The following is Media Strategy for Burger King. The Media Strategy explains how messages are delivered to consumers. It involves identifying the characteristics of the target audience, who should receive messages, and defining the characteristics of the media. The analysis consists o
1. Who is BK’s target audience and what are its communication objectives for that audience?
▪ Bk’s target audience is the teenaged youngsters.
▪ Its communication objective was primarily:
- To increase the market share by increasing brand image in front of consumers
Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realiz
Table of Concepts:
1) Integrated Marketing Communication – Chapter 13
* Carefully integrating and coordinating the company’s many communication channels to deliver a clear, consistent, and competing message
2) Advertising Strategy – Chapter 12
* The strategy by which the compan
Case Study #6 Burger King and Crispin
1. What are Burger King’s communication objectives for its tar-get audience?
In 2004, Burger King’s CEO Brad Blum realized that in order to compete with large chains like McDonald’s and Wendy’s, the company needed to market their product in ways tha
Burger king promoting a food fight
In early 2004, as Burger King’s CEO Brad Blum reviewed the company’s 2003 performance, he decided once again that he had to do something to spice up BK’s bland performance. Indus
This case was analyzed from the point of view of Burger King’s Marketing Manager.
The case happened in September of the 2010.
STATEMENT OF THE PROBLEM
• How to minimize the negative feedback/perception of the company’s buy-in from a priv
James Lamore and David Edgerton in the year 1954, marked the beginning of Burger King restaurant in Miami, Florida which is widely known as Burger King Holdings, Inc. today (annualreports.com/company/2878). Over a period of time, Burger King became the household name in fast food i
1. What are Burger King's communication objectives for it's target audience?
Burger King’s target consumers already know about the product, and since the franchise is profitable, we can assume that the consumers also like it. Burger King’s communications objectives are to move its target
01 Nov, 2013
Market Profile (Background/Overview)
Burger King is one of the largest fast food restaurants retailing chain. The company is recognized...
Promoting a Food Fight
Today, Burger King Corporation, as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34,000 locations), McDonald's (31,000 locations) and Subway (28,400 locations), owned or franchised a...
Pass the Mustard
In early 2004, as Burger King’s CEO Brad Blum
reviewed the company’s 2003 performance, he
decided once again that he had to do something to
spice up BK’s bland performance. Industry leader
McDonald’s had just reported a 9 percent sales jump
in 2003 to a total of$22.1 b
ADVERTISING STRATEGY USED BY MCDONALD’S TV ADVERTISEMENTS:
AN ASSESSMENT OF ITS EFFECTIVENESS
THE PROBLEM AND REVIEW
OF RELATED LITERATURE AND STUDIES
Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influe
BP in New Zealand
Sustainability Report 2004
• BP sold 2.19 billion litres of fuel and lubricants. • BP made investments in New Zealand totalling $26 million. • BP made an average return on capital employed of 12%. • BP directly employed 1,740
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Clifford Stanley Ferguson
MBA (Management) SRU (Recognition for Prior Learning); BTH (Theology) UNISA
BCS (Computer Science) SRU (Recognition
Burger King Case Study
1. Burger kings communication objectives in this story seems to be that they want there customers to have everything there way so that they would be satisfied with there visit to the restaurant and would want to return and or pass along how much they enjoyed there exper