mobile : +919411800860 VIPPAN RAJ DUTT Doctoral Research Scholar (Corresponding author) Faculty of Management Studies and...
    14,298 Words | 43 Pages
  • vietnam airline - 1879 Words
     ASSIGNMENT Table of Contents 1. Executive summary 1.1 Introduction of company Vietnam Airlines is the national carrier of Vietnam, which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service, high quality products, relaxing atmosphere at competitive price to their customers. They also generate a hospitable, effective and dynamic working...
    1,879 Words | 7 Pages
  • Southwest Airlines - 465 Words
    Southwest Airline in Baltimore Assignment Questions 1. How does Southwest Airline (SWA) compete? What are its advantages relative to other airlines? Draw an influence, i.e., cause-and-effect, diagram to explain the company’s competitive advantage. 2. The plane turnaround process requires coordination among twelve functional groups at SWA to service, in a brief period of time, an incoming plane and match it up with its new passengers and baggage for a prompt departure. Please evaluate the...
    465 Words | 2 Pages
  • Delta Airlines - 4528 Words
    EXECUTIVE SUMMARY This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful...
    4,528 Words | 16 Pages
  • Southwest Airlines - 3048 Words
    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in...
    3,048 Words | 7 Pages
  • Delta Airlines - 2028 Words
    The elasticity of demand is based purely on current market conditions, the customer's purpose for travel, and available substitutes. While sitting in Atlanta's Hartsfield International Airport, one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today, traces its roots way back to 1924. Huff Daland Dusters was founded as the world's first aerial crop dusting organization. In 1928 the company became Delta Air Service, and the...
    2,028 Words | 6 Pages
  • Kingfisher Airlines - 345 Words
    KFA was an airline for people with a taste for luxury. While its astronomical fares pushed it out of the bounds of the country's biggest consumer section - the middle class - the airline's in-flight service standards were set too high to maintain for a long time . Fliers were treated to expensive wine, quality food and best entertainment facilities even on domestic, short distance flights. The airline staff, till the time they got their salaries, were among the best paid in the...
    345 Words | 2 Pages
  • Emirates Airlines - 7059 Words
    Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth, Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE, also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It...
    7,059 Words | 23 Pages
  • Airline Fraud - 262 Words
    ABSTARCT: Fraud is defined as "any action, which deprives a carrier of the reveneu to which it is entitled, undertaken without the carrier's knowledge or consent." by IATA (International Air Trasportation Association) and the cost of fraud to the commercial aviation industry is estimated around 1,5 billion USD every year. This estimation comes from IATA Fraud Prevention Group's (FPSG) The Annual Fraud Loss Survey among airlines. Airline industry is a labor intensive service sector as much as...
    262 Words | 1 Page
  • Project Airline - 3245 Words
    Business Report Airline 6-------Airline business simulation game Report of the Ho’s Airline Business Report Airline 6-------Airline business simulation game Introduction Business plan Our company is called the HO Airline Company and we set ‘HO’ as our IATA code. The business plan of our company is as follows: Network: International and Domestic (both long and short haul) Aircraft Seating: Standard On board Catering: Standard Main Source of Income: Cargo and Passengers Cabin for both...
    3,245 Words | 11 Pages
  • Airline Alliances - 837 Words
    Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development...
    837 Words | 2 Pages
  • Continental Airlines - 584 Words
    Meagan Young Chapter 10 I believe that Lorenzo’s confrontation with Continental’s unions could have been conducted a different way. They could simply listen to each other’s viewpoint and not interrupt with one another is speaking. This way each other can hear their viewpoint and maybe understand one another better. If Lorenzo would have listened to what his employees were trying to say, he may have gotten ideas from them and used them for his company. Both these companies...
    584 Words | 2 Pages
  • Airline Industry - 4748 Words
    An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor, 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707, passenger traffic increased to the point that trains and ships...
