• Southwest Airlines
    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fa...
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  • Southwest Airlines
    NATIONAL AMERICAN UNIVERSITY STRATEGIC MANAGEMENT SUMMER 2005 SOUTHWEST AIRLINES CASE STUDY INDUSTRY & COMPETITIVE ANALYSIS Driving Forces 1. Entry/exit of major firms: The airline industry has many entry barriers so the dangers associated incoming airlines are low. Lately, however, th...
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  • Southwest
    SouthWest Airlines Case Study: History and Analysis Uploaded by avalon on Aug 4, 2005 -------------------------------------------------------------------------------- SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fa...
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  • Southwest Airlines Case Analysis
    EXECUTIVE SUMMARY Southwest Airlines provides short haul, high frequency, point-to-point, low-fare services to and from 58 cities across the United States. The company is known for its low-cost fares and superior customer service in the airline industry. The company was started in 1971 with a...
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  • Case Analysis American Airlines
    Case Analysis of American Airlines In an attempt to generally identify the airlines and travel industry this analysis will examine the "key players" in these industries. Whenever we think of the airline industry by definition the key players in this industry include commercial/private airline...
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  • Case Study (Including Swot) Southwest Airlines
    HISTORY Southwest Airlines was originally founded as Air Southwest Company in 1967 by Rollin W. King and Herbert D. Kelleher. The company incorporated as Southwest Airlines in Texas, and began customer service on June 18, 1971. The airline was started with a simple idea: if you get your passenger...
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  • Southwest Airline Case Study
    History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers, they had to fi...
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  • United Airlines
    Facts of the Case Industry The first successful flight was conducted by the Wright brothers' in 1903 in Kitty Hawk, North Carolina. This would come to be known as the beginning of the aviation industry. In the beginning, the public was slow to embrace airplane travel due to the fact that th...
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  • Lufthansa Airlines
    Executive Overview: Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002, Lufthansa had become of the strongest airlines and top aviations groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state-owned, unpro...
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  • Continental Airlines in 2003 Sustaining the Turnaround
    I. CASE CONTEXT Imagine a company where employees hate the moment when they wake up because they know that they’re going to have to go to work. Once at work, these employees, who even consider maximizing their sick leave just to have an excuse not to be there, are all day with disgruntle...
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  • Airlines Strategy Analysis
    A CASE STUDY OF DELTA AIRLINES Creative Media Services Research Team: Todd Beals, Matt Tucker, Mary Vick 12/02/03 Mission – to be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost carriers and regional jets through...
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  • Southwest Airline
    |西南航空公司的案例研究:歷史與分析 | | |Uploaded by avalon on Aug 4, 2005 上傳阿瓦朗上2005年8月4日 | | |[pic]...
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  • Southwest Airlines Case Analysis
    Southwest History 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio, Dallas, and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher fil...
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  • Analysis of Southwest Airlines
    Analysis of Southwest Airlines Module: Business Management Vanessa Eelma Alyssa Julianna Farkas Thomas Schillinger Peter Lukacs Attila Radvanszki Adam Radvanszki 29th November, 2010 Word Count : XXXX Contents 1. Introduction 3 2. Literature Review 4 2.1 General Introduct...
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  • A Financial Analysis of Southwest Airlines Co
    A Financial Analysis of Southwest Airlines Co. Accounting for Financial Decisions BA812 Professor Wayne Drake May 20, 1998 Gillian Ainsworth Jennifer Goidell Christine Ledoux Tarak Modi Gerald Owens Robin Walters Southwest Airlines: Twenty-Six Years of “LUV” Twenty-six years ago, R...
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  • Southwest Airlines
    Southwest Airlines Ananlysis Background Southwest Airlines began service in June 1971, with three planesflying between three Texas cities: Houston, Dallas, and San Antonio. Over 35 years ago, Rollin King and Herb Kelleher decided to create a diffenret type of airline. They began with the simpl...
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  • Southwest Airlines
    SOUTHWEST AIRLINES 2007 Abstract Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a cultur...
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  • Southwest Airlines
    Southwest Airlines Case Analysis Joseph C High BUSN 412 Business Policy June 5, 2011 COMPANY NAME: Southwest Airlines INDUSTRY: Airline COMPANY WEBSITE: (www.southwestairlines.com) COMPANY BACKGROUND: The company was started in 1971 by two individuals, Rollin King and Herb Kelleher,...
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  • Southwest Airlines
    Strategic Management 1. CASE ABSTRACT Southwest is an Airline Company, based in Dallas, Texas Herbert D. Kelleher, Chairman, President, and CEO Since 1987, when the Department of Transportation began tracking Customer Satisfaction statistics, Southwest has consistently led the entire airline indu...
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  • Classic Airlines Marketing Solution
    Classic Airlines Marketing Solution Classic Airlines is facing some marketing challenges as it competes with younger competitors and tries to address the loyalty issues of the airline’s customers. There are two major factors that affect the marketing strategies of Classic Airlines: Internal and...
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