• New Jean Company Marketing Plan.
    I. Business Analysis Current Situation. Sacred Brand Jeans (SBJ) is a premium lifestyle brand that offers every woman the freedom to feel sexy, stylish, and edgy. We believe in the notion that every woman regardless of size deserves to dress like a diva. The SBJ collection is cut from the highest
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  • Global Marketing Management: Planning and Organization
    Global Marketing Management: Planning and Organization Section A: Global Marketing Management Global Marketing Management: An Old Debate and a New View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “stand
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  • Marketing Planning for a Shoe Company
    Contents Introduction 3 Objectives 3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters five forces model 6 Marketing Mix 7 Key problems, which may make implementat
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  • Marketing Plan for It Consulting Company
    Introduction: The Mimosa Agency is made up of creative young minds that put a twist on the every-day appeal. Mimosa is dedicated to helping our clients accomplish their goals. The promotional tactics that we use put a spin on the ordinary while presenting them in a professional manner. The Mimos
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  • Value Based Marketing - a General Insurance Case Study
    Value Based Marketing – A General Insurance Case Study 1.0 Introduction As the global financial crisis begins to take effect in the ASEAN region and Malaysia alike, it becomes a test on the strength of internal capabilities of financial institutions, which have been operating under a tightly
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  • Marketing Audit Project/Keebler Company
    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person's stated preferences and mood. Mor
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  • Marketing Plan for Business Basic Phone Company
    Executive Summary Business Basic Phone Company is currently in the maturity phase, with competitors increasing and customer needs changing. The following report investigates possible changes such as trade in schemes and expanding the target market, threats such as competitors and opportunities poss
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  • Nissan Motor Company Ltd: Marketing Plan
    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's per
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  • The Marketing Strategy About the Products of Company
    Background Established in 2004, VinaGame was the first company to launch an online game in Vietnam. Founded by passionate gamers, VinaGame has built its own data centers and 24/7 customer service operations. In addition, it's self-developed distribution network is a big success, reaching most of
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  • Marketing and Strategy Objectives
    Marketing strategy and objectives Before a business like Cadburys start to make money they need to look and do some research about marketing objectives. Setting objectives are important. It focuses the company on specific aims over a period of time and can motivate staff to meet the objectives
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  • As a Recently Appointed Marketing Manager to a Local Company You Have Been Asked to Convince the Management Team of the Benefits of Adopting the Marketing Concept.
    “Marketing is a social and managerial process by which individuals and groups obtain hat they need and want through creating and exchanging products and value with others.” (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these f
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  • Marketing Plan Soft Drink Company 1st Half
    Executive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and onl
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  • Report on Marketing Audit Analysis Tools for Company X
    Title: Report on the most appropriate marketing audit analysis tools for the X Group To: Marketing Director, X Group From: Marketing Consultant Date: January 4th, 2005 Purpose of report The X Group are undertaking a complex marke
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  • Regionalization and Marketing Mix Strategies of a Company
    University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Ha
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  • Zurich Financial Services Communications Audit Report:
    Executive Summary: Communications Audit examining and Investigating Internal & External aspects of the Organisation. Key objectives of this report were the discovery and utilisation of key communication tools internally and externally by using primary & secondary research, and reporting the key fin
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  • Challenges and Opportunities of the Global Insurance Industry
    Introduction The global insurance industry seems to have escaped the worst of the financial crisis in comparison to other financial institutions. Day to day business has been relatively unaffected but the area that gave the most cause for concern has arisen from exposures to risky financial instru
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  • Insurance Career
    Nature of the Work Insurance agents sell one or more types of insurance, such as life, property, casualty, health, disability, and long-term care (Edwards, 1999, A12). Agents sell insurance policies to individuals and businesses to provide protection against loss or catastrophe. Insurance agents co
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  • Analyzing the Marketing of Rehabilitation Goods & Services and the Dis
    The Marketing of Rehabilitative Goods and Services by Gary L. Albrecht was written with the intention of giving its reader a better understanding of who has the most to gain in the business of rehabilitative services. One position states that the institutions benefit most, while others feel it is t
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  • Sirius Satellite Radio Marketing Plan
    Sirius Satellite Radio, Inc. SITUATION ANALYSIS COMPANY BACKGROUND SIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to distribute sat
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  • Marketing of Ge
    Brief Contents Objective: Lambin (2000) states that ‘' marketing is a business philosophy and an action-oriented process which is valid for every organization in contact with its constituency of users.'' He make the distinction between marketing as a ‘'system of thought'' (or strategic marketing)
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