• marketing
    INTRODUCTION: Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done...
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  • fdf crop
    lineMarketing and advertising through mobile and social media platform COMPANY OVERVIEW INTRODUCTION Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya meaning invaluable. The co-operative is also sometimes referred...
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  • Amul Report
    SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK , BUTTER, CHEESE, GHEE, CHOCOLATE, ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) ...
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  • Amul Project
    PROMOTION OF AMUL FLAAVYO IN MODERN AND TRADITIONAL FORMAT By DAMANDEEP SINGH ROLL NO-60 Under the guidance of Mr. NAGLE Prof.VANDANNA KHANNA Head, Sales & Marketing ...
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  • Amulk
    About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in...
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  • Marketing
    World's Major Milk Producers Products and Industry Status: Among the products manufactured by organized sector are Ghee, Butter, Cheese, Ice-Creams, Milk powders, Melted milk food, Infant food, condensed milk etc. some milk products like Casein and Lactose are also being manufactured lately....
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  • Amul Ice-Cream: Sales and Promotional Strategy
    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred...
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  • Project Reports
    About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in...
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  • Vadilal Ice Cream
    how exactly one can best capture, communicate & leverage knowledge, especially within world of system engineering. The answer probably lies in statement itself by communicating your ideas and devising ways and means to give shape to your plans in to reality, which requires a long-term planning, investment...
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  • A Study on the Satisfaction Level of Amul Preferred Outlets and Amul Scooping Parlours
    SUMMER INTERNSHIP PROJECT REPORT A STUDY ON THE SATISFACTION LEVEL OF AMUL PREFERRED OUTLETS AND AMUL SCOOPING PARLOURS BY NISHANTH JAIN 11BSPHH010546 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM...
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  • Kuch B
    A MINOR PROJECT REPORT ON “Mother Dairy V/s and its Competitors in ice-cream business” Undertaken At “MOTHER DAIRY” SUBMITTED IN THE PARTIAL FULFILMENT OF BACHELOR OFBUSINESS ADMINISTRATION (General) (2009-2012) SUPERVISOR:- ...
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  • Amul case
    its produce. In 1955, KCMPUL adopted the brand name 'Amul' for its products. 'Amul', derived from the Sanskrit word 'Amulya', meaning priceless, also stood for 'Anand Milk Union Limited A BRIEF HISTORY OF ICE CREAM BUSINESS IN INDIA Ice creams have been consumed in India in the form of deserts as...
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  • Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas
    infrastructure. 4. India has all the key elements required for a free market system. 2 1.2 Company History AMUL was set up in 1946 and its full form is Anand Milk-producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative...
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  • Essay
    Vijay Vyas Institute R.K. College of Engineering and Technology RAJKOT 1 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring...
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  • Amul Essay 12
    Pouch for Amul in Pune and PCMC region.” Submitted in partial fulfillment of the requirements for the degree of Post Graduate Diploma in Management (Marketing) By SHASHANK SHEKHAR AGARWAL (Roll No. A2-1) Under the guidance of DR. SANDEEP SOLANKI A Study Conducted for AMUL [pic] ...
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  • Amul case study
    Vijay Vyas Institute R.K. College of Engineering and Technology RAJKOT 1 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring...
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  • Student
    A PROJECT REPORT ON “A STUDY OF EFFECTIVENESS OF AMUL CHOCOLATES ADVERTISEMENT TOWARDS ITS SALES “ [pic] SUBMITTED TO: SUBMITTED BY:- MR. YOGINDER KATARIA NISHANT GOEL ROLL NO...
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  • Report on Diary Industry in India
    guidelines given to us. We studied the basics of Dairy Industry and the major players in this industry. We were given three companies namely Aavin, Amul and Nandini. We conducted a detailed research on each of these companies by finding information regarding their market share, growth rate of the company...
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  • Hatsun Agro
    is more challenging to analyze the CSR activities of a privately owned organization over a co-operative or a NGO as, that’s why Hatsun is chosen over Amul or Aavin. A diary based company is chosen because of its effective impact on society and the raw material procured is based on rural part. Any CSR activity...
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  • Market Analysis & Sales Development of Amul Milk
    1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment...
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