Adidas Essays & Research Papers

Best Adidas Essays

  • Adidas - 604 Words
    Our Mission ... The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we continuously improve the...
    604 Words | 2 Pages
  • adidas - 5360 Words
    A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION LEVEL TOWARDS ADIDAS IN TRICHY CITY CHAPTER 1 INTRODUCTION Marketing: Marketing is human activity that is directed at satisfies needs and wants through exchange process. Marketing has been viewed as on ongoing or dynamic process involving a set of various activities involved in generation of markers and also satisfying customers through the distribution of quality products and services. It deals with market information, product...
    5,360 Words | 38 Pages
  • Adidas - 1128 Words
    ------------------------------------------------- ADIDAS AG Table of contents The internal Environment: 2 Men 2 Working conditions: 2 Money 3 Machinery 3 Materials 3 Micro environment: 4 Consumers 4 Shareholders 4 Local authorities 4 Enviromentalists 4 Suppliers 4 Supplier factories by region 2010 5 Macro Enviroment: 5 Economic factors 5 Technological factors 5 Socio cultural factors 5 Adidas is one of the best known sportswear brands in the entire world....
    1,128 Words | 6 Pages
  • Adidas - 692 Words
    Industry Analysis of Adidas using Porter’s Five Forces ADIDAS , the world famous brand in Sports wear industry adopts some unique strategies to remain as one of the major player in the global market though there is stiff competition .Using Porter’s Five Forces, we are analysing the strategies adopted by ADIDAS in this Case Analysis. Degree of Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike, PUMA, FILA etc. The rivalry among existing...
    692 Words | 2 Pages
  • All Adidas Essays

  • Adidas - 1992 Words
    Adidas adidas India Ltd Background  The company is the Indian subsidiary of adidas Group. Although Reebok is also owned by adidas Group, adidas India Marketing only markets and distributes adidas products in India.  The company’s core business is mainly footwear. Nonetheless, the company also has presence in clothing products such as men’s and women’s tops, hosiery and non-apparel products, such as sports equipment.  In India, the adidas and Reebok brands are handled by two...
    1,992 Words | 7 Pages
  • Adidas - 946 Words
    adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯s]). It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other...
    946 Words | 3 Pages
  • Adidas - 452 Words
    ASSURANCE OF LEARNING EXERCISE 5A What Strategies is Adidas AG pursuing in 2011-1013? PRODUCT STRATEGY Continuous innovation of product offerings such as shoes, bags, and clothes. Diverse brand portfolio to satisfy consumer wants and choice. Developing team grounded to sustain product quality and love of sport concept. Ability by the customer to buy Adidas AG’s products online. Improvement of its product’s brand architecture. Taylor-Made adidas created a multi-brand strategy comprised...
    452 Words | 2 Pages
  • Adidas - 1101 Words
    As mentioned the history of the company linked to year 1920 when Adolph Dassler had start producing footwear for soccer players and in 1924 Dassler’s brother, Rudolph joined him and started their own factory called Dassler Brother Shoe Factory. At that time there was no rivalry for the company till the year 1948 when brothers decided to dissolve the company and Rudolph went and started his own company called Puma schuhfabrik Rudolph Dassler. Since that time Puma became the new entrance and...
    1,101 Words | 3 Pages
  • Adidas - 530 Words
    Adidas Heads to the Cloud to Control IT Spending Adidas Latin America decided to implement cloud-based procurement software to improve internal compliance and consolidate spending management. The company is a regional subsidiary of the Adidas Group sporting goods empire, which includes brands such as Adidas, Reebok and Rockport. Procurement at $1.4 billion Adidas Latin America was complex--involving different currencies and languages--and disjointed. Some countries had developed...
    530 Words | 2 Pages
  • ADIDAS - 3073 Words
     ADIDAS Table of Content 1. Company Company (history) Information of the company Competitors Company strategy 2. Type of Industry Structure Adidas company structure Theory market Barriers Price Demand function 3. Analysis SWOT analysis PEST analysis 1. Company History Introduction The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting lifestyle. We are...
    3,073 Words | 13 Pages
  • Adidas - 5152 Words
    adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18, 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear, Apparel & Equipment (80%) – Athletic Fashion Styled Footwear, Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for...
    5,152 Words | 19 Pages
  • adidas - 695 Words
    olitical factors within the company are issues such as their employees’ health and safety, in addition to Adidas as an organization ensuring that their employees rights are kept. Economical issues within Adidas’s organization are the fact that they provide employment within a variety of countries worldwide; moreover to decrease outlay Adidas has agreed ‘manufacturing contracts’ to other countries. Likewise, ‘Labor charges’ to manufacture their products are significantly higher in Germany where...
    695 Words | 3 Pages
  • Adidas - 372 Words
    The History of Adidas- The history of Adidas started in a small town in Bavaria, Germany. Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo...
    372 Words | 1 Page
  • Adidas - 1417 Words
    BACKGROUND Adidas AG FWB: ADS, ADR:Pink Sheets: ADDYY) is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in...
