• Non-Interest Diversification in Banking, the New Paradigm Shift After Liberalization and Its Relevance as a Marketing Strategy
    Page 1 of 131 Non-interest diversification in Banking, the new paradigm shift after liberalization and its relevance as a Marketing Strategy Subrato Bhadury Abstract The Indian commercial banking system partly because of its strategic marketing shift and partly due to investment management and v
    Premium 39023 Words 157 Pages
  • Organization Behavior
    Definition: A field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization's effectiveness. "Organizational behavior is an applied behavioral science that is bu
    Premium 11935 Words 48 Pages
  • Online Shopping Behavior
    Search mode and purchase intention in online shopping behavior Per E. Pedersen1 Professor Herbjørn Nysveen2 Associate Professor 1 Per E. Pedersen, Professor, Agder College, Grooseveien 36, 4876 Grimstad, Norway, +47 37 25 32 19 (phone), +47 37 25 31 81 (fax), per.pedersen@hia.no 2 Herbj
    Premium 6348 Words 26 Pages
  • Consumer Behavior
    CONSUMER BEHAVIOR: THE PSYCHOLOGY OF MARKETING Introduction The study of consumers helps retailers improve their marketing strategies by understanding issues such as how • The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, an
    Premium 19434 Words 78 Pages
  • Consumer Behavior
    Consumer Behavior Wayne D. Hoyer & Deborah J. MacInnis Fifth Edition Part 1 An Introduction to Consumer Behavior 1 Chapter 1 Understanding Consumer Behavior 2 Enrichment Chapter Developing Information About Consumer Behavior 27 Part 2 The Psychological Core 43 Chapter 2 Motivation, Ability, and Op
    Premium 36848 Words 148 Pages
  • Consumer Behavior in the French Android Gaming Market
    Rouen Business School Master Grand Ecole Marketing in French Excellence Program ______________________________________________________ Mémoire CONSUMER BEHAVIOR IN THE FRENCH ANDROID GAMING MARKET CHRISTOPHER LLOYD HONOUR SANTANDER SUPERVISOR: JOONAS ROKKA _________________________
    Premium 37476 Words 150 Pages