"Visual Merchandising Big Bazaar" Essays and Research Papers

  • Visual Merchandising Big Bazaar

    world. Retail Industry in India is at present estimated to be more than US $ 250 billion. BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets, with cluster offering a wide range of merchandise, including fashion apparels, food products, general merchandise, furniture, electronics, books, fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013....

    Department store, Hypermarket, Retail design 1821  Words | 7  Pages

  • Visual Merchandising

    Visual merchandising is developing the floor plans, lighting effects, display the products to attract the customers toward making the purchase. Visual merchandising techniques were first introduced to the world in 19th century, when the big establishments like Marshall Field&Co changed their business from wholesale to retail and goods display became necessary to attract the consumers. It includes showing and promoting the products, creating an connection between the display and the viewer, getting...

    Color, Commerce, Display device 1028  Words | 3  Pages

  • Big Bazaar

    Timeline Big Bazaar at Sarkhej Gandhinagar Highway in Ahmedabad 2001 Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[9] 2002 Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix 2003 Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store...

    Department store, Mahendra Singh Dhoni, Online shopping 838  Words | 4  Pages

  • Visual Merchandising

    Visual Merchandising: Visual Merchandising is very important because the first impression of the product or store on the customer is by visualizing. If the impression is positive then customers attract to the store. A store must have the inviting appearance to the customers. Objectives of Visual Merchandising: Objective of visual merchandise is to attract the customers to your business in order to sell the merchandise. The main objective is to make the customers feel comfortable and eager to...

    Commerce, Customer, Display device 476  Words | 3  Pages

  • Big Bazaar

    ‘ Is Se Sasta aur Accha Kahin Nahi’ The world-country chain, Big Bazaar, which is formed by the CEO of Future Group, Mr. Kishore Biyani. The Group does not promise more than what it gives. Their basic attraction is linked to affordability, is their Unique Selling Price. But the products, Big Bazaar stores stocks can not be advanced, but customers are guaranteed to use it worth the money spent on them. In 2001 the group opened its first store on VIP Road, Calcutta, which was the primary departmental...

    Brand, Credit, Credit card 1679  Words | 4  Pages

  • Big Bazaar

    sector. In India, that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies. Big Bazaar’s main competitors are other business houses which are planning to enter the market as well as long established ‘Kirana’ stores which feel threatened by huge retail chains. BIG BAZAAR FOR THE GREAT INDIAN MIDDLE CLASS ...

    Advertising, Hypermarket, Marketing 850  Words | 3  Pages

  • Big Bazaar

    Dear Respondent, We, the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only. A. Personal Details Name ……………………………………………. Place……………………………………………. Age - Less than 18 19-25...

    Bazaar, Convenience store, English-language films 518  Words | 3  Pages

  • Big Bazaar

    Big bazaar is the largest hypermarket chain in India. Big Bazaar is owned by Future group. Future group is led by Mr Kishore Biyani. Big Bazaar was started in 2001. Big bazaar has total 292 stores in 93 cities,60 rural locations, 22 central stores and over 170,000 products under one store fulfilling the demands of consumer. Present format includes Big Bazaar, Food Bazaar, e-zone, Home town, Central, Aadhar, KB’s Fairprice and futurebazaar.com. Vision of future’s group is “Future Group shall deliver...

    Balanced scorecard, Department store, Hypermarket 699  Words | 3  Pages

  • Big Bazaar

    insight the corporate world.  To understand the responsibilities and duties carried out by HR department.  The study is aimed at understanding how HR personnel work in real situation. SCOPE OF THE STUDY o This study is conducted at Big Bazaar Jalgaon. o It aims at study of company’s organization structure, HR department and policies. LIMITATION OF STUDY o Time limit is the major constraint. o As per the company’s rules many information were not disclosed. o The hr personnel...

    Brand Factory, Department store, Future Group 786  Words | 4  Pages

  • Visual Merchandising

    Leader and Interns From: Samantha Stevens, Agnes Moore, and Valerie Peron Subject: Proposal to create, organize, and present a visual merchandising promotion concept for the months of January and October for the U of A bookstore. Problem statements:The purpose of this proposal is to demonstrate the University Bookstore's need for a more effective visual merchandising concept. In order to address the problem of unsuccessful display results in the U of A Bookstore, this project will explore: ...

    Color psychology, Display device, Merchandising 1341  Words | 4  Pages

  • Big Bazaar

    Big Bazaar : Saste Main Party (Celebrate Party in Economy Price) Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality & branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers...