    4,748 Words | 13 Pages
  • The Airline Industry - 2631 Words
    The Airline Industry Annise Hawkins Strayer University ECO 550 Dr. Youngblood January 28, 2012 According to First Research (2010), the main products or service in the industry is air transportation. This includes the scheduled or unscheduled transportation of passengers, mail or cargo. The bulk of the revenues in the industry (estimated by first research (2010) to be 70% of total revenues) come from the scheduled transportation of passengers. Cargo and express mail contribute...
    2,631 Words | 8 Pages
  • Porter Airlines - 3097 Words
    Executive Summary Porter Airlines, a short-haul commercial airliner established in 2002, have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy, as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry, where competitors compete based on price, service,...
    3,097 Words | 10 Pages
  • Continental Airlines - 885 Words
    case case Continental Airlines: One Company’s Flight to Success In the last decade, Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy, realized diminished performance culminating in a $613 million loss in 1994, and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years, employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases...
    885 Words | 3 Pages
  • Airline Operations - 4291 Words
    Ahmad Obaid ID: 200921074 Karishma Khan ID: 200921075 Nashmia Rashid ID: 200921078 Abdulla Barahim ID: 200921080 Airline Operations, Semester 2, 2010/11 For: Dr. Baba Yerra Due Date: 30 May 2011 Topic: Research Project Title: Comparative Study and Analysis of FAR and CAR regulations Table of Contents 1. Introduction | 3 | 2. Methodology | 4 | 3. Findings | 5 | 3.1. Operations Specifications | 5 | 3.2. Airline Organization: Required Management Positions |...
    4,291 Words | 17 Pages
  • Kingfisher Airlines - 2203 Words
     RESEARCH QUESTION Will kingfisher airlines be able to recover from the present debt crisis using the current financial strategies? CONTENTS CONTENT’S PAGE………………………………………… 1 BACKGROUND……………………………………………. 2 INTRODUCTION ………………………………………….. 2 SYLLABUS AREA COVERED……………………………. 3 FINDINGS……………………..……………………………. 3 SWOT ANALYSIS…………………………………………. 4 & 5 CURRENT RATIO ANALYSIS……………………………. 6 & 7 GPM- RATIO……………………………………………….. 8 NPM-RATIO...
    2,203 Words | 8 Pages
  • Indian Airlines - 4006 Words
    EXECUTIVE SUMMARY Indian Airlines is the oldest carrier in the domestic aviation industry. It has been the main stay for domestic air travel in India for more than 45 years. With the arrival of other private airlines, its interests have been hurt, but it is continuing it’s quest to be the leader in this industry. During the research, the main objectives of the study have been: a)To understand the perception of travellers towards Indian Airlines. b)Also to apprehend the perceptions of...
    4,006 Words | 16 Pages
  • Southwest Airlines - 11565 Words
    9-803-133 REV: MARCH 11, 2003 JAMES L. HESKETT Southwest Airlines 2002: An Industry Under Siege Amid Crippled Rivals, Southwest Again Tries To Spread Its Wings; Low-Fare Airline Maintains Service, Mulls Expansion In Risky Bid for Traffic — Front Page Headline, The Wall Street Journal, October 11, 2001 The Age of “Wal-Mart” Airlines Crunches the Biggest Carriers; Low-Cost Rivals Win Converts As Business Travelers Seek Alternatives to Lofty Fares — Front Page Headline, The Wall Street...
    11,565 Words | 41 Pages
  • SINGAPORE AIRLINES - 532 Words
    An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps, an electrical supervisor...
    532 Words | 2 Pages
  • Continental Airlines - 1514 Words
    Continental Airlines Memo To: Lawrence Kellner From: Date: Re: The purpose of this memorandum is to address the profitability issues at Continental Airlines and to estimate the costs for 2009 to forecast the future outlook of the company. To address these issues, I used regression analysis to observe what effect the 11% reduction in flying capacity would have on the firm’s future operating costs. I also used the results from the regression analysis to verify the costs that, if...
    1,514 Words | 5 Pages
  • Turkish Airlines - 3577 Words
    Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis:  Mission, Vision and Values  Marketing strategy, Aims and Objectives  SWOT Analysis  Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them,...
