• marketing
    out that what the company is, what it does and where is it headed. Amul is aimed to create an opportunity for its customers with variety of ice-creams and different taste of ice-creams. Its mission is to be the first ice-cream for the ice-cream lovers and to create the top position. Vision...
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  • fdf crop
    Producers (farmers) control procurement, processing and marketing Professional management Success factor of AMUL ice cream Price differential Quality of products Taste Brand name Vision & Mission statement of AMUL VISION: Amil’s vision is to provide more and more...
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  • Amulk
    for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic...
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  • Project Reports
    practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the...
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  • Amul Project
    making it 4 times larger than its closest competitor. VISION OF AMUL Amul Ice Cream was launched on 10th March, 1996 at Ahmedabad. Subsequently the distribution and marketing operations were rolled out across the country.Liberate our farmers from economic oppression and lead them to prosperity...
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  • Amul Report
    in Delhi this year. With this achievement, Amul milk has emerged as the largest selling brand of milk in all major metro markets of Delhi, Mumbai, Kolkata and Ahmedabad”.Further commenting, he said “Our Masti Dahi sales grew at an impressive rate of 46%. Ice-cream sales registered a value growth of...
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  • Marketing
    -cream industry has brought magnificent change in the rural economy. It provides employment to the marginal farmers. Today the competition in ice-cream like Amul, Kwality Walls, Vadilal, Havmor etc. as ice-cream has been a regular edible item the consumption of in more. In 1983 when Indian...
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  • Amul Ice-Cream: Sales and Promotional Strategy
    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly...
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  • Kuch B
    market. SCOPE OF THE STUDY:- In this project we had study about the Mother Dairy and its competitors. Mother dairy has varios competitors namely COMPETITORS IN MILK MARKET * Amul * Paras (Ved Ram & Sons) * Gopal jee (G.K.Dairy) * Parag COMPETITORS IN ICE CREAMS MARKET...
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  • A Study on the Satisfaction Level of Amul Preferred Outlets and Amul Scooping Parlours
    increasing income they love to spoil themselves with a variety of choices. Keeping up with the latest trend AMUL has started Ice-cream Scooping Parlors across the country. One can enjoy world-class ice-creams, Sundaes, shakes and other ice-cream concoctions in a cozy and nice ambience at these parlors...
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  • Vadilal Ice Cream
    beginning of the monumental ice cream empire followed the strategy of imperialism. In the last decade, i.e. after liberalization and free market economy, the Ice Cream industry has gained favorable breeding ground to flourish on. The brand named like Vadilal, Amul, Baskin & Robbins, Dairy Den, Walls, Go...
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  • Amul case
    varies from one lakh to twenty five lakh’s. The only exception is yummy which is the market leader with a turnover in excess of two crores. Having been the first to enter the market it has firmly established itself as a local brand. Amul started it’s ice cream operations in India last year...
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  • Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas
    in the world and in India it is the biggest food brand. Amul's range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, cheese, butter, and shrikhand. 1.4.3 Brand Umbrella [ The various brands of Amul's bread spreads are Amul Lite, Amul Butter, and...
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  • Report on Diary Industry in India
    a consistent and impressive growth of 23%. Dairy whitener, Amulya too has shown a growth of 26% over previous year sales. Amul Ice cream has maintained the position of No. 1 Ice cream brand in India, leaving a wide gap with the nearest competitor. GCMMF, last year, initiated its largest...
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  • Amul Essay 15
    districts too. To market the products of the milk unions, GCMMF was formed in 1973. GCMMF is the sole marketer for all the range of Amul products. Originally they were only milk powder and butter. Later it is expanded drastically to cover products such as - ice creams, pizza, ghee, cheese...
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  • Essay
    villages where amul chocolate is less available at present, most people prefer centre and nearby local shops. IX) Suggestions : 1) People use milk for various purposes like making Curd, Lassi, Ice-cream besides Tea and for drinking purpose. So a positive perception can be created to...
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  • Amul Essay 12
    . |Cheese |Amul |Amul | |5. |Ice-cream |Amul |Amul | • All retailers who stock...
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  • Student
    . PRIYANKA SEHGAL (HOD ) for the proper guidance and assistance extended by her. Significance of study AMUL PVT LTD. is a manufacturing concern of different products like butter, curd, milk, ice-cream, chocolates. With the help of study of this project we can...
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  • Amul Chocolate
    , West Asian countries and Africa. GCMMF recorded a turnover of Rs 2,922 crore last fiscal. Its products include pouch milk, ultra heat treated (UHT) milk, ice-cream, butter, cheese and buttermilk. RESEARCH DESIGN: Research Problem:  Increase the awareness level of AMUL chocolates.  Seek the...
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  • Hatsun Agro
    -power-hatsun-agro-product-arun-ice-cream  http://www.amul.com/  http://www.moneycontrol.com/company-article/hatsunagroproducts  Excerpt from The Business Roundtable’s statement on Corporate Responsibility (1981)  http://www.slideshare.net/lucky7shimla/amul-logistics...
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