• Online Marketing Strategy
    other quantitative and qualitative studies to answer why it is happening. Qualitative Metrics Web Analytics Metrics Quantitative Metrics The data is analysed and action points are generated. Ultimately, the purpose is to make data driven decisions on what to implement and optimize in the online...
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  • Product Plan
    ® W HITEPAPER / D riving Marketing Relevance FIRST IN A SERIES ON THE VALUE OF DIGITAL INTELLIGENCE From Insight to Action Staying Relevant Through In-the-Moment Digital Intelligence BY STEVE EARL, DIRECTOR OF PRODUCT MARKETING AND RICK WEITHAS, SENIOR PRODUCT MARKETING MANAGER At a Glance ...
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  • Web Mining a Key Enabler for E-Services
    mining, its types, need for web mining, some tools for Web mining and present an overview of how it is helpful for various E-services, like customer behavior analysis, E-commerce, E-learning, E-banking etc. Key Words: Web mining, Web content mining, Web usage mining, Web structure mining, E-commerce...
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  • Social Media Marketing File
    producing measureable ROI, increase budget liberally 49% promising tactic, eventually produce ROI, increase budget conservatively 27% value unknown, why invest more? 17% basically free, keep it that way • Destined to get what they pay for . 4 Q3. How will you get there from here? Develop a strategy...
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  • Gender
    Gender as a moderator of reciprocal consumer behavior Natalia Kolyesnikova, Tim H. Dodd, James B. Wilcox Article information: To cite this document: Natalia Kolyesnikova, Tim H. Dodd, James B. Wilcox, (2009),"Gender as a moderator of reciprocal consumer behavior", Journal of Consumer Marketing, Vol. 26...
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  • Cognitive Psychology of Web Design
    of Web Design Designers often don’t take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build. Psychological principles are either looked upon as unnecessary, or too complicated. But the truth is that they’re neither...
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  • Seo Guide
    What is Search Engine Optimization (SEO)? SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes...
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  • internet marketing
    ............................................................................ 49 Figure 7. Comparison of the number of searches and potential new visitors for the selected three keywords............................................................................................ 53 LIST OF TABLES ...
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  • Thesis
    of Marketing Editor Univ.-Prof. Dr. Rainer Olbrich RESEARCH PAPER No. 7 Rainer Olbrich / Christian Holsing Consumer Product Search and Purchasing Behavior in Social Shopping Communities – A Clickstream Analysis Hagen 2011 With kind support of SAS Deutschland (SAS Institute GmbH) © Lehrstuhl für Betriebswirtschaftslehre...
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  • Search Engine Optimization
    the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors. 2.1.2 Number of keywords on a page Keywords must be used at least three to four times in the page text. The upper limit depends on the overall...
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  • Does Online Consumer Generated Media Influence Attitudes Towards Brands?
    Author’s Credibility ......................................................................................................................... 25 Visitor Related Factors .....................................................................................................................................
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  • Webanalytics
    Content characterization Onsite Web Analytics Technologies Common Sources of errors in Web Analytics Web Analytics Maturity Model Web Analytics and CRM Why integrate Web Analytics with your CRM Topic 3 6 9 11 15 20 25 31 33 35 38 Page No. 2 Brief Idea Web analytics is an effective yet underappreciated...
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  • Literature Review on the subject: “Consumer’s trust in advertising and the effects of The New Media “
    innovative information standards. Its main focus is to determine not only the new varieties of accessing information, but to follow the consumer's behavior, specifically exploring their trust in advertisement. By so, we must follow the arise of the New media chain and its development. According to...
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  • pop culture tourism as travel motivator
    tourism, results of the study may be used as a motivator to the tourism students in choosing travel destination. It may help them understand the relevance of pop culture in the tourism industry. Local Tourism Organization This research study will benefit local tourism organization to attract tourists...
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  • Johns
    2 List Structure and the Interpreter Design Pattern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 3.3 Visitor Design Pattern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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  • Multiplier Effect Dubai
    Shopping Festival held every year in Jan-Feb and Dubai Summer Surprises Jun- Aug) are other popular tourist attractions in Dubai attracting millions of visitors from all over the world. Designer shopping malls and world-famous gold souks innclude Dubai Gold Souk Ibn Battuta Mall Dubai, Mall of the Emirates...
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  • Ojt Narrative Report
    scenic attractions, Baguio remains in the top list for the places to be both for foreign and local tourists in the country. To provide hundreds of visitors that come in the city in any time of the year, Ridgewood Residence is open to offer the best with its world-class accommodations manned with professional...
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  • Research Paper
    CONCLUSION | | 9 | LIMITATION | | 10 | BIBILOGRAPHY | | CHAPTER 1: INTRODUCTION INTRODUCTION In the era of global, consumer-focused, quality-driven business philosophies, the discipline of information technology plays a central role. This has placed great demands on the discipline's primary functions...
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  • Hofstede’s Cultural Dimensions and Tourist Behaviors a Review and Conceptual Framework
    Hofstede’s cultural Dimensions and tourist behaviors A review and conceptual Framework Las dimensiones culturales y la conducta turística según Hofstede: análisis y marco conceptual Lalita A. Manrai1 Ajay K. Manrai Received: January 14, 2011 Accepted: September 18, 2011 Abstract This paper...
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  • 5 Years Marketing Plan
    Mike Gallagher, CityPASS, Inc. Kimberly Adams, Temecula Valley Convention & Visitors Bureau Steve Bone, Huntington Beach Marketing and Visitors Bureau Andy Chapman, North Lake Tahoe Resort Association and North Lake Tahoe Visitors & Convention Bureau Sheldon Duncan, Walt Disney Parks & Resorts Jon Handlery...
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