    Brand, Hypermarket, Nickelodeon 1835  Words | 6  Pages

  • presentation on visual merchandising

     Visual Merchandising Assignment The Importance of Visual Merchandising What is it Visual merchandising is the physical display of products in the most attractive and appealing ways Purposes are to sell products and promote store image Should always try to be different, new, and creative Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can...

    Advertising, Brand, Branding 1657  Words | 6  Pages

  • Retail Visual Merchandising Execution

    [pic] RETAIL VISUAL MERCHANDISING REPORT (Practical Test B) Background Diesel was founded by Renzo Rosso in 1978 and the name "Diesel" was chosen to present as an avant-garde symbol of oil crisis of the 70's and represent international word that could bring a jeans brand worldwide success. Diesel is an innovative international design company, producing a wide-ranging...

    Christmas, Christmas and holiday season, Display window 907  Words | 3  Pages

  • Big Bazaar Marketing Mix

    Product: Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc of various brands like Levis, Allen Solly, Pepsi, Coca- Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on...

    Hypermarket, Penetration pricing, Pricing 707  Words | 3  Pages

  • Catchment Analysis of Big Bazaar

    Catchment Analysis of Big Bazaar Saharanganj and River Side Mall store, Lucknow. Analyzing the in store customer feedback in respect of product availability. Identifying the action plan for improving customer foot fall. Thursday property Generation for SAHARAGANJ Mall, Lucknow. SCOPE OF THE STUDY A catchment area is the area and population from which a city or individual service attracts visitors or customers. So by doing catchment analysis Big Bazaar will come to know...

    Customer, Customer service, Retailing 887  Words | 5  Pages

  • 36 tips on visual merchandising

    36 Things Every Visual Merchandiser Should Know How To Do 4/08/2012 08:23:00 AM  Jyppe A. Quidores   I am giving myself an assignment of making helpful list of important things that you [visual merchandiser] needs to know how to do to become more effective, not just for the benefit of the company where you are working, but also for the advancement of your career – personal benefit. Career Management Let us always remember that we do not hold the future of the company where we are currently...

    Digital single-lens reflex camera, Merchandising, Microsoft Excel 1601  Words | 8  Pages

  • What is Visual Merchandising

    Visual Merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Principles The purpose of visual merchandising is to: Make...

    Dimension, Fourth dimension, Merchandising 914  Words | 3  Pages

  • Type: Retailing and Pages Big Bazaar

    Strategies Of Big Bazaar Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000 Organisation Structure of Big Bazar logistics. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer... Premium5446 Words22 Pages Big Bazaar Marketing “MARKETING...

    Big Bazaar, Customer relationship management, Department store 1177  Words | 7  Pages

  • Visual Merchandising

    “IMPACT OF VISUAL MERCHANDISING ON CUSTOMER FOOTFALL & THEIR BUYING BEHAVIOR IN BHARTI RETAIL LTD. (EASY DAY MARKET)” Summer project submitted in Partial Fulfilment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Varun S Nath PG 09 116 INMANTEC Integrated Academy...

    Commerce, Department store, Product 6731  Words | 29  Pages

  • Consumer Survey for Big Bazaar in Ncr

    TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles...

    Consultative selling, Customer service, Department store 788  Words | 3  Pages

  • Big Bazaar (Project in the Making)

    Success story Of Big Bazaar and Future Groups BIG BAZAAR Introduction to Retailing “Retailing is a distinct, diverse and dynamic sector” . “It is an activity of enormous economic significance to most developed nations”. It generates revenue and wealth for nation, encourages investments and brings technological advancements. Stated that “it brings employment and creates wealth of the economy”. “It is a vibrant part of our changing society and a major source of employment” Retailing performs...

    Bazaar, Customer, Customer service 4912  Words | 15  Pages

  • visual merchandising

    Design and Visual Merchandizing Group No. 11 Swaroop Sabnis Manaswi Deshmukh Yogesh Bhagchandani Pratyasha Rana Patgiri Drashti Shah Rohit Tiwari Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to...

    Department store, Retail design, Retailing 7898  Words | 24  Pages

  • Visual Merchandising in India

    Agricultural Economics Research Review Vol. 20 (Conference Issue) 2007 pp 441-456 Nature and Functioning of Visual Merchandising in Organized Food Retailing V.P.S. Arora, Shivani Sharma and Nirdesh K. Singh Abstract The Indian food retail sector is one of the biggest industries in the country with an annual turnover of around US $18 billion. It has been estimated that organized food retailing in India which is worth US $ 666 million today will increase to US $ 33,333 million by 2015. The...