    1,417 Words | 5 Pages
  • Adidas History: 60 years of adidas
    Information 60 years of adidas – the stories that still inspire us today adidas, one of the leading sports brands in the world, is turning 60 on August 18, 2009. It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation, he creates a brand as great as any in the world. An unlikely story,...
    4,863 Words | 15 Pages
  • Adidas Introduction Adidas A World Class
    Adidas Introduction Adidas, a world class leading brand for sports equipment, accessories and apparels. The German multinational corporation design and manufactures sports equipment, clothes, shoes and many more. They are known to have the best technology and design for their running shoes and clothes which has help many athletes to perform better. It does not only manufacture sports but stuff related to fashion such as watches, perfume and sunglasses. Adidas was founded in 1949 by Adolf...
    828 Words | 3 Pages
  • Adidas Resume - 541 Words
    Adidas Mr. Hamzah • • • • • • • • • • • • • • • • • • • • • • • • • • • • • University of South Alabama /3/7h’ ce/7 îrš F or more than a decade, adidas AG’s corporate strategy had been focused on making acquisitions that would allow it to surpass Nike as the leader of the global sporting goods industry. The company’s 1998 acquisition of French sporting goods manufacturer and mar keter Salomon SA diversified it beyond footwear and apparel and into ski equipment, golf clubs, bicycle components,...
    541 Words | 2 Pages
  • Adidas Group - 1976 Words
    Introduction Choosing a Fortune 500 Company was not an easy task. The business world is so new to me and it will take me time to learn the significance of such companies. I decided to choose a company that I was both familiar and interested in. My goal is to get into sports marketing with a reputable company. Having played soccer through college and two years after Adidas is a company I am very familiar with. Additionally, TaylorMade is part of the Adidas Group. I am an avid golfer who...
    1,976 Words | 6 Pages
  • Adidas Report - 1402 Words
    Nicolas Morales Principles of Management Professor Ehiobuche May 10th, 2014 Adidas, a Company which targets the sport market and customers of the Urban upper-middle and upper class who have young men ,women and children who have passion for fitness and sports. Adidas is worth over 8.3 Billion dollars. Herbert Hainer, the CEO of Adidas makes a large chunk of that money, along with the many endorsement deals with famous celebrities. Many other people that profit from Adidas are the...
    1,402 Words | 4 Pages
  • Adidas Diversification - 535 Words
    Marketing 02/20/2013 Adidas Diversification All throughout Adidas history, the company’s objective has been to grow and expand. Adidas is the Group’s core brand and is a leader in the sporting goods market. Adidas Group is conformed of: Ashworth, Rockport, Reebok Sportswear Company and Salomon group (Adidas Strategy). These mergers helped the company expand its product line by penetrating into already existing markets, as well as give Adidas a competitive edge to compete worldwide and to...
    535 Words | 2 Pages
  • adidas strategy - 258 Words
    Strategic analysis Adidas AG is one of the world leaders in sportswear, equipment and accessories. In 2011, the company recorded a net income of $934.3 million, an increase of 18.3% over fiscal year 2010. Adidas’ excellence stems from its strong focused differentiation strategy. Focus on research and development has facilitated continuous development of new products and it plans to leverage its strong brand portfolio to create profits from its innovative products and by establishing robust...
    258 Words | 1 Page
  • Adidas Analyse - 11919 Words
    ADIDAS Executive summary In a globalized environment, where the competition has never been so intense, Adidas aims to become the leader in the footwear market. In order to reach this goal, the three bands firm focuses its marketing campaign, which reflects the company’s culture, on passion on technology. The company, thanks to these two entities, positions and differentiates itself on 2 growing segments: * Performance shoes: This segment was created for athletic consumers. Thanks to...
    11,919 Words | 36 Pages
  • Adidas Economics - 1705 Words
    [pic][pic] [pic] Economics of Adidas by Georgi Kolev Sem03 2011 Table of Contents: 1. Traditional organization forms of a company and kinds of risks involved in each of the different forms. 3 2. Factors in the economic environment influencing the business of Adidas© 4 3. Adidas© and Porter’s 5 Forces model. 5 -3.1 Major factors from each force and how they influence the industry. 5 1. Traditional organization forms of a company and kinds of risks involved in each of...
    1,705 Words | 6 Pages
  • Adidas Background - 304 Words
    ADIDAS BACKGROUND Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its American...
    304 Words | 1 Page
  • Adidas Strengths - 583 Words
    adidas Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use of sweatshops Opportunities -Acquisition of Reebok -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores Threats -Foreign...
    583 Words | 2 Pages
  • adidas materiale - 2904 Words
    Nike and Adidas: Different strategies for telling their brand stories February 5, 2013 by David Crist How do companies that sell comparable products or offer similar services differentiate themselves? What makes one brand stand out from the next? We know that numerous touchpoints are critical in influencing how we perceive and experience brands. Retail store layouts and displays, websites, commercials and sponsorships all help shape our opinions. Take Nike and Adidas, for example. Both...
