Burger King: Promoting a Food Fight I. Introduction Today‚ Burger King Corporation‚ as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34‚000 locations)‚ McDonald’s (31‚000 locations) and Subway (28‚400 locations)‚ owned or franchised a total of 12‚174 restaurants in 76 countries‚ of which 1‚387 restaurants were BK Co.’s restaurants and 10‚787 were owned by its franchisees. The two main successful factors of BK are market expansion by strong franchising
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| Burger King | | BA330 Marketing Communications | | Burger King | | BA330 Marketing Communications | grantham university October 4‚ 2012 Felix E Rivera grantham university October 4‚ 2012 Felix E Rivera 1. Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic? In our case study reading‚ Burger King uses the Facebook social network as their alternative digital media
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Executive Summary Burger King which started of as a partnership organization between James Mclamore his partner David Edgerton in 1954 is now owned by a group of investors led by Texas Pacific Group‚ and this has been the case since 2002. Burger King does not only seek to maximize profits‚ but also customer satisfaction. Since it was just recently introduced in the Middle East and precisely in Egypt‚ one of its major objectives is to increase awareness to its new market. Burger King started of with
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Brief history about Burger king Burger King´s business dates back more than a half-century‚ having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami‚ Florida. The Whopper sandwich was introduced in 1957 and became an instant success‚ leading the founders to develop the "Burger King‚ HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King brand‚ which was
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Business and Economics Burger King in Portugal To lead or to follow? Sara Saraiva Patrone | Number 152110048 Advisor: Professor Mário Valente Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration‚ at the Universidade Católica Portuguesa‚ June 2012 Burger King in Portugal – To lead or to follow? Abstract Title: Burger King in Portugal. To lead or to follow? Author: Sara Saraiva Patrone In 2001‚ the Burger King (BK) brand‚ managed by
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Background According to Burger King’s 2012 Annual Report‚ Burger King Worldwide‚ Inc. (Burger King) is a Delaware corporation formed on April 2‚ 2012 and the indirect parent of Burger King Corporation‚ a Florida corporation that franchises and operates fast food hamburger restaurants‚ principally under the Burger King brand. The company is the world’s second largest fast food hamburger restaurant (FFHR) based on total number of restaurants. As of December 31‚ 2012‚ Burger King owned or franchised a
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Since the 1950’s‚ Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and‚ eventually‚ the world. Burger King‚ also known by the initials B.K.‚ has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth. The first Burger King restaurant opened in Jacksonville‚ Florida under the name Insta-Burger King in 1953. In 1954‚ the Burger King Corporation was founded by Miami-based
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doesn’t sound like Burger King. There’s a quiet whir of blenders crafting made-to-order smoothies with real strawberry‚ banana and mango pieces. Nor does it taste like Burger King. Not when one of its three new salads is topped with tangy apple slices and dried cranberries‚ and covered in an apple cider vinaigrette. You can even get made-to-order frappés. • PHOTOS: See Burger King’s new food and look • VIDEO: People check out Burger King’s new menu But this is Burger King‚ all right — with
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Burker king I would first talk a little bit of their history‚ so we can have an idea of how BK became well-known‚ first im going to start by illustrating when it first stated and then how they continue to expand. I would go ahead and focus on some of their main facts. Im going to begin by where it first began back in 1954‚ founded by two individuals‚ David Edgerton and James McLamore in Miami‚ Florida. In where by 1955‚ they introduce their famous whopper burger‚ which lead BK to become the home
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What are the target markets? Of burger king Burger King Rebrands: New Colors‚ More Quality‚ Less King Last week‚ McDonald’s basically told activists against childhood obesity to go jump in a burning hot Fryolater if they thought they were going to get rid of Ronald McDonald. This week‚ Burger King and its new ad agency are telling its mascot to take a vacation. In fact‚ Burger King is getting a much bigger change than giving the guy with beard and crown a rest. TheMiami Herald reports that
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