    Department store, Product, Retail design 5587  Words | 24  Pages

  • Big Bazaar - Indian Walmart - Case Study

    Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure, with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study...

    Department store, Discount store, Hypermarket 1316  Words | 4  Pages

  • Organization Study of Big Bazaar

    ORGANIZATION STUDY OF Big Bazaar, Palakkad Submitted in partial fulfillment of the requirements For the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Of the Mahatma Gandhi University Submitted by Abdul Manas.M.M Regn No: 30227 2011-2013 Batch Under the guidance of Prof. BALAKRISHNAN...

    Department store, Discount store, Online shopping 10057  Words | 41  Pages

  • Visual Merchandising, Store Design and Store Layout at Allen Solly

    Visual Merchandising, Store Design and Store Layout at The Company: Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90's by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a...

    Aditya Birla Group, Brand, Casual 1791  Words | 7  Pages

  • Retailing and Big Bazaar

    A Project Report on CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR, RTC ‘X’ ROADS. A Project Report submitted towards the partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By YOUR NAME ROLL NO Under the guidance...

    Department store, Retailing, Shopping mall 12266  Words | 63  Pages

  • Big Bazaar

    sorted for help & for her able guidance throughout the project. | Topics | Introduction | * Background Of the Study | * Need Of The Study* Introduction to the Retail Industry | * Sources Of Data | Insight of Big Bazaar | * Facilities Offered By Big Bazaar | * Vision & Mission Statement | Core values & future plans | | Departments | * Levels | * Involvement in Learning | | SWOT Analysis | | Conclusion | INTRODUCTION 1.1 BACKGROUND OF THE STUDY ...

    Department store, Future Group, Online shopping 2014  Words | 9  Pages

  • Big Bazaar

    Big Bazaar is a chain of hypermarket in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. Of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections Big Bazaar is part of Future Group...

    Department store, Pantaloon Retail India, Retail companies of India 1812  Words | 8  Pages

  • Impact of Visual Merchandising

    is made and shopping is done at the nearby Kirana store. Shopping is a welcome break from hectic schedules, time to let your hair down and hit the malls. Retail giants like Central woo their patrons with mottos of “Shop Eat and Celebrate”, and Big Bazaars rule hearts with “Is se sastha aur acha kahin nahi”. Do those attractive mannequins and 3D displays of Play stations actually make more sales at your store? Does “What” and “Where” in store really matter as far as customers’ buying decisions are...

    Commerce, Exploratory research, Qualitative research 1730  Words | 8  Pages

  • Big Bazaar

    SUMMER TRAINING PROJECT REPORT ON “EFFECTIVENESS OF RETAILING MIX IN BIG BAZAAR " PREFACE TABLE OF CONTENTS TABLE OF CONTENTS S.NO. 1 Contents Page no COMPANY PROFILE 9-25 2 Group vision, mission and values 26-27 3 Organization Structure 28-29 4 Management style 30 5 Strategy 30 6 Department and Products 31-32 7 Introduction 33-40 8 Research Objective 41-42 9 Research methodology 43 10 ...

    Department store, Discount store, Product 8104  Words | 61  Pages

  • BIG BAZAAR

    Big Team ANUDEEP GILL 1 What is Retailing The term ³Retailing´ refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. 2 Size of Indian Retail Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in...

    Aditya Birla Group, Big Bazaar, Marketing 734  Words | 29  Pages

  • Big Bazaar

    Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing   Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which...

    Department store, First-move advantage in chess, First-mover advantage 669  Words | 2  Pages

  • big bazaar

    Industry analysis for big bazaar SWOT Analysis Competitive strategies BCG Matrix Core competency Strategy Implementation and Control References Future Value Retail Limited Introduction: Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the company’s value retail business, led by its format divisions, Big Bazaar and Food Bazaar. The company...

    Department store, Hypermarket, Pantaloon Retail India 1926  Words | 10  Pages

  • Influence Of Visual Merchandising On Young Adults Impulse Buying Towards Sneakers

    Influence of Visual Merchandising on young adults’ impulse buying towards sneakers Cheng Che Long , Student ID:14021837D Institute of Textiles and Clothing The Hong Kong Polytechnic University 14021847d@connect.polyu.hk Abstract: Visual Merchandising is a powerful vehicle to promote a visual display and attract the customers to purchase the products by creating an extraordinary shopping experience, arranging the merchandise assortments, and designing the store layout etc. Visual Merchandising helps to...

