• Media Strategy Burger King
    {Foreword} The following is Media Strategy for Burger King. The Media Strategy explains how messages are delivered to consumers. It involves identifying the characteristics of the target audience, who should receive messages, and defining the characteristics of the media. The analysis consists o...
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  • Burger King New Viral Marketing Ad
    1.  Who is BK’s target audience and what are its communication objectives for that audience?   ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers...
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  • Burger King Cr Report
    Fiscal 2009 Corporate Responsibility Report Special Note Regarding Forward-Looking Statements: This corporate responsibility report contains forward-looking statements that concern our expectations, beliefs, projections, strategies, initiatives and anticipated events. These forward-looking state...
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  • Burger King: Promoting a Food Fight
    BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realiz...
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  • Burger King Case
    Table of Concepts: 1) Integrated Marketing Communication – Chapter 13 * Carefully integrating and coordinating the company’s many communication channels to deliver a clear, consistent, and competing message 2) Advertising Strategy – Chapter 12 * The strategy by which the compan...
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  • Burger King Case Study
    Case Study #6 Burger King and Crispin 1. What are Burger King’s communication objectives for its tar-get audience? In 2004, Burger King’s CEO Brad Blum realized that in order to compete with large chains like McDonald’s and Wendy’s, the company needed to market their product in ways tha...
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  • Burger King
    ------------------------------------------------- Burger king promoting a food fight In early 2004, as Burger King’s CEO Brad Blum reviewed the company’s 2003 performance, he decided once again that he had to do something to spice up BK’s bland performance. Indus...
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  • Burger King Case Analysis
    BURGER KING VIEWPOINT This case was analyzed from the point of view of Burger King’s Marketing Manager. TIME CONTEXT The case happened in September of the 2010. STATEMENT OF THE PROBLEM • How to minimize the negative feedback/perception of the company’s buy-in from a priv...
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  • Burger King
    TABLE OF CONTENT | | | |PARTICULARS |PAGES | |1)...
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  • Burger King Assignment
    Introduction: James Lamore and David Edgerton in the year 1954, marked the beginning of Burger King restaurant in Miami, Florida which is widely known as Burger King Holdings, Inc. today (annualreports.com/company/2878). Over a period of time, Burger King became the household name in fast food i...
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  • Burger King Case
      1. What are Burger King's communication objectives for it's target audience? Burger King’s target consumers already know about the product, and since the franchise is profitable, we can assume that the consumers also like it. Burger King’s communications objectives are to move its target...
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  • Burger King Creative Brief
     Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov, 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized...
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  • burger king
     Burger King: Promoting a Food Fight I. Introduction Today, Burger King Corporation, as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34,000 locations), McDonald's (31,000 locations) and Subway (28,400 locations), owned or franchised a...
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  • McDonald's VS Burger King
    Section Index 1. Project Report Cover Sheet Pg. 1 2. Section Index Pg. 2 3. Project Introduction Pg. 3 4. Company Background Pg. 4 5. Leadership Pg. 5-6 6. Strategy Planning Pg. 6-7 7. Customer Focus Pg. 7-8 8. Analysis and...
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  • Burger
    Pass the Mustard In early 2004, as Burger King’s CEO Brad Blum reviewed the company’s 2003 performance, he decided once again that he had to do something to spice up BK’s bland performance. Industry leader McDonald’s had just reported a 9 percent sales jump in 2003 to a total of$22.1 b...
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  • Mass Communication
    ADVERTISING STRATEGY USED BY MCDONALD’S TV ADVERTISEMENTS: AN ASSESSMENT OF ITS EFFECTIVENESS CHAPTER 1: THE PROBLEM AND REVIEW OF RELATED LITERATURE AND STUDIES INTRODUCTION Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influe...
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  • Business Communication
    A PROJECT REPORT ON BUSINESS COMMUNICATION FOR DEVELOPING BUSINESS OPPORTUNITIES & BRAND AND CORPORATE REPUTATION Submitted By: V.SHANKAR...
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  • Communication
    BP in New Zealand Sustainability Report 2004 Performance highlights Our BP 1 3 • BP sold 2.19 billion litres of fuel and lubricants. • BP made investments in New Zealand totalling $26 million. • BP made an average return on capital employed of 12%. • BP directly employed 1,740...
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  • The Church Serving the Ecumenical Community Through the Use of Information and Communication Technology and Modern Customer Care Principles.
    | The Church serving the ecumenical community through the use of information and communication technology and modern customer care principles | | by Clifford Stanley Ferguson MBA (Management) SRU (Recognition for Prior Learning); BTH (Theology) UNISA BCS (Computer Science) SRU (Recognition...
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  • Burger Kind Case Study
    Burger King Case Study 1. Burger kings communication objectives in this story seems to be that they want there customers to have everything there way so that they would be satisfied with there visit to the restaurant and would want to return and or pass along how much they enjoyed there exper...
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