• Finance
    reasoning? 2) If you where the professor and you knew what were going through Vincent’s mind, what would you say to Vincent? Caselet-2 3) Diagnose the problem and enumerate the reasons for the failure of D’Cuhna ? 4) What could D’Cuhna have done to avoid the situation in which he found himself? ...
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  • Mba Case Study Questions
    reasoning? 2) If you where the professor and you knew what were going through Vincent’s mind, what would you say to Vincent? Caselet-2 3) Diagnose the problem and enumerate the reasons for the failure of D’Cuhna ? 4) What could D’Cuhna have done to avoid the situation in which he found himself? ...
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  • Marketing
    process undertaken by the consumers in regard to potential market transaction before,during and after the purchase of a product or service.Business firms have to go beyond the various influences on consumers and develop an understanding of how consumers actually make their buying decisions.Importantly,business...
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  • Marketing Management
    countries of that period. Companies believed that the most important marketing activities were personal selling, advertising, and distribution. 4. What are the new trends in advertisement? Answer. Advertising means of informing as well as influencing the general public to buy products or services...
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  • Marketing Managerial
    service for customers. • To determine where the product or Service should be available that would easy for the customers to buy. • To determine what price will the customers give up purchasing product or service? • To determine which method of Promotion would be most effective for getting the customers...
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  • iibm marketing management
    : 1. What is the importance of consumer behavior for a business firm? ANSWER : Consumer behavior is important to any business firm that wishes to sell goods or services to consumers.  The study of consumer behavior tells firms many things that they need to know.  It tells them what kinds of...
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  • Training and Development
    Study of the Principle for Team Working Techniques And Team working effectiveness At Shoppers Stop NAME OF STUDENT NAME OF COURSE MODULE NAME OF DEPARTMENT SUBMITTED TO NAME OF UIVERSITY Dissertation Submitted to the …………………………………. In Partial fulfillment of the requirements of ...
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  • Competitive Study of Pantaloons
    Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry...
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  • Private Label vs National Brands: a Comparative Study
    Analysis……………………………………………………………………………………….21 i. Demographics……………………………………………………………………………21 ii. Awareness………………………………………………………………………….……..23 iii. Importance of Factors influencing Purchase………………………………25 iv. Consumer Attitude……………………………………………………………….……27 • Private Label Vs National Brand: Brand Strategy…………………………………...
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  • Question Papers
    Everybody understands the critical role played by marketing, a fact visibly demonstrable when the head of marketing is part of top management. 4. What are the new trends in advertisement? Ans.: The latest innovations are largely based on use of information and communication technology. A lot more...
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  • Principle of Manangement
    Principles & Practice of Management 1. Critically analyze Mr.Vineet reasoning. Mr. Vincent the Manager of a large supermarket have a been a successful Professional. Vincent has efficiently involved in planning, organizing and controlling. Planning is a prerequisite...
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  • Mba Examination Paper of Marketing Management
    service for customers.  • To determine where the product or Service should be available that would easy for the customers to buy.  • To determine what price will the customers give up purchasing product or service? • To determine which method of Promotion would be most effective for getting the customers...
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  • Marketing Management
    importance of consumer behavior for a business firm? 2. Define the term ‘Price’. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the new trends in advertisement? 5. Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF...
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  • Management
    on importance of consumer behavior for a business firm? 2. Define the term ‘Price’. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the new trends in advertisement? 5. Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF SECTION...
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  • Paper
    on importance of consumer behavior for a business firm? 2. Define the term ‘Price’. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the new trends in advertisement? 5. Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF SECTION...
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  • Markeing Paper
    importance of consumer behavior for a business firm? 2. Define the term ‘Price’. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the new trends in advertisement? 5. Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF...
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  • Paper
    Ask the company top brass what ‘almost there’ means. The answer: a premier Indian retail company that has come to be known as a specialty chain of apparel and accessories. With 52 product categories under one roof, ShoppersStop has a line-up of 350 brands. Set up and headed by former Corona employee...
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  • marketing
    budgeting d. Selling policy Part Two: 1. Define Marketing Mix. 2. Discuss the concept of Benchmarking. 3. Write a short note on Target Marketing. 4. What do you understand by Pricing Strategy? END OF SECTION A 2 IIBM Institute of Business Management Examination Paper of Marketing Management ...
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  • Marketing
    Concept and Selling Concept? 4.What are the new trends in advertisement? 5.Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF SECTION A Section B: Case lets (40 marks) Case let 1 Ask the company top brass what ‘almost there’ means. The answer:...
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  • Deejos
    importance of consumer behavior for a business firm. 2. Define the term ‘Price’. 3. Distinguish between Marketing Concept and Selling Concept. 4. What are the new trends in advertisement? 5. Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF...
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