    2,904 Words | 9 Pages
  • Nature of Adidas - 1224 Words
    What is the nature of Adidas? Within this report I will be writing about Adidas as an organisation and the nature of the company. Adidas is an international retailer of sportswear that is one of the second highest profitable business in this sector behind Nike however Adidas is hoping that through marketing itself well through using sporting events and the new purchase of Reebok it can overtake its main competitor as the biggest international sporting brand. Adidas as a brand is expanding...
    1,224 Words | 4 Pages
  • Adidas Advertising - 5887 Words
    Evaluation of an advertisement campaign ADIDAS “IMPOSSIBLE IS NOTHING” José Pedro Aninat Galmez MKT251.2_S2 - Advertising and Media in the Marketing Environment Table of contents…………………………………………………………………………………Page 2 1. Executive summary………………………….……………………………………………...Page 3 2. Introduction………………………………………………………………………………….....Page 4 3. Situational analysis 3.1. PESTEL analysis…………………………………………..……………………....Page 5 3.2. Market analysis – 5 strengths Porter…………………………………..Page 5 3.3....
    5,887 Words | 20 Pages
  • Adidas & Reebok - 1857 Words
    CASE- STUDY THE ADIDAS- REEBOK MERGER The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally, the case ends with a debate on whether the merger would be successful. Issues » The recent trends and structure facing the sporting goods industry » The reasons for the ongoing mergers and...
    1,857 Words | 6 Pages
  • Scale of Adidas - 1873 Words
    Adidas: Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon -In many invents is the biggest sponsor -Strong management team. -Strong control over its own distribution channel. -In the soccer industry, it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling...
    1,873 Words | 7 Pages
  • Environment and Adidas - 520 Words
    End of PESTEL ANALYSIS environmental protection laws • waste disposal • energy consumption • other resource consumption • sustainability Legal influences: • welfare legislation • employment law • health and safety • consumer protection PESTEL ANALYSIS FOR A BRAND Political Adidas policy is to control and monitor hazardous substance to protect human healthand environment one of those is to eliminate PVC making progress in...
    520 Words | 3 Pages
  • Report on Adidas - 1760 Words
     Adidas is a multinational corporation that designs and manufactures sports shoes, clothing and accessories. The company was founded by Adolf Dassler in 1948. (His older brother Rudolf later established Puma, which was the early rival of Adidas.) Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. [1] It is incorrectly believed that Adidas stands for "All Day I Dream About Sports". Actually, Adidas was named for its founder, Adolf "Adi" Dassler. The company's clothing and...
    1,760 Words | 5 Pages
  • Nike and Adidas - 4529 Words
    Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society, humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess, skill, determination, and discipline, the athlete has always held a revered place in society. Athletes, depending on...
    4,529 Words | 12 Pages
  • History of Adidas - 5779 Words
    Critical Evaluation of the adidas group, in terms of its values, ethics and performance 1. Executive summary The adidas Group is globally the second largest manufacturer of sporting attire, controlling almost a quarter (22%) of the market compared to the 33% currently commanded by its biggest rival Nike1. Although a multinational company, it was founded originally in Germany and thus its central headquarters are situated in Herzogenaurach, and home to more than 2600 workers2. Furthermore...
    5,779 Words | 16 Pages
  • Proposal Adidas - 413 Words
    Company Adidas Adidas is a German Multinational Corporation that designs and manufactures sports clothing or accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of Reebok sportswear company, TalyorMade- Adidas golf company including Ashworth, Rockport and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewears and other sports- and clothing related goods....
    413 Words | 3 Pages
  • Adidas Strategy - 1345 Words
    The environment is sport’s ultimate playground. At the adidas Group we are committed to environmental leadership and setting the standard for our industry. The adidas Group Environmental Strategy 2015 is our five-year plan to re-engineer our approach and embed performance improvements across our whole value chain. DEVELOPMENT DESIGN SALES SOURCING INNOVATION OWN OPERATIONS MARKETING USE & END OF LIFE Building on existing programmes and leveraging the passion of our people,...
    1,345 Words | 6 Pages
  • Adidas Business - 343 Words
    * Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags, shirts, watches, eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach, Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales. * To keep in line with the fast growth, the company's North American corporate unit, "adidas America", hired...
    343 Words | 1 Page
  • adida ag - 878 Words
    We are innovation and design leaders who seek to help athletes of all skill levelsachieve peak performance with every product we bring to the market.We are a global organization that is socially and environmentally responsible, creativeand financially rewarding for our employees and shareholders.We are committed to continuously strengthening our brands and products to improveour competitive position and financial performance.In the medium term, we will extend our leading market position in...
