• Hotel Management
    1.0 Introduction The tourism sector has performed well over the past few years. According to World Tourism Organization, in 2007, Asian Pacific recorded the second largest growth (10%), after Middle East (13%), serving about 185 million visitor arrivals to the region. By 2015, it is projected th
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  • Strategic Marketing Plan for a Hotel
    Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hot
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  • Marketing Hotel La Mon
    Assignment 1 Hospitality and Tourism organizations do not operate in a vacuum and as such, must continually assess the factors which impact upon the business operations from the internal and external environment. Identify and explain the various Micro and Macro Environmental influences which exist
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  • Hong Kong's Strengths and Weaknesses as a Conference Destination
    Hong Kong's strengths and weaknesses as a conference destination Hong Kong, advanced in its geographic location and well-developed society and business environment, is regarded as a desirable destination for meetings, conferences and exhibitions. According to the Hong Kong Exhibition and Conventi
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  • Nash Carlton Hotel Analysis
    Description of the hotel Nash Carlton Hotel is a four star, boutique style hotel which offers a luxurious atmosphere. The hotel was established in 1902 between the center of Lausanne and Lake Leman. It was completely renovated in 2002 in order to remain guest's satisfaction. The hotel is also
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  • Hilton Hotel Corporation to India
    Business in Asia Pacific – TERM PAPER Hilton Corporation Hotel and Marriott Hotel facing the Indian Luxury Hotel Industry TABLE OF CONTENT INTRODUCTION 3 1 The Luxury Hotel industry in India 4 2 Hilton International 4 2.1 Hilton Hotels Corporation (HHC) on a global per
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  • Hotel Management Business Analysis
    Strategic Management & Business Policy Hotel Management Business Analysis External Factor Analysis Summery (EFAS) Economic Factors: 1. Nature of Competition 2. Per Capita Income 3. Economic Development Technological Development Factors: 1. Energy availability / Cost 2
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  • Prince Hotel Marketing Plan
    Introduction Under the Third Industrial Master Plan (IMP3), 2006-2020, the Malaysian economy is targeted to grow at 6.3% during the entire IMP3 period. The non-Government services sector is targeted to assume a major role in contributing to the economic growth. A major focus of the development is
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  • Indian Hotel Industry
    CHAPTER :1 INDIAN HOTEL INDUSTRY OVERVIEW 1.1 INTRODUCTION Since the opening of the market and the rapid economic development, the travel and tourism industry has blossomed. The hotel industry’s fortunes are closely linked to this sector of the economy. But the availability of hotel rooms ha
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  • Report Based on Holiday Inn Hotel
    Report Introduction To show our report we have used a SWOT analysis based on presentation of Holiday Inn Hotel situated in South Luton.Holiday Inn is a brand name applied to hotels within the InterContinental Hotels Group(IHG). The original Holiday Inn chain of hotels was founded in 1952 i
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  • Hotel
    Executive Summary Hotel operators and observers often employ industry-wide averages as key points of comparison and analysis for room rates, occupancy, and revenues. The use of simple averages, however, can be misleading if one does not take into account the possibility that a mean will be pul
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  • Inustry Competitor Analysis-Casino Hotel
    Executive Summary The center of our industry and competitor analysis research is MGM Mirage, the second largest casino hotel operator in the world with $7.2 billion in revenues in 2008. The only company that surpasses MGM Mirage by revenue and scale is Harrah’s Entertainment Inc. with $1
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  • Case Stude - a Hotel
    MANOR HOUSE COUNTRY CLUB HOTEL (MHCCH) [pic] [pic] STRENGTHS:- 1) Well-known and Established Business: - MHCCH was started as a family business in 1992, and has been very successful more than 17-years. The hotel has moved with the times, and several improvement projects have been unde
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  • Swot & Pest Analysis on Hotel Industry
    INTRODUCTION OVERVIEW OF HOSPITALITY INDUSTRY Hospitality is considered as a service industry, serving the guests with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of the major trends followed in Indian culture since decades. In India, the guest is treated with utmost warm
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  • Marketing Plan for Hotel
    Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9
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  • The Grand Daddy Hotel
    INDEX Executive Summary............................................................................................................................................................ • The Business Opportunity…………………………..…………………………………………………â
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  • Hotel Marketing Plan
    Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. All Riverview Hotels are boutique properties, offering between 25 and 35 exclusive rooms. The Riverview properties are renowned for their con
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  • Intentional to Deal with the Evaluation of Macro-and Micro-Environment for the Analysis of Manor House Country Hotel.
    TABLE OF CONTENTS I ABSTRACT ********************2 II INTRODUCTION ****************2 TASK-1 III MACRO ENVIRONMENT **********3 IV MICRO ENVIRONMENT ************3 V SWOT ANALYSIS***
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  • Hotel Reforms in China
    Cornell Hotel and Restaurant Administration Quarterly http://cqx.sagepub.com/ Hotel Reform in China : A SWOT Analysis Larry Yu and Gu Huimin Cornell Hotel and Restaurant Administration Quarterly 2005 46: 153 DOI: 10.1177/0010880404273892 The online version of this article can be found at: http://c
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  • Baan Hotel
    “Baan Hotel” Go slow at Hamburg Executive Summary “Baan hotel” is the name of our hotel which means home in Thai word. We imply the green technology to our hotel as a go slow’s concept. We would like our guests feel comfortable like they are staying at their own home. Hamburg has bee
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