• Zara and H&M
    approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain, where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group, which we believe to be from kids to...
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  • Zara
    women. Zara’s major target is women, and their primary age group is between25 to 40.(Branding project of zara,2011) Goals and Objectives: Become the world leader in retail clothing by focusing on product variety, speed-to-market and store position Establishing loyalty to consumers, Provide...
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  • Case Study
    . However aside from this the company also targets customer is based on their sense of fashion and style e.g., contemporary, trendy, classic, grunge, Latino etc. Zara blends the ethnicity of the brand as well as its target market in its product offering which match a variety of tastes and settings...
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  • Zara
    organisations for which a business creates and maintains a marketing mix specifically designed to satisfy the needs of group members.” In order to target market, evaluation of the relevant marketing segments and selection specific target markets is required. In terms of Zara there is a wide target of...
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  • Zara Mkg Plan
    not define their target by segmenting ages and lifestyles as traditional retailers do. Zara's global target market is a young, educated one that likes fashion and is sensitive to fashion, but is price-conscious. In Ireland, there are only 3 Zara stores as of March 2005. The Market analysis table...
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  • Zara
    retail. In Mexico, on the other hand, Zara will target upper middle class buyers, positioning itself as a high-premium brand due to consumer’s trendy orientation. 2.3. Asia Asia represents the third alternative market for Zara, with 23% of the global market share of retail on clothes. The main focus...
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  • Zara Global Strategy
    there is more homogeneity in fashion which supported Zara's brand of clothing since its target market is consumers receptive to fashion. Moreover Zara has an adequate system of knowing local trends and tastes which it would reflect in its designs. The strategy of opening one store for information...
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  • Marketing Plan
    finishing of the products, primarily of high end, as well. 3. Market Trends. Each other especially if multiple locations are within the same city. Also, the other 544 Inditexstores located in Spain can cannibalize Zara’s sales since the majority of the chains have a similar target market to Zara...
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  • Zara - Marketing Research
    and which can be measured as an indicator of the global market share. the company targets its customers purchasing and browsing growth to be reliable for its positioning. · to continue business growth into Asia Pacific region in particluar Austraila and New Zealand - Zara relies more on location...
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  • Zara vs H & M - Competitor Analysis
    different cultures and generations. TARGET MARKET : ZARA Zara sells apparel, footwear and accessories for women, men and children. Product lines were segmented into these three categories, with further segmentation within the women’s line as it was considered the strongest out of the three, with an...
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  • Stp(Brief) of Zara
    of fashion and style e.g., contemporary, trendy, classic, grunge, Latino etc. (Safe, 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match a variety of tastes and settings. Targeting Strategy Inditex with its brand Zara has targeted a...
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  • Marketing Mix of Zara - Flagship Store
    Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix, in terms of the effectiveness with which they are used to appeal to the core target marketZARA – flagship chain store List of Contents I. Introduction...
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  • Zara - Unique Business Model
    enabled them to deliver on their positioning and promise to offer affordable, trendy clothes to its fashion conscious target market in quick time. With Zara you don't have to be a millionaire to look like a million dollars. Zara's global strategy is to offer cutting edge fashion at affordable prices by...
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  • Zara Analysis
    . Zara’s target market is very broad because the brand does not define its target by segmenting ages and lifestyles as traditional retailers do. The main target of Zara is young (20 to 35 years old), educated, urban, and is sensitive to fashion. As people around the world get more access to information...
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  • Zara Marketing Plan
    . -Geography, demographic, psychographic, benefits, and usage rate are the main bases for segmenting consumer markets. -Demographic segmentation plays a big role for Zara. -It includes gender, age, ethical norms, and family life cycle. -Zara's target market is mostly women and fewer men. Zara...
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  • Strategic Analysis
    .” Target Market & Price Zara sells apparel, footwear and accessories for women, men and children. Product lines were segmented into these three categories, with further segmentation within the women’s line as it was considered the strongest out of the three, with an overwhelming majority of women...
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  • Zara Casestudy
    are the major drawbacks of this strategy. Inditex tries to tackle cannibalization by differentiating the brands mainly through the product, target markets, store presentation and retail image. Answer 4: Cannibalization could be a vital risk for the development of Zara. Its extensive location...
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  • Zara
    changes in fashion. Market Summary Zara offers clothes, footwear and accessories to women (60%) and men (25%), as well as clothing and accessories for children (15%). People at Zara do not define their target by segmenting ages and lifestyles as traditional retailers do. Zara's global target market...
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  • Zara Group
    1) A description of products currently sold overseas 2) Identify the geographic markets being served 3) Summarize current marketing strategy (as we perceive it) a. Identification of the primary and secondary target markets b. Marketing mix (6P’s for retailers) 4) Identify sales and...
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  • Zara Supply Chain Analysis
    market demand and have extensive control over its design and production process (1). Inditex, the clothing company that owns Zara is extremely vertically integrated. It is comprised of over 100 design, manufacturing, and distribution companies (3). Contrary to the common practice of ousting unnecessary...
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