    878 Words | 3 Pages
  • Pestel on Adidas - 2583 Words
    B1076 Introduction to Business. Adidas “Research a selected business or other approved organisation and consider how it is influenced by its contemporary business environment” 12009172 Contents Page Page 3 - Introduction and political factors Page 4 - Economical and social factors Page 5 - Environmental and technological factors Page 6 - Technological factors (cont) and Legal factors Page 7 - Conclusion Page 8 - References In this report I will analyse how...
    2,583 Words | 7 Pages
  • Adidas Report - 1907 Words
    adidas did Strategic Analysis Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18, 2010 What business are we in? What business are we in? • Currently l – Athletic Performance Enhancing Footwear, Apparel & Equipment (80%) – Athletic Fashion Styled Footwear, Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas Competitive Forces Affecting adidas • Five Forces Model of...
    1,907 Words | 9 Pages
  • Revenue and Adidas - 1960 Words
    "Case 22: Adidas-Salomon" Table of Contents Executive Summary 3 1 Adidas-Salomon Strategy Overview 4 2 Strategic Fit of adidas-Salomon Businesses 4 2.1 adidas 4 2.2 Salomon 5 2.3 Taylor-Made 5 3 Financial Analysis 6 4 Issues Facing Management & Recommendations 7 5 Exhibits 9 Executive Summary Since its inception in 1949, adidas have been a leader in innovation; which is also their main competitive advantage in the market place. Along with innovation, the company...
    1,960 Words | 6 Pages
  • Swot of Adidas - 264 Words
    SWOT analysis of Adidas group Adidas produces sportswear and sports equipment. A strong brand portfolio boost the market position and reinforce Adidas as one of the leaders on the sportswear and sports equipment market. But Adidas’ brand image is also under pressure from widespread counterfeits, which creates mistrust to the brand. ** http://www.dr.dk/Nyheder/Udland/2012/07/14/0714145436.htm Strengths * Adidas is one of the market leaders of producing sporting apparel. At the...
    264 Words | 1 Page
  • Intro Adidas - 432 Words
    Introduction The Adidas AG is a German sports goods manufacturer with the brands adidas, Reebok and TaylorMade. It was founded in 1949 and is today under the direction of Herbert Hainer (chairman of the board) and Igor Landau (chairman of the supervisory board). The headquarter of the enterprise is situated in Herzogenaurach in Germany. Moreover, it has several other headquarters in the USA, Panama, the Netherlands and Hong Kong. Adidas AG is a world leader in the sporting goods industry with...
    432 Words | 2 Pages
  • Adidas History - 946 Words
    History [edit] Beginnings Adolf ("Adi") Dassler started to produce his own sports shoes in his mother's wash kitchen after his return from World War I. In 1924, his brother Rudolf Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and did well - selling 200,000 pairs of shoes each year before World War Two. However the brothers did not get on well, and in 1948 they split up [3], with Rudi forming Puma, and Adi forming Adidas. The...
    946 Words | 4 Pages
  • The History of Adidas - 3183 Words
    HISTORY OF ADIDAS Adidas was established in 1920s by Alfred Dassler and his brother Rudolph Dassler in Germany. Firstly, company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki...
    3,183 Words | 10 Pages
  • adidas organization - 557 Words
    ORGANIZING Strengths: In many avenues is the biggest sponsor, Strong management team, Brand recognition and reputation, Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.), Strong control over its own distribution channel, No bad reputation like child labor or environment pollution, In the Soccer industry Adidas has a stronghold. Weaknesses: High prices in some products, E-commerce is limited to USA, The direct sale to consumers is creating...
    557 Words | 2 Pages
  • Adidas Paper: Adolf 'Adi' Dassler Is The Founder of Adidas
    For Adidas, the beginning was with shoes. “Shoes to play in, shoes to play better in, shoes to win in.” Shoes that, one day would go on to be worn by champions that would win trophies and medals, shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today, Adidas is one of the world’s leading brands, recognized and respected. In 1925, in a small German village, the world got its first taste of Adidas. It was there, in a village by the...
    959 Words | 3 Pages
  • Adidas Mission Statement - 1495 Words
    Student: Hussein Suleiman Studentnumber: 513056 Company: Adidas Date: 24-09-2010 Course: Management and Organisation Lecturer: Drs. J.A.A. Kloosterman Day of class: Thursday Class: 3IBM1 Student: Hussein Suleiman, Studentnumber: 513056, Group: 3IBM1 Company: Adidas Adidas Adidas is a name that stands for competence in all sectors of sport...
    1,495 Words | 12 Pages
  • Adidas Strategic management report
     Adidas Strategic management report Company Profile: Adidas Group is the largest sportswear manufacturer in Europe and also the world’s second largest producer of sports footwear, apparel and accessories. They have over 80 years of operation history in this market segment and have prided themselves traditionally with the manufacture of cutting edge products made to last. Adidas’s direct competitor is Nike in which the former purchased Reebok to increase their market...
