Strategic Management – MGT603
VU Lesson 1
NATURE OF STRATEGIC MANAGEMENT Objectives: This Lecture provides an overview of strategic management. It introduces a practical, integrative model of the strategic-management process and defines basic activities and terms in strategic management and...
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Mike W. Peng
Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair, Global Strategy Interest Group Strategic Management Society
Australia • Brazil • Japan • K...