    3,577 Words | 11 Pages
  • Southwest Airline - 3533 Words
    |西南航空公司的案例研究:歷史與分析 | | |Uploaded by avalon on Aug 4, 2005 上傳阿瓦朗上2005年8月4日 | | |[pic] | |SouthWest Airlines Case Study 西南航空公司為例 | |Executive Summary...
    3,533 Words | 14 Pages
  • Maslaysia Airline - 3402 Words
    - Choose a current marketing campaign in any industry. - Study the campaign and analyze the use of the marketing mix in the said campaign. - Give a critical review of the effectiveness of the communication and any recommendations on how it could be improved. Introduction Malaysia Airline started on 12 October 1937. On 2nd April 1947, Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited...
    3,402 Words | 10 Pages
  • Southwest Airlines - 2395 Words
    Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972, court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless, Dallas-based SWA achieved 40 consecutive years of profitability and...
    2,395 Words | 8 Pages
  • Iberia Airlines - 1237 Words
    7. Introduce the firm: a. who is the firm? Iberia Airlines i. whom does it serve? In 1944, the civil Aviation Conference was held in Chacigo, where fifty two states siged an International Convention that established the basic principles for the functioning of the air market: each country could negotiate bilateral agreements with other countries in order to regulate the market conditions that would govern air traffic. Before the 1980’s, the planning system used was basically “ point to...
    1,237 Words | 5 Pages
  • Malaysia Airlines - 349 Words
    Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce, but the increase of the number of passengers will cover it back. In long term, it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example, promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday, many of the students and...
    349 Words | 1 Page
  • Emirates Airlines - 2928 Words
    Profile: Emirates Airlines was established in 25th October, 1985. Presently Emirates Airlines has 142 fleets aircrafts and destinations over more than 102 countries worldwide. Recently it made an order for aircrafts worth $ 27 Billion for 45 Airbuses A380, in this way cit become the world’s largest purchaser of Airbus’s super-jumbo. (Regarding Emirates) Emirates Airlines is very fast growing airlines. Emirates have 5th number over the world in profitability. Emirates earned profit on March...
    2,928 Words | 10 Pages
  • Singapore Airlines - 540 Words
    CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor), which is geographically closed to Singapore, were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced...
    540 Words | 6 Pages
  • Philippine Airlines - 8713 Words
    CHAPTER 1 THE PROBLEM AND ITS BACKGROUND I. INTRODUCTION Nowadays, flying through sky is a common mode of transportation to get fastest way to reach your destination. In the Philippines, a third world country, have a numerous airlines providing air travel service. Ensure the passenger safety which include in the ticket we had paid off. Aviations safety tackles all preventive measure in danger or risk inboard or even inside the airport. The airline must ensure it to the passengers, in order...
    8,713 Words | 34 Pages
  • Southwest Airline - 1312 Words
    Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees, reservation changes, bags, food, movie and headset to name a few. None of it, however, went to Southwest Airlines two and...
    1,312 Words | 4 Pages
  • Indigo Airlines - 849 Words
    Strengths Cost leadership While the other airlines in the industry purchased rivals, flew different models of planes and tried to offer costly services, Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft, the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of...
    849 Words | 3 Pages
  • southeast airlines - 2254 Words
    SOUTHWEST AIRLINES Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. It was established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas, Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59...
    2,254 Words | 9 Pages
  • Singapore Airlines - 1170 Words
    Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world's leading carriers. They have a young, efficient fleet, an educated staff attuned to quality,...
    1,170 Words | 5 Pages
  • Southwest Airline - 788 Words
    Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using...
    788 Words | 3 Pages
  • Southwest Airlines - 844 Words
    Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when...
    844 Words | 3 Pages
  • Southwest Airlines - 805 Words
    Sin Ho Man 20052982 MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with, the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer, which are much lower than other...
    805 Words | 3 Pages
  • Southwest Airline - 1993 Words
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  • Airline Industry - 1787 Words
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  • American Airlines - 1392 Words
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