    2,165 Words | 7 Pages
  • Adidas Case Stydy - 9355 Words
    ACKNOWLEDGEMENTS First of all, our praise and grateful is due to Allah SWT, The Almighty, and The Benevolent for His blessing and guidance in giving and granting us the inspiration to embark on this assignment and instilling in all of us the strength to see that this report becomes presentable. Our deep gratitude and thanks goes to our parents for giving us the moral and financial support to pursue our study. Nobody can repay them accept Allah SWT and forever we will be...
    9,355 Words | 54 Pages
  • Adidas Market Strategy - 572 Words
    1. Brief background Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe...
    572 Words | 2 Pages
  • Adidas Case Study - 478 Words
    Case: Adidas Current Situation * In 2008, Adidas achieved a number of significant strategic goals. However, it has lost market share in the athletic footwear market to Nike through the first nine months of the year. * Adidas has a strategy that´s focused on extending its leadership in product innovation, creating a differentiated image for the products offered by each of its three business segments. Corportate Governance External Environment PEST Political * Multinational...
    478 Words | 3 Pages
  • Industrial Report of Adidas in India
    ry [pic] [pic] Impossible is nothing [pic] Industry Clothing and Goods manufacture Founded 1924 (registered in 1949) Founder(s) Adolf Dassler Headquarters Herzogenaurach, Germany Where al served...
    5,958 Words | 23 Pages
  • Swot Analysis Adidas - 593 Words
    SWOT Analysis Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets, which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football...
    593 Words | 2 Pages
  • Adidas History 1 - 1845 Words
    Adidas History Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep...
    1,845 Words | 7 Pages
  • Organizational Design of Adidas - 1971 Words
    Organizational Design of Adidas In this chapter, we have reviewed the Organizational Structure and Culture of Adidas. Though Adidas-Salomon is a company, which is in the business of manufacturing and marketing a wide range of products, the emphasis of our study is on the footwear business (core business) of Adidas. A Review on the Organizational Structure of Adidas The Head Quarter of Adidas-Salomon is situated in a small town named Herzogenaurach in Germany. This head office only manages...
    1,971 Words | 8 Pages
  • Adidas Case Analysis - 777 Words
    Ellen Meyer Dr. White MANG 497 March 29, 2012 Adidas Case Analysis Current Strategy Adidas went through a stage of restructuring when the company’s corporate strategy needed to be revamped. Before 2009, adidas focused on making acquisitions that would ultimately lead to overtaking Nike as the leader of the global sporting goods industry. In 2009, adidas restructured the corporate strategy to extend its leadership in product innovation, creating a differentiated image for the...
    777 Words | 3 Pages
  • Comparison Between Adidas & Nike
    The company that has first 3 letters similar to mine is Adidas & the other company in the same sector was Nike. The Mission statement of Adidas is : “The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated to consistently delivering outstanding financial results. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with...
    264 Words | 1 Page
  • Pest & Swot Analysis of Adidas
    ----------------------------------- Lopito Jan 25, 2008 Addidas- You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of...
    2,024 Words | 7 Pages
  • ADIDAS 5 forces model
    Industry Analysis of ADIDAS using Porter’s Five Forces Model 1. Degree of Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike and PUMA. The rivalry among existing competitors is pretty high in the sports and footwear industry. As ADIDAS deals with products of low product differentiation and the switching costs are low, the degree of rivalry is so high. The diversity of rivals, that is the rival firms like NIKE, PUMA are of different...
    599 Words | 2 Pages
  • Adidas Marketing Plan - 20768 Words
    





 
 Final
Assignment
 
 Nathan
Coury
 Christien
Crynes
 Erin
Dodds
 Priya
Nathan
 Jackie
Smith 
 April
30,
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry,
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style,
as
opposed
to
...
    20,768 Words | 12 Pages
  • Adidas Marketing Plan - 3022 Words
    For immediate release Herzogenaurach, May 3, 2012 First Quarter 2012 Results: Group sales increase 14% on a currency-neutral basis Net income attributable to shareholders up 38% to € 289 million adidas Group increases full year guidance • • • • • Comparable Retail store sales grow 9% currency-neutral TaylorMade-adidas Golf sales increase 32% currency-neutral Operating margin up 1.1 percentage points despite gross margin decline Net borrowings down 30% to € 640 million at quarter-end...
    3,022 Words | 9 Pages
  • Adidas Strategic Management - 3739 Words
    ADIDAS STRATEGIC MANAGEMENT OBJECTIVES: To identify the main strategic issues facing Adidas in maintaining their current global competitive position. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management decisions of the company. To make appropriate recommendations for the future. Summary: This report sets out the different...
    3,739 Words | 12 Pages
  • Products: Running Adidas - 2378 Words
    PRODUCTS Running Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of...
    2,378 Words | 7 Pages
  • Adidas Brand Case Study
    Adidas: Brand Case Study Company Background: Adidas was founded in 1949. Adolf Dassler was the founder, hence the name “Adidas”. Dassler passed away in the 1980’s and his family carried on the business. However, in the 90’s, new CEO Robert Louis-Dreyfus switches the philosophies of the company from a manufacturing & sales company to a marketing company. The company then went public in 1995. Then in 2000, an ambitious Growth and Efficiency program is initiated. In 2005, the Solomon group sold...
