• Advertisement and Airtel
    IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire ...
    Premium 3694 Words 22 Pages
  • Celebrity Endorsement
    I. What is celebrity endorsement? Defining a 'Celebrity' Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics...
    Premium 1008 Words 5 Pages
  • Celebrity Endorsement
    Celebrity Endorsement Firm Value or Reputational Risk? Celebrity Endorsement Firm Value or Reputational Risk? Table of Contents Introduction 3 A Definition of Celebrity 3 Celebrities as Spokespersons 4 Source Credibility, Attractiveness and Power 5 Celebrity Endorsers Scandals...
    Premium 2569 Words 8 Pages
  • Term Paper
    interesjournals.org/JRIBM Copyright ©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu, India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG...
    Premium 4396 Words 12 Pages
  • La Gear Case Analysis
    to changes in advertising expenditures, price, product quality and overall market trends. Barriers to entry such as dependence on heavy advertising, brand awareness and intensive R&D made entry to the footwear industry difficult. Companies spent large amounts to do advertising which were their...
    Premium 6649 Words 25 Pages
  • Celebrity Endorsement
    Celebrity Endorsements The importance of Celebrity Endorsements? The most important aspect of celebrity endorsement has been finding the right synergy between celebrity and product. It's about selecting a spokesperson whose characteristics are congruent with the brand image. It is insufficient simply...
    Premium 3165 Words 9 Pages
  • Student at Kisii University
    AN ASSESSMENT OF THE EFFECTS OF CELEBRITY ADVERTISING ON ORGANISATIONAL PERFORMANCE: A CASE STUDY OF THE BANKING INDUSTRY BY HILDA SAWE B.COM/GC/506/11/12 APRIL 2013 AN ASSESSMENT OF THE EFFECTS OF CELEBRITY ADVERTISING ON ORGANISATIONAL PERFORMANCE: A CASE STUDY OF THE BANKING INDUSTRY ...
    Premium 11527 Words 37 Pages
  • Marketing Management Academic Report on Nike India Limited Company.
    Philip Knight and his coach, Bill Bowerman, were inspired by the myth and re-named their small sport wear company Nike in 1978. Since then, the business has grown phenomenally pursuing differing advertising strategies within its various markets, while at the same time striving to communicate an identical...
    Premium 5917 Words 18 Pages
  • coca cola
    example : diet coke, coca-colacherry, coca-cola zero etc. 4. • The case is about the success of coca-cola ads andcampaigns.• In 1920-changed the advertising strategy-focusing on creatingbrand loyalty.• „The pause that refreshes‟ campaign slogan, famous SantaClause print ads, Hilltop campaign, Mean Joe...
    Premium 1456 Words 5 Pages
  • Reebok
    11 6. Details of Store visits 14 7. Advertising Agencies 15 8. Promotion Strategy ...
    Premium 6366 Words 20 Pages
  • The Value of Celebrity Endorsements: a Stock Market Perspective
    The Value of Celebrity Endorsements: A Stock Market Perspective Haina Ding, Alexander Molchanov, Philip Stork1 Abstract Are celebrity endorsements worthwhile investments in advertising? To answer this question we analyze a unique sample of 101 announcements made between 1996 and 2008 by firms listed...
    Premium 8513 Words 28 Pages
  • Endorsement Attributes: its implication in buying intention
    RESEARCH PAPER No. 2014-24 Endorsement Attributes: Its Implication to Buying Intention” Jonand Ray Estabillo, Deaniel Soriano, Raiza NerissaVeridiano, Gian Carlo Villoso and Zenedith P. Monang MARKETING RESEARCH We envision Saint Louis University as an excellent missionary...
    Premium 6160 Words 29 Pages
  • Celebrity Endorsements
    SNIGDHA SHARMA BJ&MC IIB A2028711121 ASCO(2011-2014) CELEBRITY ENDORSEMENT- THE LATEST TREND IN THE INDIAN ADVERTISING SCENARIO CONTENTS • Title • Introduction • Literature Review • Hypothesis • Methodology-includes ...
    Premium 6972 Words 22 Pages
  • Why companies use athlete endorsers for better advancing their products, services and/or ideas.
    Celebrity Athlete Endorsers Key Words- Celebrity, Endorsement, Consumer Behaviour, Celebrity Endorsement, Athlete Endorser. Abstract It is clear in the age that we live in using celebrities to endorse products and services has services have become something of are wide spread activity. By way...
    Premium 10280 Words 28 Pages
  • Celebrity
    Abstract Today 'Celebrity Endorsement' has become a trend and perceptible as a winning formula for product marketing and brand building. It has been established as one of the trendiest tools of promotion in recent time. It is easy to choose a celebrity but it is tough to establish a strong association...
    Premium 2425 Words 11 Pages
  • Sponsors and Sports
    Sponsors and Sports In the world of sports, everything from the cups the athletes drink from to the stadiums they play in is up for grabs. The four major sports are a playing field for the teams as well as major companies hoping to influence the public. While there are some positives and negatives...
    Premium 1388 Words 4 Pages
  • Consumer Behavour
    other diploma. Date ACKNOWLEDGEMENT I wish to extend my thanks to Mr. ............................, my Project guide without whom I would have been unable to make this project possible. His tremendous knowledge and practical suggestions helped me to understand the various aspects and complexities...
    Premium 12017 Words 40 Pages
  • Advertising and Promotion - Ocean Pacific
    not happened until 1972. With the concept of translating the surfing lifestyle into fashion wears for the West Coast youth scene, fusing music, art, sports and beach culture, OP was highly successful as it was the first of its kind when it was initially launched. However, other brands inevitably came...
    Premium 1395 Words 6 Pages
  • radio advertisement
    IRJC Asia Pacific Journal of Marketing & Management Review Vol.1 No. 2, October 2012, ISSN 2319-2836 IMPACT OF CELEBRITY ENDORSED ADVERTISEMENTS ON CONSUMERS DR. BIMAL ANJUM*; SUKHWINDER KAUR DHANDA**; SUMEET NAGRA*** *HOD and Professor, Management Studies Department, RIMT-IET, Mandi Gobindgarh...
    Premium 3081 Words 45 Pages
  • Nike
    Management “Just Done It”--- Nike’s New Advertising Plan Facing Global Economic Crisis Tianbai Deng MBA Marketing SolBridge International School of Business Daejeon 305-340, South Korea E-mail: dengtianbai@hotmail.com Abstract Nike, Inc. is a marketer of sports apparel and athletic shoes. The American...
    Premium 2501 Words 7 Pages