Project Report / Dissertation
Elective Group C : Marketing
Paper III.1 : Compulsory Paper
Paper III.2 :
Paper III.C.3 : ConsumerBehaviour
Paper III.C.4 : Services Marketing
Paper III.C.5 : Sales Management
Paper III.C.6 : International Marketing Management
CONSUMERBEHAVIOUR AND MARKETING RESEARCH
AN INTRODUCTION TO CONSUMERBEHAVIOUR AS MARKETING DISCIPLINE:
The term ‘ConsumerBehaviour’ can be defined as the behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that...
Consumerbehaviour has changed dramatically in the past few decades. Today, consumers
can order online many customised products ranging from trainers to computers.
Many have replaced their daily newspapers with customised, online editions of these
media and are increasingly receiving information from...
through an exchange process’
Implications of marketing
* Who are our existing / potential customers?
* What are their current / future needs?
* How can we satisfy these needs?
* Can we offer a product/ service that the customer would value?
Targeting Strategy for a selected product/service 3
Buyer behaviour which affects marketing activities in different buying situations 3
Buyer behaviour which affects marketing activities in different buying situations 3-4
LO3 Products development to sustain competitive advantage...
are not useful, but they are not "DIRECTLY" involved in the activities mentioned above.
Similarly, within the study of Marketing Management, the "Consumers" or the "Customers" play a very critical role as these are the people who finally BUY the goods & services of the organisation, and the firm is...
expectations in terms of price, quality etc.
Value is a customer’s overall assessment of the utility of an offering based on perceptions of what is received and what is given.
In other words, the customer benefit or can be seen as a ratio between price and quality.
Value refers to the ‘total offering’...
Officer and Mr Vijay Sundar Raj, General Manager (Sales and Marketing), XS Real Properties PVT Ltd for their valuable guidance and support at the organisational level for completing this project. I would like to express my gratitude to my faculty guide Mr. Joji alex for his inputs and guidance. I would...
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Explain with neat block diagrams various consumer models studied by you.
The consumer models are set...
What are the principle factors influence the buyingbehaviour
As the ever-accelerated modern of development, female is going to be a critical part in central marketer’s universe constantly. Furthermore, female consumers comprise an increasing number of product and service purchases...
deflationary trends in many markets around the world are creating greater pressure for cost reduction in order that margins can be maintained. Customers and consumers are increasingly value driven and consequently less brand or supplier loyal. In this more challenging world there is a growing recognition that the...
Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition, Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company...
Unit 1 Introduction to ConsumerBehaviour and Consumer Research
Structure: 1.1 Introduction Objectives 1.2 ConsumerBehaviour – Definition 1.3 Consumer and Customers 1.4 Buyers and Users 1.5 Organisations as Buyers 1.6 Development of Marketing Concept 1.7 Consumer Behaviour...
Chapter 1, Marketing: Creating and Capturing costumer value
Understanding the marketplace and customer needs
What is Marketing?
Marketing is managing profitable customer relationships. Main goals: attract new customers, keep and grow current customers by delivering satisfaction. Today's...
TO CONSUMERBEHAVIOURConsumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of various...
Market is any structure that allows buyers and sellers to exchange any type of goods, services and information. Economics will also give knowledge to consumers or buyers. They will be informed in the price ceiling and price floor of goods and services. For business-minded individuals, they will know if the...
Does understanding consumers inform business success?
Understanding your client base and consumers of your end product is very essential and critical to the success of your business. It is impossible to know and understand what the expectations of the consumers are, unless specific...
Consumerbehaviour is important for any marketer. Cross cultural analysis provides crucial information as to what can be successful exported to international markets. In relation segmentation in China Australians need understand culture, subculture and cross-cultural affiliation. Another important...
marketing and other parts of an organization; intelligence gathering is included within this function.
- How well it knows how consumers and organizations behave when buying goods and services.
- How well it knows and develops skills for two sales techniques such personal selling, key account management...