CUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA
Xinxing Hong Yanlong Chen
Degree Programme in International Business International Marketing Management
SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus
Degree Programme, option
developing service products:
By the end of this chapter, students should be able:
LO 1 Deﬁne what a service product is. LO 2 Know how to design a service LO 4 Know how service ﬁrms use
Customer relationship management (CRM) is a combination of organizational strategy, information systems, and technology that is focused on providing better customer service. CRM uses emerging technology that allows organizations to provide fast and effective customer service by developing a relation...
Part 3: Designing a Customer-Driven Marketing Strategy and Integrated Marketing Mix
Customer-Driven Marketing Strategy
Creating Value for Target Customers
Previewing the Concepts
So far, you’ve learned what marketing is and about the importance of understanding consumers an...
Customer relationship management
Customer relationship management
Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize...
Customer Relationship Management
Roger Baran, DePaul University, Chicago
Christopher Zerres, Universität Kassel
Michael Zerres, Universität Hamburg
1. History and theory
Customer Relationship Management (CRM) is growing in importance due to the challenging business
“AN EVALUATION ON THE CUSTOMER RELATIONSHIP
MANAGEMENT (CRM) & SERVICE MARKETING (SM) WITH
SPECIAL REFERENCE TO EMIRATES AIRLINE”
March 8, 2010
In the partial fulfillment of the requirement
For the degree o...
INTRODUCTION OF CUSTOMER RELATIONSHIP MANAGEMENT :
CRM is the process of managing detailed information about the individual Customer and carefully managing to all the customers "touch point" to maximize customer loyalty.
Customer Relationship Management enable Company to provide e...
OBJECTIVE, METHADOLOGY, LIMITATION OF REASERCH
CHAPTER – 1
INTRODUCTION OF CUSTOMER RELATIONSHIP MANAGEMENT
1.1 WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT:-
Every business organization depends on customers for sustenance, the question is how to create and maintain custome...
Service Quality in Commercial Bank
“How can Commercial Bank Qatar Measure and evaluate the level of customer satisfaction with regards to the level of top quality service provided “
First Research Supervisor:
Mr. Renju Mathai
Second Research Supervisor:
Mr Otmane Sadoki
An Exploration of the Value of Permission Marketing as an Interactive Communications Tool for Building Customer Relationships
Student Name: Laura Phelan
This thesis is submitted in partial fulfilment of the requirements of the Degree of Master of Business Studies, Waterford Institute of Techno...
Banks are playing a very important role in the economic development of a nation. The healthiness of the economy is directly connected to the soundness of its banking system. The role of banks has placed them as a very valuable partner in the process of economic development. Nowad...
Succeeding through service innovation
A service perspective for education, research, business and government
A White Paper based on Succeeding through service innovation 1 - Cambridge Service Science, Management and Engineering Symposium (July 2007) - The consultation process (October – December...
CRM Practices & Applications in India in the Aviation Industry:
CRM: A comprehensive customer loyalty management (or CRM) strategy and solution manages all customers interactions in a consistent and value oriented manner.
Why CRM in the Aviation Industry
There are three prim...
Is consumer really the king In India?
Yes. counsumer is king in india. because consumer know what to buy what not to buy. they are educated. and laws also give protection to customer .consumer protection act is example. |
As per my counterview. Consumers are realy not con...
With the growth of internet usage, the world nowadays is increasingly dependent on the technology-facilitated transactions. Customers interact more with technology instead of interacting with firm's employee to create an outcome (Meuter et al.2000: 1).
Customer Self service techn...
CUSTOMER RELATIONSHIP MANAGEMENT
CRM is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketin...