• New Jean Company Marketing Plan.
    I. Business Analysis Current Situation. Sacred Brand Jeans (SBJ) is a premium lifestyle brand that offers every woman the freedom to feel sexy, stylish, and edgy. We believe in the notion that every woman regardless of size deserves to dress like a diva. The SBJ collection is cut from the highest...
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  • Global Marketing Management: Planning and Organization
    Global Marketing Management: Planning and Organization Section A: Global Marketing Management Global Marketing Management: An Old Debate and a New View: The approaches to global marketing have revolved over the decades. The following trends have been observed: ▪ 1970’s: “stand...
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  • Marketing Planning for a Shoe Company
    Contents Introduction 3 Objectives 3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters five forces model 6 Marketing Mix 7 Key problems, which may make implementat...
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  • Marketing Plan for It Consulting Company
    Introduction: The Mimosa Agency is made up of creative young minds that put a twist on the every-day appeal. Mimosa is dedicated to helping our clients accomplish their goals. The promotional tactics that we use put a spin on the ordinary while presenting them in a professional manner. The Mimos...
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  • Value Based Marketing - a General Insurance Case Study
    Value Based Marketing – A General Insurance Case Study 1.0 Introduction As the global financial crisis begins to take effect in the ASEAN region and Malaysia alike, it becomes a test on the strength of internal capabilities of financial institutions, which have been operating under a tightly...
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  • Marketing Plan for Business Basic Phone Company
    Executive Summary Business Basic Phone Company is currently in the maturity phase, with competitors increasing and customer needs changing. The following report investigates possible changes such as trade in schemes and expanding the target market, threats such as competitors and opportunities poss...
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  • Nissan Motor Company Ltd: Marketing Plan
    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's per...
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  • Marketing Plan Soft Drink Company 1st Half
    Executive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and onl...
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  • Regionalization and Marketing Mix Strategies of a Company
    University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Ha...
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  • Report on Marketing Audit Analysis Tools for Company X
    Title: Report on the most appropriate marketing audit analysis tools for the X Group To: Marketing Director, X Group From: Marketing Consultant Date: January 4th, 2005 Purpose of report The X Group are undertaking a complex marke...
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  • Marketing Audit Project/Keebler Company
    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person's stated preferences and mood. Mor...
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  • As a Recently Appointed Marketing Manager to a Local Company You Have Been Asked to Convince the Management Team of the Benefits of Adopting the Marketing Concept.
    “Marketing is a social and managerial process by which individuals and groups obtain hat they need and want through creating and exchanging products and value with others.” (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these f...
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  • Marketing and Strategy Objectives
    Marketing strategy and objectives Before a business like Cadburys start to make money they need to look and do some research about marketing objectives. Setting objectives are important. It focuses the company on specific aims over a period of time and can motivate staff to meet the objectives...
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  • The Marketing Strategy About the Products of Company
    Background Established in 2004, VinaGame was the first company to launch an online game in Vietnam. Founded by passionate gamers, VinaGame has built its own data centers and 24/7 customer service operations. In addition, it's self-developed distribution network is a big success, reaching most of...
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  • Zurich Financial Services Communications Audit Report:
    Executive Summary: Communications Audit examining and Investigating Internal & External aspects of the Organisation. Key objectives of this report were the discovery and utilisation of key communication tools internally and externally by using primary & secondary research, and reporting the key fin...
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  • Challenges and Opportunities of the Global Insurance Industry
    Introduction The global insurance industry seems to have escaped the worst of the financial crisis in comparison to other financial institutions. Day to day business has been relatively unaffected but the area that gave the most cause for concern has arisen from exposures to risky financial instru...
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  • Marketing Plan for Fittness Center
    Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 • Mission Statement 3 • Goals 3, 4 • Competitive Advantage 4 3. Situation Analysis 4 • SWOT Analysis 4, 5 • Company Analysis 5 • Customer Analysis 5, 6 • Industry Analysis 6 4. Market-Product F...
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  • Personal Marketing Plan
    OBJECTIVES Combining business school education, professional/personal development training, self education along with life experiences directed me toward beginning a career as an entrepreneur. Many years have been spent taking classes and exploring various business opportunities. I s...
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  • Marketing Plan- Emirates
    Contents 1. Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry……………………………………
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  • Marketing Management
    DBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and posit...
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