• Celebrity Endorsement
    Celebrity Endorsement Firm Value or Reputational Risk? Celebrity Endorsement Firm Value or Reputational Risk? Table of Contents Introduction 3 A Definition of Celebrity 3 Celebrities as Spokespersons 4 Source Credibility, Attractiveness and Power 5 Celebrity Endorsers Scandals...
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  • Celebrity Endorsement
    I. What is celebrity endorsement? Defining a 'Celebrity' Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics...
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  • Term Paper
    interesjournals.org/JRIBM Copyright ©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu, India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG...
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  • Celebrity Endorsement
    Celebrity Endorsements The importance of Celebrity Endorsements? The most important aspect of celebrity endorsement has been finding the right synergy between celebrity and product. It's about selecting a spokesperson whose characteristics are congruent with the brand image. It is insufficient simply...
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  • Reebok
    11 6. Details of Store visits 14 7. Advertising Agencies 15 8. Promotion Strategy ...
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  • coca cola
    example : diet coke, coca-colacherry, coca-cola zero etc. 4. • The case is about the success of coca-cola ads andcampaigns.• In 1920-changed the advertising strategy-focusing on creatingbrand loyalty.• „The pause that refreshes‟ campaign slogan, famous SantaClause print ads, Hilltop campaign, Mean Joe...
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  • La Gear Case Analysis
    to changes in advertising expenditures, price, product quality and overall market trends. Barriers to entry such as dependence on heavy advertising, brand awareness and intensive R&D made entry to the footwear industry difficult. Companies spent large amounts to do advertising which were their...
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  • Student at Kisii University
    AN ASSESSMENT OF THE EFFECTS OF CELEBRITY ADVERTISING ON ORGANISATIONAL PERFORMANCE: A CASE STUDY OF THE BANKING INDUSTRY BY HILDA SAWE B.COM/GC/506/11/12 APRIL 2013 AN ASSESSMENT OF THE EFFECTS OF CELEBRITY ADVERTISING ON ORGANISATIONAL PERFORMANCE: A CASE STUDY OF THE BANKING INDUSTRY ...
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  • Marketing Management Academic Report on Nike India Limited Company.
    Philip Knight and his coach, Bill Bowerman, were inspired by the myth and re-named their small sport wear company Nike in 1978. Since then, the business has grown phenomenally pursuing differing advertising strategies within its various markets, while at the same time striving to communicate an identical...
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  • Celebrity Endorsements
    SNIGDHA SHARMA BJ&MC IIB A2028711121 ASCO(2011-2014) CELEBRITY ENDORSEMENT- THE LATEST TREND IN THE INDIAN ADVERTISING SCENARIO CONTENTS • Title • Introduction • Literature Review • Hypothesis • Methodology-includes ...
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  • Why companies use athlete endorsers for better advancing their products, services and/or ideas.
    Celebrity Athlete Endorsers Key Words- Celebrity, Endorsement, Consumer Behaviour, Celebrity Endorsement, Athlete Endorser. Abstract It is clear in the age that we live in using celebrities to endorse products and services has services have become something of are wide spread activity. By way...
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  • Consumer Behavour
    other diploma. Date ACKNOWLEDGEMENT I wish to extend my thanks to Mr. ............................, my Project guide without whom I would have been unable to make this project possible. His tremendous knowledge and practical suggestions helped me to understand the various aspects and complexities...
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  • Sponsors and Sports
    Sponsors and Sports In the world of sports, everything from the cups the athletes drink from to the stadiums they play in is up for grabs. The four major sports are a playing field for the teams as well as major companies hoping to influence the public. While there are some positives and negatives...
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  • The Value of Celebrity Endorsements: a Stock Market Perspective
    The Value of Celebrity Endorsements: A Stock Market Perspective Haina Ding, Alexander Molchanov, Philip Stork1 Abstract Are celebrity endorsements worthwhile investments in advertising? To answer this question we analyze a unique sample of 101 announcements made between 1996 and 2008 by firms listed...
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  • Endorsement Attributes: its implication in buying intention
    RESEARCH PAPER No. 2014-24 Endorsement Attributes: Its Implication to Buying Intention” Jonand Ray Estabillo, Deaniel Soriano, Raiza NerissaVeridiano, Gian Carlo Villoso and Zenedith P. Monang MARKETING RESEARCH We envision Saint Louis University as an excellent missionary...
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  • radio advertisement
    IRJC Asia Pacific Journal of Marketing & Management Review Vol.1 No. 2, October 2012, ISSN 2319-2836 IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS ON CONSUMERS DR. BIMAL ANJUM*; SUKHWINDER KAUR DHANDA**; SUMEET NAGRA*** *HOD and Professor, Management Studies Department, RIMT-IET, Mandi Gobindgarh...
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  • Celebrity
    Abstract Today 'Celebrity Endorsement' has become a trend and perceptible as a winning formula for product marketing and brand building. It has been established as one of the trendiest tools of promotion in recent time. It is easy to choose a celebrity but it is tough to establish a strong association...
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  • Advertising and Promotion - Ocean Pacific
    not happened until 1972. With the concept of translating the surfing lifestyle into fashion wears for the West Coast youth scene, fusing music, art, sports and beach culture, OP was highly successful as it was the first of its kind when it was initially launched. However, other brands inevitably came...
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  • Media Law in Ireland
    proliferation of digital images the subsequent problems arising raise specific legal issues and problems. Copyright is one area where contract law has an impact on media law and where disputes arise over interpretations of one party’s copyrighted work by another. “A distinction that is often discussed in the...
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  • Marketing
    CREATING CONSUMER-BASED BRAND EQUITY IN THE CHINESE SPORTS SHOES MARKET: Measurement, challenges and opportunities A thesis submitted for the degree of Master of Science in International Marketing By Wenbo Cui Aalborg University September 2011 Acknowledgement I would like to particularly...
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