    411 Words | 3 Pages
  • Adidas Group & Originals - 670 Words
    BACKGROUND OF THE COMPANY Adidas is a German company founded by Adolf (“Adi”) Dassler, from whom the name Adidas came to be, in the town of Herzogenaurach in 1949. He was an athlete and a shoe maker and his aim was to provide every athlete with the best possible equipment. At present, Adidas is the leading brand under the Adidas Group that also Adi Dassler Source: http://www.adidas-group.com/de/spirit ofsports/assets/SoS_Story_Image/1949.jpg owns Reebok and Taylor Made Golf. Adidas is split...
    670 Words | 3 Pages
  • 1936 Summer Olympics and Adidas
    William Mckenzie March 11, 2013 BADM. 340 All Day I Dream About Success (ADIDAS) Adidas was founded in 1948 by Adolf Dassler after him and his brother Rudolf parted ways where his brother then went on to create the rival Puma. Adidas is a leader in the sport wear industry with leadership position in the footwear market. Adidas is a German multinational corporation that design and manufacture sports clothing and accessories based in Herzogenaurach, Bavaria, Germany which is the...
    274 Words | 1 Page
  • Adidas reebok mergers - 1155 Words
    Introduction On August 03, 2005, Adidas-Salomon AG (Adidas), Germany's largest sporting goods maker announced acquisition of the US-based Reebok International Limited (Reebok) for $3.8 billion. The share prices of both the companies recorded an increase on the day of the announcement of the deal. The share price of Adidas increased by 7.4% from €147.52 on August 02, 2005 to €158.45 on August 03, 2005 on the Frankfurt stock exchange, while Reebok's share price at the New York Stock Exchange...
    1,155 Words | 4 Pages
  • Adidas Future Plan - 840 Words
    32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988, when it was transformed into a corporation.The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7.74 billion in 2004. adidas’ product range includes shoes, apparel and accessories for basketball, golf, soccer, fitness and training.The company has over 14,000 employees, 110 subsidiaries and sources from 840 factories...
    840 Words | 3 Pages
  • Supply Chain of Adidas - 523 Words
    Supply Chain Structure The adidas Group has outsourced most of its production. We work with more than 1,200 independent factories from around the world that manufacture our products in 63 countries. The most dominant sourcing locations are: China, India, Indonesia and Vietnam. Our supply chain is global and multi-layered, with many different types of business partners, some of who are directly contracted factories, and others who are not. In 2011, the top five countries per region by number...
    523 Words | 3 Pages
  • Marketing Segmentation of Adidas - 1427 Words
    Introduction Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at €10.38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze...
    1,427 Words | 5 Pages
  • Adidas advertising campaign: All in
    Table of contents Introduction about Adidas Introduction about Adidas All In Genesis of the campaign Campaign message Position Campaign at glance Advertisement objectives Specific target audience Media vehicle selected Event management objective Adidas in Vietnam in this campaign Campaign Effectiveness Recommendation Reference Introduction about Adidas Adidas is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach, Bavaria,...
    5,425 Words | 17 Pages
  • Puma Ag and Adidas Type
    Adidas adidas Type Aktiengesellschaft Traded as FWB: ADS, OTCQX: ADDYY Industry Apparel, accessories Founded 1924 as Gebrüder Dassler Schuhfabrik (registered in 1949)[1] Founder(s) Adolf Dassler Headquarters Herzogenaurach, Germany Area served Worldwide Key people Igor Landau (Chairman) Herbert Hainer (CEO) Products Footwear, sportswear, sports equipment, toiletries Revenue €14.488 billion (2012)[2] Operating income €1.011 billion (2012)[2] Profit €1185...
    2,891 Words | 11 Pages
  • Adidas Strategic Business Plan
    STRATEGIC BUSINESS PLAN Daniel Patrick Carl Ross Premtim Kryeziu Jhad Hindi Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14...
    6,822 Words | 31 Pages
  • Marketing Principles: Adidas - 3530 Words
    FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier, Student Name: Rita Zheng ID: 005FM711 Level 1.1.1, Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis...
    3,530 Words | 12 Pages
  • Adidas 2008 Study Case
    Adidas in 2008: has corporate reestructuring increased shareholder value February 25, 2010 ADIDAS IN 2008: HAS CORPORATE REESTRUCTURING INCREASE SHAREHOLDER VALUE? 1. Introduction (History) Gebrüder Dassler Schuhfabrik was established in Germany around 1920 by two brothers Adolf Dassler and Rudolf Dassler whom in 1948 decided to separate and created their own firms. The first one called Adidas (Adolf-Adi) and the second Puma. After the World Cup in 1954 Adidas become in a...
