• Finance
    Booth Plastics and give your leaves to increase the profit? 4) Suggestion regarding Credit limit? Should it be Approved or Not, What should be the amount of credit limit electronics give to Booth Plastics? B-104 (Marketing Management) Caselet -1 1) What are the significant factors that have led...
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  • Marketing
    the house hold accessories.The success led to open stores in Bangalore in 1995,Hyderabad 1998 ,Delhi and Jaipur in 1999. Shoppers stop completely worked on the how the Indian consumers thinks and feels while shopping as shopping in India is considered as an outing.The new trend was initiated...
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  • Mba Case Study Questions
    of credit limit electronics give to Booth Plastics? B-104 (Marketing Management) Caselet -1 1) What are the significant factors that have led to the success of ShoppersStop? 2) Draw the typical profiles of ShoppersStop customers segments? 3) How are Indian customers visiting Shoppers...
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  • Marketing Management
    , political and legal systems, technological development, etc. 2. Micro environment: Consists of suppliers, consumers, marketing intermediaries, etc. END OF SECTION A Section B: Case lets (40 marks) Case let 1 1. What are the significant factors that have led to the success of ShoppersStop...
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  • Marketing Managerial
    , preferences, and behaviors. Section B : Caselets 1. What are the significant factors that have led to the success of Shoppers Stop? Ans: It’s a product of a successful marketing campaign “we don’t sell, we help you buy “ . Most of the customers are women. This gave them an idea to set up women’s...
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  • Principle of Manangement
    common objective of business of the organization. Marketing Management 1. What are the significant factors that have led to the success of shoppers stop? Following are the factor which led to the success of shoppers stop: Branding...
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  • iibm marketing management
    industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment. SECTION-B CASE LET –I Question 1. What are the significant factors that have led to the success of shoppersstop ? ANSWER: There are three significant factors which led to the success of...
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  • Training and Development
    Limited there is an atmosphere which makes employees feel that he/ she is in “a college, a University – a place to have fun and learn”. 4.3 Factors determining the effectiveness of working as a team: There are six critical success factors that are in place at Shoppers Stop for the effectiveness of...
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  • Marketing Management
    metros, so far totaling 210,000 sq. ft of retail space. Getting that space was easy enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions: 1. What are the significant factors that have led to the success of...
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  • Paper
    Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. Examination Paper Semester I: Marketing Management IIBM Institute of...
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  • Marketing
    factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3.How are Indian customers visiting ShoppersStop any different from customers of developed western countries? 4. How should ShoppersStop develop its demand forecasts...
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  • Competitive Study of Pantaloons
    Indian retail market. However, the current scenario has encouraged Indian players to speed up retail expansion and fresh retail ventures.Companies like Shoppers Stop, Trent, Reliance, Lifestyle, Tanishq, Crossroads, Akbarallys' and Tanishq already have planned to invest over Rs 5,000cr. Trent is on...
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  • Management Thesis
    |63 | |Table-13 |Encouraging factors for purchasing in Shoppers stop |64 | |Table-14 |Preference of Shoppers stop over other retails...
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  • Question Papers
    share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian customers visiting ShoppersStop any different from customers of developed western...
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  • Marketing Management
    capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. Page 5 | Examination Paper Semester I: Marketing Management IIBM Institute of Business Management 3. How are Indian...
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  • Private Label vs National Brands: a Comparative Study
    convenience and value for money aspects they rated it low on quality and brand imagery. However the significant portions of the shoppers are duly aware of the private labels and have shown positive intention of buying it more frequently in the future. These findings completely support the projected...
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  • marketing
    capital. 4 IIBM Institute of Business Management Examination Paper of Marketing Management Questions: 1. What are the significant factors that have led to the success of ShoppersStop? 2. How should ShoppersStop develop its demand forecasts? Caselet 2 The rise of personal computers...
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  • Paper
    spaces in prime properties across metros, so far totaling 210,000 sq. ft of retail space. Getting that space was easy enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that...
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  • Markeing Paper
    enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments...
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  • Management
    spaces in prime properties across metros, so far totaling 210,000 sq. ft of retail space. Getting that space was easy enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that...
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