    Behavior, Commerce, Display window 1071  Words | 4  Pages

  • Big Bazaar

    CHAPTER – 1 GENERAL INTRODUCTION TO THE PROJECT CHAPTER 1 INTRODUCTION DESIGN OF THE STUDY TITLE OF THE STUDY “A STUDY ON THE OVERALL TRAINING AND DEVELOPMENT ACTIVITIES IN BIG BAZAAR” INTRODUCTION Human Resource Management is a function of Managing an Organization, not merely the structure but the people working in that structure as well as towards achieving the goals/objectives, HRM is of paramount importance in the success of any organization in the rapidly changing management...

    Brand Factory, Department store, Future Group 11784  Words | 46  Pages

  • big bazaar

    interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile, History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project, we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic...

    Asset turnover, Financial ratio, Financial ratios 8382  Words | 70  Pages

  • Visual Merchandising - 'the Changing Scenario'

    The idea is to create euphoria in the fashion market by trying out new retail techniques and profiting by building more on store presentation. Fashion companies must make sure that they use effective Visual Merchandising (VM), which involves shopper research, creating a distinct identity for the retailer (5). Estimated at a $ 180 billion market size and accounting for a national GDP of 10% the Indian retail industry is poised to see a growth of 11-12% per year. Further, India is placed sixth...

    Commerce, Department store, Product 424  Words | 2  Pages

  • Big Bazaar

    square feet of retail space, has over 1000 stores across 51 cities in India and employs over 24,000 people. The company's leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory...

    Brand Factory, Companies based in Mumbai, Department store 451  Words | 2  Pages

  • Observational Study of Visual Merchandising

    Project: Observational study of Visual Merchandising for 2 selected brands Location :Phoenix Market City Submitted By Shweta Narkar – 30 Under the Guidance Of Prof. Vrushali Index Topic | Page No. | Pantaloons, Bare Denim | 3 | Questionnaire | 4 | Learnings | 5 | Reliance Mart, PepsiCo | 6 | Questionnaire | 7 | Learnings | 9 | Difference in Visual Merchandising | 10 | Bibliography | 10 | Store: Pantaloons Department: Apparels Brand: Bare Denim As India’s...

    BSE Sensex, Companies based in Mumbai, Dhirubhai Ambani 2189  Words | 8  Pages

  • Big Bazaar

    FOOD BAZAAR 1. Explain different product categories of food bazaar? The different product categories of food bazaar are as follows I. Processed food & non processed food. II. Dry staples III. Wet staples The food bazaar stocked on an average 10,000 stock keeping units (SKUs) & occupied on an average 5,000 square feet retail space. The processed food non processed food contributed (60%) of food bazaar sales. Dry staples like rice, wheat, dal, spices etc. contributed...

    Big Bazaar, Customer, Food 465  Words | 2  Pages

  • retail merchandising

    Retail merchandising is the process used in order to conduct retail sales. As part of the process, the merchandiser pays close attention to the types of products offered for sale, how to best present those products to consumers, and determining what is a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location, the Internet has now made it possible to apply these same basic principles in a virtual setting. ...

    Commerce, Customer, Price 1929  Words | 6  Pages

  • Big Bazaar Project

    Developed & Compiled by: Institute Of Management Technology Center for Distance Learning,Ghaziabad. 2010-12 DECLARATION I,Prashant saxena, hereby declare that the project entitled “Operation Management at BIG BAZAAR.” has been personally done by me under the guidance of in partial fulfillment of Post Graduation diploma in business Management with specialization in Operations during academic year 2010-2012. All the data represented in this project is true &...

    Department store, Online shopping, Retailing 9573  Words | 40  Pages

  • Big Bazar

    Big Bazaar From Wikipedia, the free encyclopedia |Big Bazaar | |pImage:Big bazaar logo.jpg | |Type |Public | |Industry |Retailing | |Founded |2001 | |Headquarters |Mumbai, Maharashtra...

    Brand Factory, Department store, Pantaloon Retail India 1885  Words | 7  Pages

  • Virtual Merchandising

    Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A...

    Aesthetics, Color, Commerce 775  Words | 3  Pages

  • Customer Satisfaction at Big Bazaar”

    CUSTOMER SATISFACTION AT BIG BAZAAR” CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word "Retail" originates from a French-Italian word. Retailer is someone...