    1,504 Words | 7 Pages
  • Financial Report Adidas - 5980 Words
    Student number: 0880732 Term paper Handelshøyskolen BI - Adidas AG - Exam code and name EXC 25093 Financial Statements and Valuation Hand-in date: 15.04.2011 Place of study: BI Oslo Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports Apparel Industry 1 Economic Situation 2 - Financial Statement Evaluation 2 - Profitability ratios 3 - Efficiency ratios 4 -...
    5,980 Words | 33 Pages
  • Nike vs Adidas - 2251 Words
    Title of Project Comparing the performances and marketing strategies of sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits, revenues, market share, the company employers and employees, size of the market share, steps for increasing the social performance, products performance, dividends per share,...
    2,251 Words | 6 Pages
  • Five Forces Analysis: Adidas
    Five Forces Analysis Intensity of Competitive Rivalry There are several firms fiercely competing Adidas for more market share, including Nike, Puma, Reebok and Umbro to name a few. Adidas must ensure that their goods are of a high quality and at a reasonable price in order to keep their market share in this industry. Intensity in this industry is high as there are a large number of organisations with similar products all trying to gain market share. Threat of Entry to the...
    528 Words | 2 Pages
  • Adidas branding strategies - 1072 Words
    Strategic Brand Management of Adidas Duraiganasan Subramaniam SCSJ-0003731 BA456 Marketing Cases Mr.Francis Ng Adidas Introduction Adidas is a Germany multinational corporation that design and manufacture sport accessories and clothing. Besides, its core business adidas also have leverage its product types such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adolf Dassler, founded adidas in 1948, after the separated from his brother Rudolf who was...
    1,072 Words | 4 Pages
  • G5 Projet Adidas - 2359 Words
    Marina Vaharis Lucie Pasche Béat Grand Nicholas Pepper Company Valuation Group 5 Project: ADIDAS _____________________________________________________________________________________________ NEUTRAL (HOLD) Current price 83.30 Price Range 55 - 87.34 Currency € 1. Executive Summary Adidas has been showing above average performance on the Stuttgart stock exchange in the last few months. However, our recommendation is to (short or) have a neutral position on Adidas’s shares. We think that the...
    2,359 Words | 10 Pages
  • ASSIGNMENT GROUP ADIDAS 191014
    INTRODUCTION Company Profile Founded by Bavarian shoe designer Adi Dassler, Adidas is one of the world’s most recognized brands. From the 1950s through the 1970s, Adidas drove the world’s athletic shoe market with its product originality. During that time, Adidas grew exponentially from a small, German, family-owned business into a multi-billion dollar, global sporting goods enterprise. Building its brand on “passion for sport,” Adidas prides itself on an unrelenting work ethic, its strong...
    1,269 Words | 5 Pages
  • Adidas Growth Strategies - 2403 Words
    IV. Introduction This analysis is about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas, Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear, apparel and accessories. The brand is further divided into...
    2,403 Words | 8 Pages
  • Pest Analysis of Adidas - 330 Words
    1. PEST Analysis of Adidas 1.1 Political Factors Adidas generates policies and monitor hazardous substance to protect human health and environment . and also it protects the rights of its employees by following labour laws on country specific way. Adidas a multinational company need to consider the global political state as well as domestic political issues. It is important to monitor the government’s laws which affect the business of adidas. Since the political arena has a huge influence...
    330 Words | 2 Pages
  • Swot Analysis of Adidas - 262 Words
    SWOT Analysis S (Strengths) 1. 2. 3. 4. 5. Adidas is a globally know brand name. Produce a high quality products. International Brand awareness and recognition. Popular for sports footwear, clothing and accessories. Adidas is the biggest brand in the sport market, so it enjoys long term relations with the Olympics, FIFA World Cup etc. 6. Diversity and variety in products offered. 7. Adidas is known for its innovative and functional designs. 8. The electronic communication of Adidas is well...
    262 Words | 1 Page
  • With Adidas and Reebok Combined,
    With adidas and Reebok Combined, Will Nike Still Crush the Competition? September 21, 2005 Letter of Transmittal September 21, 2005 "Will adidas' forthcoming takeover of Reebok help the new company achieve sustainable competitive advantage over industry leader Nike?" After researching the many aspects of this question, we were able to come to a conclusion. In order to address the full scope of the question our team evaluated the following areas: • Background Information •...
    8,990 Words | 32 Pages
  • Adidas Marketing Strategy - 3327 Words
    ||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer, part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The...
    3,327 Words | 11 Pages
  • Adidas Fincial Analysis - 6646 Words
    lysisscoring on all fields Annual Report 2005 Net Sales € in millions Financial Highlights (IFRS) 1) 2001 2002 2003 2004 1) 2005 1) lllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllllllllllll llllllllllllllllllllllll llllllllllllllllllllllllll llllllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllll...
    6,646 Words | 32 Pages
  • Corporate Strategy of Adidas - 8197 Words
    Corporate Strategy Of Adidas   SCOPE OF THE FIRM VERTICAL INTEGRATION STRATEGIES (EXISTING MARKET/ DIFFERENT STAGE OF PRODUCTION) A vertical integration strategy describes “The degree to which a firm owns its upstream suppliers and its downstream buyers” (Blackwell Reference Online, Vertical Integration Strategy). The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings Adidas produced all the shoes and apparel on its...
