• “a Study on Internet Users Attitudes Towards Online Marketing Through Blogs and Communities”
    Dissertation Report on “A Study on Internet Users attitudes towards online Marketing through Blogs and Communities” Executive Summary The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more...
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  • Videocon
    that the companies have to handle in today’s cut throat competition are maximization of profits coupled with enhanced customer satisfaction. Keeping the profit in mind, they have to offer to the consumers the best quality product at the lowest possible price. The company has to have a well-developed...
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  • Globalization
    movement of businesses, investments, and workers around the world. It also involves the rapid spread of information, ideas, and values, by means of the Internet and other technological advances in communications. Some people believe that globalization can encourage the development and practice of democracy...
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  • Top Trends in Hospitality Sector of India
    that have influenced the Indian hospitality sector in the past decade and will continue to do so in the years ahead. The year 2000 was an important one for HVS India; we grew from a team of two members to four. The year 2010 is also an important one as we have grown ten-fold in as many years. Our...
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  • Investing in the It That Makes a Competitive Difference
    those process innovations widely throughout your company. By taking these steps, elevator-systems maker Otis realized not only dramatically shorter sales-cycle times but higher revenues and operating profit. The Idea in Practice The authors recommend these steps for staying ahead of rivals through...
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  • Williams-Sonoma Case Study
    negotiate payment in US dollars to pay for foreign merchandise saving the company money on foreign currency exchanges, they have managed to increase profits through the use of internet distribution and they continue to remain competitive. They continue to reinvent themselves by creating new ideas and concepts...
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  • The Rising Cost of Consumer Attention Why You Should Care, and What You Can Do about It
    The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It Thales S. Teixeira Working Paper 14-055 January 17, 2014 Copyright © 2014 by Thales S. Teixeira Working papers are in draft form. This working paper is distributed for purposes of comment and discussion...
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  • Digital Divide
    defined as the distance between those with access to the internet and those without. Digital Divide is a problem that stretches to all corners of the world. It affects not only people here in the U.S. but also countries across the globe. Two questions have to be asked in all this. The first is “Does the Digital...
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  • Guide for Ema
    below provide information about the business environment for the Facebook company in May 2012. For this task, imagine you work for Facebook, and you have been tasked with carrying out a SWOT analysis on the company to determine whether this is the right time for the company to grow. Your job is to write...
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  • What Is Outsourcing
    which companies subcontract labor and support to outside agencies (Klepper, 1997). How, why, and who companies outsource to are quickly becoming social topics of discussion in our society. Everyone seems to have an opinion on outsourcing. I bet that I can walk into a social gathering right now and hear...
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  • Capstone Statement of Work
    governments censor the Internet? This has been an on going debate for years. It has intensified over recent years with the growth of the Internet, and with more people using the Internet, and being exposed to what it has to offer. Many people have asked, what information should I have access too? In my opinion...
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  • Videocon
    thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for us during the project, their help, it would have been extremely difficult for us to prepare the project in a time...
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  • blood
    Social networking websites are currently being used regularly my millions of people. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide. Social networking sites are now being investigated by numerous social...
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  • Digital vs Print
    introduced the market to the quickest form of content distribution man has ever seen. Many businesses have tried to adapt their business models to the digital world to maximize their value and influence. Internet has impacted many businesses worldwide giving them an opportunity to evolve and bring innovation...
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  • Reward System And Its Impact On Employee Motivation
    early last year. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. One cannot afford to have no presence...
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  • Pandora
    Savage Beast Technologies Incorporated, is an internet radio service in the United States, Australia and New Zealand. Pandora Media, Inc. is a free personalized radio that plays music and comedy. It has music and comedy alike that all can enjoy. You just have to start with the name of a favorite artist...
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  • An Analysys of Krispy Kreme
    company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy is that the individual factory stores do not have different approaches to marketing even though they...
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  • Denton Article
    and more than a week before the New York Times carried the first pictures. The surprise, horror and magnitude of the attack forced America into a four-year war far away from the shores of the homeland. For most Americans and many others around the globe, life was suspended on September 11, 2001. The...
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  • Toyota
    facilities in 28 nations around the world (Toyota Assembly and part, 2011). As been the world third largest manufacturer of automobiles in unit sales and in net sales, Toyota has also created good customer relationship and provides customers with the products they need. Toyota Motor Company Ltd. was established...
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  • Best Buy
    For years, Gap was a trendsetter. In recent years, however, Gap stores have paid less attention to their “bread and butter” market—maturing, loyal customers looking for clothing and accessories to enhance their personal style at a great value. The Old Navy and Banana Republic stores have also...
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