    Department store, Retailing, Sales 13091  Words | 43  Pages

  • Big Bazaar Report

    A PROJECT REPORT ON “CUSTOMER PERCEPTION – A STUDY AT BIG BAZAAR MYSORE ROAD BANGALORE” In partial fulfilment for the award of the degree of Master of Business Administration By SHIVANAND REG.NO: 09JRCMA040 GUIDE Dr.H.S.MAHABALESHWAR BHATTA PRINCIPAL, RRMBA RAJARAJESHWARI COLLEGE OF MANAGEMENT STUDIES & COMPUTER APPLICATIONS No.14, Ramohalli cross, Mysore Road, Banglore-74 (2009-2011) RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS Page 1 CHAPTER-I INTRODUCTION ...

    Department store, Retailing, Shopping mall 11848  Words | 47  Pages

  • Efeectiveness of Loyalty Programs in Big Bazaar

    PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar 04 ...

    Big Bazaar, Department store, Hypermarket 2392  Words | 10  Pages

  • Customer Service in Big Bazaar

    he is the cause of successful completion of my work. I also expressgratitude all the faculty members, who with valuable guidanc always proved very profitable and made my effort successful. I am thankful to BIG BAZAAR, for allowing me to undergo the study of customer satisfaction in the Big Bazaar as a part of my summer training for the partial fulfillment of requirement of my MBA course. It enables me to see the practical aspect of management, which will help me in long run. I take this opportunity...

    Customer, Customer service, Department store 7420  Words | 33  Pages

  • Current Trends in Mangement- Big Bazaar

    segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain - Home Town and rural retail chain, Aadhaar, among...

    Brand Factory, Department store, Future Group 2461  Words | 9  Pages

  • Role of Merchandising

    Assignment On “ROLE OF MERCHANDISING” Assignment On FASHION ORENTATION Submitted By Supriya Meher (Roll no.: BHU13MM25) (MFM 1ST YEAR Sem-1) Under the Guidance Of Asst. Professor Lipsa Mohapatra Submitted to Department of Fashion Management Studies, National Institute of...

    Commerce, Merchandising, Merchant 927  Words | 5  Pages

  • Customer Perception of Private Label Brands at Big Bazaar

    4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food, apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private...

    Brand, Brand management, Branding 2611  Words | 7  Pages

  • Big Bazar

    Introduction to Big Bazaar Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the Indian customer. That was Kishoreji’s strength as a retailer. He had a lot of confidence in what he was doing, even though it defied conventional logic. Big bazaar is not just another hypermarket...

    Middle class, Pantaloon Retail India, Retail companies of India 750  Words | 3  Pages

  • Promotional Strategies of Big Bazaar Palakkad

    goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing & they are moving from shops stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained...

    Department store, Retailing, Sales 10002  Words | 37  Pages

  • Store Design and Visual Merchandising

    STORE DESIGN AND VISUAL MERCHANDISING BY TULIKA ANAND (Retail roll no 1) RADHIKA BIYANI (Retail roll no 4) 1. INTRODUCTION For many years, businesses have tried to sell their products to buyers with limited merchandise options. It did not matter how the merchandise was displayed, how the store looked, or whether the sellers were polite. Just having merchandise available very often guaranteed a sale. Not any more though.    Nowadays with an increase in the number of...

    Commerce, Display window, Product 6599  Words | 19  Pages

  • Big Bazaar

    want to contact them about the feasibility of allowing CGI access. A CGI program can be written in any language that allows it to be executed on the system, such as: * C/C++ * Fortran * PERL * TCL * Any Unix shell * Visual Basic * AppleScript It just depends what you have available on your system. If you use a programming language like C or Fortran, you know that you must compile the program before it will run. If you look in the /cgi-src directory that came...

    Hypertext Transfer Protocol, Internet, Internet Protocol 5313  Words | 16  Pages

  • Marketing Visual Merchandising

    How visual merchandising helps improving sales and its effects on retailing? ABSTRACT Visual Merchandising is the way or art of displaying goods and products in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would attract the attention and convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use visual merchandising...

    Branding, Consumer behaviour, Customer 2789  Words | 9  Pages

  • Visual Merchandising -Concepts & Concerns-

    Visual Merchandising -Concepts & Concerns- by Ramya Raamanathan Visual Merchandising -Concepts and ConcernsVisual Merchandising, Handloom & Home Textiles-A Historical PerspectiveVisual Merchandising has been always one of the weakest aspects of Handloom and Home Textile marketing. For much of the time, Availability and opening of newer outlets was the prime objective rather than effective visual merchandising. Reach rather than visual quality of point of purchase was the consideration....

    Brand, Brand management, Branding 4530  Words | 14  Pages

  • Visual Merchandising Affect on Store

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