    8,197 Words | 26 Pages
  • ADIDAS COMPANY ANALYSIS - 2272 Words
     Adidas Company Analysis Executive Summary Adidas saw their total revenues increase from $10.3B in 2007 to $10.8B in 2008, but it decreased to $10.4B in 2009. Along with an increase of goods sold expense, from $5.4B in 2007 to $5.7B, this has lead to a reduction in their net income from $642.0M to $245.0M. Debt as a percent of total capital decreased at Adidas over the last fiscal year to about 32%, it was still in-line with the Textiles, Apparel and...
    2,272 Words | 10 Pages
  • Adidas Brand Audit essat
    ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2...
    3,743 Words | 13 Pages
  • Adidas Group 89 - 1730 Words
    Historical Background Back in 1924 Dassler Brothers established the Gebruder Dassler shuhfabrik which was the predecessor company of Adidas. After the World War II the two brothers had a rival, the company dissolved and Rudi Dassler established PUMA and Adi Dassler, renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. The most of the...
    1,730 Words | 6 Pages
  • Adidas Global Business Paper
    Adidas Kisha Dean Tusculum College BSN-554 Introduction Adidas was formed in 1948 and named for its founder Adolf “Adi” Dassler. It is currently the largest manufacturer of sportswear in Europe, while it is second worldwide after Nike. It is based in Germany and currently has more than one-hundred and seventy subsidiary companies. The company was formed after Dassler and his brother Rudolf disbanded their previous company, Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory)....
    1,968 Words | 6 Pages
  • Adidas Management Paper - 2178 Words
    Adidas Table Of Contents * Introduction 2 * 4 Environmental Factors 3 * 2 Major Factors 4 * Planning, Strategizing, Organizing, Leading, Controlling 5 * General Conclusion 6 * General Recommendations 7 Introduction Adidas Group. A company that is still delivering state-of-the-art sports footwear, apparel and accessories that has been renown for it tradition trademark of it “three stripes” internationally over the...
    2,178 Words | 8 Pages
  • Market: Strategic Management and Adidas
    Introduction adidas – a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf (“Adi”) Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War....
    2,230 Words | 8 Pages
  • Adidas S.W.O.T Analysis - 1377 Words
    Strengths * In many invents is the biggest sponsor * Strong management team * Brand recognition and reputation * Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) * Strong control over its own distribution channel * No bad reputation like child labor or environment pollution * In the Soccer industry, Adidas has a stronghold Weaknesses * High prices in some products * E-commerce is limited to USA * The...
    1,377 Words | 5 Pages
  • Adidas: Information System - 1422 Words
    INFORMATION SYSTEMS IN ADIDAS UK Case study based on interview with Christopher Caddick IT manager in Trafford Distribution Centre Author: Krzysztof Bazan Submitted 02/03/2010 What is the Adidas? What are the information systems used by the company? What are the systems used for? What is a history of systems implementation within the company and why they were brought in? Are there any further plans for information systems in the Adidas UK and Adidas UK area north. Adidas is a German-based...
    1,422 Words | 5 Pages
  • Adidas Reebok Merger Abstract
    Business Organization and Human Resources Academic Year 2011/2012 Adidas and Reebok Merger Abstract The purpose of this paper is to analyze Adidas acquisition of Reebok and its external and internal consequences that represented an important shock that affected the dynamics and the mechanisms of the sporting industry. On August 2005 , Adidas-Salomon AG (Adidas) announced the intention to acquire Reebok International Limited (Reebok) for $ 3.8 billion. The goal of this merger was to...
    730 Words | 3 Pages
  • Management Adidas Project - 1692 Words
    [pic] Date: Spring 2007 Management 200 [pic] By:- Table of Contents o Introduction ▪ History of the Organization ▪ Products and Services ▪ History in Egypt ▪ The Aim of the this Project o Mission and Vision of the organization (P. 7) ▪ Mission Statement ▪ Products ▪ Level of Price ▪ Target Group o Analysis of the Internal...
    1,692 Words | 6 Pages
  • Strategic Analysis of Adidas Ag
    Strategic Analysis of Adidas AG Table of Contents Sections | | Pages | Ⅰ. | Introduction | 3 | Ⅱ. | Suitability Evaluation | | | 1. Strategic Position | 3 | | 1.1 Competitive characteristic | 3 | | 1.11 Five Forces Framework | 3 | | 1.2 Strategic capabilities | 5 | | 1.21 Dynamic Capabilities | 5 | | 1.22 VRIN | 5 | | 1.3 Vertical Integration | 6 | | 2. Strategic options | 7 | | 2.1 Market development | 7 | | 2.11 Market Driver | 7 | | 2.12...
    6,694 Words | 20 Pages


All Adidas Essays